Communication that pays off

Full-Service PR Agentur Lorenzoni GmbH

www.lorenzoni.de

About us - Hard Facts

o Established in 1997 by Beate Lorenzoni, former Press Officer at NEC Germany GmbH o Owner-operated and independent o Eloquent writing, targeted to vertical markets (i.e. Automotive, Electronics/ Embedded, Green Energy, Industrial, Lifestyle) o Established media contacts o Pan-European activities o Pro-active, results-driven working style

About us - Soft Skills

o Integrated communications approach o Targeted to markets and clients (B2B and B2C) o Reliable partner o ‚Active listening‘, combination, implementation o Slim organization, owner-operated => fast and efficient o Skilled in technical terms and coherences o Content and texts adapted to needs of media in regards to content and individual style

We establish a balanced communications picture of your company with an

integrated communications approach

Issues Management Media Relations Monitoring of market and competition

Definition of PR-outline and measures

Initial Briefing SWOT Analysis

Multiple use of topics => maximum efficiency

Evaluation, Reporting

PR- and press work: Strategic consulting for market

differentiation and product positioning

Integrated communications programs

Issues management Corporate Communications Support for newcomers in German

markets Sales support measures

Text service: Press releases, special interest

articles, case studies, interviews … Customer and in-house magazines Web content

Event management: Sales and media events PR at exhibitions, trade fairs

Marketing: Media / advertisement planning Support for exhibitions, trade fairs

… and your individual PR concept!

Agentur Lorenzoni GmbH Case Studies

Communication of the booth concept,

pre-announcements of products and highlights in target media

Publications of articles, interviews, press releases in target media at time of show (local media, special interest magazines, business oriented magazines)

Event for journalists/customers 1:1 meetings at booth Give-aways Results: Messages of Wind River clearly

transmitted Corporate image pushed

PR for Wind River at Embedded World exhibition – increase of name

recognition and Corporate image

Case Study Press- and PR Work

Initial presentation of Rusol as new distributor of

photovoltaic components Raise attention of key target media (energy) =>

new attractive distributor Targeted communications with media: 1. Germany-Austria-Switzerland DACH

(start in September 2008): - Elektronik DACH => Subsidiary company of

Rutronik Elektronische Bauelemente (broadband distributor)

- Photovoltaic magazines - Local media 2. EUROPE (start in April 09): - Photovoltaic & Electronics

Check of suitable media, co-ordination with planned advertisements

Issue Management + Write texts, articles, interviews

PR at Intersolar exhibition in May 09

EU-wide articles on Rusol (as per 25 May 09)

3

2014

45

0

10

20

30

40

50

Q3/08 Q4/08 Q1/09 Q2/09

35 (as per 25. May)

Corporate and Product PR in the Green Energy Market

Rutronik goes Worldwide

Rutronik, up to autumn 2010 one of the leading European distributors, is extending its services and product availability to a worldwide level from now on. As a consistent evolution the company is transforming into a Global Player. Objective: Image PR To raise the attention for Rutronik as Global Player prior to electronica exhibition. Definition of the wording and the core messages PR-plan in accordance with marketing Write press release, interviews for key target media Organize press meetings/briefings at booth

Polyscope

Elektronik Industrie

CIE

Elektronik Informationen

Markt & Technik

Elektronik

Composition and editing of various

information as support for sales, marketing, PR and for the corporate image of the company

Application articles, data sheets with

project reports, customer magazines, flyer …

Efficient handout at exhibitions Medium (print/online) for the

establishment of contacts Hand-out tool for existing customers Integration on company websites

Sales Support – brochures, flyers, customer magazines

Automotive customer newsletter

Project Data sheets

Customer flyer

„Trend spotting“ Use actual topics, find “sexy” topics Make an interesting case Put message in clear words Background information Interviews with key target media

Handelsblatt

Finanz & Wirtschaft/CH Markt &

Mittelstand

Süddeutsche Zeitung

VDI-Nachrichten

Technological topics for daily newspapers and economic magazines

Testimonials (excerpt)

“Thanks to the PR-support of Agentur Lorenzoni we could rise our Google ranking considerably, but also the high profile of our products. Repeatedly we are contacted by interested customers, as a result of published articles. Our energy management solution gets palpable, particularly due to the case studies.” Stephan Theis, CEO of econ solutions GmbH (February 2013) „Flexible, very engaged and competent – the co-operation with PR-agency Lorenzoni was successful from the first moment. Being an association, it is a challenge to summarize and communicate the opinions of our members ‘in one voice’ and at the same time to underline the competence of the FBDi itself as professional trade association. But, Agentur Lorenzoni shows a keen sense of suitable issues and their professional realization and communication. We highly appreciate their expertise in PR-matters and the accurate work. We feel we are in great hands with this agency.” Wolfram Ziehfuss, Managing Director FBDi e.V. (Fachverband der Bauelemente Distribution), July 2009 “NetModule supports its customers with the integration and use of state-of-the-art communications and internet technologies. With a very intense day-to-day business, we don’t have much time for the editing of information for media. But, for media coverage dedicated commitment and excellent contacts are needed. This is what Agentur Lorenzoni offers us, and they are very flexible and highly committed. Thus, the agency is invaluable for us. No matter if press texts, support at exhibitions or events – their high professionalism proves itself again and again.” Jürgen Kern, CEO NetModule AG (August 2008) “As distributor for electromechanical components we always had enough technical information which we forwarded to individual special interest magazines. But the really interesting facts and news of our company tended to get lost. PR-Agency Lorenzoni has been recommended to us from one of their customers who was very content over many years. They possess the connections needed as well as the specific technical know-how to process our deficiency of information within shortest time and to push regular news about our company in the leading national and international magazines.” Edgar Huber, Manager MarKom, RUTRONIK Elektronische Bauelemente GmbH (February 2007)

We have a comprehensive list of references. Here is an excerpt:

Agentur Lorenzoni GmbH Beate Lorenzoni Landshuter Str. 29 85435 Erding ph +49 8122 55917-0 fax +49 8122 55917-29 pr@lorenzoni.de www.lorenzoni.de

Competence is no coincidence.