GLOBAL OFFERINGMaoyan Entertainment(Incorporated in the Cayman Islands with limited liability)

Stock Code: 1896

Joint Sponsors

Joint Global Coordinators, Joint Bookrunners and Joint Lead Managers

Sole Financial Advisor

Joint Bookrunners and Joint Lead Managers

Project Oscar IPO_G13.indd 1 17/1/2019 下午10:28

If you are in any doubt about any of the contents of this prospectus, you should seek independent professional advice.

Maoyan Entertainment貓眼娛樂

(Incorporated in the Cayman Islands with limited liability)

GLOBAL OFFERING

Number of Offer Shares under the Global Offering : 132,377,000 Shares (subject to the Over-allotmentOption)

Number of Hong Kong Offer Shares : 13,237,800 Shares (subject to adjustment)Number of International Offer Shares : 119,139,200 Shares (subject to the Over-allotment

Option and adjustment)Maximum Offer Price : HK$20.40 per Offer Share, plus brokerage of

1.0%, SFC transaction levy of 0.0027% and aStock Exchange trading fee of 0.005% (payable infull on application in Hong Kong dollars andsubject to refund)

Nominal value : US$0.00002 per ShareStock code : 1896

Sole Financial Advisor

Joint Sponsors

Joint Global Coordinators, Joint Bookrunners and Joint Lead Managers

Joint Bookrunners and Joint Lead Managers

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and Hong Kong Securities Clearing Company Limited take no responsibilityfor the contents of this prospectus, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoeverarising from or in reliance upon the whole or any part of the contents of this prospectus. A copy of this prospectus, having attached thereto the documents specified in“Documents Delivered to the Registrar of Companies and Available for Inspection” in Appendix VII to this prospectus, has been registered by the Registrar of Companiesin Hong Kong as required by section 342C of the Companies (Winding Up and Miscellaneous Provisions) Ordinance. The Securities and Futures Commission of HongKong and the Registrar of Companies in Hong Kong take no responsibility for the contents of this prospectus or any other documents referred to above.

The Offer Price is expected to be determined by agreement between the Price Determination Banks, on behalf of the Underwriters, and our Company on or before Monday,January 28, 2019 or such later time as may be agreed between the parties, but in any event, no later than Thursday, January 31, 2019. If, for any reason, the PriceDetermination Banks, on behalf of the Underwriters, and our Company are unable to reach an agreement on the Offer Price by Thursday, January 31, 2019, the GlobalOffering will not proceed and will lapse immediately. The Offer Price will be not more than HK$20.40 per Share and is expected to be not less than HK$14.80 per Share,unless otherwise announced. Investors applying for the Hong Kong Offer Shares must pay, on application, the maximum offer price of HK$20.40 for each Offer Sharetogether with brokerage of 1.0%, SFC transaction levy of 0.0027% and Stock Exchange trading fee of 0.005% subject to refund if the Offer Price is lower than HK$20.40.The Price Determination Banks, on behalf of the Underwriters, may, with the consent of our Company, reduce the number of Offer Shares being offered under the GlobalOffering and/or the indicative Offer Price range below that stated in this prospectus at any time prior to the morning of the last day for lodging applications under thePublic Offering. In such a case, notices of such reduction will be published in the South China Morning Post (in English) and the Hong Kong Economic Times (in Chinese)and on the websites of the Stock Exchange at www.hkexnews.hk and the Company at www.maoyan.com as soon as practicable but in any event not later than the morningof the last day for lodging applications under the Hong Kong Public Offering.

Prior to making an investment decision, prospective investors should carefully consider all of the information set out in this prospectus, in particular, the risk factorsset out in the section headed “Risk Factors”.

Pursuant to the termination provisions contained in the Hong Kong Underwriting Agreement in respect of the Offer Shares, the Joint Representatives, on behalf of theHong Kong Underwriters, have the right in certain circumstances, in their absolute discretion, to terminate the obligations of the Hong Kong Underwriters pursuant tothe Hong Kong Underwriting Agreement at any time prior to 8:00 a.m. on the Listing Date. Further details of the terms of the termination provisions are set out in thesection headed “Underwriting — Grounds for Termination”. It is important that you refer to that section for further details.

We have not been and will not be registered under the U.S. Investment Company Act of 1940, as amended (the “U.S. Investment Company Act”). The Offer Shares havenot been and will not be registered under the U.S. Securities Act of 1933, as amended (the “U.S. Securities Act”) or any state securities laws of the United States andmay not be offered, sold, pledged or transferred within the United States, except in transactions exempt from, or not subject to, the registration requirements of the U.S.Securities Act. The Offer Shares are being offered and sold (i) to persons within the United States or to U.S. persons, in each case, who are both qualified institutionalbuyers (as defined in Rule 144A) and qualified purchasers (as defined in section 2(a)(51) of the U.S. Investment Company Act and Rule 2a51-1 thereunder), in relianceon Rule 144A under the U.S. Securities Act or another exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act; and(ii) outside the United States to non-U.S. persons in offshore transactions in reliance on Regulation S under the U.S. Securities Act.

IMPORTANT

January 23, 2019

The Company will publish an announcement on the website of the Stock Exchange at

www.hkex.com.hk and our website at www.maoyan.com if there is any change in the followingexpected timetable of the Hong Kong Public Offering.

Latest time to complete electronic applications

under White Form eIPO service throughthe designated website at www.eipo.com.hk(note 4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11:30 a.m. on Monday, January 28, 2019

Application lists for the Hong Kong Public

Offering open (note 2) . . . . . . . . . . . . . . . . . . . . . . . . 11:45 a.m. on Monday, January 28, 2019

Latest time for lodging WHITE and YELLOWApplication Forms and giving electronicapplication instructions to HKSCC(note 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 noon on Monday, January 28, 2019

Latest time to complete payments for WhiteForm eIPO applications by effectinginternet banking transfer(s) or PPS

payment transfer(s) . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 noon on Monday, January 28, 2019

Application lists close (note 2) . . . . . . . . . . . . . . . . . . . 12:00 noon on Monday, January 28, 2019

Expected Price Determination Date (note 6) . . . . . . . . . . . . . . . . . . . . Monday, January 28, 2019

Announcement of the Offer Price, the indications of the

level of interest in the International Placing, the level

of applications in the Hong Kong Public Offering, and

the basis of allocation of the Hong Kong Offer Shares

to be published at the websites of the Stock Exchange at

www.hkexnews.hk and the Company at www.maoyan.comon or before (note 7) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, February 1, 2019

Results of allocations in the Hong Kong Public Offering

(with successful applicants’ identification document

numbers, where appropriate) to be available through a

variety of channels. (See “How to Apply for Hong Kong

Offer Shares — Publication of Results”) from . . . . . . . . . . . . . . . . . . Friday, February 1, 2019

Results of allocations in the Hong Kong Public Offering will

be available at www.iporesults.com.hk (alternatively:English https://www.eipo.com.hk/en/Allotment;Chinese https://www.eipo.com.hk/zh-hk/Allotment)with a “search by ID function” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, February 1, 2019

EXPECTED TIMETABLE (NOTE 1)

— i —

Despatch of share certificates in respect of wholly or partially

successful applications pursuant to the Hong Kong Public

Offering on or before (notes 5 & 8) . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, February 1, 2019

Share certificates in respect of wholly or partially successful

applications to be despatched or deposited into CCASS on

(note 8) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, February 1, 2019

White Form e-Refund payment instructions/refund cheques

in respect of wholly successful (if applicable) or wholly or

partially unsuccessful applications to be despatched on or

before (notes 7 & 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, February 1, 2019

Dealings in Shares on the Main Board of the

Stock Exchange to commence on . . . . . . . . . . . . . . . . . 9:00 a.m. on Monday, February 4, 2019

Notes:

(1) All times refer to Hong Kong local time. Details of the structure of the Global Offering, including its conditions, are set

out in the section headed “Structure of the Global Offering”.

(2) If there is a “black” rainstorm warning or a tropical cyclone warning signal number 8 or above in force in Hong Kong

at any time between 9:00 a.m. and 12:00 noon on Monday, January 28, 2019, the application lists will not open and close

on that day. Further information is set out in “How to Apply for Hong Kong Offer Shares — Effect of bad weather on

the opening of the application lists”. If the application lists do not open and close on Monday, January 28, 2019, the dates

mentioned in this section headed “Expected Timetable” may be affected. A press announcement will be made by us in

such event.

(3) Applicants who apply for Hong Kong Offer Shares by giving electronic application instructions to HKSCC should referto “How to Apply for Hong Kong Offer Shares — 6. Applying by Giving Electronic Application Instructions to HKSCC

via CCASS” for details.

(4) You will not be permitted to submit your application through the designated website at www.eipo.com.hk after 11:30a.m. on the last day for submitting applications. If you have already submitted your application and obtained an

application reference number from the designated website prior to 11:30 a.m., you will be permitted to continue the

application process (by completing payment of application monies) until 12:00 noon on the last day for submitting

applications, when the application lists close.

(5) Share certificates for the Hong Kong Offer Shares will become valid certificates of title at 8:00 a.m. on Monday, February

4, 2019, provided that (i) the Global Offering has become unconditional in all respects; and (ii) neither of the

Underwriting Agreements has been terminated in accordance with its terms. Investors who trade Shares on the basis of

publicly available allocation details before the receipt of share certificates or before the share certificates become valid

certificates do so entirely at their own risk.

(6) The Offer Price is expected to be determined by Monday, January 28, 2019 but in any event, the expected time for

determination of the Offer Price will not be later than Thursday, January 31, 2019. If, for any reason, the Offer Price

is not agreed between the Price Determination Banks, on behalf of the Underwriters, and our Company by Thursday,

January 31, 2019, the Global Offering will not proceed and will lapse.

(7) e-Refund payment instructions/refund cheques will be issued in respect of wholly or partially unsuccessful applications

pursuant to the Hong Kong Public Offering and also in respect of wholly or partially successful applications in the event

that the final Offer Price is less than the price payable per Offer Share on application. Part of the applicant’s Hong Kong

identity card number or passport number, or, if the application is made by joint applicants, part of the Hong Kong identity

card number or passport number of the first-named applicant, provided by the applicant(s) may be printed on the refund

cheque, if any. Such data would also be transferred to a third party for refund purposes. Banks may require verification

of an applicant’s Hong Kong identity card number or passport number before cashing the refund cheque. Inaccurate

completion of an applicant’s Hong Kong identity card number or passport number may lead to delay in encashment of,

or may invalidate, the refund cheque.

EXPECTED TIMETABLE (NOTE 1)

— ii —

(8) Applicants who apply on WHITE Application Forms for 1,000,000 Hong Kong Offer Shares or more under the Hong

Kong Public Offering and have provided all information required on their Application Forms, they may collect any refund

cheque(s) and/or share certificate(s) in person from our Hong Kong Share Registrar, Computershare Hong Kong Investor

Services Limited, at Shops 1712�1716, 17th Floor, Hopewell Centre, 183 Queen’s Road East, Wanchai, Hong Kong from

9:00 a.m. to 1:00 p.m. on Friday, February 1, 2019. Applicants being individuals who apply for 1,000,000 Hong Kong

Offer Shares or more and is eligible for personal collection must not authorize any other person to make collection on

their behalf. Applicants being corporations who are applying for 1,000,000 Hong Kong Offer Shares or more and is

eligible for personal collection must attend by their authorized representatives bearing letters of authorization from their

corporations stamped with the corporations’ chop. Identification and (where applicable) authorization documents

acceptable to our Hong Kong Share Registrar, Computershare Hong Kong Investor Services Limited, must be produced

at the time of collection.

(9) Applicants who apply on YELLOW Application Forms for 1,000,000 Hong Kong Offer Shares or more under the Hong

Kong Public Offering and have provided all information required by their Application Forms, they may collect their

refund cheque(s), where applicable, in person but may not elect to collect their share certificate(s), which will be

deposited into CCASS for the credit of their designated CCASS Participants’ stock accounts or CCASS Investor

Participant stock accounts, as appropriate. The procedures for collection of refund cheque(s) for YELLOW Application

Form applicants are the same as those for WHITE Application Form applicants specified in note (8) above.

(10) Applicants who apply for Hong Kong Offer Shares via White Form eIPO should refer to the section headed “How to

Apply for Hong Kong Offer Shares — Refund of Application Monies”.

(11) Uncollected share certificate(s) and refund cheque(s) will be despatched by ordinary post at the applicants’ own risk to

the addresses specified on the relevant applications. Further details are set out in the section headed “How to apply for

Hong Kong Offer Shares — Dispatch/Collection of Share Certificates and Refund Monies”.

For details of the structure of the Global Offering, including the conditions thereof, please refer

to the section headed “Structure of the Global Offering.”

EXPECTED TIMETABLE (NOTE 1)

— iii —

IMPORTANT NOTICE TO INVESTORS

This prospectus is issued by the Company solely in connection with the Hong Kong Public

Offering and does not constitute an offer to sell or a solicitation of an offer to buy any security

other than the Public Offer Shares offered by this prospectus pursuant to the Hong Kong Public

Offering. This prospectus may not be used for the purposes of, and does not constitute, an offer or

invitation in any other jurisdiction or in any other circumstances. No action has been taken to

permit a public offering of the Offer Shares or the distribution of this prospectus in any jurisdiction

other than Hong Kong.

You should rely only on the information contained in this prospectus and the Application

Forms to make your investment decision. Our Company has not authorized anyone to provide you

with information that is different from what is contained in this prospectus. Any information or

representation not made in this prospectus must not be relied on by you as having been authorized

by our Company, the Joint Sponsors, the Sole Financial Advisor, the Joint Representatives, the

Joint Global Coordinators, the Joint Bookrunners, the Joint Lead Managers, any of the

Underwriters, any of their respective directors, officers, representatives or advisors or any other

person involved in the Global Offering.

Page

EXPECTED TIMETABLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i

CONTENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv

SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

DEFINITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

GLOSSARY OF TECHNICAL TERMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

FORWARD-LOOKING STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

RISK FACTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

WAIVERS FROM STRICT COMPLIANCE WITH THE LISTING RULES ANDEXEMPTION FROM STRICT COMPLIANCE WITH THE COMPANIES(WINDING UP AND MISCELLANEOUS PROVISIONS) ORDINANCE . . . . . . . . . . . . 77

INFORMATION ABOUT THIS PROSPECTUS AND THE GLOBAL OFFERING . . . . . . 90

DIRECTORS AND PARTIES INVOLVED IN THE GLOBAL OFFERING . . . . . . . . . . . . 94

CORPORATE INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

INDUSTRY OVERVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

REGULATORY OVERVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116

HISTORY AND REORGANIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133

CONTENTS

— iv —

Page

BUSINESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156

RELATIONSHIP WITH ENLIGHT AND TENCENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207

CONNECTED TRANSACTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217

DIRECTORS AND SENIOR MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257

CONTRACTUAL ARRANGEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 270

SUBSTANTIAL SHAREHOLDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 296

SHARE CAPITAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 298

FINANCIAL INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 302

FUTURE PLANS AND USE OF PROCEEDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360

CORNERSTONE INVESTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 362

UNDERWRITING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 367

STRUCTURE OF THE GLOBAL OFFERING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 378

HOW TO APPLY FOR HONG KONG OFFER SHARES . . . . . . . . . . . . . . . . . . . . . . . . . 389

APPENDIX I: ACCOUNTANT’S REPORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I-1

APPENDIX II: SUPPLEMENTARY FINANCIAL INFORMATION . . . . . . . . . . . . . II-1

APPENDIX III: UNAUDITED PRO FORMA FINANCIAL INFORMATION . . . . . . III-1

APPENDIX IV: LOSS ESTIMATE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV-1

APPENDIX V: SUMMARY OF THE CONSTITUTION OF THE COMPANY

AND CAYMAN ISLANDS COMPANIES LAW . . . . . . . . . . . . . . . V-1

APPENDIX VI: STATUTORY AND GENERAL INFORMATION . . . . . . . . . . . . . . . VI-1

APPENDIX VII: DOCUMENTS DELIVERED TO THE REGISTRAR OF

COMPANIES AND AVAILABLE FOR INSPECTION . . . . . . . . . . VII-1

CONTENTS

— v —

This summary aims to give you an overview of the information contained in this document. As

this is a summary, it does not contain all the information that may be important to you. You should

read the entire document before you decide to invest in the Offer Shares.

There are risks associated with any investment. Some of the particular risks in investing in the

Offer Shares are set out in the section headed “Risk Factors” in this document. You should read

that section carefully before you decide to invest in the Offer Shares.

OVERVIEW

Our Mission

Our mission is to make it easy to create, deliver and enjoy great entertainment.

Company Overview

We seek to achieve our mission by building a vibrant ecosystem around our integrated platform

which connects and empowers consumers and the entertainment industry. We strive to leverage the

power of the Internet to enable consumers to easily discover and enjoy quality entertainment. We

aspire to transform content creation, promotion and distribution with the Internet and enable our

business partners in the entertainment industry to enhance their operations and performance.

We are a leading platform providing innovative Internet-empowered entertainment services in

China, offering online entertainment ticketing services, entertainment content services, e-commerce

services and advertising services and others.

• Leader in online entertainment ticketing services. We were the largest online movieticketing service provider in China with a market share of 61.3% by GMV of movie tickets

sold in the nine months ended September 30, 2018, according to the iResearch Report. With

the growth of China’s movie industry and the increase of the online penetration rate of

movie ticketing from 18.4% in 2012 to 85.5% in the nine months ended September 30,

2018, China’s online movie ticketing market increased from RMB3.1 billion in 2012 to

RMB46.0 billion in 2017 by GMV and is expected to further increase to RMB110.1 billion

in 2022, according to the iResearch Report. We also offer online entertainment event

ticketing services and were the second largest player by GMV in the nine months ended

September 30, 2018, according to the iResearch Report.

• Leader in entertainment content services. We were the first to provide Internet-basedpromotion and distribution services for movies in China and have since expanded such

services to a broad range of entertainment content. In the nine months ended September 30,

2018, we provided entertainment content services for movies that contributed to over 90%

of the gross box office in China. We started to act as a lead distributor of movies in 2016

and rapidly became the largest lead distributor of domestic movies in terms of China gross

box office in the 21 months ended September 30, 2018, according to the iResearch Report.

SUMMARY

— 1 —

• Leading online community of entertainment audience and professionals. We were thelargest online movie community in China by average MAU in the nine months ended

September 30, 2018, according to the iResearch Report. Our Maoyan Pro app was the most

popular professional app for the entertainment industry in China by average MAU in the

same period, according to the iResearch Report.

How We Create Value for Consumers. We enable consumers to easily enjoy a variety ofentertainment content and services. Our MAU averaged 134.6 million in the nine months ended

September 30, 2018.

• Accessible anytime, anywhere. Our services are an important part of consumers’ dailylives. Consumers can access our services through our Maoyan app and Gewara app as well

as our self-operated channels on partnered platforms. Through our strategic partnership

with Tencent, we are one of the few platforms embedded in Weixin Pay and QQ Wallet

portals and the only one for movies, live performances and sports. Through our strategic

partnership with Meituan Dianping, we are the exclusive business partner in entertainment

ticketing and services on Meituan app and Dianping app.

• Engaging content discovery. Our platform enables consumers to discover a wealth ofentertainment information and services. For example, consumers can seamlessly enjoy

entertainment news, movie trailers and exclusive video interviews with content creators.

Movie trailers on our platform had generated 2.2 billion views as of September 30, 2018.

• Informed decision-making. Based on our large user base and data, we have established arobust user-generated rating and commentary system. We believe our ratings and

commentaries are widely recognized by the public as a credible source that enables

consumers to make informed consumption decisions.

• One-stop entertainment consumption. We offer comprehensive products and services forentertainment consumption to enhance user engagement and experience, including

entertainment ticketing, IP-derivative merchandise and in-venue food and beverages

preordering.

How We Create Value for the Entertainment Industry. We deliver highly valuable services toindustry participants, such as artists, producers, distributors, cinemas and theaters, enabling them to

optimize commercial results and operating efficiency.

• Data insights. Our large and engaged user base provides unique and highly valuable userdata insights combining users’ consumption behaviors and entertainment preferences.

Leveraging our big data capabilities and advanced algorithm, we have developed and are

constantly refining our insights into the entertainment industry. We introduced industry

statistics such as the Hype! index, providing valuable tools for industry participants to

gauge market reception prior to release. Our data insights allow cinemas and theaters to

adopt dynamic scheduling and pricing strategies to maximize operational results and enable

producers and distributors to maximize audience impact.

SUMMARY

— 2 —

• Digitize and upgrade the industry. We offer a suite of Internet-empowered tools andservices to entertainment content providers and distributors, including

Software-as-a-Service (SaaS) solutions, highly relevant analytics and insights, online

marketing and transaction processing services, helping them digitize their daily operations

and achieve commercial success. We launched Maoyan Pro app in 2015, which was the first

mobile app in China designed for the community of entertainment professionals. We have

enhanced information transparency, fostered connectivity, facilitated the sharing of

resources and improved the industry’s productivity and efficiency.

• Integration of online and offline resources. Our unique entertainment content servicescapabilities integrate our big data assets, media coverage and partnership resources. The

integration of such online and offline resources is supported by our robust technology

infrastructure and on-the-ground business development force with extensive experience in

both Internet and entertainment industries. Such capabilities uniquely position us to better

identify, capture and serve our business partners’ needs.

Our platform enjoys powerful network effects. The rich entertainment content and services on

our platform attract more consumers, leading to more transactions, interactions and feedbacks. Our

valuable data insights not only enable consumers to make better decisions and enjoy better

entertainment, but also empower the entertainment industry to create better content and deliver better

services to consumers, forming a virtuous cycle. As a result, we have become the partner of choice

to the entertainment industry. These network effects shape our ability to capture commercial

opportunities arising from our ecosystem and expand to attractive business areas along the

entertainment value chain and across entertainment formats, further enhancing our growth potential.

Key Operating Data

The following table sets forth the GMV and number of movie tickets sold on our platform for

the periods indicated:

Year ended December 31,Nine months ended

September 30,

2015 2016 2017 2017 2018

GMV of movie tickets sold (RMB million)* 12,901.8 14,431.0 21,679.6 14,940.6 25,624.7

Number of movie tickets sold (million) 380.0 397.5 598.5 409.2 679.4

Note:

* GMV of movie tickets sold represents the value of paid transactions (including the service fees) on our platform, without

regard to any subsequent refunds, and is recognized at the moment of transaction. Box office represents the gross

proceeds from movie ticket sales received by cinemas after deducting all refunds.

SUMMARY

— 3 —

The following table sets forth the average MAU of our platform and the number of transaction

users of our online movie ticketing services, each by channels, for the periods indicated:

Year ended December 31,

Nine months ended

September 30,

2015 2016 2017 2017 2018

(million)

Average MAUOur apps 9.1 7.8 7.0 5.2 6.8Weixin and QQ apps — — 43.4 — 55.6Meituan and Dianping apps 31.8 49.8 66.2 67.6 72.2

Number of transaction users ofonline movie ticketing services

Our apps 13.1 8.6 9.2 6.2 7.4Weixin and QQ apps — — 13.4 — 40.9Meituan and Dianping apps 65.6 68.6 79.9 68.4 72.3

Note:

* Weixin and QQ apps were owned by Tencent and Meituan and Dianping apps were owned by Meituan Dianping, both of

which are our shareholders and have strategic partnerships with us. See “Business — Our Strategic Partners” and

“Relationship with Enlight and Tencent — 2. Relationship with Tencent.” Portals to our services on Weixin and QQ apps

were launched after the Weying Acquisition in September 2017.

In 2015, 2016, 2017 and the nine months ended September 30, 2018, the average number of

movie tickets sold per transaction user was 5.8, 6.5, 5.9 and 5.7, respectively.

During the Track Record Period, a substantial part of our user traffic was from users accessing

through Tencent’s and Meituan Dianping’s apps. We believe our partnerships with Tencent and

Meituan Dianping are complementary and mutually beneficial. We have also been actively developing

our own apps to provide more comprehensive services, optimize our user experience and thereby

increase our own user base and enhance user engagement.

See “Business — Our Services — Online Entertainment Ticketing Services — Movie Ticketing”

and “Business — Our Platform — User Platform — Access to Our Platform.”

Business Overview

We offer online ticketing services for various entertainment formats including movies and

entertainment events.

We charge service fees for movie tickets sold on our platform, the rate of which ranged from 4%

to 8% of the ticket price paid by end customers during the Track Record Period. Our total

entertainment event ticketing GMV reached RMB331.8 million in 2017, and further increased to

RMB773.7 million in the nine months ended September 30, 2018. We also charge a commission for

the entertainment event ticketing services. See “Business — Our Services — Online Entertainment

Ticketing Services.”

SUMMARY

— 4 —

We may also provide ticket refund and exchange services in connection with online movie

ticketing services and entertainment event ticketing services. In 2016, 2017 and the nine months ended

September 30, 2018, the refund rates of movie tickets sold were 1.7%, 2.0% and 1.3%, respectively.

In 2017 and the nine months ended September 30, 2018, the refund rates of entertainment event tickets

sold were 6.9% and 4.2%, respectively.

The following chart illustrates the fund flow of our online movie ticketing services.

Service fees retained by us*

Fees paid by us to ticketingsystem companies

Ticket price paid by end customers

Payments to cinemas

Note:

* Such service fees typically range from 4% to 8% of the ticket price paid by end customers and are recognized by us as

revenue from movie ticketing services.

See “Business — Our Services — Online Entertainment Ticketing Services — Movie Ticketing

— Movie Ticketing Arrangements.”

Our entertainment content services range from distribution, promotion and production, for

various entertainment formats.

The following chart illustrates the fund flow of our movie content services.

Promotional paymentsfrom movie production

companies(1)

Distribution feefrom box office of

movies we distribute(2)

Revenue from moviecontent services

Profit sharing frombox office of movies

we provide production services to and/or

invest in(3)

SUMMARY

— 5 —

Notes:

(1) Such payments are primarily for our movie distribution and promotion cost;

(2) When acting as a lead distributor, the rate of distribution fee we receive typically ranges from 5% to 12%. When acting

as a co-distributor, our distribution fee may be either a pre-agreed amount or determined at a rate ranging from 1% to

2%. Distribution fee rate equals the distribution fee we receive divided by the total revenue-sharing box office. The

revenue-sharing box office represents the remaining portion of the box office, after deducting the amounts paid to

cinemas, charges by relevant regulatory authorities, mandatory contributions to the National Film Development Fund and

taxes, which generally accounts for approximately 40% of the box office;

(3) Revenue of each of our movie production projects is recognized on a gross or net basis. See “Financial Information —

Description of Major Components of Our Results of Operations — Revenue — Entertainment Content Services.”

See “Business — Our Services — Entertainment Content Services — Services Provided for

Movies” and “Industry Overview — Entertainment Content Services.”

We also offer online preordering of in-venue food and beverages, sales of IP-derivative

merchandise and movie ticket membership subscriptions on our platform in our e-commerce services.

In 2016 and 2017, our GMV of food and beverages sold was RMB288.8 million and RMB647.4

million, respectively. In the nine months ended September 30, 2017 and 2018, our GMV of food and

beverages sold was RMB466.7 million and RMB681.5 million, respectively. The commission fees we

charge for in-venue food and beverages, IP-derivative merchandise and membership subscriptions,

typically range from 7% to 10%, from 10% to 30% and from 3% to 20% of the transaction value,

respectively. See “Business — Our Services — E-commerce Services.”

Our Customers and Suppliers

Our customers primarily include cinemas, entertainment content producers and distributors and

advertisers. In 2015, 2016, 2017 and the nine months ended September 30, 2018, revenue from our top

five customers, which were all cinemas, accounted for 32.2%, 17.0%, 21.1% and 23.1% of our total

revenue, respectively.

Our suppliers primarily include ticketing system companies which help establish and maintain

our connection with cinemas’ ticketing systems. In each of 2015, 2016, 2017 and the nine months

ended September 30, 2018, the percentage of our purchases attributable to our five largest suppliers

combined falls under 30%.

See “Business — Our Customers” and “Business — Our Suppliers.”

SUMMARY

— 6 —

Competition

We compete with other players in various business operations along the entertainment industry

value chain based on factors including brand recognition, size and engagement level of user base,

service and content offerings, user experience, understanding of users and the market, financial

resources, offline and partnership resources, marketing resources, technology and big data capabilities

and ability to respond quickly and effectively to market trends. In particular, we face market

competition in the online movie ticketing industry where we compete with certain key players who

may have greater financial, technological or marketing resources compared with us. Such competition

may pose challenges to our business operations and materially and adversely affect our user base,

market share and profitability. Despite the intense market competition, we have maintained a strong

market presence in the online movie ticketing industry, leveraging our established brand and strong

relationships along the industry value chain spanning online entertainment ticketing services to

various entertainment content services. According to the iResearch Report, we maintained the leading

position in the online movie ticketing market in China with a market share of 61.3% by GMV of movie

tickets sold in the nine months ended September 30, 2018. See “Business—Competition.”

OUR INDUSTRY

With a market size of RMB1,283.0 billion in 2017, China’s entertainment market has already

become the second largest in the world, after that of the United States. It is expected that China’s

entertainment industry will further grow to RMB3,213.8 billion in 2022, representing a CAGR of

20.2% from 2017, outpacing the growth of the global industry, according to the iResearch Report. The

robust growth in China’s entertainment market is attributable to the following drivers:

• Development of technology and mobile Internet. The high penetration rate of mobileInternet and the development of mobile payment infrastructure in China have made the

entertainment experience easier than ever.

• Consumption upgrade and growing spending power. As the nation’s spending powerincreases and rapid urbanization continues, it is expected that the willingness to pay for

entertainment will continue to rise, driving the growth of the overall entertainment market.

• More diversified and personalized entertainment formats. Consumers with diversetastes and preferences are enjoying an ever-expanding selection of entertainment. In

addition, technology and big data analysis enable industry players to have a better

understanding of their consumers and to provide more personalized and enjoyable

entertainment experiences.

SUMMARY

— 7 —

• Better quality of entertainment content. In addition to more entertainment options andincreasingly personalized content, the quality of entertainment content is improving,

satisfying the higher expectation and demand of consumers and thus fueling the overall

development of China’s entertainment market.

China’s movie market is the second largest in the world, after that of the United States. It

increased at a CAGR of 29.2% from 2012 to 2017 and reached a market size of RMB76.1 billion and

is expected to further grow at a CAGR of 20.2% to reach a market size of RMB190.9 billion by 2022,

according to the iResearch Report. This will see China surpass the United States as the largest movie

market in terms of box office by 2020.

The movie market in China is expected to benefit from its own unique growth drivers:

• Greater number of high quality domestic movies. Among the five highest grossingmovies in China in 2017 and the nine months ended September 30, 2018, 80.9% and 84.2%

of the gross box office were generated through domestic movies, respectively, compared

with 58.5% in 2015.

• Development of entertainment infrastructure. Although China already has the highestnumber of movie screens in the world, the nation’s number of screens and movie admission

per capita are still at a much lower level compared with those of the United States. This,

together with the increasing spending power evidenced by the rise of per capita disposable

income and the growing demand for entertainment consumption, indicates potential room

for the future growth of China’s movie market.

• Diversifying revenue sources. According to the iResearch Report, non-box office revenuein China increased from RMB3.0 billion in 2012 to RMB15.9 billion in 2017 and is

expected to grow at a CAGR of 30.3% to RMB59.9 billion in 2022, contributing 31.4% of

China’s movie market.

In addition to movies, other entertainment formats are undergoing rapid growth. China’s

entertainment events market, including concerts, live performances, exhibitions and sports events, has

grown from RMB43.0 billion in 2012 to RMB84.6 billion in 2017, and is expected to grow at a CAGR

of 25.2% to RMB260.2 billion in 2022.

The market for TV series, web series, web movies and variety shows in China has grown from

RMB57.5 billion in 2012 to RMB139.0 billion in 2017 and is expected to reach RMB282.3 billion in

2022, in terms of the total revenue of all participants in this market.

The adoption of mobile Internet in people’s everyday lives has driven the shift of ticket

purchasing activity from offline to online, fostering the growth of online entertainment ticketing

services. With the growth of China’s movie industry and the online penetration rate of movie ticketing,

China’s online movie ticketing market increased from RMB3.1 billion in 2012 to RMB46.0 billion in

2017 by GMV and is expected to further increase to RMB110.1 billion in 2022. The online ticketing

services market for entertainment events increased from RMB1.4 billion in 2012 to RMB7.1 billion

in 2017, and is expected to reach RMB24.4 billion in 2022, by GMV. Currently, China’s entertainment

SUMMARY

— 8 —

industry is fragmented with a large number of participants along the value chain. Entertainment

content service platforms have emerged to connect consumers with vertical players such as production

companies and distributors and empower different industry participants to optimize operating results.

See “Industry Overview.”

OUR COMPETITIVE STRENGTHS

We believe that the following competitive strengths contribute to our success and differentiate

us from our competitors:

• Leading platform of Internet-empowered entertainment services

• Extensive user coverage and comprehensive user engagement

• Highly valuable services empowering the entertainment value chain

• Sophisticated content promotion and distribution capabilities

• Robust technology infrastructure and operational excellence

• Unique position to expand along value chain and across entertainment services

• Visionary and experienced management team with distinctive corporate culture

See “Business — Our Strengths.”

OUR STRATEGIES

To achieve our mission and further solidify our leadership position, we intend to pursue the

following strategies:

• Continue to expand our user base and consumer mindshare

• Strengthen our entertainment content services capabilities

• Further develop our technological capabilities

• Selectively pursue strategic alliances, investments and acquisitions

RISK FACTORS

Our business and the Global Offering involve certain risks as set out in the section headed “Risk

Factors” in this prospectus. You should read that section in its entirety carefully before you decide to

invest in our Shares. Some of the major risks we face include:

• We have a limited operating history in a dynamic market, which makes it difficult toevaluate our prospects.

SUMMARY

— 9 —

• Our success depends, in significant part, on the general prosperity and development ofChina’s entertainment industry.

• If we fail to retain or grow our user base, or if our user engagement ceases to grow ordeclines, our business, financial condition and results of operations may be materially and

adversely affected.

• Our operations depend in part on our relationships with our strategic and business partners.

• We may not be able to respond effectively to changes in the entertainment market, whichmay materially and adversely affect our market share, user retention and results of

operations.

CONTRACTUAL ARRANGEMENTS

Our Contractual Arrangements

The operations of our Consolidated Affiliated Entities are subject to various foreign ownership

restrictions under PRC laws and regulations. In order to maintain and exercise control over our

Consolidated Affiliated Entities, we have adopted Contractual Arrangements. These Contractual

Arrangements allow us to enjoy the economic benefits of our Consolidated Affiliated Entities and

consolidate their results of operations into ours. See “Contractual Arrangements.” The following

simplified diagram illustrates the flow of economic benefits from our Consolidated Affiliated Entities

to our Group stipulated under the Contractual Arrangements:

100%51% 100% 100% 100% 100%49%

100%

100%

100%

100%

Registered Shareholders

Tianjin Maoyan WeyingManagement and Consultation Services

The Company

WFOE

Offshore

Onshore

Service Fees

Maoyan Enterprise(1)Maoyan Live JV Maoyan Pictures Beijing Maoyan(2)

Xinjiang MaoyanNetwork

Beijing Weige Shidai Ruihai Fangyuan

Tianjin Meimao

Notes:

“ ” denotes direct legal and beneficial ownership in the equity interest.

“ ” denotes contractual relationship.

(1) Maoyan Enterprise is an investment holding company which holds, directly or indirectly, minority equity investments,

amounting to approximately RMB30 million, in certain companies (“Investee Companies”) which engage in businesses

subject to foreign investment prohibition or restriction, including value-added telecommunication service, radio and

television program production and internet audio-visual programs. The investments are passive, non-controlling interests

that are classified as investments accounted for using the equity method and financial assets at fair value through profit

SUMMARY

— 10 —

or loss and neither are consolidated in our financial statements nor form part of our Group. None of the investments are

material to us. As advised by our PRC Legal Advisor, foreign investors are either prohibited or restricted from holding

equity interest in companies conducting such businesses. The financial results of the Investee Companies are not

consolidated into our financial statements and our minority investment interests in the Investee Companies are

immaterial to our financial and operational results.

(2) Beijing Maoyan has another subsidiary named Xinjiang Maoyan Live. Such subsidiary has no actual business operation

and is in the process of deregistration as of the Latest Practicable Date.

Draft Foreign Investment Law

The MOFCOM published a discussion draft of a proposed Foreign Investment Law (the “2015Draft Foreign Investment Law”) in January 2015 aiming to, upon its enactment, replace the majorexisting laws and regulations governing foreign investment in the PRC. The MOFCOM solicited

comments on this draft in early 2015 and substantial uncertainties exist with respect to its final form,

enactment timetable, interpretation and implementation. The 2015 Draft Foreign Investment Law, if

enacted as proposed, may materially impact the entire legal framework regulating foreign investment

in the PRC.

As advised by our PRC Legal Advisor, if the 2015 Draft Foreign Investment Law is promulgated

in the current draft form, we are likely to be in compliance with the 2015 Draft Foreign Investment

Law because more than 50% of the voting rights of our Company will be ultimately controlled by PRC

entities or PRC citizens immediately upon completion of the Global Offering (assuming full

conversion of the 2018 CB into our Shares and after exercise of the Over-allotment Option in full.)

For details, see “Contractual Arrangements.” Notwithstanding the above, there may be uncertainties

that the above measures to maintain control over and receive the economic benefit from our

Consolidated Affiliated Entities alone may not be effective in ensuring compliance with the new

Foreign Investment Law together with, if any, all its subsequent amendments or updates, as

promulgated (if and when it becomes effective). In the event that such measures are not complied with,

the Stock Exchange may take enforcement action against us which may have a material adverse effect

on the trading of our Shares. See “Risk Factors — Risks Relating to Our Contractual Arrangements.”

On December 26, 2018, National People’s Congress Standing Committee published the Draft

Foreign Investment Law (the “2018 Draft Foreign Investment Law”) to seek public comments,which will be closed on February 24, 2019. The 2018 Draft Foreign Investment Law does not mention

concepts including “de facto control” and “controlling through contractual arrangements”, nor did it

specify the regulation on controlling through contractual arrangements. Furthermore, the 2018 Draft

Foreign Investment Law does not specifically stipulate rules on the industry we operate in. Therefore,

as advised by our PRC Legal Advisors, we believe that the 2018 Draft Foreign Investment Law, if

promulgated in its current form and contents, will not, by itself, have any material adverse effect on

our structure or, in turn, on our business operations.

As of the Latest Practicable Date, the 2015 Draft Foreign Investment Law and the 2018 Draft

Foreign Investment Law are in draft form only, and there is no certainty as to whether, or a definite

timeline as to when, the finalized/new Foreign Investment Law will come into effect, and, more

importantly, whether it is to be promulgated in the current draft forms. For details of the 2015 Draft

Foreign Investment Law and its promulgation status, see “Contractual Arrangements.”

SUMMARY

— 11 —

CONTINUING CONNECTED TRANSACTIONS

We have entered into and are expected to continue with certain transactions after the Listing

which will constitute our non-exempt continuing connected transactions under Chapter 14A of Listing

Rules upon Listing. See “Connected Transactions” and “Waivers from Strict Compliance with the

Listing Rules and Exemption from Strict Compliance with the Companies (Winding Up and

Miscellaneous Provisions) Ordinance.”

PRE-IPO INVESTMENTS

We introduced Enlight Investment, Enlight Media, Linzhi Lixin, Beijing Weying Shidai and

Cheshire Investments Fund as our Pre-IPO Investors through several rounds of Pre-IPO Investments

since 2016. For details of our Pre-IPO Investments, see “History and Reorganization.”

EMPLOYEE INCENTIVE SCHEME

In order to provide incentives and rewards to directors, senior management and employees of the

Group and other eligible individuals and entities, the Company adopted a series of employee incentive

schemes, including Pre-IPO Share Option Scheme, Post-IPO Share Option Scheme, RSU Scheme and

Restricted Share Agreement. The Pre-IPO Share Option Scheme is a restructuring and re-adoption by

the Company of the employee share incentive scheme adopted by Tianjin Maoyan Weying on

November 8, 2016. See “Appendix VI — Statutory and General Information — D. Employee Incentive

Scheme.”

SUMMARY

— 12 —

SUMMARY OF HISTORICAL FINANCIAL INFORMATION

The following tables set forth summary financial data from our consolidated financial

information for the Track Record Period, extracted from the Accountant’s Report in Appendix I to this

prospectus. The summary consolidated financial data set forth below should be read together with, and

is qualified in its entirety by reference to, the consolidated financial statements in this prospectus,

including the related notes. Our consolidated financial information was prepared in accordance with

IFRS.

Selected Consolidated Income Statement Data

Year ended December 31, Nine months ended September 30,

2015 2016 2017 2017 2018

RMB million % RMB million % RMB million % RMB million

(Unaudited)

% RMB million %

Revenue 596.7 100.0 1,377.5 100.0 2,548.0 100.0 1,534.6 100.0 3,062.3 100.0

Cost of revenue (298.2) (50.0) (489.9) (35.6) (806.0) (31.6) (469.1) (30.6) (1,100.0) (35.9)

Gross profit 298.5 50.0 887.6 64.4 1,742.0 68.4 1,065.5 69.4 1,962.3 64.1

Selling and marketing expenses (1,521.1) (254.9) (1,027.8) (74.6) (1,419.5) (55.7) (921.8) (60.1) (1,724.4) (56.3)

General and administrative expenses (76.3) (12.8) (332.3) (24.1) (381.3) (15.0) (262.6) (17.1) (341.3) (11.1)

Other (losses)/gains, net (2.0) (0.3) (22.3) (1.6) (7.3) (0.3) 36.0 2.4 (38.3) (1.3)

Operating loss (1,300.9) (218.0) (494.8) (35.9) (66.1) (2.6) (82.9) (5.4) (141.7) (4.6)

Finance income/(costs), net — — (3.6) (0.3) (11.2) (0.5) (11.8) (0.8) (1.4) 0.0

Share of profits/(losses) of

investments accounted for using

the equity method — — — — 1.4 0.1 — — (2.2) (0.1)

Loss before income tax (1,300.9) (218.0) (498.4) (36.2) (75.9) (3.0) (94.7) (6.2) (145.3) (4.7)

Income tax credits/(expenses) 3.4 0.6 (9.8) (0.7) (0.2) 0.0 (57.4) (3.7) 1.3 0.0

Loss for the year/period (1,297.5) (217.4) (508.2) (36.9) (76.1) (3.0) (152.1) (9.9) (144.0) (4.7)

Loss per share attributable to

equity holders of the Company

(expressed in RMB per share)

— Basic and diluted (6.76) N/A (2.65) N/A (0.39) N/A (0.79) N/A (0.74) N/A

Our cost of revenue increased significantly from the nine months ended September 30, 2017 to

the nine months ended September 30, 2018. The increase in our cost of revenue was mainly due to:

(i) an increase in ticketing system cost which was in line with the growth of our online movie ticketing

services; (ii) an increase in content distribution and promotion cost in line with the continued growth

of our entertainment content services; and (iii) amortization of intangible assets in connection with the

Weying Acquisition completed in September 2017. See “Financial Information — Discussion of

Certain Key Balance Sheet Items — Intangible Assets.”

SUMMARY

— 13 —

Our selling and marketing expenses increased significantly from the nine months ended

September 30, 2017 to the nine months ended September 30, 2018, primarily due to an increase in user

incentives to promote our services. We increased the use of user incentives around the Chinese New

Year in 2018, to respond to market competition and to strengthen our market leadership during the

period.

Our general and administrative expenses increased significantly from the nine months ended

September 30, 2017 to the nine months ended September 30, 2018, primarily due to the listing

expenses recognized and an increase in office expenses, which was in line with the general expansion

of our business.

The following table sets out a breakdown of our revenue by business in absolute amounts and

as percentages of our revenue for the periods indicated:

Year ended December 31, Nine months ended September 30,

2015 2016 2017 2017 2018

RMB million % RMB million % RMB million % RMB million(Unaudited)

% RMB million %

Revenue

Online entertainmentticketing services 594.5 99.6 960.1 69.7 1,490.0 58.5 985.4 64.2 1,831.6 59.8

Entertainment contentservices — — 337.3 24.5 852.3 33.4 410.9 26.8 910.2 29.8

E-commerce services 1.4 0.3 15.5 1.1 127.2 5.0 87.6 5.7 160.3 5.2

Advertising servicesand others 0.8 0.1 64.6 4.7 78.5 3.1 50.7 3.3 160.2 5.2

Total 596.7 100.0 1,377.5 100.0 2,548.0 100.0 1,534.6 100.0 3,062.3 100.0

Non-IFRS Measures

To supplement our consolidated financial statements which are presented in accordance with

IFRS, we also use EBITDA/adjusted EBITDA and adjusted net profit/(loss) as additional financial

measures, which are not required by, or presented in accordance with, IFRS. We believe that these

non-IFRS measures facilitate comparisons of operating performance from period to period and

company to company by eliminating potential impacts of items that our management does not consider

to be indicative of our operating performance. We believe that these measures provide useful

information to investors and others in understanding and evaluating our consolidated results of

operations in the same manner as they help our management. However, our presentation of the

EBITDA/adjusted EBITDA and adjusted net profit/(loss) may not be comparable to similarly titled

measures presented by other companies. The use of these non-IFRS measures has limitations as an

analytical tool and you should not consider them in isolation from, or as a substitute for analysis of,

our results of operations or financial condition as reported under IFRS.

SUMMARY

— 14 —

Year ended December 31, Nine months ended September 30,

2015 2016 2017 2017 2018

RMB

million

% of

revenue

RMB

million

% of

revenue

RMB

million

% of

revenue

RMB

million

(Unaudited)

% of

revenue

RMB

million

% of

revenue

Non-IFRS Measures

EBITDA (1,297.5) (217.4) (485.7) (35.3) (17.5) (0.7) (67.7) (4.4) (30.2) (1.0)

Adjusted EBITDA (1,270.2) (212.9) (283.0) (20.5) 169.3 6.6 83.6 5.4 93.8 3.1

Adjusted net profit/

(loss) (1,270.2) (212.9) (300.5) (21.8) 123.9 4.9 12.4 0.8 (16.9) (0.6)

EBITDA and Adjusted EBITDA

We define EBITDA as operating loss for the period adjusted for depreciation and amortization

expenses. The following table sets out EBITDA, a reconciliation from operating loss for the period to

EBITDA and adjusted EBITDA for the periods indicated:

Year ended December 31,

Nine months ended

September 30,

2015 2016 2017 2017 2018

RMB million RMB million RMB million RMB million

(Unaudited)

RMB million

Reconciliation of operating loss to

EBITDA and adjusted EBITDA

Operating loss for the period (1,300.9) (494.8) (66.1) (82.9) (141.7)

Add:

Depreciation of property, plant and

equipment 3.4 9.1 3.5 1.3 7.6

Amortization of intangible assets

resulting from business

combination — — 45.1 13.9 103.9

EBITDA (1,297.5) (485.7) (17.5) (67.7) (30.2)

Add:

Share-based compensation 27.3 202.7 184.5 151.3 99.3

Listing expenses — — 2.3 — 24.7

Adjusted EBITDA (1,270.2) (283.0) 169.3 83.6 93.8

SUMMARY

— 15 —

Adjusted Net Profit/(Loss)

We define adjusted net profit/(loss) as net profit/(loss) for the period adjusted by adding backshare-based compensation, net (gain)/loss of convertible bonds and financial liabilities at fair valuethrough profit or loss and listing expenses. The following table reconciles our adjusted netprofit/(loss) for the periods presented to the most directly comparable financial measure calculatedand presented in accordance with IFRS, which is a loss for the periods indicated:

Year ended December 31,

Nine months ended

September 30,

2015 2016 2017 2017 2018

RMB million RMB million RMB million RMB million

(Unaudited)

RMB million

Reconciliation of net profit/(loss) to

adjusted net profit/(loss):Net losses for the period (1,297.5) (508.2) (76.1) (152.1) (144.0)Add:Share-based compensation 27.3 202.7 184.5 151.3 99.3Net losses of convertible bonds and

financial liabilities at fair value

through profit or loss — 5.0 13.2 13.2 3.1Listing expenses — — 2.3 — 24.7

Adjusted net profit/(loss) (1,270.2) (300.5) 123.9 12.4 (16.9)

Selected Consolidated Balance Sheet Data

As of December 31,

As of

September 30,

2015 2016 2017 2018

RMB million RMB million RMB million RMB million

Total non-current assets 17.1 3.6 5,715.4 5,533.4Total current assets 611.0 1,564.3 3,323.3 3,573.7

Total assets 628.1 1,567.9 9,038.7 9,107.1

Total share capital — — — 0.1Total reserves 77.4 274.4 5,838.3 6,094.4Total accumulated losses (1,297.5) (259.9) (318.1) (460.9)Total non-controlling interests — — 11.1 4.8

Total equity (1,220.1) 14.5 5,531.3 5,638.4

Total non-current liabilities — 4.2 221.8 201.1Total current liabilities 1,848.2 1,549.2 3,285.6 3,267.6

Total liabilities 1,848.2 1,553.4 3,507.4 3,468.7

Total equity and liabilities 628.1 1,567.9 9,038.7 9,107.1

Net current (liabilities)/assets (1,237.2) 15.1 37.7 306.1

SUMMARY

— 16 —

We had net current liabilities of RMB1,237.2 million as of December 31, 2015. As of December

31, 2016 and 2017 and September 30, 2018, we had net current assets of RMB15.1 million, RMB37.7

million and RMB306.1 million, respectively.

We had net current liabilities as of December 31, 2015. Prior to our separation from Meituan

Dianping in 2016, certain of our cash used in operational activities was provided by Meituan

Dianping. Upon our separation, such arrangement would have resulted in the recognition of amounts

payable to Meituan Dianping, assuming that we were already a separate entity as of December 31,

2015. Under the arrangement of our separation from Meituan Dianping, a significant amount of

payables to Meituan Dianping was recategorized as contribution from equity holder, which in turn

resulted in a decrease in accumulated loss in 2016. Our accumulated loss increased from 2016 to 2017

and further to the nine months ended September 30, 2018, as we incurred losses for these periods.

In light of the above and taking into account the financial resources available to us including our

cash and cash equivalents on hand, existing bank borrowings, the available banking facilities and the

estimated net proceeds from the Global Offering, our Directors are of the view that we have sufficient

working capital to meet our present requirements and for the next 12 months from the date of this

prospectus.

GOODWILL AND OTHER INTANGIBLE ASSETS

Our goodwill increased significantly to RMB4.5 billion as of December 31, 2017, primarily as

a result of the Weying Acquisition in 2017. This goodwill represents the excess of the consideration

transferred, the amount of any non-controlling interest in Weying and the acquisition-date fair value

of any previous equity interest in Weying over the fair value of the identified net assets acquired.

Goodwill impairment reviews are undertaken annually or more frequently if events or changes in

circumstances indicate a potential impairment. We have conducted impairment reviews on our

goodwill as of December 31, 2017 and September 30, 2018 following the Weying Acquisition. Our

goodwill impairment loss was RMB46.9 million and RMB62.8 million for 2017 and the nine months

ended September 30, 2018, respectively, as recognized from our disposal of Beijing Jietong Wuxian

Technology Co., Ltd. (“Jietong Wuxian”). Determining whether goodwill is impaired requires us toestimate the value-in-use of the cash generating unit to which we have allocated goodwill. This

value-in-use calculation requires us to estimate the future cash flows expected to arise from the cash

generating unit and a suitable discount rate to calculate the present value. Where the book value of

the cash generating unit exceeds its value-in-use, an impairment loss may arise. See “Risk Factors —

Risks Relating to Our Business and Industries — Impairment of goodwill may materially and

adversely affect our results of operations”, “Financial Information — Discussion of Certain Key

Balance Sheet Items” and Note 2.6(i) and Note 15 to the Accountant’s Report in Appendix I to this

prospectus.

We had intangible assets of RMB5,608.2 million as of December 31, 2017, primarily including

goodwill of RMB4,452.0 million resulting from the Weying Acquisition. Our intangible assets

decreased to RMB5,424.0 million as of September 30, 2018, primarily due to the amortization of

intangible assets and the goodwill impairment loss recognized from our disposal of Jietong Wuxian,

which we consider as a one-off treatment. As of December 31, 2017 and September 30, 2018, we had

other intangible assets including trademarks, software, our platform and customer relationships. See

SUMMARY

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“Risk Factors — Risks Relating to Our Business and Industries — Impairment of our intangible assets

could materially and adversely affect our results of operations”, “Financial Information — Discussion

of Certain Key Balance Sheet Items” and Note 2.6 and Note 15 to the Accountant’s Report in Appendix

I to this prospectus.

Selected Consolidated Statements of Cash Flows Data

Year ended December 31,

Nine Months ended

September 30,

2015 2016 2017 2017 2018

RMB million RMB million RMB million RMB million RMB million

(Unaudited)

Cash (used in)/generated

from operations before

changes in working capital (1,265.4) (257.7) 202.0 74.8 118.9

Net cash (used in)/generated

from operating activities (989.7) 64.8 1,074.0 667.8 (1,433.5)

Net cash (used in)/generated

from investing activities (10.6) (23.9) (1,080.1) (803.4) 625.0

Net cash generated/(used in)

from financing activities 1,064.0 997.6 74.0 (400.0) 849.0

Net increase/(decrease) in

cash and cash equivalents 63.7 1,038.5 67.9 (535.6) 40.5

Cash and cash equivalents at

the beginning of the period — 63.7 1,102.2 1,102.2 1,170.1

Cash and cash equivalents at

the end of the period 63.7 1,102.2 1,170.1 566.6 1,210.6

In 2015 and the nine months ended September 30, 2018, we had net cash outflow generated from

operating activities of RMB989.7 million and RMB1,433.5 million, respectively.

In the nine months ended September 30, 2018, our net cash used in operating activities were

primarily attributable to our loss before income tax, as adjusted by: (i) the add-back of non-cash items,

primarily comprising share-based compensation expenses, impairment of goodwill arising from the

acquisition of Jietong Wuxian and amortization of intangible assets resulting from business

combination; and (ii) changes in working capital, which primarily comprised an increase in

prepayments, deposits and other receivables, an increase in accounts receivables and a decrease in

other payables, accruals and other liabilities. See “Financial Information — Liquidity and Capital

Resources.”

Our loss in the nine months ended September 30, 2018 was primarily attributable to the increase

in our selling and marketing expenses as we deployed more user incentives to promote our services

around the Chinese New Year in 2018, to respond to market competition and to strengthen our market

leadership during the period.

SUMMARY

— 18 —

The increase in prepayments, deposits and other receivables was primarily due to: (i) an increase

in deposits made to cinemas and other event promoters, which was in line with the growth of our

online entertainment ticketing services; and (ii) an increase in the prepayments for content production

which was in line with the growth of our entertainment content production services. This was partially

offset by: (i) a decrease in amounts due from related parties as certain online entertainment ticketing

receivables from related parties were settled; and (ii) a decrease in prepayments for ticketing system

cost.

The increase in accounts receivables from December 31, 2017 to September 30, 2018 was in line

with the growth of our services.

The decrease in other payables, accruals and other liabilities was primarily due to: (i) a decrease

in amounts due to related parties as we settled the amounts due to Beijing Weying under the capital

increase agreement in July 2018; See “History and Reorganization — Material Shareholding Change

and Pre-IPO Investments — Pre-IPO Investment by Linzhi Lixin and Acquisition of Beijing Weige

Shidai”; (ii) a decrease in payable in respect of share in the box office, as the box office of a movie

was being settled around the end of 2017 and completed in early 2018; and (iii) a decrease in payable

in respect of online entertainment ticketing and e-commerce services which represents the amounts to

be settled with cinemas and event promoters when we receive ticket payments from audience. This was

primarily because we generally have higher ticket sales during the year-end holidays.

We will actively monitor and control our selling and marketing expenses, including, primarily,

the use of user incentives. According to the iResearch Report, due to industry consolidation and

development of user behavior, the use of user incentives as a marketing initiative is expected to have

declining impacts and become more stable, disciplined and regulated. As a result, we expect to have

better control over our selling and marketing expenses as we further grow our business and, in turn,

our operating cash flow will be improved.

However, a more regulated use of user incentives could also have a negative impact on China’s

online entertainment ticketing market as a whole or on its future growth, and affect the GMV on our

platform, which may, in turn, materially and adversely affect our revenue from online entertainment

ticketing. Any potential regulatory limitation on the amount of service fee could reduce our revenue,

limit our profitability from online entertainment ticketing services and negatively affect our

operational cash flow. See “Risk Factors — Risks Relating to Our Business and Industries — Our

failure to comply with laws, rules and regulations as well as changing laws, rules and regulations and

legal uncertainty, could materially and adversely affect our business, financial condition and results

of operations.”

We expect that market competition in various aspects will be further regulated and become more

stable in general.

SUMMARY

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Key Financial Ratios

The following table sets out our key financial ratios for the periods indicated:

Year ended December 31,

Nine months ended

September 30,

2015 2016 2017 2017 2018

(Unaudited)

Revenue growth (%) NA 130.8 85.0 NA 99.6

Gross margin(1) (%) 50.0 64.4 68.4 69.4 64.1

Net margin(2) (%) (217.4) (36.9) (3.0) (9.9) (4.7)

EBITDA margin(3) (%) (217.4) (35.3) (0.7) (4.4) (1.0)

Adjusted EBITDA

margin(4) (%) (212.9) (20.5) 6.6 5.4 3.1

Adjusted net margin(5) (%) (212.9) (21.8) 4.9 0.8 (0.6)

Notes:

(1) Gross margin equals gross profit divided by revenue for the period and multiplied by 100%. We recognize online

entertainment ticketing service revenue on a net basis.

(2) Net margin equals net profit/(loss) divided by revenue for the period and multiplied by 100%.

(3) EBITDA margin equals EBITDA divided by revenue for the period and multiplied by 100%.

(4) Adjusted EBITDA margin equals adjusted EBITDA divided by revenue for the period and multiplied by 100%.

(5) Adjusted net margin equals adjusted net profit/(loss) for the period divided by revenue for the period and multiplied by

100%.

We saw an increase in our gross margin and adjusted net margin from 2015 to 2016, mainly due

to the increased ticketing service fees retained by us per ticket. Our gross margin and adjusted net

margin further increased in 2017, which was attributable to a decrease in ticketing system cost and

Internet infrastructure cost as a percentage of revenue.

Our gross margin and adjusted net margin decreased in the nine months ended September 30,

2018, compared to the nine months ended September 30, 2017, primarily due to the payment for our

content distribution and promotion cost accounting for a higher percentage of revenue in the nine

months ended September 30, 2018. Such payment was made in return of the corresponding cost

incurred in content distribution and promotion, which was identical in amount and recognized as cost

of revenue. Therefore, such payment does not generate gross profit and the increase of which would

lower our gross margin. See “Business — Entertainment Content Services — Services Provided for

Movies.” The decrease of our gross margin and adjusted net margin was also attributable, to a lesser

extent, to the amortization of intangible assets resulting from business combination.

SUMMARY

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APPLICATION FOR LISTING ON THE STOCK EXCHANGE

We have applied to the Listing Committee of the Stock Exchange for the granting of the listingof, and permission to deal in, (i) our Shares in issue and to be issued pursuant to the Global Offering(including the additional Shares which may be issued pursuant to the exercise of the Over-allotmentOption); (ii) the Shares which may be issued pursuant to the Pre-IPO Share Option Scheme, thePost-IPO Share Option Scheme and the RSU Scheme; and (iii) the Shares to be issued pursuant to theconversion of 2018 CB upon completion of the Global Offering, on the basis that, among other things,we satisfy the market capitalization/revenue test under Rule 8.05(3) of the Listing Rules withreference to (i) our revenue in 2017, being approximately RMB2,548.0 million (approximatelyHK$2,908.7 million), which is over HK$500 million, and (ii) our expected market capitalization at thetime of our Listing, which, based on the low end of the indicative Offer Price range, exceeds HK$16.6billion.

DIVIDEND

We are a holding company incorporated under the laws of the Cayman Islands. As a result, thepayment and amount of any future dividend will depend on the availability of dividends received fromour subsidiaries. PRC laws require a foreign-invested enterprise to make up for its accumulative lossesout of its after-tax profits and allocate at least 10% of its remaining after-tax profits, if any, to fundits statutory reserves until the aggregate amount of its statutory reserves exceeds 50% of its registeredcapital.

Any amount of dividend we pay will be at the discretion of our Directors and will depend on ourfuture operations and earnings, capital requirements and surplus, general financial condition,contractual restrictions and other factors which our Directors consider relevant. Any declaration andpayment as well as the amount of dividend will be subject to our constitutional documents and theCayman Companies Law. Our Shareholders in a general meeting may approve any declaration ofdividends, which must not exceed the amount recommended by our Board. No dividend shall bedeclared or payable except out of our profits and reserves lawfully available for distribution. Ourfuture declarations of dividends may or may not reflect our historical declarations of dividends andwill be at the absolute discretion of the Board.

Historically we have not declared or paid any dividend to our Shareholders, and there is noassurance that dividends of any amount will be declared or distributed in any year. Currently, we donot have a formal dividend policy or a fixed dividend distribution ratio.

As advised by Walkers (Hong Kong), the Cayman Islands Legal Advisor to the Company, aCayman Islands exempted company may pay dividends out of profits, retained earnings or sharepremium, subject to a solvency test, and the provisions, if any, of the company’s memorandum andarticles of association. The directors of the Company must be comfortable that they have satisfied theirfiduciary duties when the dividends are declared and paid, and are satisfied that the Company willcontinue to be able to meet its obligations as they fall due after the payment of the dividend. Wheredividends are paid out of share premium, there is a statutory test set out in Section 34(2) of theCayman Islands Companies Law which provides that the share premium account may be applied bythe company to pay dividends to its members, “[p]rovided that no distribution or dividend may be paidto members out of the share premium account unless, immediately following the date on which the

SUMMARY

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distribution or dividend is proposed to be paid, the company shall be able to pay its debts as they fall

due in the ordinary course of business.” There is no provision under the Companies Law which

expressly prohibits the Company to declare and pay dividends out of its share premium account even

when the Company is loss-making.

GLOBAL OFFERING

This document is published in connection with the Hong Kong Public Offering as part of the

Global Offering. The Global Offering comprises:

(i) the Hong Kong Public Offering of 13,237,800 Offer Shares (subject to reallocation) in

Hong Kong as described in the section headed “Structure of the Global Offering — The

Hong Kong Public Offering” in this document; and

(ii) the International Offering of an aggregate of initially 119,139,200 Shares (subject to

reallocation and the Over-allotment Option), (a) in the United States to QIBs in reliance on

Rule 144A or another available exemption; and (b) outside the United States in reliance on

Regulation S (including to professional and institutional investors in Hong Kong).

The Offer Shares will represent approximately 11.8% of the issued share capital of our Company

immediately following the completion of the Global Offering (assuming full conversion of the 2018

CB into our Shares based on the high end of the Offer Price range), and approximately 11.8% of the

issued share capital of our Company immediately following the completion of the Global Offering

(assuming full conversion of the 2018 CB into our Shares based on the low end of the Offer Price

range), based on the assumptions that the Over-allotment Option is not exercised and without taking

into account any Shares which may be issued upon the exercise of any options which may be granted

under the Pre-IPO Share Option Scheme, Post-IPO Share Option Scheme and RSU Scheme.

RECENT DEVELOPMENTS

We entered into a cooperation agreement on July 2, 2018 with Huanxi Media Group Limited, an

investment holding company principally engaged in media and entertainment and related businesses,

to, among others, subscribe for approximately 15% of its equity interest (on a diluted basis). We are

currently negotiating with a target company engaged in online video business, for potential

acquisitions of certain businesses and assets. We are also negotiating with two target companies, one

engaged in the entertainment production business and the other engaged in movie production,

movie-making and movie distribution business, for potential acquisitions of their shares. See “History

and Reorganization — Post Track Record Period Acquisitions” and “Appendix II — Supplementary

Financial Information.”

We incurred a net loss of RMB76.1 million in 2017 and RMB144.0 million in the nine months

ended September 30, 2018. We may continue to incur or incur a greater net loss in 2018 as compared

to 2017 primarily due to incremental expenditure on user incentives around the Chinese New Year in

2018, to respond to market competition from our competitors and to strengthen our market leadership

in the intensive market environment during the period. See “Appendix IV — Loss Estimate.” In

SUMMARY

— 22 —

addition, our results of operations fluctuated and may continue to fluctuate from time to time. See

“Risk Factors — Risks Relating to Our Business and Industries — We have a history of net losses,

and had net cash outflow in the nine months ended September 30, 2018, and may continue to incur

net losses or have net cash outflow in the future” and “Business — Competition.”

Based on our unaudited management accounts, our revenue was RMB3,499.7 million in the

eleven months ended November 30, 2018. Our gross profit was RMB2,199.2 million, representing a

gross margin of 62.8%, in the eleven months ended November 30, 2018. Our selling and marketing

expenses were RMB1,836.2 million and our operating loss was RMB117.7 million in the eleven

months ended November 30, 2018.

The foregoing unaudited financial information for the eleven months ended November 30, 2018

is derived from our unaudited interim condensed financial information for the eleven months ended

November 30, 2018. The Company is responsible for the preparation of its unaudited interim

condensed financial information for the eleven months ended November 30, 2018 in accordance with

International Accounting Standard 34 “Interim Financial Reporting.” Our unaudited interim

condensed financial information for the eleven months ended November 30, 2018 has been reviewed

by our Reporting Accountant in accordance with International Standard on Review Engagements 2410

“Review of Interim Financial Information Performed by the Independent Auditor of the Entity” issued

by the International Auditing and Assurance Standards Board.

Our Directors confirm that there has been no material adverse change in our financial,

operational or trading position or prospects since September 30, 2018, being the end date of our

consolidated financial statements as set out in the Accountant’s Report in Appendix I to this

prospectus, and up to the date of this prospectus, except otherwise disclosed in this prospectus.

LOSS ESTIMATE FOR THE YEAR ENDED DECEMBER 31, 2018

We have prepared the following loss estimate for the year ended December 31, 2018.

Estimated consolidated loss

attributable to equity holders of

the Company for the year

ended December 31, 2018(1),(2)

not more than RMB145.3 million (equivalent to

approximately HK$165.9 million)

Notes:

(1) The bases on which the above loss estimate has been prepared are summarized in Part A of Appendix IV to this

prospectus. The Directors have prepared the estimated consolidated loss attributable to equity holders of the Company

for the year ended December 31, 2018 based on the audited consolidated results of our Group for the nine months ended

September 30, 2018, the unaudited consolidated results based on the management accounts of our Group for the two

months ended November 30, 2018 and an estimate of the consolidated results of our Group for the remaining one month

ended December 31, 2018. The loss estimate has been prepared on a basis consistent in all material respects with our

accounting policies, as presently adopted and as set out in Note 2 of the Accountant’s Report of the Group, the text of

which is set out in Appendix I to this prospectus.

(2) The estimated consolidated loss attributable to equity holders of the Company is converted into Hong Kong dollars at

the exchange rate of HK$1.00 to RMB 0.8760. No presentation is made that the RMB amounts have been, could have

been or may be converted to Hong Kong dollars, or vice versa, at that rate.

SUMMARY

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OFFERING STATISTICS

All statistics in the following table are based on the assumptions that (i) the Global Offering has

been completed and 132,377,000 Shares are issued pursuant to the Global Offering; (ii) the

Over-allotment Option is not exercised and without taking into account of any Shares which may be

issued upon the exercise of any options which may be granted under the Pre-IPO Share Option

Scheme, Post-IPO Share Option Scheme and RSU Scheme.

Based on an Offer Price

of HK$14.80(1)Based on an Offer Price

of HK$20.40(2)

Market capitalization of our Shares HK$16,668 million HK$22,820 million

Unaudited pro forma adjusted net tangible

assets per Share(3)HK$2.22

(RMB1.94)

HK$2.88

(RMB2.52)

Notes:

(1) The calculation of market capitalization is based on the assumption that 1,126,218,301 Shares are issued and outstanding

immediately following the completion of the Global Offering based on an Offer Price of HK$14.80 per Share.

(2) The calculation of market capitalization is based on the assumption that 1,118,626,731 Shares are issued and outstanding

immediately following the completion of the Global Offering based on an Offer Price of HK$20.40 per Share.

(3) The unaudited pro forma adjusted net tangible assets per Share is calculated after making the adjustments referred to in

Appendix III “Unaudited Pro Forma Financial Information” and on the basis that 1,125,797,529 Shares and

1,118,321,465 Shares are issued and outstanding based on the Offer Price of HK$14.80 or HK$20.40 per Share,

respectively, as if the Global Offering had been completed as of September 30, 2018.

LISTING EXPENSES

Listing expenses represent professional fees, underwriting commissions and other fees incurred

in connection with the Global Offering. We expect to incur listing expenses of approximately

RMB1