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Inside the Oreck (1)
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Manufacturing variability
Too wide,reject.
Perfect,pass.
Too thin,pass. But…
Reliability problems,weak and failure
Question: Does higher quality cost money?
Scrap – or rework
Six quality
Part too small Part too large
~ four quality
~ one quality
Inside the Oreck (1)
Inside the Oreck (2)
Reducing costs through higher quality
► Quality• TQM, Six sigma
► Less re-work► Lower costs
• Careful Measurement• Incentives• Involvement • Teams• Supplier relationships (get higher quality inputs)• Design for manufacturability (or service delivery)
Lowering costs
Lower costs
PROFIT
Efficiency
Innovation
Quality
Customer responsiveness
V P C
Higher customer value and prices
The Experience Curve
► Studies during WWII uncovered a relationship between the number of ships produced and the cost of production
20%
30%
40%
50%
60%
70%
80%
90%
100%
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24Months
Cos
t (re
lativ
e to
sta
rtin
g co
st)
The Experience Curve
► The relationship between the number of ships produced and the cost of production became known as “the experience curve”
► This can be subdivided into two distinct effects with different causes -• Scale• Learning
• Defraying fixed costs
• Greater specialization
Unit cost
Production volume
c0
c1
v0 v1
Economies of Scale
Why does this matter?
►Scale anyone can achieve►Competitors will seldom if ever be able to
match your cumulative volume even if they can get the same market share
►Learning is one source of first mover advantage
►Knowledge is often ‘sticky’ and leaning is hard to replicate