MANUFACTURING FRANCHISING:APPROACHES TO DETERMINE SUITABLE

BUSINESS TYPES

PRESENTER : LEE HAYFRON

SUPERVISORS : Prof: Carrie, Dr. Bititci & Dr. Pandya

PRESENTATION OVERVIEW

THE INITIAL OBJECTIVES OF THE RESEARCH PROJECT

WORK WITH COLLABORATORS

BACKGROUND OF THE PRESENTATION TOPIC

SUITABLE BUSINESS TYPES

CONCLUSIONS

PRIMARY AIM

TO ASSESS AND DEMONSTRATE THE CONTRIBUTIONFRANCHISING CAN MAKE TO MANUFACTURINGCOMPETITIVENESS AND TO BUSINESS EXPANSION.

SECONDARY AIM

TO DEVELOP GUIDELINES FOR CREATING A MANUFACTURING FRANCHISE.

WORK WITH COLLABORATORS

WORKING TO DEVELOP FRANCHISE EDUCATION PACK

CONDUCTING SURVEYS TO CATEGORISE THE INDUSTRY

CARRYING OUT AN ANALYSIS OF THE INDUSTRY

BACKGROUND TO DETERMINE SUITABLE TYPES

THE TRANSFER OF KNOWLEDGE FROM THE SERVICE INDUSTRY SUCCESSES

USE OF THE PUTTICK GRID

DISCUSSIONS WITH EXPERTS

Club Med. AOL

DELLMcDonald’sCoded

Tacit

Slow Fast

SUITABLE BUSINESS TYPES

Speed of Change of Operational Knowledge

Man

agem

ent

of

Op

erat

ion

al K

no

wle

dg

e

Suitable Business Types

A recognised name, image and system

A format that can be easily replicated

A proven method of operation

A profitable business

A franchising culture

Low market uncertainty and low product complexity

Existence of a regional or local market

CONCLUSIONS

THE NEED FOR FURTHER RESEARCH

THE CREATION OF NEW KNOWLEDGE

FURTHER WORK WITH COLLABORATORS

ANY QUESTIONS