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Manufacturer Introduction
DAEYEONG E&B
DAEYEONG E&B
After 16 years in business, Blue Air is establishing itself as a solid
manufacturer and supplier of premium quality products in the
foodservice equipment industry through its recent merger with
Daeyeong E&B, a leading manufacturer of commercial refrigerators
and ice machines in South Korea since 1981.
Manufacturer Overview
01Chapter
Nov. 1981 2,000
Manufacturer Overview
Commercial refrigeration Home appliance parts Solar tracker parts
Founded Employees Business
Headquarters in Korea: 170 Overseas factories: 1,830
DAEYEONG E&B
Daeyeong E&B, the Center of ‘Engineering’ and ‘Biotechnology’,
Global Factory Locations
DAEYEONG Electronics
Blue Air FSE,LLC
DAEYEONG E&B
DAEYEONG MexicoDAEYEONG Vina
• Washing Machines• Air Conditioners• Refrigerators
Manufacturer of Commercial Refrigerators & Ice Machines
Manufacturer of Consumer Electronic Parts for:
DAEYEONG E&B
• Refrigerator• Ice Machine
Commercial refrigeration sales
• Washing Machines• Air Conditioners• Refrigerators
Manufacturer of Consumer Electronic Parts for:
• Washing Machines• Air Conditioners• Refrigerators
Manufacturer of Consumer Electronic Parts for:
HistoryDAEYEONG E&B
Growing up yearsPioneer years Expansion years
1981 ~ 1995 1996 ~ 2007 2008 ~ 2019
1981.11 DAEYEONG Engineering founded in Korea
1983.05 Initiated a partnership with Samsung
(Home appliance press parts)
1985.07 Initiated commercial refrigerator production
(OEM manufacturing for Samsung)
1997.03 DAEYEONG Electronics founded in China
1997.08 Lassele brand launched
Lassele sales company founded
2000.07 Lassele service founded
2007.10 DAEYEONG Precision founded in China
2015.02 DAEYEONG Vina founded in Vietnam
2015.11 DAEYEONG Mexico founded
2018.11 Blue Air FSE, LLC founded in the U.S.
2019.08 Initiated a partnership with NEXTracker(DAEYEONG Electronics in China)
Sales Revenue
‘DAEYEONG E&B’ started its business partnership with ‘Samsung Electronics’ in 1983.
‘DAEYEONG E&B’ has established factories in China, Vietnam, and Mexico.
‘DAEYEONG E&B’ is currently exporting commercialkitchen equipment to over 30 countries.
2019201820172016
$195M$235M
$250M
$280M$320M
(Currency: USD)
2020
DAEYEONG E&B
Headquarters in Korea
02Chapter
Cutting and punching sheet metal Performance test Insulating cabinets and doors
Manufacturing of DAEYEONG E&BDAEYEONG E&B
Middle East
Europe South AmericaKorea
Asia China, Japan, Hong Kong, Thailand,
Philippines, Singapore, Malaysia
Middle East UAE, Kuwait, Saudi Arabia
Europe United Kingdom,Netherlands
North America USA, Canada, Mexico
South America Colombia, Chile, Ecuador, Panama
Oceania Australia
Africa South African Republic
North America
Oceania
Asia
DAEYEONG E&B – Global BusinessDAEYEONG E&B
Africa
Company Information
Founded in 1997
High-end products Market Share 36%(No. 1 in Korea)
800 dealers in Korea
Domestic Sales Company, Lassele in KoreaDAEYEONG E&B
since 2009
1231 Stores in Korea
since 2011
200 Stores in Korea
since 2011
144 Stores in Korea
since 2010
1229 Stores in Korea
since 2010
770 Stores in Korea
since 2014
400 Stores in Korea
Official Partners with Lassele in KoreaDAEYEONG E&B
Hotels
Franchise
Official Partners with Lassele in KoreaDAEYEONG E&B
Lassele Service – Domestic Service Company
Founded in 200020 professional technicians51 contractors in Korea
Service and field marketing
*Happy Call
Service Center End UserTechnicians/Agents
Dispatch service within 4 hours
18
5
6
1
4
Jeonnam
Seoul/Gyeonggi
Gyeongnam
5
Gyeongbuk
Gangwon
Jeju
Jeonbuk
7
5
Chungcheong
DAEYEONG E&B
* ‘Customer satisfaction call’ from service manager everyday
Overseas Factories
03Chapter
DAEYEONG Electronics
Press Mold Repair
Powder Coating Electro Deposition Coating
Foundation Apr. 1997
Location Suzhou, China
Site Area 359,000 sq. ft.
Employee 500
Customer Samsung Electronics, Flex
DAEYEONG E&B
Suzhou
DAEYEONG Electronics
Base Comp
Cabinet Bott Rear
WashingMachine
Frame Front
Frame CoverDrum Back/Front
Top Cover
Condenser
Refrigerator
Cabi Side-L
Cabi Side-R
Air Conditioner
DAEYEONG E&B
DAEYEONG ElectronicsFlex Profile
Foundation 1990
Annual Sales Revenue $27B
Employee 200,000
Nationality U.S. (Headquarter : Singapore)
> NASDAQ Listed
> Global top tracker manufacturer
Bearing Housing Assembly(BHA)
DAEYEONG E&B
DAEYEONG Vina
Press Injection Molding
Coating CNC (Mold Forming)
Foundation Feb. 2015
Location Dong Nai Province, Vietnam
Site Area 646,000 sq. ft.
Employee 400
Customer Samsung Electronics
DAEYEONG E&B
Dong Nai
DAEYEONG Vina
WashingMachine
Frame FrontFrame Cover
Drum Back/Front
Top Cover
Plate Bottom
Cover Filter
Cover PBA
Chassis Comp
Refrigerator
DAEYEONG E&B
DAEYEONG Mexico
Press Injection Molding
Coating CNC (Mold Forming)
Foundation Oct. 2015
Location Queretaro, Mexico
Site Area 560,000 sq. ft.
Employee 840
Customer Samsung Electronics
DAEYEONG E&B
Queretaro
DAEYEONG Mexico
Wrapper (Drum)
LaundryDryer
Dual Module
Top Cover
Drum BackFrame Front
Cover Evap.
Cap Door
Cover Dispenser Case Dispenser
Case Veg. Case Basket
Case Pantry Bottom Cabinet
Cabinet Rear Frame
Refrigerator
DAEYEONG E&B
Thank you