Manual with Marketing

Yamagata Intech (Shanghai) Co., Ltd.

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

Introduction of Yamagata

Global Offices

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved 3

JAPAN

CHINA

YAMAGATA (Wuxi) Co., Ltd.Wuxi 2002~ISO9001, ISO14001

YAMAGATA (Xiamen) Co., Ltd.Xaimen 1999~ISO9001, ISO14001

YAMAGATA (Guangzhou) Co., Ltd.Guangzhou 2003~

YAMAGATA (Hong Kong) Co., Ltd.Hong Kong 2000~Dongguan (Joint venture with local company) 1999~

YAMAGATA INTECH (Shanghai) Co., Ltd.Shanghai 2002~(ISMS ISO27001)Shaoxing 2003~Dalian 2004~

EAST ASIA

JAPANYAMAGATA CorporationYokohama 1906~Corporate functions

YAMAGATA INTECHTokyo 1983~Offices : Wako, Yokohama, Nagoya, Osaka, Miyazaki

YAMAGATA JAPAN CorporationFukushima 2010~Functions : Production, Kitting, Distribution center

KOREAYAMAGATA KOREA IncSeoul 2013~

EUROPE

YAMAGATA EUROPEBelgium (Gent) 1998~

Bratislava(Slovakia) 2008~YAMAGATA (SLOVAKIA) s.r.o.Surany (Slovakia) 2008~

SOUTHEAST ASIA

YAMAGATA (SINGAPORE) Pte. Ltd.Singapore 1989~

YAMAGATA (MALAYSIA) Sdn. Bhd.Nilai, Penang 1991~　ISO9001, ISO14001

YAMAGATA INTECH (MALAYSIA) Sdn. Bhd.Kuala Lumpur 2010~ISO9001, ISO14001

YAMAGATA (THAILAND) Co., Ltd.Bangkok 1995~ISO9001, ISO14001

YAMAGATA VIETNAM Co., Ltd.Hanoi 2005~ISO9001, ISO14001; GP 4.0 Eco Partner Certificate (Samsung);LG Certificate on Quality and EnvironmentYAMAGATA SOLUTIONS VIETNAM Co., Ltd.Hanoi, Ho Chi Minh 2012~

USA

YAMAGATA DOCUMENT SOLUTIONS AMERICA Inc.San Diego 2010~

INDIA

YAMAGATA PRINT SOLUTIONS (Chennai) Pvt. Ltd.Chennai 2007~

YAMAGATA PRINT SOLUTIONS (New Delhi) Pvt. Ltd.New Delhi 2012~

4

Core Business

Technical Writing

Auto Manual CreationManual Application

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

Global Printing and Delivery

OneStop

Localization

JAPAN

New Manual Style with MarketingTask-based Manual ( UT_PEG)

6

New Manual Style

I can not understand exact what i want

「 To understand the basic function

but can not use clearly ・・」

To touch the Product「 To find the article to understand but ...I don’t have a manual can not find the manual」

To read paper manuals ×Why i can understand

easily?「 easy to understand」

To ask the person who have knowledges

Today, world is becoming Multiple functions society

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

7

New Manual Style

Knowledgeable person is not always beside youWe think Manual must be always beside users and

attend to every need

Nobody don’t want to read manual

Users purpose just to use the products

To find the answer from independent research to create new manual style

We create the new style manual which direct to connect product.We strongly believe that this manual method change want become can

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

8

UT_PEGUT_PEG

Manufacture view

Users viewYAMAGATA view

Manual Environment

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

9© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

Manual Environment

What is UT_PEG?

User Task-based Platform for Embedded Guidebook.

UT_PEG =

Feature of UT_PEG①

10

？

Table of Contents

Index

Contents

Can not find…

Easy to find the contents from Index but can not find exact what user want.

Task-Based Manual

Manual Environment

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

11

Manufacture view to Users view. To developed New Manual standard

YAMAGATA offer New digital manual style

User-Task based Manual（ UT_PEG）

Internet ( Mobile Phone） Type UT_PEG

How to use ○○How to use ○○ SearchSearch

Built-in Type UT_PEG

contents[want to ~~] change to segmentalize User-Task To use Natural languages for article to explain how to use with search engine

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

Case Study

13

UT_PEG Structure

Case

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

Searching

Contents

User Task

14

Music Player

Case

• Oct. 2010Release Date

Operation Status

• Improve the feature and function of the product.

• Improve the customer satisfaction.• Decrease the call center cost.

Improvement Results

© 2013 YAMAGATA INTECH SHANGHAI Co., Ltd. All rights reserved

ユーザーの検索語彙 当該語彙での検索回数 合計 全検索回数 share322 3651 8.8%

削除 148

消去 24

音楽 ,削除 15

曲 ,削除 13

消す 13

サンプル ,削除 7

曲を消す 7

音楽 ,消す 8

曲削除 6

音楽 ,消去 5

曲の削除 4

音楽の削除 3

曲を削除 3

サンプル曲 ,削除 2

音楽の消去 2

音楽を消す 2

曲 ,消す 2

全曲削除 2

内蔵 ,削除 2

ウォークマン ,削除 1

サンプル ,消去 1

ID 見出し語 1 4月度 3月度 2月度 1月度 12月度 11月度 10月度1 音楽を取り込む 1,614 1,953 2,006 3,801 2,754 1,513 8143 音楽を取り込む 1,556 1,906 1,923 3,650 2,610 1,500 754133 ジャケット写真を取り込む 1,791 2,459 2,683 4,461 1,8372 音楽を取り込む 1,441 1,838 1,913 3,468 2,437 1,233 68870 ビデオを取り込む 1,240 1,633 1,690 2,771 1,472 854 36959 写真を取り込む 892 1,162 1,241 2,119 1,357 687 42540 アクセサリーについて 917 1,179 1,209 2,076 1,306 753 40153 歌詞データを購入する 864 1,265 1,316 2,233 1,218 576 272

4パソコンから取り込んだ音楽を削除する 894 1,103 1,177 1,971 1,068 496 228

19再生できるビデオファイルについて 788 1,079 1,154 1,831 1,001 612 284

52 歌詞を表示する 714 991 1,014 1,710 1,085 676 375124 曲をブックマークに登録する 763 939 1,003 1,748 982 566 38297 充電する 705 928 920 1,755 1,124 583 285

140 サンプルコンテンツを削除する 888 1,134 1,149 2,233 887　 　94 声を録音する 707 904 1,034 1,694 950 606 34111 プレイリストについて 705 806 955 1,531 796 440 24069 高音質で録音する 597 719 824 1,459 869 530 305

Mobile Embedded Manual

Manual Trending

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Start

Start Scro

ll

Drag

Cover Mobile

Cover Mobile

Call Functions

M

M