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5/10/2018 Manual de identidad corporativa - Abalorium - slidepdf.com
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i ~nl} ey( i b v m blny * j bvl a } ~
v e y
C e l ~ e h m n a m n l } a m e m i b v p b v e } a z e
5/10/2018 Manual de identidad corporativa - Abalorium - slidepdf.com
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i ~nl} ey( i b v m blny * j bvl a } ~
v e y
Yn de ivnemb peve efehbva~c ~leaceknl ibvpbve}aze pnlyelmb nl
}velyca}av hby zehbvny u~n pbynn he
cevie7
Bvakalehamem
Pbv he lbznmbye pvbp~ny}e mn nl}vn}n#
lacanl}b u~n pvbpbln he ivneiaùl mn
maynõby ÷laiby pbv nh pvbpab ihanl}n mncelnve ynliahhe, Q pbv he kvel zevanmem
mn ny}ahby nl i~nl}ey( jbvla}~vey q
ibvmblny u~n bjvnin peve u~n ieme
ihanl}n nhefbvn y~y gbqey e cnmame,
Invielãe
Ibl nh ihanl}n bjvniaálmbhn ~l }ve}b
pnvyblehawemb q ~l ibcphn}b eynybve#canl}b,
Cbmnvlamem
Peve bjvninv ibcpblnl}ny ei}~ehny q
vnlbzembvny nl nh iecpb mn he fay~}n#
vãe,
H e c e v i e
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i ~nl} ey( i b v m blny * j bvl a } ~
v e y
He cevie efehbva~c dein vnjnvnliae e
hby efehbvaby b i~nl}ey u~n yn ~yel
peve nhefbvev hby ibcphncnl}by mn
fay~}nvãe,
He jbvce pvaliapeh ny he pvbpae pehefve
mn he cevie( ~le }apbkvejãe kv~nye mn
kvel pb}nliae q e he znw mn jbvcey
vnmblmnemey u~n hn mel he cbmnvlamem
q he invielãe,
Nh yãcfbhb lein mn he ~laùl mn mby
nhncnl}by7 he ‘c– mn he }apbkvejãe mnh
hbkb}apb q ~le aceknl aiùlaie mn
jbvcey bvkålaiey ieheme nl nhhe, Ny ~l
pnu~nõb veykb u~n dein vnjnvnliae eh
}bu~n mn pnvybleh q ÷laib mn he cevie?
q e he znw vni~nvme ~le panwe mn fay~#
}nvãe,
Nh hbkb}apb p~nmn ynv eibcpeõemb nl
bieyablny pbv nh amnl}ajaiembv ibvpbve#
}azb u~n alih~qn hby }vny kv~pby mn
nhncnl}by nl hby u~n ny}å nypniaehawe#
me he }anlme7 ‘I~nl}ey( ibvmblny q
jbvla}~vey–,
H b k b } a p b q y ã c f b h b
Hbkb}apb / Yãcfbhb
Yãcfbhb
Hbkb}apb / Yãcfbhb / Amnl}ajaiembv ibvpbve}azb
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Cbm~heiaùl
Nh hbkb}apb mn efehbva~c yn alyivafn nl
~le y~pnvjaian cbm~hev mn pvbpbviab#
lny 96 t : ~lamemny,
Nh zehbv ‘T– ny}efhnin he ~lamem
cãlace mn cnmame n almaie he pvbpbv#
iaùl nl}vn elidb q eh}b ybfvn i~ehu~anv
cnmame,
Åvne mn pvb}niiaùl
Nh åvne mn pvb}niiaùl nl}bvlb eh hbkb}a#
pb ny mn 6 ~lamemny, Áy}n åvne mnfnvå
ny}ev ntnl}e mn nhncnl}by kvåjaiby
u~n al}nvjanvel nl he pnvinpiaùl q
hni}~ve mn he cevie,
H b k b } a p b q y ã c f b h b
6T
:T
96T
T
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Nh ibhbv pvaliapeh mnh hbkb}apb q yãcfbhb
mn efehbva~c( ny nh ibhbv ew~h q ibcb
ibhbvny ibcphncnl}evaby yn ~}ahawevål
nh vbye( znvmn q nh levelge, Yn ~}ahawel
ibhbvny mn kecey ivbcå}aiey c~q
may}al}ey peve deinv vnjnvnliae he
zevanmem mn pvbm~i}b u~n yn bjnv}e
mnl}vb mn hby }vny kv~pby knlnvehny mn
ibcphncnl}by7 ‘I~nl}ey( ibvmblny q
jbvla}~vey–, Nh fhelib q nh lnkvb ei}~#vål ibcb ibhbvny ln~}vby,
N h i b h b v
V70 K760 F7>1
I7500 C7500 Q791 O7>>
V76>> K7544 F70
I70 C795 Q719 O70
V75;9 K7655 F79=
I7=6 C70 Q716 O70
V76>> K7=1 F7559
I70 C744 Q76; O70
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Ephaieiablny ivbcå}aiey
Nh Hbkb}apb pbmvå vnpvbm~iavyn nl
fhelib q lnkvb cel}nlanlmb ny}by
pe}vblny b nl nh ew~h ibvpbve}azb
p~manlmb zevaev nh jblmb nl}vn hby 9
ibhbvny ibcphncnl}evaby u~n jbvcel
pev}n mn he amnl}amem $znvmn levelge q
vbye!
N h i b h b v
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He jecahae }apbkvåjaie ibvpbve}aze mnefehbva~c ny he Znvmele, Yn nhakaù
ny}e }apbkvejãe pbv y~ ihevamem( cbmnv#
lamem q f~nle hnkafahamem( }el}b nl
pepnh ibcb nl pel}ehhe, Yn ~}ahawevå nl
y~y majnvnl}ny pnyby peve i~ehu~anv
}nt}b knlávaib ntinp}b peve nh hbkb}a#
pb,
Nh hbkb}apb ny}å vnehawemb ibl he}apbkvejãe M~lin hef FF q ny}n ynvå nh
÷laib ~yb mn ny}e }apbkvejãe,
He }apbkvejãe
EFIMNJKDAGOHCLÕBPUVY]^[TQWefimnjkdagohclõbpuvy}~{tqw
0569=>:;41
EFIMNJKDAGOHCLÕBPUVY]^[TQW efimnjkdagohclõbpuvy}~{tqw
0569=>:;41
EFIMNJKDAGOHCLÕBPUVY]^[TQWefimnjkdagohclõbpuvy}~{tqw0569=>:;41
EFIMNJKDAGOHCLÕBPUVY]^[TQW efimnjkdagohclõbpuvy}~{tqw
0569=>:;41
Znvmele
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i ~
nl} ey( i b v m blny * j bvl a } ~ v e
y i ~
nl} ey( i b v m blny * j bvl a } ~ v e
y
Iehhn mn he J~nl}n >9;006 Yehecelie 169 6:9 :=4
{{{,efehbva~celie,ibcaljb@efehbva~celie,ibc
Mn 50 e 59790 d q mn5:790 e 60d
P e y n
b m n
h e y I e
v c n h a } e
y
I " m n
h b y I
b l m n y m n
I v n p b V
e y i ù
l
I " W
e c b v e
I ~ n y } e
m n h
I e v c
n l
Phewe mnFelmby
Dbypa}ehKnlnveh mn he
Yel}ãyace]valamem
I " m
n E
f e
g b
I " m n
E v v a f e
I " mn he J~nl}n
I " m n Y e l } e ] n v n y e
I " m n Y b v a e
y
I " m n A y e f n h n y
Phewe mnhe Iv~w
Znvmemnve
Iehhn mn he J~nl}n >9;006 Yehecelie 169 6:9 :=4
{{{,efehbva~celie,ibcaljb@efehbva~celie,ibc
Mn 50 e 59790 d q mn5:790 e 60d
P e y n
b m n
h e y I e
v c n h a } e
y
I " m n
h b y I b l m n y m n
I v n p b V
e y i ù
l
I " W
e c b v e
I ~ n y } e
m n h
I e v c
n l
Phewe mnFelmby
Dbypa}ehKnlnveh mn he
Yel}ãyace]valamem
I " m
n E
f e
g b
I " m n
E v v a f e
I " mn he J~nl}n
I " m n Y e l } e ] n v n y e
I " m n Y b v a e
y
I " m n A y e f n h n y
Phewe mnhe Iv~w
Znvmemnve
Iehhn mn he J~nl}n >9;006 Yehecelie 169 6:9 :=4
{{{,efehbva~celie,ibcaljb@efehbva~celie,ibc
Mn 50 e 59790 d q mn5:790 e 60d
P e y n
b m n
h e y I e v c n h a } e y
I " m n
h b y I b l m n y m n
I v n p b V
e y i ù l
I " W
e c b v e
I ~ n y } e
m n
h I e v c
n l
Phewe mnFelmby
Dbypa}ehKnlnveh mn he
Yel}ãyace]valamem
I " m
n E
f e
g b
I " m n
E v v a f e
I " mn he J~nl}n
I " m n Y e l } e ] n v n y e
I " m n Y b v a e
y
I " m n A y e f n h n y
]evgn}ey mn Zaya}e
Pev}n mnhel}nve
Pev}n }veynve
i ~
nl} ey( i b v m blny * j bvl a } ~ v e
y
E p h a i e i a b l n y
Phewe mnhe Iv~w
Znvmemnve
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Fbhyey mn pepnh q ncfehegn
E p h a i e i a b l n y
i ~ nl }ey( ibv mblny * jb v l
a } ~ v e
y
i ~ nl }ey( ibv mblny * jb v l
a } ~ v e
y
{{{,efehbva~celie,ibc
i ~ nl }ey( ibv mblny * jb v l
a } ~ v e
y
{{{,efehbva~celie,ibc
{{{,efehbva~celie,ibc
Iehhn mn he J~nl }n >
Iehhn mn he J~nl }n >
Iehhn mn he J~nl }n >
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Fbhyey mn pepnh q ncfehegn
E p h a i e i a b l n y
Iehhn mn he J~nl }n >
Iehhn mn he J~nl }n >
{{{,efehbva~celie,ibc
{{{,efehbva~celie,ibc
{{{,efehbva~celie,ibc
i ~ nl }ey( ibv mblny * jb v l
a } ~ v e
y
i ~ nl }ey( ibv mblny * jb v l
a } ~ v e
y
Iehhn mn he J~nl }n >
i ~ nl }ey( ibv mblny * jb v l
a } ~ v e
y
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Ibidn
E p h a i e i a b l n y
i ~nl} ey( i b v m blny * j bvl a } ~ v e y
Iehhn mn he J~nl}n >Yehecelie
169 6:9 :=4{{{,efehbva~celie,ibc
aljb@efehbva~celie,ibc
i ~nl}ey( i bv mblny * jbv l a } ~
v e y
Iehhn mn he J~nl}n >Yehecelie
169 6:9 :=4
{{{,efehbva~celie,ibcaljb@efehbva~celie,ibc
i ~nl} ey( i b v m blny * j bvl a } ~ v e y
Iehhn mn he J~nl}n >Yehecelie
169 6:9 :=4{{{,efehbva~celie,ibcaljb@efehbva~celie,ibc
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Jeideme
E p h a i e i a b l n y
DBVEVAB
50#59790d
5:790#60d
i ~nl} ey ( i b v m b ln y * j bvl a } ~ v e y
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Jeideme
E p h a i e i a b l n y
DBVEVAB
50#59790d
5:790#60d
i ~nl} ey ( i b v m b ln y * j bvl a } ~ v e y