no right brain left behind m a n u a l a n d f a Q Swww.rightbrainsare.us | facebook | twitter | linkedin | SlideShare

manual and faQSGreetings Teams, This document will cover the main points of the process for the challenge. You will find tips on how to get set up before the challenge, details on what will be happening during the challenge, and what will be happening after.You will also find FAQs that will answer some of your questions.

There will be a total of 4 documents available to you during this challenge:

1. Process Instructions and FAQs

2. WordPress Posting Instructions

3. Assignment Brief

4. Intelligence Brief

All documents will be available to download from the Brief Section of our site.

We have done our best to cover all relevant questions and answers here. If we missed something, give us a shout on Twitter with #NRBLB and we’ll do our best to answer.

Good Luck- NRBLB Team

before the challenge

A point personWe suggest that you have a person on your team who will be responsible for managing your team page through the WordPress site.

Get familiar with WordPressThe rightbrainsare.us site is built on WordPress, which is one of the largest publishing platforms online.

It will allow you to easily upload your ideas and thoughts without interfering with other teams during the challenge.

Please have at least one of your members familiarize them-selves with the process for WordPress. It’s quite easy - take a look at the WordPress instructions document if you are not familiar with it already.

Your Team Page on rightbrainsare.usYou will be getting a user name and a login to the Word-Press site. As you login for the first time, make sure you change your password in the User’s section.

The User’s Section will also allow you to update your profile with your team members’ names, your background, and more. If you are from an agency or company, please keep the name under which you signed up. If you are friends or come from different companies, please make up a new name.

NOTE: In order for your team to show up in the Teams sections on the site, you need to post something first. We encourage this first post to be a greeting to the rest of us in the form of text or a picture.

Plan for itPlan on how, when, and with whom you will be working. You will be moving fast so make sure you set up a project plan for the challenge week.

A tip is to assign duties and responsibilities from day one, and end each meeting with task assignments so no one comes empty handed to the next one.

Feel free to use collaborative tools like Google Docs, Skype, and Basecamp, especially if you will work remotely.

Get prepared with the Intelligence BriefOur planning team has worked hard to make you smart fast. We have compiled leading theories, thoughts, and examples in the area of creative education. Take advantage of the Intelligence Brief and make sure you and your team understand the background and the initiatives in it.

The Intelligence Brief and Assignment Brief will be avail-able to download from the Brief section on our site.

during the challenge

The Assignment BriefOur planning team will condense the assignment and direction for you in a one page brief. Use this brief to guide your work towards your final ideas.

This brief also will also include the main criteria for the selection of shortlist ideas and winning ideas.

Live BriefingPlease attend the live briefing at JWT NYC on Monday, February 7th if you can. It will be streaming live on our site as well.

Should you miss it, it will be available for you to view at a later time on the site.

Questions to us during the challengeYour communication with us via email will be limited to important operational issues only. If you have a question about the challenge or the assignment brief, tweet it with #NRBLB and our team will do their best to respond.

Submission FormatPlease follow the requested submission format. If your submissions are longer, we can not guarantee them being shortlisted or read by the judging panel due to the sheer volume of submissions we are expecting.

Title - Name your idea. This should be 140 characters max

Excerpt - This is your elevator pitch. Explain your idea in 50 words max, without over-selling it.

Description - This is a more detailed description of your idea if needed. Please keep it to 500 words max to get your point across. Be brief and intentional in your description and cover off only the most important points.

Media - Help us understand your idea better by upload-ing visuals or comps with your idea. It’s up to you how polished you would like your visuals to be.

Share your progressDuring the challenge, we encourage you to upload pictures, post quotes, text, and other media for everyone else to follow your progress, and see how you’re working. As all posts, they will need to be moderated first to make sure it’s the right format and looks nice, but don’t worry, we’ll get it up there.

If you want to upload a Progress post, you need to check the Progress box in the categories before uploading it.

timing in detail

77

7

1421

FebruaryIntelligence Brief and Assignment Brief pub-lished

February, 5 p.m. est Live Briefing

February, 12 a.m. est Submission of final ideas

February Shortlist unveiled. People’s Choice voting starts

MarchWinning ideas and runners-up presented

a f t e r t h e c h a l l e n g e

Idea Selection process

Shortlisting / Feb. 14 - Feb. 21After you submit your ideas at the end of the challenge, we will start our shortlisting process. We will shortlist ideas that are most on brief and fulfill the assignment criteria.

There will be one WildCard idea that will move to the next round. The WildCard will be determined by the amount of votes it receives.

Final judging round / Feb 21 - Feb 25You will be notified via email when the shortlist is up on the site.

At this time, judges will start their selection process.

People’s Choice / Feb. 21 to Feb. 25In addition to the 3 winning ideas picked by the judges, we will award a People’s Choice award to the most voted on idea on the shortlist.

We encourage you to come back to the site and vote for the People’s Choice award during the final judging round.

PilotingWe are currently working with various partners to see how we can best bring the winning ideas to life. We will make sure to keep you in the loop of our progress via email as we go along.

Of course, we are always interested in hearing your good thoughts and suggestions for the piloting stage and how we can make the ideas happen. If you have any, do let us know.

freQuently aSked QueStionS

Can I participate by myself or do I need a team?Yes, you can participate by yourself. However, we highly advise that you gather a well-rounded team around you.

How do you want the ideas presented?You can submit your ideas in all text, with images, a video, or as a presentation. Visuals are always helpful in convey-ing an idea.

How will the ideas be evaluated?At the end of the challenge, all ideas will be vetted for how interesting, realistic, and on brief they are. Bottom line: are they what we asked for and what is needed?

The brief will have criteria of what we will look for.

By when do you need to see my final idea?Deadline for submissions is February 14th, 12 A.M EST

When will we see the shortlist?February 21st. You will be notified that the shortlist is up on the site via email and Twitter.

When will you be taking the idea into pilot?We will fine-tune the winning ideas in March and move into pilot prep in April. We are currently working with various partners on how to best approach the pilot stage.

How many ideas can my team submit?As many as you would like. However, please focus on qual-ity over quantity.

If my idea is ready before Saturday, can I post it?Yes you can. All ideas that are posted will be collected for the first round selection. The earlier you post your idea, the more chance it has of getting most votes from users, and hence more chance to move into the next round as a WildCard.

What do we mean by “submitting an idea?”When you upload your idea to the site, along with any visu-als, and tag it with Idea in the category, we will consider this your submission. You are welcome to edit it until the submission deadline on February 14th midnight EST.

thank youwww.rightbrainsare.us | facebook | twitter | linkedin | SlideShare