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Switch On Engagement. Reach every customer on every channel with a unified engagement plan. Manthan, Inc. 5201 Great America Parkway Suite 320, Santa Clara, CA 95054 t: 800 746 9370, f: 888 384 0989 manthan.com Palo Alto | Scottsdale | Chicago | Mexico City London | Manila | Singapore | Dubai | Bangalore Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics, visit customer360.manthan.com

Manthan Customer Analytics Brochure

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Page 1: Manthan Customer Analytics  Brochure

Switch On Engagement.

Reach every customer onevery channel with a

unified engagement plan.

Manthan, Inc.

5201 Great America Parkway

Suite 320, Santa Clara, CA 95054

t: 800 746 9370, f: 888 384 0989

manthan.com

Palo Alto | Scottsdale | Chicago | Mexico CityLondon | Manila | Singapore | Dubai | Bangalore

Manthan is the Chief Analytics Officer for consumer industries worldwide.

Manthan's portfolio of analytics-enabled business applications, advanced

analytics platforms and solutions are architected to help users across

industries walk the complete data-to-result path - analyze, take

guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled

with the power of big data, mobility and cloud computing, brings users

business-ready applications that provide on-demand access and

real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is

one of the most awarded analytics innovators among analysts and

customers alike. To see how your business can gain from analytics, visit

customer360.manthan.com

Page 2: Manthan Customer Analytics  Brochure

With Customer Marketing from Manthan, you have a sophisticated analytics engine that gives you a unified, comprehensive understanding of the customer from across sources.You understand how the customer behaves, understand shopping preferences and habits.You also are able to read the customer’s engagement with multiple channels and with an advanced promotions engine, unify your campaigns and engagement across channels.

Multiple-personality disorder? You now have multiple sources

of information about the customer.But does that necessarily translate into

a holistic view of the customer? Or do you have multiple views that do not necessarily make sense together? You just need to Customer Marketing

CRM Systems

Internet Of Things

Transactional Systems

So

cial

cha

nnels

Page 3: Manthan Customer Analytics  Brochure

Our Customer Marketing solution helps you understand each customer to personalise and deliver relevant communication across delivery channels.All driven by an advanced analytics and promotions engine.

Customer Marketing is a solution that you as the marketer can Switch On, right now.

Can you personalise offers in real-time?

Who is your customer?

What are her channel, time and

basket preferences?

What are theright up-sell

recommendations for her?

Can you send targeted offers to

her phone?

Can she setengagement preferences

on her smartphone?

Customer Marketing

Use the cumulative power of channelsCustomer Marketing comes with an advanced promotion engine that ensures you are able to unify your communication and engagement plans across channels. This uses the combined power of all channels, for delivery that is more relevant and effective.

Mobile

Socialmedia

Webstore

Email

POS

DirectMail

Page 4: Manthan Customer Analytics  Brochure

Switch On from Manthan allows you to benefit from Customer Marketing right away. Get access to the intelligence, flexibility and speed you need to keep pace with the

evolving customer - with the power of analytics and the power of the cloud.

Know exactly how much each customer touchpoint contributes to every sale.

higher customer retention

90% 8%reduction in campaign

execution effort

14%campaign lift withpersonalisation

Switch On Engagement.

Right now.

Structure each campaign.Measure each campaign.

Profit from each campaign.

Your customers are speaking to you on all channels. Listen to what they have to say.

Unify their communication across channels to understand what they want. And when.

Keep them motivated to stay on your channels, spend and buy.

Recognise the revenue and profit contribution. Of every campaign, channel and promotion.Measure

Analyze

Listen

Engage

Credit