ManSisTel - Group1 - Cloud Computing

8/6/2019 ManSisTel - Group1 - Cloud Computing

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MANSISTEL GROUP 1

UTILIZE CLOUD COMPUTING FOR

BUSINESS

7 December 2010


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PRESENTED BY.

10067 34 836Strategic ManagementFadil

10067 34 880

Technology ExpertHunian Ulinnuha

10067 34 930Business AnalystMuhammad Nursaktiadhi

FHM Consulting Group


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BACKGROUND

Maximize the use of IT as enabler on business

Build IT infrastructure High CAPEX & OPEX

Need of mobility Work Anywhere, Anytime

Cloud computing has been proven assolution to

above problem


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OUTLINE

What is?

Technology

o How it works?

o Architecture

Regulation

Business Model

o

Producto Strategy

o Marketing

What Is


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WHAT IS CLOUD COMPUTING?

Cloud computing is a model for enabling convenient, on-

demand network accessto a shared pool of

configurable computing resources (e.g., networks,servers, storage, applications, and services)that can be

rapidly provisioned and released with minimalmanagement effort or service provider interaction.

--NIST (National Institute ofStandards & Technology),August 2009

Cloud isthe aggregation ofServers, Low end

computers and storage hostingthe program and data


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ESSENTIAL CHARACTERISTICS

On-demandselfservice

Broadnetworkaccess

Rapidelasticity

Resourcepooling

Measuredservice


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KONVERGENSI

VirtualizationUtility

Computing

SoftwareService


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POINT OF VIEW - PERUSAHAAN

Revolusi pada:

Hardware, tidak perlu membangun Infrastruktur ITyang mahal

Software, tidak perlu membangun server platformdan membeli lisensi software

Brainware, Tidak perlu membangun department IT

Pay As You Go

Save CAPEX & OPEX


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POINT OF VIEW - PENGGUNA

Kemudahan dalam mengakses aplikasi

Dimana saja,

Kapan saja, Dari apa saja,

Menggunakan smart device & akses internetkecepatan tinggi


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TREND


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TREND


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TREND


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TREND


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OUTLINE

What is?

Technology

o How it works?

o Architecture

Regulation

Business Model

o

Producto Strategy

o Marketing

Technology


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HOW ITWORKS?

No need to run heavy liftingapplication for Client.

The network of computersthatmake up the cloud handlesthem.

Hardware and softwaredemands on the user'ssidedecrease.

The only thingthe clients needto be able to run is interfacesoftware


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VIRTUALIZATION

Reduce the number of

Physical machines

Isolate environments but

share hardware

Make better use of existing

capacity Save on infrastructure,

maintenance, leases

Physical System

Hypervisor

GuestOS GuestOS GuestOS

Abstraction of ComputingResources


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COMMON END-TO-END TOPOLOGY

Very similar to hosted services.

Cloud computing offers a pay-per-use model

and rapid (and automatic) resourcesscaling


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ARCHITECTURE


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CLOUD COMPUTING DEPLOYMENT

1. Public Cloud

Available through Internet

Scalable, dynamically

provisioned, virtualized resources

More vulnerable

2. Private Cloud

Available through private network

Still need to purchase, set up and

manage their own clouds

Greatest level of security and

control

3. Hybrid Cloud

Includes a variety of public and

private options with multiple

providers


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TRADITIONAL DATA CENTER VS CLOUD

COMPUTING SERVICE


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TRADITIONAL SOFTWARE VS CLOUD

SAAS

Traditional Software Cloud SaaS

Need dedicated server Only need client PC

Need more Installation costs/time prior

to accessto the software

Log on and use

Would only work from pre-defined

locationsAnywhere via a simple internetconnection

1001 thingsthat can go wrong with a

server and downtime could be lengthy

A guaranteed service level agreement is

provided.

Additional users/offices would require

hardware costs, local installation and

setup time and costing money.

Additional licence/offices are just a case

of addingusersto the system

Many points of failure with a local

server/network

Single point of failure (internet down),

mightuse backup internet provider

Dependent on quality of local firewall

and availability of man power to monitor.

Depends on how advance ofsecurity

technology applied


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OUTLINE

What is?

Technology

o How it works?

o Architecture

Regulation

Business Model

o Product

o Strategy

o Marketing

Regulation


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GOAL OF REGULATION


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KEY CUSTOMER CONCERN

Information security

Compliance with data protection legislation;

and Ensuringservice quality in the Cloud


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SECURITY ISSUES ON CLOUD

1. Privileged user access

2. Regulatory compliance

3. Data location

4. Data segregation/encryption

5. Recovery

6. Investigative support

7. Long-term viability

www.gartner.com


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REGULATION BENCHMARK

Adoption of cloud computing in China is also heldback by regulation. Beijing, which alsoblocks Facebook, prohibits companies from storing

their data offshore, meaningthey can use datacenters only inside China. As a result, IDCestimated, only about 4 percent of companies inChina were using cloud-based services last year,

compared with 16 percent in Singapore.

http://www.nytimes.com/2010/10/11/technology/11cloudasia.html


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REGULASI DI INDONESIA

Belum ada UU yang mengatur tentang

penyimpanan & transfer data, lokasi data center.

UU ITE no.11 tahun 2008, menjamin keamanan

lalu-lintas dan penyimpanan data, pelaku

pembobolan dapat diajukan ke pengadilan.

Low Regulated No Issue on Regulation

Butstill have to prepare


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OUTLINE

What is?

Technology

o How it works?

o Architecture

Regulation

Business Model

o Product

o Strategy

o Marketing

Business Model


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BUSINESS MODEL

Compute servers, storage, and networking hardwaredelivered as a service

IaaS, Infrastructure as a Service

Application development and deployment platformdelivered as a service to developers who use the platformto build, deploy and manage SaaS applications

PaaS, Platform as a Service

Applications delivered as a service to end-userstypicallythrough aWeb browser

SaaS, Software as a Service


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PRODUCT IAAS

Rapid & Automatic Resource scaling

Layanan: Web Host, Server Host, Storage Host,

Content Delivery Network (CDN)

Kata kunci: Data center, network connection


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PRODUCT PAAS, SAAS

Fokus ke bisnis, bukan software

Develop application faster


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PRODUCT PAAS, SAAS

Layanan: Customer Relationship management

(CRM), Enterprise Resource Management(ERP),

Email hosting, Cloud Office

Kata Kunci: Software Developer, Network

Connection


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PRODUCT CHALLENGE

Kustomisasi program sesuai keinginan

customer

Complex requirement for enterprise

Menyediakan network connection yang handal

ke data center

Keamanan lalu-lintas dan penyimpanan data

Integrasi dengan infrastruktur existing

perusahaan


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PORTERS FIVE FORCES

switching cost, kecenderungan untuk substitusi, diferensiasi produk, danlainnya.

The threat of a substitute product

Brand equity, hambatan masuk seperti paten dsb, distribusi, skill atau core

competence tertentu, economies of scope, cost advantage, dan lainnya.

The threat ofthe entry of new competitors

Jumlah pembeli, konsentrasi pembeli, switching cost pembeli, ketersediaanbarang, besar order pembeli, sensitivitas harga, tingkat diferensiasi, dansebagainya.

The bargaining power of customers

Switching cost ke supplier lain, jumlah supplier, konsentrasi supplier,ketersediaan substitusi input, tingkat diferensiasi input, hingga tingkathubungan dengan supplier.

The bargaining power ofsuppliers

Jumlah pesaing, perbedaan kualitas, loyalitas pelanggan, diferensiasiproduk, perbedaan harga, exit barriers, dan sebagainya.

The intensity of competitive rivalry


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CLOUD COMPUTING ON PORTERS 5F

Existing Competitors

Pesaing bersifat global

Provider besar akan memiliki standard

yang cukup tinggi dan harga yang

kompetitif

Teknology dan Value added service

akan beragam

New Entrance

Investasi cukup tinggi

Butuh pengetahuan yang cukup

tentang IT

Relation yg baik dengan

stackholder

Buyer

Personal ataupun bisnis punya potensi

untuk jadi pembeli

Pembeli gampanguntuk berpindah

provider,

Harga akan jadi pertimbangan

Substitutes

Traditional sistem

Penawaran dari kompetitor yang lebih

flexible dan jaminan keamanan yang

lebih tinggi

Pelanggangampanguntuk berpindah

tapi dari

sisi kepercayaankecendr

unganakan rendah.

Suppliers

Mudah untuk mengganti rekanan

Banyak supplier tersedia untuk

berbagai service

Diperlukan contract bisnis


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MARKETING MIX

Produk Melakukan strategi produk

Menjamin tingkat keamanan adalah salah satu nilai yang akan mempengaruhi imagekonsumen terhadap produk

Menjamin kemudahan akses pada saat setup, maintenance, ataupunpemberhentian layanan

Cloud computingservice dapat dikembangkan bersama-sama dengan struktur IT

lainnya yangtelah establish dan terpercaya Price

Memberikan perhitungan harga /user

Memberikan perhitungan harga /service

Trial 30 days for free of charge

Sistem discount atau free of charge akan menarik minat konsumen

Communication Karena produk ini menjangkau seluruh level bisnis, maka semua media dapat

digunakan TV, Radio, Internet, Broadcast Message, Billboard dll

Diperlukan juga PRuntuk menjangkau konsumen pada tingkat corporate, dan untukantisipasi komunikasi massa pada saat terjadi gangguan untuk menjaga image.

Distribution

Teknologi ini adalah solusi bagi semua level bisnis maupun personal.

Operational dapat didistribusikan ke semua stackholder


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LAST BUT NOT LEAST

Pertanyaan?Terima Kasih

Documents

ManSisTel - Group1 - Cloud Computing