Manlove Services Brochures

creative influence

www.johnmanlove.com | 281.487.6767

Below, you will see an updated list of awards bestowed upon John Manlove Marketing & Communications. We are honored to be acknowledged for our creative efforts and to be recognized by industry leaders, clients and peers.

2008American Advertising Federation – HoustonGOLD ADDYAdvertising for the Arts & Sciences – Sculpture CardCollateral Material – Legacy BrochureTelevision – Creekside Park CommercialInteractive Media – Manlove RemodelingSILVER ADDYInteractive Media – Creekside Park Mini-siteCollateral Material – Creekside ParkCITATION OF EXCELLENCEConsumer Trade PublicationTelevision – The Woodlands Development CompanyTelevision – The Woodlands Development CompanyElements of Advertising – Regional VuePoint MagazineCollateral Material – Regional VuePoint MagazineCollateral Material – Regional VuePoint MagazineTexas Public Relations Association – Silver Spur AwardsMarketing – Creekside Park Grand Opening Campaign

Greater Houston Builders Association – Prism AwardsGrand Award for overall marketing excellenceWebsite of the YearEvent of the YearE-mail Marketing Campaign of the YearRadio Commercial of the YearDirect Mail Piece of the Year

2009American Advertising Federation – HoustonGOLD ADDYCollateral Material -– Editorial SpreadElements of Advertising -– Color PhotographySILVER ADDYAdvertising Industry Self-Promotion – Ad/Marketing ClubInteractive Media – HTML/Other WebsitesCollateral Material -– Editorial SpreadElements of Advertising -– Color PhotographyElements of Advertising -– Photography CampaignCITATION OF EXCELLENCEInteractive Media – Flash (2)Interactive Media – HTML/Other WebsitesAdvertising Industry Self-Promotion – Direct MarketingElements of Advertising – Color Photography Collateral Material – CoverCollateral Material -– Invitation

American Advertising Federation – District 10GOLD ADDYElements of Advertising -– Photography CampaignElements of Advertising -– Color PhotographySILVER ADDYElements of Advertising -– Color PhotographyCollateral Material – Editorial Spread (2)Bronze ADDYInteractive Media – HTML/Other Websites

Association of Political and Public Affairs Professionals BRONzE POLLIECandidate Logo

Pasadena Chamber of Commerce Business of the Year

creating spheres of influence®

broadcast influence


Imagine a world without radio or television... Nothing to keep you occupied on your daily commute. No favorite shows to watch with your family or talk about with your friends. Radio and television have become part of the fabric of our lives. At John Manlove Marketing & Communications we know how to influence consumers and create an emotional connection between your brand and the viewer/listener.

Broadcast media are among the most powerful tools available to advertisers. Radio and TV stimulate parts of the brain other medias simply can’t reach effectively - namely emotions and long term memory. That’s why we can remember ads we loved from years ago and why commercials can make us fall in love with brands (just think of Nike, McDonalds, Apple or Coca-Cola for example).

Although we tend to think of ourselves as rational beings, developments in our understanding of the human brain have taught us that advertising works most successfully when it shifts or reinforces how we feel about brands. JMMC is recognized as a leader in developing positive emotional associations with brands that influence viewers/listeners to consider immediate action or future decisions.

TV’s ability to create an emotional connection between brand and viewer can free up other media to do what they do best, be it creating a more personal dialogue or proffering a greater depth of information. The ability of TV to create deep, long-held emotional brand associations is one of its most unique benefits.

JMMC has handled our residential advertising for the past three years. They have done a fabulous job of creating award-winning campaigns for us, and are a pleasure to work with. The team at Manlove provides creativity, technical expertise, incredible organization and attention to detail and personal service - a winning combination in today’s business world.

Tim WelbesPresident, The Woodlands Development Company

TV is also one of the few media that we regularly consume together. Watching television with other people provides an ideal opportunity to talk about TV advertising and ‘pass on’ the ads we love in the same time and space as the advertising itself (perhaps one of the original forms of viral marketing).

One of radio’s biggest strengths lies in its ability to capture a captive audience during a daily commute or in an office environment. Often informative and entertaining, radio can effectively remind the listener of upcoming events, or promotions while reinforcing and supporting the brand that many times is being built on TV and in other media.

Broadcast media has many properties that put it at the heart of advertising effectiveness. Let JMMC put the strength of broadcast to work engaging and motivating your customers.


media influence


“So many choices and a limited budget.” Every client says the same thing whether they have $1 million or $10,000 to spend. Not every product needs to be promoted on prime time news and not every product needs to be promoted in nationally distributed magazine. There are so many choices today- print, broadcast, SEM, SEO, Facebook, Twitter, Blogs and the list goes on.

Our job is to put your media budget to work with the best possible media mix to reach your target audience. That is where strategy, experience, budget planning and knowledge of how they interact is critical to the success of your campaign.

At JMMC we begin with our proven process – Clarify - Brand - Reach. By the time we get to the Reach portion of the process we have developed a customized approach designed to fit your needs and goals. Our services include media research, media planning, media negotiation, media placement, and media reconciliation and analysis.

MEDIA RESEARCHResearch is the first integral step in designing an effective media campaign strategy, determining clients’ needs, goals, and media components. We use the latest state-of-the-art software tools to analyze schedules and media choices to ensure you are getting the best results for your investment.

MEDIA PLANNINGUsing sound marketing strategies and all research available we develop weekly, monthly, quarterly and annual custom flights. These plans are based on budget parameters, GRP goals, reach and frequency, and target markets.

MEDIA NEGOTIATIONJMMC is able to leverage longevity and strong relationships with vendors to negotiate specialized and efficient rates for our clients. Numerous added-value components are negotiated including PSA schedules, rate discounts, free placement, and other bonus medias.

MEDIA PLACEMENTTelevision, radio, newspaper, interactive, magazine and outdoor medias are purchased based on clients’ needs and goals. All insertion orders and contracts are submitted in writing to ensure accuracy.

MEDIA RECONCILIATION AND ANALYSISA complete and detailed reconciliation report is provided monthly of schedules placed on each medium, per individual market. JMMC will negotiate and monitor make-goods, when necessary, to ensure campaign completion and point level integrity. We also provide a post-buy analysis on all schedules to ensure accuracy of media purchased and success of campaign goals.

Allow us to demonstrate to you the selling power of a well-planned, well-executed, on-budget, meticulously managed media plan.

Clients who have benefited from JMMC’s proven process: The Woodlands Development Co., USI Insulation, Wheelabrator, League City Economic Development Council, The Woodlands Convention and Visitors Bureau, Cameron, Hospital Corporation of America, Canongate Golf Clubs, City of Pearland, Wind Energy of Texas, and more.


brand influence


A brand is more than a logo. In the minds of consumers, it says everything about you. It’s the voice and personality that represents your entire organization. John Manlove Marketing & Communications can help you convey your brand in a distinctive, memorable and consistent way. From your business cards to your Web site, a strong brand presence is essential in today’s competitive business environment.

Your brand is one of your most important assets when it comes to influencing your audience - and it requires serious creative development. The brand process is a creative process and includes:

BRAND PERSONALITY: A SET OF HUMAN CHARACTERISTICS ASSOCIATED WITH YOUR BRAND.The brand personality enriches the understanding of those guiding the communication efforts. The brand personality gives richness and texture to those who must implement the identity-building effort.

The important aspect of a brand personality is that it is often a sustainable point of differentiation. Consider the personalities of Harley Davidson, Nike, Hallmark and Tiffany. In each case the brand personality is unique within its class.

BRAND PROMISE: WHAT ARE THE BENEFITS THAT THE BRAND PROMISES?Value Proposition, is a statement of the functional and emotional benefits delivered by the brand that provides value to the target customer. The benefit is the payoff for the customer. The effective value proposition should lead to a brand-customer relationship. JMMC can help you establish a clear description of a specific target market and need. We evaluate which benefits are most motivational...what functional benefits are relevant and motivate? What emotional benefits motivate?

EXAMPLE: THE WOODLANDS

Functional Benefits: Self sustained community that will improve the quality of the homeowners life.

Emotional Benefits: The peace and harmony experienced from living within a natural forest.

BRAND POSITION: HOW WILL WE SAY IT?The brand position is the place you desire to occupy in your target markets mind, it must be authentic to your core identity, resonate with, be meaningful to and have value to your target market. Brand position is the part of the Brand identity that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands.

The most important points of this definition are: “The Part – The Target – Actively Communicated”

The brand expression or “tagline” is the way you want customers to think and feel about your organization and its product or service. It is a specific position in your customer’s mind that you want to own. For The Woodlands we developed a tagline that expressed the two main components of living in The Woodlands... people and nature. The tagline “Human Nature” simply communicates both, and implies that The Woodlands is a natural choice for prospective buyers.

We share our strong endorsement of John Manlove Marketing & Communication based upon prior experience in marketing our region; drawing heavily upon their knowledge and expertise which is always well grounded, while innovative and cutting edge.

Jan LawlerPresident and CEO, Economic Alliance Houston Port Region


direct mail influence


Direct mail is still the most highly targeted method of delivering your message to the right person at the right time. But, direct mail is far more than ink on paper with a postage stamp – it is a science.

At JMMC we understand the science of direct mail and have the experience. We know what works and just as importantly - what does not. To create and produce an influential direct mail campaign it is important to understand the value of a well crafted headline, the use of effective subheads, persuasive copy, compelling graphics, a call to action and the almighty offer.

Other important factors to consider when formulating a direct mail campaign is timing, is your product or service seasonal? It is best to mail just before and during the times of highest demand. For example, health club memberships peak in January and just before summer. Church attendance is highest during the fall, Christmas and Easter. The demand for home insulation products is highest in the south during June, July and August.

Direct mail is about creating a response and to create a response you need to offer something. A good offer gives the recipient a reason to respond, and then goes on to tell them clearly what the next step should be. A direct mail campaign with no response-generating offer

will do just that – create no response. The key to having a good response is to have a great “relevant” offer, and the offer should promise emotional and physical benefits, the more personal the better. We have seen response increase by as much as 50% just by changing the offer. In addition it is important to limit the time of the offer, if you give your audience “forever” to respond to your offer they just might take you up on that and never respond.

At JMMC we understand how to create an effective direct mail campaign. Just as importantly we know the difference between a promotion which generates short term sales spikes and branding which produces long term sales advantages and how the two work most effectively together.

I have had the pleasure of working with John Manlove Marketing & Communication on a number of occasions including work on Project Stars. I can recommend them without reservation as our experiences have been nothing but outstanding.

Project Stars is a broad-based community effort to enhance our historic infrastructure with goals including a stronger sense of community among residents and business, and a stronger public identity outside our community. The branding, imaging and production of materials created by JMMC have been of exceptional quality and unique creativity.

Sylvia R. GarciaCommissioner, Harris County Precinct Two



interactive influence


Emerging trends in technology and new developments in the way consumers are marketed to will affect the way we market. Continuing to educate, train and present innovative technologies and applications to our clients is what has kept JMMC successful for over 40 years. We have built our reputation on our capability to use leading edge marketing technologies for our clients in an evolving marketplace. We have found it extremely valuable to leverage partnerships with emerging companies that are leading the industry in their respective trade.

JMMC’S CORE EXPERTISE & DEDICATED TEAMOur core expertise lies in research and sorting vast amounts of publicly available information, and objectively analyzing the information to help make smarter decisions about online marketing, emerging technologies and e-business. We are committed to staying objective with the information available and create actionable steps that are cost-effective and most of all smart for the client.

JMMC’S TRUSTED RESOURCESWe partner with companies that serve as a trusted resource for their respective application and tool. Cutting through the clutter and hype – helping businesses make sense of the trends is our goal. JMMC serves the client best when we help you make better, more informed business decisions by:• Streamlining research information of sources• Reducing costs by saving valuable time• Providing an objective, bird’s eye view of all online programs• Building strong case studies backed by actual data• Reducing business risk

BENEFITS OF USING JMMCBenefits are best shown by real results; below we outline what we have seen in recent years using emerging technologies and embracing trends.• Reduction in postage by using email newsletters.• Creating more channels of communication by using applications such as MobiMe, mobile website integration.• Increased page ranking, sales and ROI through search engine marketing that utilizes industry leading keyword optimization tools, i.e. conversion-based-optimization.

• Increased search engine optimization and website performance by utilizing real time data from analytics.• Reduced costs and increased visibility (i.e. impressions & visits) of on-line banner ads using an engagement-based optimization tool on an exchange and/ or network platform.• Increased tracking methods with TotalTrack system on all forms of media.• Event Attendance and consumer interaction increased by utilizing low-cost forms of communication, such as Social Networks and Social Media.

BIG PICTUREMost importantly, we understand the big picture, and we can adapt to new trends quickly. Over 40 years we have seen a lot of fads in advertising and marketing. We remain keenly aware of what’s happening in the industry, and new technologies. We make judgments about new media technologies based on proven marketing fundamentals:• Which technologies are best for driving interest?• Which technologies are best for responding to interest?• Which technologies are most cost effective and how do they fit into your overall marketing objectives?

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Manlove Services Brochures