Manipal Hospital Final Ppt 2

8/11/2019 Manipal Hospital Final Ppt 2

1/15

ADSTAR GLOBAL

BUSINESS PROMOTIONAL PROJECTMANIPAL HOSPITALS


2/15

DST R GLOB L

Business Promotional Activities

LOCALIn Goa, Sawantwadi, Karwar,

Places in 70 kms periphery

around Goa

INTERNATIONALDubai / Sharjah, Malaysia, UK,

Russia and Nigeria


3/15

DST R GLOB L

Local Activities

Preferred Customer Cards

Camps

Outdoor Media

Manipal Information Centres

Charters Tie ups

Tie ups with Banks


4/15

DST R GLOB L

Free Preferred Customer Cards

SALEEM YARAGUDI

123

In case of emergency please contact 777

Issued free at every camp or any business promotional activity/event for Manipal for e.g tie

ups with banks, schools, colleges, gyms

Card contains promotional code as well as the emergency contact number of Manipal

Hospital

Get complete profile/data of the preferred customer card holder at just a click.


5/15

DST R GLOB L

CAMPS

Panchayats - North and South Goa

Naval Bases and residential areasMalls and Multiplexes

Schools and Colleges

Police and Traffic Police bases

Every camp would be promoted in the media at least 4 days prior to the event date

Expected foot fall- 250- 300 people per camp

No. of Camps /month - 12-15 ( 60 % in Goa and 40 % in neighboring cities)

Tripartite Project with Banks


6/15

DST R GLOB L

Tripartite Project

Tie up with Banks

Group insurance scheme at concessional rates

Customer can buy an insurance policy on EMI

Free Preferred cards issued with extra benefits

Bank Govt/Police Camp enrollment

Manipal


7/15

DST R GLOB L

CAMPS MANIPALHOSPITAL

BENEFITS

Huge database Collection

Increased OP/IP numbers

Media Exposure

Social/Noble cause Brand reminder

More Business


8/15

DST R GLOB L

Charters Tie ups

Thomas Cook

Sita

Caper

Minar

Free first aid kit distribution with informational brochures and cards

Charters have to be paid incentives on total business generated through them

In-house activities / branding inside the Charters.

Pegas


9/15

DST R GLOB L

Outdoor Media

Hoardings

Airport Branding

Bus Branding

Signages

Bridges

Inox/Multiplexes

Beach Branding


10/15

DST R GLOB L

Outdoor Media

SIGNAGES

1. North and South Panchayats - Total

400 nos. (3200 sq ft.)

2. Beach / Major Junctions / Tourist

spots - 100 nos. (500 sq ft)

3. Panjim - 50 nos. directional boards

and 20 nos. "You are here boards" @

2500/- per month for reflective

boards

HOARDINGS

1. North Goa - Total 03 nos.

Porvorim - Mapusa - 01

Panjim - Calangute - 01

Sheolim/Bicholim/Morjim - 01

2. South Goa - Total 02 nos.

Vasco - Verna - 01

Madgaon - 01


11/15

DST R GLOB L

Outdoor Media

BRIDGES

1. Zuari

2. Banastrim

3. Margaon

BUS BRANDING

1. Buses in Goa - 10 nos.

2. Buses in Sawantwadi - Kudal Route

and Karwar Route - 10 nos.


12/15

DST R GLOB L

Outdoor Media

AIRPORT BRANDING

1. Staff T-Shirts and Caps - 60 nos.

2. Informational Brochures in Trolleys

3. Barricades Branding

INOX / MULTIPLEXES

1. Interval Slides at multiplexes at

Vasco, Panjim, Margaon

2. Interval Slides at Inox


13/15

DST R GLOB L

Outdoor Media

BEACH BRANDING

At Palolim, Calangute, Baga, Anjuna, Morjim/Varca beach

Standees and Signage branding at major Shacks - 10 nos.

Brochures / Standees at major Hotels around beach - 15 nos.

Boats / Motorboats branding - 10 nos.

Water scooter branding - 5 nos.

Branding at the Life guard point in major beaches - 10 nos.


14/15

DST R GLOB L

International Activities

Special Preferred Customer

Cards

Promotion of Medical Tourism through our existing network

Manipal Information Centres

Medical Tourism will be promoted by the Information Centres as well as

existing network

Media / Promotional Activities


15/15

ADSTAR GLOBAL

THANK YOU

Documents

Manipal Hospital Final Ppt 2