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Mango Aviation Services……a practical approach
BUSINESS FUNDAMENTALSCommercialOperational
FleetManagement
BUSINESS FUNDAMENTALS
COMMERCIAL
INPUT Knowledge Research (inc benchmark)
OUTPUT Business & Implementation Plan
Type of operation Brand positioning Route network Pricing (inc ancillary revenue) Aircraft (size and configuration)
Budget P&L and Balance sheet (3-5 years) Cash flow (Rolling)
INPUT Business Plan
OUTPUT Regulatory requirements Flight Ops department
Pilot training Cabin crew training
Crew policies Third party suppliers
Airports Fuel Catering
BUSINESS FUNDAMENTALS
OPERATIONAL
INPUT Business Plan
OUTPUT Aircraft selection Configuration Fleet structure
Finance lease Operating lease
Delivery (inc regulatory) Insurance Airworthiness
BUSINESS FUNDAMENTALS
FLEET
INPUT Business Plan
OUTPUT Finance and control functions Corporate structure and organisation Recruitment process People policies Accounting software Business software
BUSINESS FUNDAMENTALS
MANAGEMENT
The Passenger Experiencecustomer
THE JOURNEY IN SIX STEPS…
EstablishRelationship
Booking
Airport DepartureIn Flight
Airport Arrival
Continued Relationship
The CustomerJourney
Advertising
Marketing
1. Establish Relationship
Partner Offers
Planning
Checking Travel plans
Booking
Traveling to Airport
2. Booking
Loyalty Enrolment
Checking InConcourse & Retail
Gate & Boarding Lounge Disruption Mediation
Security (& Customs)
3. Airport Departure
Greeting & Settling
Flying
4. In Flight
Disembarking
Collecting Baggage Resolving Issues
5. Airport Arrival
Trip to Hotel/Home
Connecting / Interlining
6. Continued Relationship
Guest SurveyComplaints Loyalty Offers &
StatementsAccount Management
Workshop
PART 1: REVIEW• Vision• Rational• Strategy• Timeline• Resources
PART 2: PROCESS• Mango team to
work off-site; processing the information gained and drawing up recommendations and decision points for the Part 3 agenda
PART 3: CONCLUSSION• Type of airline• Commercial aim
and objectives• Network structure• Fleet and
acquisition programme
• Timeline• Finance (ballpark)
AIM, OBJECTIVES & VALUES Type of airline
LCC (Low cost carrier), FSC (Full service carrier) or Hybrid Combined with freight/parcel service
Values Ethos
Review of Vision
WORKSHOP PART 1A:
What is the airline going to be ?
INTENT AND SHAREHOLDER ASPERATIONS Purpose of commitment:
Responding to a verified demand Personal ambition Synergy with other activities
Performance expectations Return-on-investment Investor exit strategy
Review of Rational
WORKSHOP PART 1B:
Why do we want to launchan airline now ?
DIRECTION & PRIORITIES Frequency over diversity or diversity
over frequency Network Pricing In-flight product Launch process:
Minimum size/cost with organic growth Optimum fleet size and full network launch
Fleet (type and size) Sales and distribution
Review of Strategy
WORKSHOP PART 1C:
How will we build, launch and run the airline ?
CRITICAL MILESTONES Business plan Commitment of funds
Seed funding (pre investment commitment) Full funding of working capital Fleet funding
Regulatory process (start/finish) Launch:
Commercial launch Ticket sales First flight
Review of Timeline
WORKSHOP PART 1D:
When do we need to achieve the critical milestones ?
PEOPLE & MANAGEMENT Project and process management:
Overall Project Management and quality control Setting up of Operations, inc regulatory approval, standards
and training, fuel, ground handling, etc Setting up of the Commercial department, including
network, pricing, revenue management and quality of service delivery
Finance (inc fleet acquisition) and Control, including HR, IT, fuel contracts, taxes, etc
Fleet management and airworthiness Professional
Lawyers Accountants
Review of Resources
WORKSHOP PART 1E:
Who’ll do the work and who’s accountable to
whom ?
ANALYSIS & EVALUATION Processing the information gained and drawing up
recommendations and decision points for the Part 3 agenda
Review of input
WORKSHOP PART 2:
Mango team off-site.
DECISSIONS AND CONCLUSSION Type of airline Commercial aim and objectives Network structure Fleet and acquisition programme Timeline Finance (ballpark)
The Business Case
WORKSHOP PART 3:
Agreeing the principles !
What Happens Next ?
PROJECT TIMELINE…
00/00/00 00/00/00 00/00/00 00/00/00 00/00/00 00/00/00 00/00/00 00/00/00 00/00/00
IMPLEMENTATION
BUSINESS PLAN DECISION : GO / NO GO
Detailedbusiness-plan withshort andlong termprojections
Teamconfirmedandcontracted
Workstreams established
Aim andobjectivesagreed
Aircraftprogramagreed
AOC planagreed
Networkschedule
Pricing
Peoplepolicies
IT andsoftwareinfra-str
Crewrecruitment& trainingprogram
Brandingprocessstarts
Partnerprograms
Draftbudget
That’s how we work. A practical approach aligning aspirations
with realistic and tested realities,challenging experiences
in a creative and lateral process.
Mango offers tailored solutions to aviation.
Let’s start the process now.
Mango Aviation Services LtdSuite 212, 5 High Street, Maidenhead SL6 1JN, United Kingdom
©Mango Aviation Services Ltd, 2015 Registered in England & Wales No. 04821854