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This is a requirement for our Entrepreneurial Management subject. Our company and brand name is Manggas which sells 3D interactive t-shirts
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KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217
Kolehiyo ng Lungsod ng Lipa
Marawoy-Dagatan Lipa City
Bachelor of Science in Business Administration
Marketing Management
In Partial Fulfilment
of the
Requirements
in Entrepreneurial Management
Manggas
Submitted by:
FUNDAMIERA, JANINE ELIZABETH S.
NAYANGA, KARLA ANN
PAGCABIGAN, JAIME
PEREZ, LAURENCE DAVE
VIDAL, JANINE
RATIO, RAISA
DE RAMOS, CRISTHEL
PALMA, JAYSON
CAIGA, VEYSON
MANIMTIM, OLIVER
CAGA-ANAN, MYLA ROSE
Submitted to:
Mr. Michael John Alcovendas
July 30, 2014
BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial
KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217
Operations Department
Laurence Dave Perez – Production Head
Jayson Palma – Production Assistant
Quality Control – Veyson Caiga
Oliver Manimtim
Timetable – Operating Activities and Status from pre-operating to the month of August
Date Activities Status and Remarks
Areas to be Improved
07/27/2014 Product Conceptualization
07/28/2014 * Product discussion with the team* Submission of Product Brief* Joined Facebook, Twitter, and Pinterest
07/29/2014 Meeting with the supplier
07/30/2014 * Meeting for product launching* Submission of Business Plan* Published Company and Brand Logo
07/31/2014 Product manufacturing and photo shoot
08/01/2014 * Product launching* Published first batch of designed t-shirt in social media
08/02/2014 08/03/2014
Intensive marketing activities
BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial
KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217
08/07/2014 * Published second batch of t-shirt layout
08/08/2014 * Published third batch of t-shirt layout* Received first batch of purchase order
08/10/2014 * Published fourth batch of t-shirt layout
08/11/2014 * Received second batch of purchase order
08/12/2014 * Sent to supplier first batch of purchase order to be printed
08/13/2014 * Published fifth batch of t-shirt layout* Received third batch of purchase order* Received first batch of printed t-shirts
08/15/2014 * Published sixth batch of t-shirt layout* Received fourth batch of purchase order
08/17/2014 * Published seventh batch of t-shirt layout* Sent to supplier second, third, and fourth batch of purchase order to be printed
08/21/2014 * Received second, third, and fourth
BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial
KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217
batch of printed t-shirt
08/25/2014 * Sent to supplier fifth batch of purchase order
08/28/2014 * Received fifth batch of printed t-shirts
08/31/2014 Jollibee fair
SWOT Analysis
Strengths
1. Appealing product designs2. Knowledge in Adobe Photoshop3. Management and leadership skills4. Fast and easy transaction with supplier
Weakness
1. Unmanaged track of inventory2. Only one person is assigned for doing layouts for the design3. Designs are not ready to be printed4. Sales department and inventory is not performing5. Schedule of quality department personnel
Opportunities
1. Growing demand for printed shirts2. Unlimited number of designs available in the web3.
Threats
1. Price increase for raw materials2.
Operation Plan for September
Manggas aims to increase its operation through formulating a more effective sales and marketing strategy. This can be done through entering new market segments and maximizing the demand for its target market. An attempt to propose designs for school organizations and departments as well as company’s
BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial
KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217
organization will be its top priority to increase profit and brand awareness in the public.
Addressing the weaknesses of the operation will help the company to maximize its effort for bringing growth for the business. There will be an evaluation for each department and repositioning of personnel who are underperforming. The sales quota will be doubled since the sales department is working poorly. Marketing department will employ personnel to help in the marketing process. Production department should be more proactive and enthusiastic in doing their task to prevent delays and complaints from customers.
Timetable – Operating Activities for the month of September
Date Activities In-Charge Expected Output09/01/2014 – 09/15/2014
* Group report of Manggas* Release the second batch of 3D Interactive T-shirts* 50 t-shirt quota for each member and another 50 t-shirt quota for the sales department* Publish the eighth, ninth, and tenth batch of t-shirt layout* Meet 500 Facebook likes as of 09/12/2014* Reproduce two more copies of Manggas brochure
09/16/2014 – 09/30/2014
* Submit proposal to Mr. Ramon L. Sabido for department shirt* Submit proposal to advisers for each major in Business Administration* Submit proposals to schools and
BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial
KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217
companies
Finance
Total Project Cost for the first month of operations
Each member invested 200php to gather 2000php investment capital. The t-shirt
and print cost are payable for one month with no interest.
Breakdown – Investments
Description Amount
T-shirt and T-shirt Printing P 1 668
Transportation 30
Production Cost 170
Food 240
Gasoline 50
Print 50
Broadband Load 500
Total P 2 708
Transactions – Pre-Operating
Description Amount
Broadband Load P 50
Transactions – Month of August
Customer Design Color/size/Gender Salesperson
1. Norvie Baribad Dog A.Green/M/M Fundamiera
2. Rosielyn Ortillano Yeng White/XL/F Fundamiera
BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial
KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217
3. Michael John Alcovendas
Burger White/XS/M Fundamiera
4. Jerina Tolentino Heels White/XL/F Fundamiera
5. Dexter Heart White/L/M Perez
6. Couple She’s my boss
White/L/M Palma
He’s my man White/M/F Palma
7. Converse White/XL/F De Ramos
8. Converse White/XL/F De Ramos
9. Converse White/M/M De Ramos
10. Converse White/M/M De Ramos
11. Guitar White/S/M De Ramos
12. Boxing Gloves
White/XXL/F Pagcabigan
13.Christine Gutierrez Headphones White/XXL/F Fundamiera
14. Boxing Gloves
White/XXL/F Perez
15. Boxing Gloves
White/XS/F Perez
16. Boxing Gloves
White/L/M Perez
17. Cassette Tape
White/XXL/F Perez
18. Converse L.PINK/M/M Manimtim
19.Jelo Converse White/L/F Fundamiera
20. Converse White/M/M Fundamiera
21.Miguel Pormon Converse White/M/M Manimtim
22.Keith Thumb Mark White/M/M Vidal
23.Sara Hello Kitty White/M/F Palma
BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial
KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217
24. Spade Card White/L/M Palma
25. Anime Couple
White/M/M Palma
26.Olan Cabangon Cops 4 White/M/M Fundamiera
27.Jherlyn Raz Skull 4 Black/L/F Caiga
28.Mheann Devilla Heisenberg 4 Maroon/L/F Caiga
29.Gabriel Spider Man Navy Blue/XS/M Caiga
30.Zooey Eveller Skull 7 Black/XL/F Caiga
31. Skull 7 Black/XXL/F Caiga
32.Jherlyn Raz Skull 7 Black/L/F Caiga
33.Nicole Manda Finn and Jake
White/XS/M Caiga
34.Dave Aldaba Patrick Black/M/M Caiga
35.Francis Marcial Converse Black/M/M Caiga
36.Miguel Colapo Music White/M/M De Ramos
37. Lee Min Ho White/M/F Palma
38. Anime Girl White/M/F Palma
39. Tazmanian Devil
White/L/F Pagcabigan
40.Joahnna Aranda Shih Tzu White/L/F Fundamiera
41.Angeline Fundamiera
Killers White/L/F Fundamiera
42.Yvon I love NY Royal Blue/L/F Fundamiera
43. Superman White/M/M Pagcabigan
44. Skull White/M/M Pagcabigan
45. Balloon White/XL/F Ratio
46. Converse White/L/F Pagcabigan
47.Michael John Burger White/S/M Fundamiera
BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial
KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217
Alcovendas
48.Ailove Marasigan Scorpion White/XL/M Fundamiera
49.Rachel Chua Only you White/L/M Fundamiera
50. Only you White/XL/F Fundamiera
Statement of Cash Flows
SALES 10 230
Less: Capital 2 000
BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial