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KOLEHIYO NG LUNGSOD NG LIPA Marawoy-Dagatan, Lipa City, Batangas 4217 Kolehiyo ng Lungsod ng Lipa Marawoy-Dagatan Lipa City Bachelor of Science in Business Administration Marketing Management In Partial Fulfilment of the Requirements in Entrepreneurial Management Manggas Submitted by: FUNDAMIERA, JANINE ELIZABETH S. NAYANGA, KARLA ANN PAGCABIGAN, JAIME PEREZ, LAURENCE DAVE VIDAL, JANINE RATIO, RAISA DE RAMOS, CRISTHEL PALMA, JAYSON CAIGA, VEYSON MANIMTIM, OLIVER CAGA-ANAN, MYLA ROSE Submitted to: BUSINESS ADMINISTRATION Department Operations Marketing Financial

Manggas Report for August

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This is a requirement for our Entrepreneurial Management subject. Our company and brand name is Manggas which sells 3D interactive t-shirts

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Page 1: Manggas Report for August

KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217

Kolehiyo ng Lungsod ng Lipa

Marawoy-Dagatan Lipa City

Bachelor of Science in Business Administration

Marketing Management

In Partial Fulfilment

of the

Requirements

in Entrepreneurial Management

Manggas

Submitted by:

FUNDAMIERA, JANINE ELIZABETH S.

NAYANGA, KARLA ANN

PAGCABIGAN, JAIME

PEREZ, LAURENCE DAVE

VIDAL, JANINE

RATIO, RAISA

DE RAMOS, CRISTHEL

PALMA, JAYSON

CAIGA, VEYSON

MANIMTIM, OLIVER

CAGA-ANAN, MYLA ROSE

Submitted to:

Mr. Michael John Alcovendas

July 30, 2014

BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial

Page 2: Manggas Report for August

KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217

Operations Department

Laurence Dave Perez – Production Head

Jayson Palma – Production Assistant

Quality Control – Veyson Caiga

Oliver Manimtim

Timetable – Operating Activities and Status from pre-operating to the month of August

Date Activities Status and Remarks

Areas to be Improved

07/27/2014 Product Conceptualization

07/28/2014 * Product discussion with the team* Submission of Product Brief* Joined Facebook, Twitter, and Pinterest

07/29/2014 Meeting with the supplier

07/30/2014 * Meeting for product launching* Submission of Business Plan* Published Company and Brand Logo

07/31/2014 Product manufacturing and photo shoot

08/01/2014 * Product launching* Published first batch of designed t-shirt in social media

08/02/2014 08/03/2014

Intensive marketing activities

BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial

Page 3: Manggas Report for August

KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217

08/07/2014 * Published second batch of t-shirt layout

08/08/2014 * Published third batch of t-shirt layout* Received first batch of purchase order

08/10/2014 * Published fourth batch of t-shirt layout

08/11/2014 * Received second batch of purchase order

08/12/2014 * Sent to supplier first batch of purchase order to be printed

08/13/2014 * Published fifth batch of t-shirt layout* Received third batch of purchase order* Received first batch of printed t-shirts

08/15/2014 * Published sixth batch of t-shirt layout* Received fourth batch of purchase order

08/17/2014 * Published seventh batch of t-shirt layout* Sent to supplier second, third, and fourth batch of purchase order to be printed

08/21/2014 * Received second, third, and fourth

BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial

Page 4: Manggas Report for August

KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217

batch of printed t-shirt

08/25/2014 * Sent to supplier fifth batch of purchase order

08/28/2014 * Received fifth batch of printed t-shirts

08/31/2014 Jollibee fair

SWOT Analysis

Strengths

1. Appealing product designs2. Knowledge in Adobe Photoshop3. Management and leadership skills4. Fast and easy transaction with supplier

Weakness

1. Unmanaged track of inventory2. Only one person is assigned for doing layouts for the design3. Designs are not ready to be printed4. Sales department and inventory is not performing5. Schedule of quality department personnel

Opportunities

1. Growing demand for printed shirts2. Unlimited number of designs available in the web3.

Threats

1. Price increase for raw materials2.

Operation Plan for September

Manggas aims to increase its operation through formulating a more effective sales and marketing strategy. This can be done through entering new market segments and maximizing the demand for its target market. An attempt to propose designs for school organizations and departments as well as company’s

BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial

Page 5: Manggas Report for August

KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217

organization will be its top priority to increase profit and brand awareness in the public.

Addressing the weaknesses of the operation will help the company to maximize its effort for bringing growth for the business. There will be an evaluation for each department and repositioning of personnel who are underperforming. The sales quota will be doubled since the sales department is working poorly. Marketing department will employ personnel to help in the marketing process. Production department should be more proactive and enthusiastic in doing their task to prevent delays and complaints from customers.

Timetable – Operating Activities for the month of September

Date Activities In-Charge Expected Output09/01/2014 – 09/15/2014

* Group report of Manggas* Release the second batch of 3D Interactive T-shirts* 50 t-shirt quota for each member and another 50 t-shirt quota for the sales department* Publish the eighth, ninth, and tenth batch of t-shirt layout* Meet 500 Facebook likes as of 09/12/2014* Reproduce two more copies of Manggas brochure

09/16/2014 – 09/30/2014

* Submit proposal to Mr. Ramon L. Sabido for department shirt* Submit proposal to advisers for each major in Business Administration* Submit proposals to schools and

BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial

Page 6: Manggas Report for August

KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217

companies

Finance

Total Project Cost for the first month of operations

Each member invested 200php to gather 2000php investment capital. The t-shirt

and print cost are payable for one month with no interest.

Breakdown – Investments

Description Amount

T-shirt and T-shirt Printing P 1 668

Transportation 30

Production Cost 170

Food 240

Gasoline 50

Print 50

Broadband Load 500

Total P 2 708

Transactions – Pre-Operating

Description Amount

Broadband Load P 50

Transactions – Month of August

Customer Design Color/size/Gender Salesperson

1. Norvie Baribad Dog A.Green/M/M Fundamiera

2. Rosielyn Ortillano Yeng White/XL/F Fundamiera

BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial

Page 7: Manggas Report for August

KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217

3. Michael John Alcovendas

Burger White/XS/M Fundamiera

4. Jerina Tolentino Heels White/XL/F Fundamiera

5. Dexter Heart White/L/M Perez

6. Couple She’s my boss

White/L/M Palma

He’s my man White/M/F Palma

7. Converse White/XL/F De Ramos

8. Converse White/XL/F De Ramos

9. Converse White/M/M De Ramos

10. Converse White/M/M De Ramos

11. Guitar White/S/M De Ramos

12. Boxing Gloves

White/XXL/F Pagcabigan

13.Christine Gutierrez Headphones White/XXL/F Fundamiera

14. Boxing Gloves

White/XXL/F Perez

15. Boxing Gloves

White/XS/F Perez

16. Boxing Gloves

White/L/M Perez

17. Cassette Tape

White/XXL/F Perez

18. Converse L.PINK/M/M Manimtim

19.Jelo Converse White/L/F Fundamiera

20. Converse White/M/M Fundamiera

21.Miguel Pormon Converse White/M/M Manimtim

22.Keith Thumb Mark White/M/M Vidal

23.Sara Hello Kitty White/M/F Palma

BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial

Page 8: Manggas Report for August

KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217

24. Spade Card White/L/M Palma

25. Anime Couple

White/M/M Palma

26.Olan Cabangon Cops 4 White/M/M Fundamiera

27.Jherlyn Raz Skull 4 Black/L/F Caiga

28.Mheann Devilla Heisenberg 4 Maroon/L/F Caiga

29.Gabriel Spider Man Navy Blue/XS/M Caiga

30.Zooey Eveller Skull 7 Black/XL/F Caiga

31. Skull 7 Black/XXL/F Caiga

32.Jherlyn Raz Skull 7 Black/L/F Caiga

33.Nicole Manda Finn and Jake

White/XS/M Caiga

34.Dave Aldaba Patrick Black/M/M Caiga

35.Francis Marcial Converse Black/M/M Caiga

36.Miguel Colapo Music White/M/M De Ramos

37. Lee Min Ho White/M/F Palma

38. Anime Girl White/M/F Palma

39. Tazmanian Devil

White/L/F Pagcabigan

40.Joahnna Aranda Shih Tzu White/L/F Fundamiera

41.Angeline Fundamiera

Killers White/L/F Fundamiera

42.Yvon I love NY Royal Blue/L/F Fundamiera

43. Superman White/M/M Pagcabigan

44. Skull White/M/M Pagcabigan

45. Balloon White/XL/F Ratio

46. Converse White/L/F Pagcabigan

47.Michael John Burger White/S/M Fundamiera

BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial

Page 9: Manggas Report for August

KOLEHIYO NG LUNGSOD NG LIPAMarawoy-Dagatan, Lipa City, Batangas 4217

Alcovendas

48.Ailove Marasigan Scorpion White/XL/M Fundamiera

49.Rachel Chua Only you White/L/M Fundamiera

50. Only you White/XL/F Fundamiera

Statement of Cash Flows

SALES 10 230

Less: Capital 2 000

BUSINESS ADMINISTRATION DepartmentOperations Marketing Financial