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MANAGING YOUR PERSONAL AND PROFESSIONAL BRAND

Managing your personal and professional brand

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Everything you need to know about how to build a social media brand.

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Page 1: Managing your personal and professional brand

MANAGING YOUR PERSONAL AND PROFESSIONALBRAND

Page 2: Managing your personal and professional brand

Do You Know What Your

Jersey is Worth?

Page 3: Managing your personal and professional brand
Page 4: Managing your personal and professional brand

Why is personal branding online

Important?

Always Managing Your Online Brand

Not Just For Small Business

Owners

Valuable For a Career Change or a Job Hunt

Page 5: Managing your personal and professional brand

Add More Value to

Your Employer

Stay Internally Competitiv

e

Stay Prepared for New

Opportunities

Your Brand

Benefits of Personal Online

Branding

Page 6: Managing your personal and professional brand

How to build a Social Media Brand?

Keep Your Facebook Account Private

Develop a Schedule for Social

Media Activity

Claim Your Profiles

(Linkedin, Twitter and Google+)

Page 7: Managing your personal and professional brand

① Get a Professional Headshot

② Highlight Accomplishments & Education

③ Use LinkedIn as your Rolodex

3 Personal Branding Strategies that

Will Make You Contender

Page 8: Managing your personal and professional brand

Is your Linkedin Lame?

Use Keywords

in your Profile

Join Linkedin Groups

Have a Strong

Headline

At Least 3 Recommendations

Page 9: Managing your personal and professional brand

Building Relationships in Social Media

Use the HELP Mantra

Help Others

Engage People

Listen First

Promote With Care

Page 10: Managing your personal and professional brand

How to be aBrand in Demand

Create a Personal

Brand Portal

Develop Content Strategy

DemonstrateYour

Professional Experience

Online

Use One Social Media Site 1-3

Times a Day

Page 11: Managing your personal and professional brand

① Decide if You will Write, Post Videos or Audio Interviews

② Use a Copy Editor③ Develop an

Editorial Calendar④ Start Developing

Content 2 Months Prior

BloggingSuccess Strategies

Page 12: Managing your personal and professional brand

Start with One Social

Media Account

Schedule Your

Content(Hootsuite

or SproutSocial

)

Check-in Live 3 Times

a Day to Respond

How to Dominate Online 1 Hour a Day

Page 13: Managing your personal and professional brand

Order This E-book TODAY!

Melinda Emerson’sResources

      

www.succeedasyourownboss.com/ebook

Page 14: Managing your personal and professional brand

Action Plan for Success

Claim your Profiles in Social Media

Update your Linkedin Profile

Join at least 10 Linkedin Groups

Start looking for ways to demonstrate your expertise

Page 15: Managing your personal and professional brand

Melinda Emerson @SmallBizLady

www.succeedasyourownboss.com

Join #Smallbizchat 8-9pm ET Every Wed on Twitter

Connect on LinkedIn & Google+

Like my SmallBizLady fan page

Melinda Emerson’sContact Information