Upload
anna-welch
View
219
Download
0
Tags:
Embed Size (px)
Citation preview
Managing the Big Picture
Managing the Big Picture
Travel Information For The 21st Century
Steve Kuciemba
Parsons Brinckerhoff
May 6, 2009
Managing the Big Picture
“We must find 21st-century solutions to 21st-century mobility challenges”
Mary Peters
Former US DOT Secretary
(January 2008)
Managing the Big Picture
Operations, ITS, and ATIS
• The culture of operations – a focal point for agencies and providers
• ITS is an enabler of operations, and ATIS is that portion of ITS that public most often interacts with
• Customer driven, performance measurement, continuous improvement
• It’s all about the customers…
Managing the Big Picture
The ABC’s of ATIS
• Electronic sensors, human observations, CCTV cameras, GPS devices and cell phone frequency patterns collect traffic flow information.
• Computer algorithms are used to analyze the data and communications technologies are used to convey continuous traffic and road condition information.
Managing the Big Picture
The ABC’s of ATIS
• Pre-Trip– Internet– 511 travel information systems– TV & Radio– Mobile devices
• Enroute– Dynamic message signs– Highway advisory radio– 511 travel information systems– Onboard navigation systems– Radio and satellite broadcasts
CUSTOMER
Managing the Big Picture
Regional Success
Managing the Big Picture
The ABC’s of ATIS
• Work Zones– Pamphlets, radio/tv ads, campaigns– Short or long term construction
• Special Events– Planned events or stadium/sports complex– Parades, motorcades, street fairs
• Specific Locations or Devices– Rest area WiFi– Mobile devices
Managing the Big Picture
Regional Success
Managing the Big Picture
Why ATIS?
• Goods & services flow more freely
• Fuel consumption decreases
• Air becomes cleaner
• Workday commutes are shortened
• Incident response times are faster
• Emergency evacuations are improved
Managing the Big Picture
Why ATIS? • In Houston, 85% of respondents indicated that they
changed their route based on the information provided on dynamic message signs.
• Tests of the Japanese Vehicle Information and Communication System found the amount of time saved using real-time traffic information was approximately 15%.
• In San Francisco, 81% of Internet visitors changed their travel plans after receiving route specific information from the TravInfo website.
• In Washington DC, drivers who used route-specific travel time information were on-time more often than drivers who used either no information or non-specific broadcast information.
• An Australian study found the use of traffic information could produce up to 33% fuel economy improvements.
Managing the Big Picture
Partnerships
• Public/Public
• Public/Private
• Private/Private
• Shared risk/reward
• Focus on customer vs. focus on you
Managing the Big Picture
Partnerships
• Key barrier is typically not money, but it is institutions and jurisdictions
• Our customers don’t see the jurisdictional barrier, they simply see a road or transit service – we must treat it the same way
• Local success once again – Kansas DOT, Missouri DOT, and MARC
Managing the Big Picture
Also Need Champions
• KS and MO both have strong ITS programs, and KS even has an ATIS program manager
• KS and MO have both adopted a strong focus on Operations
• In addition to customers, it’s also all about champions…
Managing the Big Picture
Getting To The Point…
• Culture: Operations
• Value: What & Why ATIS
• Ingredient: Partnerships
• Stability: Champions
• What About…the Technology!
Managing the Big Picture
Moore’s Law
• Keep focus on the customer, and your implementation will remain evolutionary vs revolutionary
• A strong ATIS program/partnership can adapt to the changing environment
• It’s okay if you can’t implement every new device, code, or solution right as it becomes available - incremental change is better than no change
Managing the Big Picture
Ready-Fire-Aim
• Balance between opportunities provided by new technology vs carrying out a plan
Managing the Big Picture
Four Things To Watch…
1. Data collected privately and shared with public/sold to private
2. Customized services
3. Social networking
4. IntelliDrive
Managing the Big Picture
Data Ownership
• Traffic.com, INRIX, Airsage, Westwood One, More coming…
Managing the Big Picture
Custom Services
• My ___________ (insert anything)
Managing the Big Picture
Social Networking
Managing the Big Picture
IntelliDrive
• US DOT sponsored program
• Proof of Concept completed
• Demonstrations and application development ongoing
• Next Steps to be revealed May 19th at public meeting
Managing the Big Picture
Are We Ready?
• A good ATIS strategic plan - like you have in this region - will help prepare you for any changes
• As long as you revisit periodically, you will be better prepared than many other agencies across the nation
Managing the Big Picture
Managing the Big Picture
Steve KuciembaParsons Brinckerhoff
Questions?