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Managing Social Media without Losing Your Mind. Source: www.ownitventures.net/images/going%20crazy.jpg. Cindy Leonard Technology Services Manager Bayer Center for Nonprofit Management at Robert Morris University April 2012. Agenda. Part 1: Social Media Strategy Part 2: Content Strategy - PowerPoint PPT Presentation
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Managing Social Media without Losing Your Mind
Cindy LeonardTechnology Services Manager
Bayer Center for Nonprofit Management at Robert Morris UniversityApril 2012
Source: www.ownitventures.net/images/going%20crazy.jpg
Agenda
• Part 1: Social Media Strategy
• Part 2: Content Strategy
• Part 3: Day to Day Management
Part 1: Social Media Strategy
Measuring
ToolsAudience
Goals
Strategy
Part 2: Content Strategy
Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpgSource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg
Create Curate
Part 2: Content Strategy
Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg
Create
• In-house?• Time• Talent• Resources• Who? What? When?
• Guests?• Who? What? When?
Part 2: Content Strategy
Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg
Curate
• Finding the Gems?• Where?• Who?
• Format?• Repurpose• Recycle• Remix
Part 3: Day-to-Day Management
Source: eldhughes.files.wordpress.com/2011/02/devil-on-computer1.gif
Editorial Calendar
Creator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/
RSS = Really Simple Syndication• Method of subscribing to news
feeds that are auto updated• Look for RSS icon to find a feed• Add feed URL to a reader or
aggregator
NewzCrawler
FeedDemon NewsGator
Google Reader
Blog Navigator RSS Bandit SharpReader
Owasu
Omea Reader
Multi-channel Social Media ManagementCentralized Access
• Read & post to multiple social media accounts from one place
Ability to Schedule
• Spend a little time each day or week setting up posts
Easier to Listen & Respond Quickly
• Check responses on multiple social media accounts in one place
• Free.• Best for single social media manager.• Connect to Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. • Update all or just a few with the same status at one time.• Schedule posts.• View photos and videos from within the tool.• Organizes feeds, mentions, messages and searches across columns.• Easy to use interface for messages, replies, retweets.
Source: mashable.com
• Free version: add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.
• Best for one or two dedicated social media managers. • Design focuses on streams, which are housed in customizable tabs. • Organize tabs by account, network or content.• Provides follower bios and Klout scores along with links to their social media profiles. • Create lists of followers.• Limited stats (option to get Google Analytics integration starting at $5.99 a month).
Source: mashable.com
Remember…
http://simplymeasured.com/free-social-media-tools/
• Facebook• Twitter• Google+
• Must create a login
• “Pay with a tweet”
Q & A
• What is clear?
• What is unclear?
• What one thing will you do starting tomorrow?