Managing intellectual assets, property, andcapital in technology ventures

Bo HeidenDeputy Director, CIPbo.heiden@cip.chalmers.se

-The Toolbox-Research and development to support knowledge based business

Leading edge business toolsTheoretical foundation

Ethical frameworkThink-tanks and international networks of specialists

-The Capital-Creating ventures and

other Intellectual capitalHigh-tech and bioscience start-upsFinancing and equity transactions

Intellectual assets/property/capital for SMEs, industry and universities

-The Infrastructure-Creating and facilitating an infrastructure for knowledge-based business

Regional, national and international innovation platforms (ICT, Biotech and Creative Industries)International networks with universities, leading firms and policy organizations

World-class events, conferences and other arenas for meetings

-The People-Equipping students with skills and

tools necessary to create and facilitateknowledge-based business

-Business labsMaster’s programs

-Undergraduate, graduate, PhD-courses-Executive programs

-Intern- and apprencticeships

The Material Value Chain

Towards an Intellectual Value Chain

Intellectual assets, property, and capital

Human resourcesValuevision

Market structures

Physicalproduct

Virtualproduct

Service License offer

The change in business-Lessons learned

• Focus is shifting from the material product andproduction to the control of intellectual assets

• Successful business must be created with a startingpoint in the intellectual assets

Extracting

Value

Shaping the Market

Managing Human

Resources and

Culture

Shaping the Innovation

Shaping the

Venture

Claiming

Intellectual

Assets

The Intellectual Value Star

An intellectual asset approach to innovation

• The vision• The business strategy• The innovation

ExtractingValue

Shaping theMarket

Managing HumanResources and

Culture

Shaping theInnovation

Shaping theVenture

Step 1: Claim the Vision - Where do we want to be?

ClaimingIntellectual

Assets

ExtractingValue

Shaping theMarket

Managing HumanResources and

Culture

Shaping theInnovation

Shaping theVenture

Step 2: Claim a Strategy - How are we going to get there?

ClaimingIntellectual

Assets

Shaping theVenture

Shaping theMarket

ClaimingIntellectual

Assets

Managing HumanResources and

Culture

ExtractingValue

Shaping theInnovation

1) Innovation Assets (building blocks)2) Network Assets3) Venture Assets4) Financial Assets/Capital

Categorization of assets

a) Patent

databases

b) Digital

documents

Level 5: Proposed and

experienced values

Innovation as

intellectual object Distinctive marksDescriptive concept

Utilities

Virtual

marks

a) Physical

products

b) Prototypes

c) Drawings

Trademark

a) Words

b) Symbols

c) Logotypes”

a) Content

b) Software

c) Databases

d) Code

Idea/

functionsControl

a) IPR:s

b) Secrets

c) Contracts

d) First mover

a) Patent letters

b) Classified

documents

c) Written

contracts

Level 4: Concepts &

distinctive marks

Level 3: Intellectual building

bricks

Level 2: Virtual artifacts

Level 1: Material artifacts

Art/beauty IdentityMoral values

Design

Material

marks

a) Inventions

b) Know-how

c) Algorithms

a) Virtual designs

b) Interface

c) Demos

d) Digital

drawings

a) Physical

products

b) Prototypes

c) Drawings

d) Instructions

a) Designs

b) Layout

c) Ornaments

FunctionUtilities/Values

Functions/Attributes

StructuralControl

Designing innovations as intellectual objects

an engine to facilitate knowledge-based business.