Managing Corporate Data

PT Bank Mandiri (Persero) Tbk

Version 1.0

Enterprise Data Management Group, Directorate Digital Banking and Technology - 2017

Managing Corporate Data1

How we Manage Corporate DataWe deliver the information & analytics with good data quality

Customer

e-Channel

Sales

Representative

KTP el

Reader

Front end reference for data

input as Customer

Information File (CIF)

Data SourceMaster Data Base/

Golden Copy

MDM as back end reference, for

CIF data (single data customer)

Information Management

Customer 3600 view

Analytics

Verification for Data

Input

Customer Profitability

Analysis

Master Data ReferenceInformation & analytics to

support business

Data Initiation Data Quality Data Usage

How we Manage Corporate Data We optimized the process with robust technology (Big Data)

BigData Platform

Data Quality

Data GovernanceData Security

Loan/Deposit

Transaction

Customer

Structured

Unstructured

Social Media/Text

Sensors

Oracle DWH

BDW

Hadoop

Single Customer ID

Real Time Operation Talend IBM Datastage

Integrated DataMart & Data

Model

SalesPerformanceRegulatoryMonitoringOperational

DATA ANALYSIS

Data Mining

Churn Analysis

Location Analysis

Product Analysis

DATA USAGE

Streaming

Web

Sales Management

Marketing Campaign

360o View& Tracking

System

Business Analytics

Tools Tools Tools Tools

Handle Variety

Handle Volume

Handle Velocity

Reporting & Visualization

Dukcapil

Data Eksternal

DATA SOURCE DATA REFERENCE DATA MODELLING

Big Data 2

Big Data is coming… like it or notTraditional analytics will not be sufficient to compete anymore

Large

Variety

Big

Volume

High

Velocity

Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…

Dan Ariely

Invest early in Big Data

2017

2020

Why Big Data?Our Analytical Tools is power hungry, it needs Big Data

Improve Lead Management

UnderstandCorporate Customers

Investigate & Prevent Fraud

TRADITIONAL

2 Weeks Manual Multiple Source

BIG DATA

6 Hours Automatic Unified

How Big Data has been helping usWe have been investing and experimenting but still in early stage

Improve Lead

Management

Understand

Corporate Customers

Investigate &

Prevent Fraud

Our Plan to utilize Big DataFor Mandiri, It Is Getting More Exciting…

Customer Service Dashboard

SMS Fraud Alert

Complaint Handling

MarketingEngine

Leads ManagementSystem

BIG DATA

Cross Selling

IT System Alert

DataLake

Take Away - Digital ID is the glueDigital ID enables Personally Identifiable Information sharing

The Problem with today’s identity ecosystem is that every entity collects, verifies and manages identities of their customers independently.

seamlessly share customer data across institutions, in multiple products, channel and system to have a better customer experience

thank youthat’s it…