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Case in Point: AMC Institute
Managing a Management Brand
devinepowers.com
The Client
AMC Institute
The Challenge
Build awareness of a relatively unknown (but fast-growing) industry – association management.
Our Strategy
and not-for-profits. We embarked on an aggressive media relations campaign (B2B and B2C) to reach volunteer leaders and executives of associations and not-for-profits resulting in dozens of placements in trade and consumer media outlets. We launched a monthly 60-Second survey on
thought leaders.
Our Results
the board president
and online media
Results Plus
board members and executives with important news and information to help them do their jobs. To date, the series has included features on meeting trends, board development, liability concerns and financial-management controls.
devinepowers.com