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Case in Point: AMC Institute Managing a Management Brand devinepowers.com

Managing a management brand

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Page 1: Managing a management brand

Case in Point: AMC Institute

Managing a Management Brand

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Page 2: Managing a management brand

The Client

AMC Institute

The Challenge

Build awareness of a relatively unknown (but fast-growing) industry – association management.

Our Strategy

and not-for-profits. We embarked on an aggressive media relations campaign (B2B and B2C) to reach volunteer leaders and executives of associations and not-for-profits resulting in dozens of placements in trade and consumer media outlets. We launched a monthly 60-Second survey on

thought leaders.

Our Results

the board president

and online media

Results Plus

board members and executives with important news and information to help them do their jobs. To date, the series has included features on meeting trends, board development, liability concerns and financial-management controls.

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