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Walmart
Known for its discounts- “Price Wars”
Open 1962 by Sam Walton
1980- 1 Billion in sales
1997- 100 Billion & opened it’s 1st store in Germany
Survived only 5 year- acquiring 100 millions in losses
What went wrong?
Lack of empirical lead to:
EU regulations did not let Walmart monopolize the market.
Failure to comply with EU regulations
Lack of consumers identity and interests
No international strategies= not relevant business strategy