Allama Iqbal Open University

Subject Title:Business Research

Presented By:Adeel Ahmad

Presented To:Mr.Farooq Qaisar

Title

• The manager researcher relationship in a business research project.

Learning Objective

• Definition of Research• Why Study Research?• Different Styles of Research• What is Good Research?• The Manager-Researcher Relationship• Manager-Researcher Conflicts• Internal vs. External Researchers• Types of Studies Used to do Research

Definition of Research

• Research is the organized and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue.

What is business research?

• Research provides the needed information that guides managers to make informed decisions to successfully deal with problems.

Why Managers need Better Information

• Global and domestic competition is more vigorous

• For problem solving

• For decision making

• For Planning

• For controling

The Value of Acquiring Skills

• To gather more information before selecting a course of action

• To do a high-level research study

• To understand research design

• To evaluate and resolve a current management dilemma

• To establish a career as a research specialist

Different Styles of Research

• 1.Applied research• Is to solve a current problem faced by the

manager in the work setting, demanding a timely solution.

• 2.Basic research (fundamental, pure)• Is to generate a body of knowledge by trying to

comprehend how certain problems that occur in organizations can be solved.

• The findings of such research contribute to the building of knowledge in the various functional areas of business.

The Research Cycle

• The Research Cycle • QUESTIONING • PLANNING • GATHERING • SORTING & SIFTING • SYNTHESIZING • EVALUATING • REPORTING*

What is Good Research?

• Conforms to the characteristics of the scientific method– Purpose clearly defined– Research process detailed – Research design thoroughly planned– High ethical standards applied– Limitations frankly revealed– Adequate analysis for decision-maker’s needs– Findings presented unambiguously– Conclusions justified– Researcher’s experience reflected

Why Managers should Know Research?

• facilitates good decision making

• become discriminating about research findings

• prevent vested interests

• educates to share pertinent and relevant information with researcher

The Manager-Researcher Relationship

• Manager’s obligations– Specify problems– Provide adequate background information– Access to company information gatekeepers

• Researcher’s obligations– Develop a creative research design– Provide answers to important business

questions

Internal vs. External Researchers

• External Researchers– Advantages:

• Divergent and Convergent thinking• Experience from several situations in different types of

organizations• Usually, external researchers have better technical training

– Disadvantages:• Takes time to know and understand the organizational

system• Rapport and cooperation from staff not easy • Not available for evaluation after implementation• Costs money

Types of Studies Used to do Research

• Reporting Study– Provides an account or simulation of some

data or generate some statistics • Research design does not have to be complex and

require inferences for a project to be called research.

• Purists do not qualify this as research; some authors consider investigative reporting as a candidate for being called research.

Practical Study

• Ibrahim Fibers Limited is situated at Ibrahim Centre,15 club Road Faislaabad.Ibrahim Fibers Limited is a Pakistan-based company. The principal business of the Company is manufacture and sale of polyester staple fiber (PSF) and yarn. The Company’s textile product range includes Clock Tower Brand, A.A. Brand and Gold Star Brand. The Company’s manufacturing units are located at Faisalabad in the Province of Punjab.

Questionnaire

Q.

Why manager should follow subjective approach while dealing with researcher?

Ans.

Because we are proffessional we faces only as solution of particular approach.

Q.

What are the obligation of managers in research work?

Ans.

Specify problems Provide adequate background information Access to company information gatekeepers

Questionnaire

Q.

What are the obligation of Researcher in research work?

Ans.

Develop a creative research design Provide answers to important business questions

Q.

Why manager needs to develop good relation with researcher?

Ans.

Because they are working for common goal and manager has to learn the methodology of research.He has to learn new trends and procedures from researcher so they should develop goal relation.