Manager Guide to Creating and Running an Event Ambassador Program Using Leaderboarded

8/12/2019 Manager Guide to Creating and Running an Event Ambassador Program Using Leaderboarded

1/6

Page 1 of 6

www.leaderboarded.com

Manager Guide to creating and Running an Event Ambassador

Program using Leaderboarded

"#$% $% & '($)* +, (%$-' .*&)*/0,&/)*) +, 1/*&+* &-) /(- &- *2*-+ &30&%%&),/4/,'/&3 ,2*/ "5$++*/6

What is an event ambassador program?

7(--$-' &- &30&%%&),/ 4/,'/&3 $% & '/*&+ 5&8 +, 0($9) 0(:: ;,/ 8,(/ -*


2/6

Page 2 of 6


J6 E&3* 8,(/ &30&%%&),/% 4/,'/&36 $6*6 +#* [[R\,--*1+ R99 D+&/%V

]6 D$'-4,%+ /*9*2&-+ 1,-+*-+ 08 %#,5$-' /*1*-+ +5**+%

,- +#* #&%#+&'

M6 D*-) +#*3 & 5**=98 (4)&+* 5$+# +#*$/ &30&%%&),/%1,/*A /&-=*) ,- & 9*&)*/0,&/)

How it all works

.*&)*/0,&/)*) %+&/+% 9$%+*-$-' +, *2*/8 4,%+ (%$-' 8,(/ *2*-+ #&%#+&'6 "#$% $% ),-*08 (%$-' & S1,--*1+,/T 5#$1# /(-% ,-1* & 5**= +, 4$1= (4 &99 +#* 9&+*%+ +5**+%6R-8,-* 5#, +5**+% (%$-' 8,(/ #&%#+&' $% &(+,3&+$1&998 *-/,99*) ,- +#*&30&%%&),/% 4/,'/&36

Y&1# &30&%%&),/ +#*- '*+% 4,$-+% ;,/ +5**+$-' (%$-' +#* #&%#+&' &-) ;,/ 0*$-'/*+5**+*) &-) 3*-+$,-*) $- 1,-2*/%&+$,-% +#&+ &9%, $-19()* $+6

Y&1# 5**= 8,( 4(09$%# & -*5 /*9*&%* ,; +#* 9*&)*/0,&/) +&=$-' $-+, &11,(-+ &99 +#*&1+$2$+8 ;,/ +#* 4/*2$,(% 5**=6 O-1* 8,(T/* 1,-;$)*-+ ,; 8,(/ 9*&)*/0,&/) 8,( 1&-&(+,3&+* +#$% 4(09$%#$-'6

"#*- 8,( %*-) ,(+ & +#&-= 8,( +5**+ +, *&1# 4*/%,-A /*1,'-$%$-' +#*3 ;,/ +#*$/1,-+/$0(+$,- +, +#* 1,-2*/%&+$,-A 9*++$-' +#*3 =-,5 +#*$/ %1,/* ,- +#*

9*&)*/0,&/)6 "#$% #*94% +#*3 %** +#*$/ 4/,'/*%% &-) 3,+$2&+*% +#*3 +, 1,-+$-(* +,0($9) 0(:: $- +#* /(- (4 +, +#* *2*-+6

"#$% 1(//*-+98 /*W($/*% 8,( +, 9,' $- &-) %*-) +#* +5**+% 0(+ 3&8 0* &(+,3&+*) $-;(+(/*6

How to get started

^D$'- $-_ +, 9*&)*/0,&/)*) 5$+# 8,(/ "5$++*/ &11,(-+A 19$1= ,- \/*&+* .*&)*/0,&/)AE&2$'&+* +, +#* D,1$&9 `*)$& %*1+$,- &-) +#* ?Y2*-+ R30&%%&),/% .*&)*/0,&/)@A*-+*/ 8,(/ #&%#+&' &-) 8,( 5$99 '*+ 8,(/ ;$/%+ *2*-+ #&%#+&' 9*&)*/0,&/)6

\(%+,3$%* +#* 9,,= &-) ;**9 ,; +#* 9*&)*/0,&/) 08 &))$-' 8,(/ ,5- 9,', &-) +*01# C&).- ?)&:#5%&BD


3/6

Page 3 of 6


9*+ 8,(/ &30&%%&),/% =-,5 #,5 +#*8X2* ;&/*)6 7*4*&+ 5**=98 $- +#* /(- (4 +, +#**2*-+6

"#* 5#,9* $)*& $% +, 0($9) (4 1,-2*/%&+$,-% 0*+5**- 8,(A +#* %4*&=*/%A +#* 3*)$&

&-) &++*-)**% )$'$+&998 %, +#&+ 5#*- $+ 1,3*% +, +#* )&8 ,; +#* *2*-+ $+%*9;A*2*/8,-* $% /&/$-' +, ', &-) 5&-+$-' +, 3**+ *&1# ,+#*/ &-) *-d,8 8,(/ *2*-+1,-+*-+6

Incentivising the program

I,-X+ ,;;*/ & 4/$:* ;,/ 1,3$-' +,4 ,; +#* 9*&)*/0,&/) C +#$% +*-)% +, ,-98 %($+ +#*3,%+ 1,34*+$+$2* 4*,49* &3,-' (%6 e+ 1&- &1+ &% & )$%$-1*-+$2* ;,/ ,+#*/% 5#, ;**9+#*8 1&- -*2*/ /*&1# +#* +,46

U,( &1+(&998 %#,(9)-T+ -**) +, ,;;*/ &-8 $-1*-+$2* N 3,%+ 4*,49* 5$99 0* #&448 +,

4/,3,+* &-) )$%1(%% &- *2*-+ +#*8 &/* 9,,=$-' ;,/5&/) +, ',$-' +,6

e; 8,( ), -**) +, $-1*-+$2$%* $+ & 0*++*/ ,4+$,- $% ,;;*/ & X5*$'#+*) /&;;9*X 5#*/* &4/$:* $% ,- ,;;*/ +#&+ &-8 &30&%%&),/ 1&- 5$-6 Y&1# &30&%%&),/T% 1#&-1*% ,;5$--$-' $+ &/* 9$-=*) +, +#*$/ +,+&9 %1,/* C $6*6 *&1# 4,$-+ ,- +#* 9*&)*/0,&/) *&/-%+#*3 ,-* 3,/* /&;;9* +$1=*+ $- +#* %5**4%+&=*6 b%$-' ,(/ 4&/+-*/ 7&-),3 [$1=*/F8,( 1&- *$%* `&/=*+$-'6

E01# -#.6#*82.*6 ,& (*#.%F ,% 1.&

8##$ ,$".-).8-# 32* %1# /2$,%2*,$(.$6 52--.%,2$ 23 6.%. 32* 2)* 6,(,%.-

#$(.(#/#$% ,$,%,.%,"#G ;1,51)-%,/.%#-7 ;# 1."# %2 &)8/,% %2 A*%&

H2)$5,- !$(-.$6 ,$ 2)* 3,$.- *#:2*%32* 2)* 4*.$%& 32* %1# A*%& .;.*6E

I./#& H1.-/#*&G !=#5)%,"#

J*26)5#*G J*#$5# 01#.%*#


4/6

Page 4 of 6


D$-1* 5* 9&(-1#*) +#$% $-$+$&+$2* 5* #&2* #&) 1,-2*/%&+$,-% 5$+# 3&-8 ,; +#* 9&/'*)*-+&9 3&-(;&1+(/*/% &-) )$%+/$0(+,/% 9*&)$-' +, 3&-8 3**+$-'%6

"#$% 0,&/) &9%, #&% 1/*&+*) %, 3&-8 $-+*/&1+$,-% +#&+ ,(/ 5**=98 +5$++*/ ;**) #&%

',-* ;/,3 PQAKKK $34/*%%%$,-% 4*/ 5**= +, &- &2*/&'* ,; &/,(-) QKKAKKK 5* -,5,-98 %*-) ,(+ ]K &(+,3&+*) +5**+% 4*/ )&8 -,5 &-) /*%4,-) +, ,(/ ;&-%6i

Costs

[/$1$-' $% 0&%*) ,- +#* -(30*/ ,; &30&%%&),/% 8,( &/* *-'&'$-' 5$+# +#*9*&)*/0,&/)6 U,( 5$99 -,+ 0* &(+,3&+$1&998 1#&/'*) $; 8,( ', ,2*/ +#* -(30*/ ,;&30&%%&),/% #,5*2*/ -*5 &30&%%&),/% 5$99 -,+ 0* &09* +, d,$- +#* 4/,'/&3(-9*%% 8,( (4'/&)*6

\#*1= +#* 5*0 %$+* ;,/ 9&+*%+ 4/$1$-'6

R99 49&-% $-19()* &(+,3&+$1 5**=98 X/*9*&%*%X ,; 8,(/ 9*&)*/0,&/)A *3&$9 %(44,/+&-) 8,(/ 1#,$1* ,; 9*&)*/0,&/) +#*3*

Step by step guides for common actions

O(/ 1(%+,3*/ %(44,/+ #*94)*%= +*&3 5&-+*) +, 4/,2$)* *2*- 3,/* $- )*4+# #*94'($)*6 U,( 1&- &95&8% &%= +#*3 &-8 W(*%+$,-% 2$& %(44,/+G9*&)*/0,&/)*)61,3#,5*2*/6

\,-'/&+(9&+$,-%V U,(T2* -,5 ',+ & 9*&)*/0,&/) 5#$1# 5$99 *-1,(/&'* ;(/+#*/*-'&'*3*-+ ;/,3 8,(/ &++*-)**% &-) ,+#*/ 4&/+$1$4&-+%6 h*/* &/* %,3* +$4% +,3&=* +#* 3,%+ ,; +#$% '/*&+ +,,9j

>''?@ A""4 .)0 B')#")# 0(-&4.3"0 ') #1" 4".0"$C'.$0

L6 "#$-= &0,(+ #,5 8,( 5&-+ +, +$+9* +#* 0,&/)6 "#* -&3* %#,(9) %(''*%+5#&+ +#* 9*&)*/0,&/) $% %#,5$-' *6'6 ?"#* h,3* k \,(-+/8 D#,5 JKLM

"5$++*/&+$@ ,/ ?>#,T% +&9=$-' &0,(+ "#* h,3* &-) \,(-+/8 D#,5 JKLM@6

"#* 0,&/) +$+9* $% %*+ &+ I&%#0,&/) Cl O4+$,-% Cl .*&)*/0,&/) E&3*

J6 e; 8,( 5&-+ & 9,', ,/ $3&'* 08 +#* -&3* ,; +#* 0,&/)A 8,( 1&- (49,&) +#$%#*/*j I&%#0,&/) Cl O4+$,-% Cl .*&)*/0,&/) e1,-

]6 U,( 3&8 5&-+ +, 3&=* $+ 19*&/ &% +, 5#, #&% *)$+,/$&9 1,-+/,9 ,; +#*9*&)*/0,&/) 08 4(++$-' $- )*+&$9% ,; +#* 4(09$%#*/ &+ I&%#0,&/) Cl O4+$,-% C

l [(09$%#*/ E&3* &-) I&%#0,&/) Cl O4+$,-% Cl [(09$%#*/ .$-=

M6 I*1$)* #,5 3&-8 ?[9&8*/%@ F$6*6 -&3*% 9$%+*) ,- +#* 9*&)*/0,&/)H 8,( 5&-++, %#,5 ,- & %$-'9* 4&'*j I&%#0,&/) Cl O4+$,-% Cl [9&8*/% [*/ [&'*

Q6 >#&+ +$3* :,-* 5,(9) 8,( 9$=* 8,(/ 9*&)*/0,&/) +, 0* $-m U,( 1&- %*+ +#$%&+ I&%#0,&/) Cl O4+$,-% Cl .*&)*/0,&/) "$3* n,-*


5/6

Page 5 of 6


o6 >* ,;;*/ & ;*5 1#,$1*% ;,/ +#* )*%$'- ,; +#* 5*0 4&'* +#&+ 5$99 )$%49&8 +#*9*&)*/0,&/)6 U,( 1&- ), +#$% #*/*j \#&--*9% Cl .*&)*/0,&/)*)61,3 Cl

D*++$-'%6 e- +#$% %*1+$,-A 8,( 1&- **0%$+* Cl B*+ Y30*) \,)*

D/))()* E F/C4(-1()* #1" 4".0"$C'.$0P6 "#*/* &/* +5, 4&/+% $- /(--$-' &-) 4(09$%#$-' & 9*&)*/0,&/)j

&6 1,99*1+$-'p*-+*/$-' +#* )&+& ;,/ +#* 2&/$,(% 3*+/$1% 8,( &/* (%$-' +,1/*&+* 8,(/ ;$-&9 %1,/*% N 8,( ), +#$% $- +#* `*+/$1% %*1+$,-

06 [(09$%#$-' +#* 9*&)*/0,&/) $6*6 1&91(9&+$-' +#* ;$-&9 %1,/*% F&-)+#*/*;,/* ;$


6/6

Page 6 of 6


9*&)*/0,&/) ,- & 5**=98p3,-+#98 0&%$% &-) +#*- &--,(-1$-' +#* /*%(9+% +,

0,+# +#* 49&8*/% &% 5*99 &% ;,99,5*/% ,; +#* 9*&)*/0,&/)6

LM6U,( 1&- &--,(-1* 8,(/ /*%(9+% *$+#*/ 08 *3&$9$-' ,/ +5**+$-'6LQ6s,/ &99 +#* s,99,5*/% ,; +#* 9*&)*/0,&/) F%$-1* 8,(/ 9*&)*/0,&/) $% 4(09$198

9$%+*)A &-8,-* 1&- 0*1,3* & s,99,5*/H 5#, #&2* /*'$%+*/*) &- *3&$9

&))/*%%A 8,( 1&- *3&$9 +#*3 08 (%$-' +#* ;(-1+$,-&9$+8 &+ \#&--*9% Cl YC

`&$96

Lo6U,( 1&- 1,//*%4,-) 5$+# *2*/8 49&8*/ ,- +#* 0,&/) 08 +5**+$-' +, +#*3(%$-' ,(/ "5**+,(+ 3&$93*/'* ;(-1+$,-&9$+8 &+ \#&--*9% Cl "5$++*/6 "#$%

2$)*, *

Documents

Manager Guide to Creating and Running an Event Ambassador Program Using Leaderboarded