Managementmobilink Project

7/30/2019 Managementmobilink Project

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Adnan Rauf

Abdul Rahman Munir

Qurat-ul-ain Zaidi Memona Sajjad

Usman Naseer

Nadeem Farooq

Muhammad Ayaz

Gulfam Ahmad

GROUP MEMBERS

BUSINESS

SCHOOL

OF PIDE


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INTRODUCION TO COMPANY

Started its operations in1994

Until early 2001 had market share of 40%

In April 2001, OTH took over management control


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INTRODUCION TO COMPANY


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INTRODUCION TO COMPANYAchievements

Customer base of 31+ million subscribers

Investment to date is US $3.5 billion

More than 200,000 retail outlets


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INTRODUCION TO COMPANYAchievements

Achieved subscriber growth of 40% in 2009

More than 8000 cell cites

Network coverage in over 10,000 cities & villages

International roaming in more than 140 countries


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PRINCIPLE AREAS OFBUSINESS


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PRINCIPLE AREAS OFBUSINESS


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PRINCIPLE AREAS OF BUSINESS


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WELL KNOWN OFFERS


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STRENGTH OF DIRECTORS

Total Directors 45

HR Director 03

Other Directors 42

One senior manager for every 18 line managers


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OUR VISION

Leading communication service provider

in Pakistan

Offering innovative communication

solutions of our customers while

Exceeding shareholder value

Employee expectations


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MISSION STATEMENT

To be unmatchable mobile system ofcommunications

Provide best value to its

Customers

Employees

Business partners

Shareholders


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GOALS & OBJECTIVESCORPORATE OBJECTIVES

Retaining 31+ million subscriber base

Best customer service providing across country

Remain market leader with innovative

communication solutions


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Profitability

To increase our customer base

Providing business solutions


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COMMUNICATION CHANNELSEXTERNAL COMMUNICATION

Annual reports

Media advertisement

Print media advertisement


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COMMUNICATION CHANNELSINTERNAL COMMUNICATION STRATEGY

Mostly downward communication

Lower-level staff is encouraged for participation

Mostly contacts through phone calls and emails


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DIVERSITYINNOVATION IS PRODUCT OF DIVERSITY

Purpose of exploring diversity is to include diverse employees equally

Accepting their differences

and utilizing their talents

Mobilink is international organization withworkforce more heterogeneous in terms of

gender

ethnicity

and age

Mobilink welcome candidates of any region,

religion, origin and ethnic background


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SWOT ANALYSIS


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Pioneer in GSM service in Pakistan

More than 31+ millions customers

Provide coverage on the M2 motorway

With combined efforts with MCB, Mobilink offers itscustomers banking services from their own mobiles


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SWOT ANALYSISWEAKNESSES

People have perception that Mobilink

has high call rates as compare to other

service providers

Introducing more packages than required

In past Mobilink has very less investments

in advertisements


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SWOT ANALYSISOPPORTUNITIES

Innovative segmented packages (i.e. teenagers)

Proper advertisement to capture more

market share

More expansion through changing the

perception of people that mobilink

has high call rates


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SWOT ANALYSIS

A new market player; ZONG

New packages introduced by

other cellular

Every company want to be at the top;

High investments by competitors


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PORTERS FIVE FORCES ANALYSIS


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PORTERS FIVE FORCES ANALYSISCOMPETITIVE RIVALRY

Competitors introducing new strategies

Price and non-price competition


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PORTERS FIVE FORCES ANALYSISTHREATS OF NEW ENTRANTS

No major threats; no new entry is

possible according to rules of PTA


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PORTERS FIVE FORCES ANALYSISTHREATS OF SUBSTITUTES

New packages by other networks

Non-price competition (advertising)

PORTERS FIVE FORCES ANALYSIS


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PORTERS FIVE FORCES ANALYSISPOWER OF BUYERS

Buyers are always willing to substitute

Little differentiation in services

Switching is not costly

Network portability with same number


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PORTERS FIVE FORCES ANALYSISPOWER OF SUPPLIER

Confidence and loyalty of customer

Network access

New packages


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BCG MATRIX ANALYSIS


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BCG MATRIX ANALYSIS

Low growth and high market share


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BCG MATRIX ANALYSISSTARS

High growth and high market share


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BCG MATRIX ANALYSISQUESTION MARKS

Low share in high growth markets


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BCG MATRIX ANALYSISDOGS

Low growth and low market share

MOBILINK PCO


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CHALLENGES !

Biggest challenges for Mobilink are

To retain its customer base

To retain maximum share of profits

Matching investments to other

cellular companies like CMCC.

To change perception of people that

Mobilink has high call rates


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OUR EXPERINCE !

Rapid growth in cellular industry

Mobilink is the biggest competitor to other networks

Network portability has increased competition

many fold

Every cellular company need to provide best packagesand best services


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Documents

Managementmobilink Project