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Market Trends and the Value of Location Jim Steiner Vice President, Product Management



Intersection of Four Communities

Open

Information


• Technology Trends in Data Creation,Maintenance, and Management

• Legal and Policy Development• Skills and Training• Role of Private and Non-Governmental

Sectors• Role of Governments

Future Trends United Nations Analysis


Java, Databases, BI, Applications, Cloud

Location Infused Technology


Technology Platforms

• Compass, telescope, sexton, paper maps• Mainframe computers• GIS Systems, Workstations• GeoEnabled Infrastructure:

LiDAR, Mobile, Stream Processing,Sensors, Cloud Computing,Engineered Systems

Geographic Information Systems rely on technology of the era


Disappearing line between Geospatial Technologies and Information Technologies

Mapping Digital data file Spatial Information Technology

– Cloud, Big Data, Analytics

SOA

Geographic Information Systems


Simplified IT

Trends

Simplified Spatial IT

Support for Open Standards

Spatial Database, Application Server, Big Data, BI, tools

Support by Leading Partner solutions

Spatially-enabled Engineered Systems

Deep Analytics

Big Data

Big Data

Volunteered Geographic Information

Sensors Streaming Data

Geo-referenced Video, 3D, LiDAR

Deep Analytics

Real-time Spatial Event Processing

Dense Visualization

Augmented Reality

Spatial Analysis

On Premise, In Cloud, Mobile, Shared

Services

On Premise, In Cloud, Mobile, Shared

Services

Shared GeoSpatial Services Location Aware Everything


Big Data


New Sources of Geospatial Information New Consumers of Geospatial Information

• Device-generated data• Documents• Location data• Audio, Video, Image• Social Network Data


Internet of Things

The New Infrastructure


• Billions of Devices• Massive Amounts of Data• Majority of Internet Traffic• Carry Geographic and

Attribute Information

“Internet of Things”


Big Data Defined

Big Data: Techniques and Technologies that Enable Enterprises to Effectively and Economically Analyze All of their Data


New Technologies Enable New Architectures

Big Data • Highly Parallel and In-Memory

Database Architectures• Hadoop

• MapReduce, YARN• HDFS• Multiple related tools

• Memory-based Execution Engines• Spark; Tez

• NoSQL Databases• Key Value, Columnar, Graph Stores

Fast Data • Stream Processing

• Complex Event Processing• Real time Discovery

• Exploration and analysis ofstructured, semi-structured, andunstructured data

• Real time Analytics• Hybrid in-memory search / analytic

engine


Simplify IT


Oracle’s Spatial Stack

– Fusion Middleware MapViewer

– Oracle Spatial and Graph

– Designed for Exadata

– Bundled and Cloud-based Map Content

Removing Complexity through Integrated Technologies


Oracle Exadata Oracle Big Data Appliance

Oracle Exalytics In-Memory Machine

Any Data, Any Source

Full Range of Analytics

Integrated Applications

On the Cloud, On Mobile

• Oracle Database• Exadata Software• Oracle Spatial

• Oracle NoSQL• Oracle R• Cloudera CDH

Hadoop

• Oracle BI with Map Views• Oracle TimesTen• Oracle Essbase• Oracle Endeca with MapViewer

Engineered Systems


Environmental Management

Transportation Infrastructure

Crime Monitoring

Utility Asset Maintenance & Regulatory Reporting

Health & Social Services

Homeland Security

Survey Dept

Min of Lands

Citizen Portal

Planning Applications

Criminal Justice

Location-enabled Business Applications

Semantic Mapping

Adjudication & Settlement

Min of Housing

Insurance Risk determination

Resource Planning

Emergency Response Agricultural Management Cadastral / Land Use

Information Management

Core Spatial & Business Data Repository

Enterprise Data Management Infrastructure GeoSpatial Documents

Secu

red

Historical Records

POIs Demographics Customer Data Tax Records


Seeking Order through Standards

• ISO

– TC 211– TC 204

• Open Geospatial Consortium

– Simple Features

– GML– Web Services

• De-facto Standards

– SHP, MGE, DXF, KML, JSON, LAS

• Professional Standards

– ISPRS, FIG, WMO

• Java, .NET, Flash

SQL3/MM Spatial

"We intend to complete development for a new suite of tools for developing the next generation of applications. And there are several interesting things with the next generation of tools, but perhaps the single most interesting thing about them is that for the first time a major application company is going to commit to an absolute standards-based development environment.“ – Larry Ellison


Designed to Exploit Exadata

• Only Oracle Spatial and Graph isdesigned for the Exadata architecture

• Breaks new boundaries for ingestingspatial data

• Data warehouse spatial queryperformance over a 100x faster

• Spatial box and distance queries up to25x faster

• Accelerated parallel, compressed RDFGraph workloads


Deep Analytics


Text Analytics

Graph Analytics

Data Mining

Statistics

2 miles

Spatial Analytics

Extending the Depth of Analytics

Query and Reporting


Oracle Spatial is now Oracle Spatial and Graph

• Highlights existing graph capabilities in Oracle Spatial– W3C RDF graph since Oracle 10gR2– Network Data Model graph since Oracle 10gR1

• Addresses increasing market demand for graph database capabilities– Graph database popularity for social networks, Linked Data, data integration,

discovery– Multimodal and integrated transportation, utility and communications networks


Oracle Spatial and Graph

Points Lines Polygons

Rasters

Topologies

3D f1

f2 n1 n2

e1

e2 e3

e4

Network Graphs

Web Services (OGC)

Geocoding Routing

RDF Semantic Graphs

Web Services (OGC)

SPARQL End Point

Geocoding Routing

Inferencing

Oracle Spatial and Graph option


• Spatial Data Types and Models – 2D and 3D Geometries – Raster Imagery and Gridded Data – Land Management Persistent Topology – Geographic and Whole Earth (Geodetic) – LRS and Network Data Model Graph

• Spatial Analysis – Spatial Search (Containment & Proximity) – Geocoding (Address conversion) – Routing (Turn by Turn directions) – Indexing of 2D & 3D – Full Coordinate System Support

Advanced Spatial Database Features


Oracle Spatial and 3D Solids

3D Queries

Triangular Irregular Networks

Point Clouds

Import and Export

Spatial and attribute queries

Visibility queries Volumetric Analysis

3D Coordinate Systems


Key Features

Oracle Spatial and Graph: Network Graph Graph model to represent physical and logical networks

• Explicitly stores and maintains connectivity

• Attributes at link and node level• Java API to perform analysis in memory• Multiple Cost Support in Path Analysis• Traveling salesman, spanning tree,

shortest path, sub-path, within cost,nearest neighbors


Integrated Geospatial Middleware Features

• Map Visualization• HTML5 and Javascript APIs• Web Map Server, Web Tile Server• Geocoding and Routing Engine deployment• Geospatial-enabled Event Processing• Geospatial-enabled Business Intelligence


MapViewer: Generating Powerful Maps

Courtesy, Neustar 2014


Oracle BI Foundation Suite Comprehensive, Integrated, Analytic Tools

Production Reporting

Geospatial Visualization Scorecards

Interactive Dashboards

Ad Hoc Exploration

What-if Scenarios

Office Integration

Mobile


Oracle Endeca Information Discovery Simplicity of Search, Power of Discovery / Exploration

• Walk up ease of use– No need for any modeling– Search and faceted navigation metaphor

– Highly interactive analysis Governed Data Discovery

– Mash up personal data with curated OBI data sets– Robust ingestion with file/web crawls

Integrated Text Enrichments


Navigation and Visualization of RDF graphs


Web Mapping with GeoSPARQL


Cloud


Alignment Across Big Data Systems Smart Cities: Connecting a System of Systems?

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Global eLocation Cloud Services Map Data for use by Oracle Applications, Cloud Services and Tools

• PhaseForward, JDeveloper, ADF DVT, EBS Advanced Scheduler, EBS iRecruitment, Fusion HCM, Fusion Incentive Compensation,Fusion Mobile, Comms Network Intelligence, ORCL Human Resources, ORCL Field Service, ORCL BI, ORCL Communications UIM,ORCL Transportation Manager, SEBL CRM Mobile Sales Assistant, PGBU for Primavera P6 and Primavera Unifier, TUGBU Oracle TaxAnalytics, Oracle Utilities Advanced Spatial and Operational Analytics, Oracle Utilities Mobile Workforce Mgmt, Oracle UtilitiesNetwork Management System, Oracle Utilities Analytics Base Platform Cloud Service, Oracle Utilities Meter Data Analytics CloudServices and products from the DataRaker acquisition, Health Sciences Clinical Data Analytics, Health Sciences Clinical Trials, OracleEvent Processing, Oracle Business Activity Monitoring, Oracle Business Process Monitoring, Oracle Endeca Information Discovery,Oracle Fleet Transportation Intelligence, Oracle Fusion Territory Management, Oracle Fusion Property Manager and Oracle FusionPartner Relationship Management Java Sensor Platform Products for Java Embedded GSU Oracle Java Sensor Platform (products orresellable assets that collect sensor data from devices based on Sun SPOT technology and provide users a means of visualizing thedata)

Dozens of Location-Enabled Oracle Applications and Tools


Oracle Spatial Cloud Multitenant Architecture Memory and processes required at container level only

System Resources


Oracle Managed Cloud Services

• 1,000s of customers• Experience over 10+ years• Any Oracle technology• Any location (yours or ours)• Oracle manages everything

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Oracle Database as a Service Rich New Tools and User Interfaces

Enterprise Edition “Performance” offerings include Oracle Spatial and

Graph option


Value


SFMTA’s SFpark Project Oracle Spatial and Graph: Parking Management

Objectives

Manage parking data Implement demand-responsive parking meter

rate adjustments

Solution Manages meter configuration and location data

for 28,000 metered spaces Recommends changes to meter rates based on

occupancy and manages implementationworkflow

Facilities complex analyses of data across multiplespatial and temporal dimensions

Metadata standardizes analyses and assetmanagement improves workflow

Benefits


Garmin Connect Fitness Data Portal

Objectives

Solution

Benefits

Match user’s fitness activities to popular routes Create leader boards for popular routes

Stores and simplifies processing of more than 5billion miles of user activities

Utilizes parallel processing, DB partitioning andpipelined table functions to analyze the data onOracle Exadata

Matches the user’s activity to a segment usingLRS

Added new feature to Garmin Connect Allows for fast performance of populating the

leader boards Allows for additional reporting features about the

use of Garmin fitness products


• Intelligent Rail Management

CSX Objectives Automate electric grid operations Monitor performance of grid components

Solution

Processes over 3 million train location pointsper day

Optimizes train routing solutions via the load-on-demand NDM graph

Provides dynamic segmentation of events onthe rail network using LRS

Improved electric grid reliability and efficiency Creates “actionable intelligence” from real-time and

historic data on utility network Feeders automated and monitored for power flow,

outages and asset device health

Benefits


• Geomarketing Analysis Solution

UniCoop Firenze Objectives

Exploit demographic analysis to decreaseoperations time and cost Easy to use, shared & complete Exploit demographics to

"By integrating with Oracle Spatial and Graph, we are now able to understand how to offer the right products at the right locations by using demographic and territory information to guide our marketing and sales activities."

-- Riccardo Rapi, CIO Unicoop Firenze

Solution

35% saving in operational costs Improved pricing and inventory decisions

with graph analytics More effective location-aware

merchandizing

Benefits


Realtime Web, Communications, Retail and Demographic analysis Neustar Information Services

Objective Provide rich data & cutting edge analytics to acquire, retain and grow high value customers

Solution

Graph analysis of customer locations Include rich geo-referenced imagery Enterprise wide, role based security Timely, transparent data updates

Consolidated .5 TB of spatial data Accurate topological relationships Improved data precision - 25M+ of ZIP4 data 10x performance increase for detailed mapping 300% faster, more accurate time-based territory

creation

Benefits


Turkish Credit Registry Integrated Credit Risk Scoring Solution

Objectives

Solution

«Oracle Exadata together with Infotech’s LocationBox solution, allowed Banks to benchmark their loan portfolio with each other first time ever at low cost.» Koray Kaya, EVP Strategic Planning, KKB

• Spatial Analytics and Reporting Solution• Based on >1 million geocoded credit

transactions per day

• Combined OLTP and DWH/BI system basedon Exadata to reduce cost

• Managing over 700 million credit accounts• Complex spatial analytics including

demographic data, 100x faster than before• Used by Risk Managers and Sales in 150

member institutions, 400 mln. queries/year


• Integrated Analytical System

SISAL Objectives Efficiently analyze and support change

management of individual gaming machines ona country-wide level Solution Uses spatial and graph analytics to manage floor

layout and machine performance Visualizes data using MapViewer and OBIEE Integrates disparate data sets for single source

of truth

Ability to analyze historical performance of everygaming machine

Automation of reporting saves time Reduced operations cost Increased number of users served

Benefits


OVERVIEW • The audience for the National Oceanic and Atmospheric

Administration’s (NOAA) American Recovery and reinvestmentAct (ARRA) Executive Dashboard is the CFO, ARRA ProgramManagers, and Executive Contracts / Grants and Budgetcommunities.

CHALLENGES / OPPORTUNITIES • ARRA Executive Dashboard implemented to address data

accessibility across NOAA• Version 1.0 required to be implemented in very short

timeframe to meet internal requirements.• Transparency requirements• Guidance Interpretation and Execution

SOLUTIONS • Oracle Database Enterprise Edition (Ver 10gR2)• Oracle Application Server (10gAS)

• MapViewer (Ver. 11.1.1.0)• Oracle Business Intelligence Enterprise Edition (Ver. 10.1.3)

• Oracle BI Publisher• Google Maps API

RESULTS • Integrated Results from NOAA’s Core Financial

System / Data Warehouse with NOAA Contracts,NOAA Grants, FPDS-NG, and Recipient Reporting.

• Achieved integration of disparate data sources toenable consistent reporting and auditability

• Achieved full compliance of all reporting recipients dueto availability of data

• Enabled reporting and tracking of data at agency,state and Congressional District level

• Improved reconciliation of Recipient Data againstAward data highlighting differences to speed theprocess.

NOAA ARRA Executive Dashboard


OVERVIEW • Operates highest-resolution satellite constellation in the industry• Manufactures millions of square kilometers of imagery, analysis

and insight

CHALLENGES / OPPORTUNITIES • Need significant performance improvement on spatial

queries to meet customer Service Level Agreements• Need to reclaim cloudy “scrap” imagery

RESULTS • Improved ratio of Met/Unmet contractual

customer delivery timelines• Increased order completion volume by 20%• Lowered cost of imagery acquisition by

transforming imagery scrap into valuablematerial

SOLUTIONS • Oracle Database 11g Enterprise Edition• Oracle Real Application Clusters• Oracle Spatial and Graph with GeoRaster• Oracle Partitioning

DigitalGlobe Imagery Factory


Nationwide Water Resource Management Water Resources Information Center, MWR, China

Objectives 30% performance improvement for spatial

queries Integrate disparate data sets

Solution

Uses spatial and graph analytics to manageover 3,000 water resource organizations

Includes rich geo-referenced imagery Optimizes usage of water resources via the

Network Data Model graph

40% performance increase for spatial queries Consolidation of raster, vector, and network data

in 20 TB central repository Accurate data in a consistent format

Benefits

Solution


OVERVIEW • Mission Critical Geospatial Database• Supports Censuses and Surveys• Produces “Gold Standard” US

demographic products CHALLENGES / OPPORTUNITIES

• Need for product creation at ahigher frequency

• Consolidate multiple instances ofdatabases/servers

• Ability to handle update processeswith data from partners

RESULTS • Enterprise solution that integrated

well in our production environment• Performance improvement in our

processes, making multipleupdates and benchmarks apossibility

• More frequent product generation• Simplified management

Geography Division, US Census Bureau National Mapping Agency on Exadata


RESULTS • Up to 80x increase in spatial

query performance• 52x Compression of Spatial

Tables• Key production analysis report

produced 32x faster•ROI will be less than 6 months

OVERVIEW • Leading gas producer supplying

Australian and Asian customers• 50 million barrels of oil equivalent

CHALLENGES / OPPORTUNITIES • Developing Major investment in

future Coal Seam Gas Business• Too much data to efficiently perform

geospatial analysis required tocalculate value and potential ofreserves in a timely fashion

Santos Oil and Gas Exploration on Exadata


Public service (web/mobile) Guidance for optimal route considering

all transportation modes. Integrated network combining data from

multiple agencies Also road network for interconnection Includes timetables and costs Uses Network Data Model

Multi-Modal Routing Application


USC Viterbi School of Engineering Transportation Route Planning and Forecasting

Objective Optimize transport network for Los Angeles,

California Metro Transportation Authority

Solution Route planning solution considers current

traffic and forecasts future behavior Enables dynamic, real-time and historical data

querying Transforms Big Data into actionable insight for

decision makers

Typical driver saves 64 hours annually 70% performance improvement and reduced query

times by 2 orders of magnitude More efficient service to the public

Benefits


Value of Location New Products for Traditional Geospatial Consumers

• New data products forconsumers, mobility, defense,intelligence, land and watermgmt, transportation,environment, agriculture, andconstituent services

• 3D and 4D representation –virtual and augmented reality

• Predictive Models / Data setsfor resource utilization,planning, transportation

• Tagged Data, Semantics,Ontologies


Value of Location New Consumers for Traditional Geospatial Products

• Geocoded everything to targetproducts and services

• Cloud-based demographics andhierarchies for every enterprise

• Visual representation for businessanalysis

• Maps and query results based onlocation in mobile applications


Consistent Vision • Use the unique qualities of Oracle technology to address challenges being

faced by “GIS” systems & users

• Make geospatial information available to every operational system, everyapplication, every analysis tool in the way that is appropriate to thedeveloper or the application

• So users get the most value from their investments

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Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Q & A