managementstrategic tactics

strategy analysis

organizational

competitors

operational

effectiveness

company

decisions

support

balancedinstitutional

implementingevaluation

evaluating

goal

plans

objectives

implem

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business

conduct policies

industries

draftingprojectsm

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programs

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MAEER’s

MIT COLLEGE OFMANAGEMENTMITCOM

Dr. Abhay FirodiaChairman, Force Motors, President & MCCIA.

Ms. Meher PudumjeeChairperson, Thermax India Ltd.

Dr. Baba KalyaniCMD, Kalyani Group,

Hon’ble Dr. A. P. J. KalamFormer President of India

MDPStrategic & Relationship Marketingon Saturday 16th July 2011

Management Development Center Impact Individual, Organization & Beyond

About MAEER Trust - The Parent Group

MIT College of Management - (MITCOM)

MITCOM - MDC

Maharashtra Academy of Engineering Research (MAEER), Pune, established in

year 1983 is a well known education trust with 64 Institutes delivering KG to PG

education with over 50000 students. The twenty-six years journey of MAEER has

been continues process in the pursuit of quality and excellence. MAEER has

spectacular campuses spread across the entire region and have been efficiently

conducting multi-disciplinary University approved and autonomous academic

programs in Engineering, Management, Pharmacy, Medicine, Polytechnic etc. The

Institution which is also known as the MIT Group of Institutions provides rigorous,

scholarly environment with strong cross-disciplinary links supporting world-class

education, research technical and management application. With a team of

dedicated and committed academicians and scholars, MAEER aims at

contributing to the industrial and economic growth of the society and help realize

the dreams and aspirations of the prospective students.

MITCOM has pioneered quality management education in the sunrise sectors in

India. The tremendous growth in these sectors have resulted in the requirement of

trained workforce in the industry. Hence, MAEER's never ending desire for

excellence has resulted in the creation of a world-class center for Excellence.

MIT College of Management (MITCOM), Pune is India's Award winning Sectoral B

School under the aegis of MAEER's MIT Group of Institutions. MIT College of

Management has successfully launched its Post Graduate Programme : MBA in

Retail Business Management (RBM), Agri and Food Business Management

(AFBM), Project, Construction and Infrastructure Management (PCIM) and

Forestry and Environment Management (FEM) and General Management along

with the dual specialization in Marketing, Human Resource, Finance and

Operations.

MITCOM is proud to have the most qualified and experienced faculty, an industry

support and state-of-the-art infrastructure to create the management

professionals. It has developed unique learning initiatives, which have become the

hallmark of the Institute. These initiatives are the outcome of elite Board of Studies

with members from various well known industries and academicians with their

wide experience in the field of management education.

Management Development Programme (MDP) has been introduced to develop

business, management and professional skills for all the professions. These

programmes are designed in consultation with employer that are focusing on

those skills which are recognized as important for employees working in the

public, private or voluntary sector.

Increasingly, organizations are seeking flexible employees who can adapt to

change, are effective in operating in interdisciplinary teams, have confidence in

presenting and have well-developed executive skills to align with the

organization.

Our MDC aims to provide as many as contemporary learning tools as are required

by the market.

Institute has successfully started Executive MBA course for working

professionals. This programme is very well accepted by leading corporate.

We are ensuring the excellent and highly qualified faculty and

trainers for the executives career advancement for all the professions.

Prof. Dr. Vishwanath D. KaradFounder, Executive President and

Managing Trustee,MAEER’s MIT Group of Institutions,

Pune, India

Prof. Dr. Mangesh KaradExecutive Director

MAEER's MIT Group of Institutions, Pune, India

Prof. Dr. Sayalee GankarDirector

Pune, IndiaMAEER's MITCOM,

Hon’ble Dr. A. P. J. KalamFormer President of India

Visited MIT Campus, Pune, in January 2011

Climbing to the top demands strength, whether it is to the top of Mount Everest or to the top of your career.

Prof. Dr. Sharad Sarin B.E. (Jodhpur), PGDBA (IIMA), Ph.D. (Pune)

Introduction to Faculty for

MDP - XLRI, Jamshedpur

Senior most faculty in the area of

Marketing and Strategic Management at

XLRI since from the year 1976. He is

currently on the Boards of XLRI

Jamshedpur, Mudra Institute of

communications (MICA), Ahmedabad

and Tata Refractories Limited. Over the

last 30 years, he has been a corporate

consultant to several large and well-

known Indian companies.

About The Programme :

Objectives :

Strategic Brand Management for B2B Markets aims to uncover the hidden and

unexploited power of leveraging from the concept of brand and brand building

for B2B marketers. It focuses on the need of B2B marketing from the point of view

of Indian markets and economic conditions at home.

With extensive discussions on corporate brands in India faculty will discuss how

these companies have created value through brands and how their branding

initiatives are benchmarks in their journey to success. With three decades of

experience as an academician and consultant in B2B Marketing, faculty will

demonstrate that how a brand-driven business can accelerate the transformation

of all the big and small B2B marketers to gain competitive advantages.

The programme will help the participants to understand the importance of the

need for a holistic brand management approach.

The broad objective of this MDP is to provide insights into the domain of

Marketing from a strategic viewpoint.

At the same time it focuses on the relevance of Relationship Marketing and its

direct contribution to the top line, bottom-line and stakeholder management.

Relationships build business and activities that support relationships are the most

cost effective means of gaining and retaining new clients.

The intention is to enable the participants with hands on tools to unravel the

growth potential, keeping into account the ways to tackle the hurdles faced

th Session Plan on Saturday 16 July, 2011 :

Introduction to Relationship Marketing Case studyAce Toys

Session Plan Objective for the Session

Many facets of Strategic Marketing Cases and Paper1. What is our business - Peter Drucker2. The Bell Systems

Session 110.00 am to 11.30 am

Session 211.45 am to 01.00 pm

Many facets of Strategic Marketing Cases and Paper3. Dr. V. Kurien's Speech4. AMUL : White Revolution

Lunch

Session 302.00 pm to 3.30 pm

Growth Alternatives Case studyOf Growth Pangs and Plans.

Tea Break

Session 403.45 pm to 5.15 pm

For Whom :

n Business Managers

Strategists

n SMEs Marketing Managers

n Entrepreneurs

n Marketing Dept. Functional heads

n Sales Managers

n Pre Sales Managers

n Relationship Managers

n Sales Executives

n

Pedagogy :

n

n Each participant shall be provided with a CD comprising of the key notes, faculty

presentations, and other related study material.

thDATE : Saturday,16 July 2011

Time : 10 am - 6 pm

Programme Fee : Rs.1200/-

The pedagogy will be a mix of discussions, case studies and hands-on sessions.

Venue : Smart Class Room, above Sant Dnyaneshwar Hall, World Peace Centre,

MIT Campus Kothrud, Pune.

Mr. Anoop Waghmare

MDP Co-ordinator

Prof. Soum Das

Course Head Executive MBA

Programme Co-ordinator

MIT College of Managementth

North Block - 2, 5 Floor, MIT Campus, Paud Road, Kothrud, Pune, Maharashtra,

Contact No.: 8308004040 / 8308007979

Email :

Website : www.mitcom.edu.in

mdc@mitcom.edu.in / sgankar@mitpune.com.

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