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Management ResourcesManagement Resources
E-mail Communication—E-mail Communication—Getting The Most From Getting The Most From
Every MessageEvery Message
November 21, 2006
Steve Crescenzo
Contact InformationContact Information
• Steve Crescenzo• [email protected]
• 312-286-6696
• 2739 N. Hampden Court #2S
Chicago, IL 60614
ClientsClients include:– Boeing– Siemens– McDonalds– Allstate– Lockheed Martin– Sears– John Deere– Ohio State University– Merck– Intel– Philips Electronics– IRS– Pacific Gas & Electric
Overview of e-mailOverview of e-mail
• E-mail overload rage is building!• It’s replacing face-to-face communication• People hate it . . . But need it• There’s too much of it• People don’t know how to use the tool• Do it right . . .and people will appreciate it• Don’t have to be a writer . . .but you have to
know how to write e-mails• Different than writing something for print
For every e-mail, your goal:For every e-mail, your goal:
• Get them to open it
• Get them to read it
• Get them to remember what you wrote
• Get them to act on it
Six Step ProcessSix Step Process
1. Ask yourself: Does this e-mail need to be sent . . . and if so, who needs to see it
2. Write a great subject line
3. Don’t make them work: avoid attachments
4. For longer e-mails, write a summary
5. Make your body copy easily readable
6. Spell check before you send
