Management Profiles@NITIE

8/7/2019 Management Profiles@NITIE

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The Following is an excerpt from a post made by Naseh in Pagalguy and explains the different profilesoffered in supply chain management. A very important read for MBA aspirants.

SCM profiles encompass a wide range of jobs and functions across the value chain of the organization.Ill just try to elucidate a few:

*Supply Chain Design *Includes facility roles (planning of respective roles and processes of manufacturing location / warehouse / depots / distributors), facility location (where the faci lities should

be located), capacity allocation (capacities allocated to respective facilities) & market and supplyallocations (what market should each facility serve and the facility feed sources)

y O ther aspects of supply chain design include cost and profitability analysis across the variousnodes of supply chain, analysis of existing supply chain and its operational and serviceimplications. Design of alternative supply chains that address the customer's businessobjectives; prioritize segments of the alternative supply chain that represent immediate valueto the customer and quick revenue etc.

y This will essentially require deep understanding of OR and modeling tools, network designalgorithms, tax rules, Push vs. Pull strategies, JI T, TQ M etc.

Demand and Supply Planning * *Use various forecasting techniques to generate demand plans based on aggregated historical data. Create medium- to long-term cross-plant rough-cut production plans and distribution resource plans, taking into account work center capacities, warehouse capacities,and transportation capacities.

y Interfacing with Sales, Marketing, Customer Service and I T to form the dynamic teamnecessary to drive the Demand/Supply Planning process. Monitor performance, identify andrecommend action plans to ensure that forecast accuracy and inventory targets are achieved,and customer service requirements are maintained

y This would require understanding of Forecasting and planning techniques, Demandsmoothening and cleaning, De-coupling points, Inventory norms and policies FIF O , LIF O etc, MPS, M R P I & II, packages like JD Edwards, SAP, AP O , i2 etc.

Purchasing / Sourcing * S*trategic sourcing, negotiations with suppliers, handling and consolidationof purchase requisition, cost reduction and inventory management, liaison with sales and other exposure, co-ordination with regions on requirement

y V endor development, sourcing of new vendors and expanding supplier base, merchandisethrough different channels, cost optimization etc

y H andle quality checks as well as procurement sampling & dispatches at all stages, inventorycontrol, data management & analysis

y This would require an understanding of Material Classification ABC, XYZ, V ED etc.,Codification, Standardization, Working Capital Turnover ratios, V endor development andrating systems, Make or Buy decisions, etc.

O perations Management O perations management pertains to the manufacturing activities of the

organization. Its various aspects are:

y Establish manufacturing and operations initiatives for improvement in quality, volume planning, vendor management, cost, delivery. Set operations standards for quality, safety, andconsistent and complete on-time delivery.

y Establishes manufacturing policies in the areas of Lean Manufacturing techniques, materialsusage, shipping and receiving, capacity planning, production scheduling, safety, customer satisfaction, employee relations and performance metrics/measures.


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y O ther aspects include Layout of equipment, office, and production facilities, maximize work flow and spatial utilization. Overseeing operations budget to ensure compliance withorganizational expenditure requirements.

*Logistics Management * The various aspects of Logistics Management are as follows:

y N etwork Selection: Determine the location and number of links in the supply chain, the meansof supplying the goods air, water, rail or road, outsourcing through 3PL services.

y Distribution Planning: Agreement with C&FAs, transporters and distributors. Fleetmaintenance and tracking of goods, Distribution planning.

y Cost Cutting & Service Implications: Inventory policies and legal documents, tax savings,maintaining service levels, fill rates, reduction of lead time and preventing stock-outs.

* **Supply Chain Analytics * R esponsible for working with key business units and informationtechnology in supporting supply chain reporting and analysis, assist in business requirementsdefinition, design, specifications, for data extraction and report metrics.

y Contribute to gathering, organization and analysis of key data related to total supply chainissues, performance and improvements

y Identify, distinguish and analyze multiple component of a problem using high level

quantitative skills to help drive projects and bring value to supply chain operations.y Support and maintain enterprise data for the supply chain group to drive systematic

performance reporting which will include the development and maintenance of the data modelfor supply chain reporting.

As far as opportunities at N ITIE in SCM are concerned well its n ext to none. You have all FMCGcomapanies with offerings across all these profiles. Besides all the top notch manufacturing housesfrom TATAs & Birlas to Cummins and GEs offering these roles. You also the likes Big 4s amongst theother consulting firms which offer roles in operations and SCM consulting besides the generalconsulting roles.

- N aseh

This is an excerpt from a post made by Shruti Koley at Pagalguy regarding the profiles in Marketing offered.

H eres a brief about marketing profiles and consulting in marketing

1.Brand -consults: like Saffron, V ertebrand etc. which typically help companies in branding a certain product or a product line or the company as a whole. The understand the target market and build a brand associations for that category. These companies mostly dont hire from B-schools as they arevery small teams and prefer lateral recruits with experience in the domain.

2.Then there are advertising(like Ogilvy, Leo Burnett) and media agencies (like Mindshare, R K Swammy) which create advertising content and help execute them with maximum effectivenessrespectively. Advertising firms would make ads which personify the brand attributes, while mediaagencies would identify which channels, regions, time, show slots, to select for airing of th e ad, inorder to have maximum impact amongst the target audience. These again like Brand consults are smallteams, pay comparatively lesser to starters, prefer lateral recruits and recruit mainly from manyspecialized courses like the advertising/mass communication courses by Xaviers etc. H owever Ogilvydoes visit campus and has picked students in the past for summer projects. We have many very senior guys from such agencies, who take electives for us, in subjects like Brand Management and MediaCommunication and also many one-off lectures.


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3.Market R esearch is another profile offered by N ielsen, Technopak on campus.

4.Majorly the profile offered though are Sales & marketing profiles by FMCGs, Telecom companies,are the most coveted across B-schools. This profile does includes an early stint in sales. Its not

because youve any less aptitude that youre put into sales, but the fact that sales is more like micromarketing and that youre handling a product category for a defined region with some broad variablesfixed and some customizable variables for that local region and it allows you to understand consumer

behaviour regarding the product in a confined market, before you move up. Your job here will typicallyinclude managing distribution networks, sales targets, margins and trade-offers for the trade partnerslike discounts or freebies, loyalty programs, visibility of your product and merchandising (Point Of Purchase material) etc.

Once youre through sales and shifted to the marketing team, it will again h ave multiple roles. You canhave an analytics team and a branding team or you can have them all under one category. Basicallyyour job will be to:

a.Analyse the products market, how well are you doing vis--vis the competition, what pricing suitsthe product given the market conditions, scope for new product development etc.

b.Branding which basically will do with understanding what attributes does the product standfor(functions, products personality, elements like logo, jingles etc) and then positioning through avariety of communications including advertising for which the brand managers have to work withmedia and ad agencies.

Mostly all FMCG, Telcos offer these profiles and almost all the major ones recruit from N ITIE. These profiles are offered by: H UL, P&G, I TC, Marico, Cadbury, Airtel, Idea etc.

5.Then there are jobs in the B2B segment which mainly deals with institutional marketing. Your clientsare not the usual retail consumers but big corporates.

a.Mainly will comprise of a product team which wi ll understand the products functional offerings thatwill distinguish it within the many other competing offerings and also identify potential sellers.

b.Pricing team, which will price products and negotiate with the institutional clients .

Branding is absent in B2B, but the industry is very exciting since many big manufacturing companies,tech-companies are a part of it. The companies that come down to N ITIE for this profile are Cypress,J&J med, Tata motors, Tata steel, Cummins amongst many others.

- Shruti

The following is written and compiled by Gaurav Bajaj, NITIE batch of 2011. In this he discusses thevarious profiles offered in Finance in general and Nitie in specific. A good primer for Fin aspirantsand MBA enthus

Profiles in Banking/Finance offered in N ITIE in the last 2 years (Batch of 2010/11)

Corporate Finance / Project Finance: Funding large scale projects in infrastructure and other domainson the debt side. Appraising the project and structuring debt products


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Banking O perations: Managing, designing and transforming the operations of banks including ProjectManagement for different projects in banks

Strategy: Strategy for the different business of banks

R elationship Management (Corporate Banking/Wholesale Banking): Acting as a single point of contactfor a corporate for all the banking products they may want from a bank. Also includes BusinessDevelopment.

Market R isk / Credit R isk: Evaluating and appraising risk of projects/investments/transactions

Development Banking: Banking the underbanked sections of society including agricultural banking

Microfinance: Small credits given to the economically lower sections of society

Sales: Sales of investment products, insurance

Credit Analyst: Analyst at R atings Agencies covering companies, projects, sectors, sovereigns, etc.

Business Analyst: Analysis

IT: IT automation, requirement analysis and SP OC for implementation of I T projects required by the bank

Financial Management Program: O ffered by GE as a blanket program for finance profiles in GE group

companies

Companies on Campus that offered Banking/Finance profiles in last 2 years (Batch of 2010/11)

YES Bank

ICICI Bank


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Barclays Corp

GE FMP

SBI Caps

Citibank

H SBC

Deutsche Bank O perations International

FI N O

Kotak Mahindra Bank

CR ISIL

JP Morgan

Credit Suisse

Edelweiss

H SBC EDP

Standard Chartered

A lesson on trading

A young and pretty lady posted this on a popular forum:

Title: What should I do to marry a rich guy? I'm going to be honest of what I'm going to say here. I'm25 this year. I'm very pretty, have style and good taste. I wish to marry a guy with $500k annual salaryor above. You might say that I'm greedy, but an annual salary of $1M is considered only as middleclass in N ew York. My requirement is not high. Is there anyone in this forum who has an income of $500k annual salary? Are you all married? I wanted to ask: what should I do to marry rich persons likeyou? Among those I've dated, the richest is $250k annual income, and it seems that this is my upper limit. If someone is going to move into high cost residential area on the west of N ew York CityGarden(?), $250k annual income is not enough. I'm here humbly to ask a few questions: 1) Where domost rich bachelors hang out? (Please list down the names and addresses of bars, restaurant, gym) 2)Which age group should I target? 3) Why most wives of the riches are only average-looking? I've met afew girls who don't have looks and are not interesting, but they are able to marry rich guys. 4) H ow doyou decide who can be your wife, and who can only be your girlfriend? (my target now is to getmarried) -- Ms. Pretty


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A philosophical reply from CE O of J.P. Morgan:

Dear Ms. Pretty, I have read your post with great interest. Guess there are lots of girls out ther e whohave similar questions like yours. Please allow me to analyse your situation as a professional investor.My annual income is more than $500k, which meets your requirement, so I hope everyone believes thatI'm not wasting time here. From the standpoint of a business person, it is a bad decision to marry you.The answer is very simple, so let me explain. Put the details aside, what you're trying to do is anexchange of "beauty" and "money" : Person A provides beauty, and Person B pays for it, fair andsquare. H owever, there's a deadly problem here, your beauty will fade, but my money will not be gonewithout any good reason. The fact is, my income might increase from year to year, but you can't be

prettier year after year. H ence from the viewpoint of economics, I am an appreciation asset, and youare a depreciation asset. It's not just normal depreciation, but exponential depreciation. If that is your only asset, your value will be much worse 10 years later. By the terms we use in Wall Street, everytrading has a position, dating with you is also a "trading position". If the trade value dropped we willsell it and it is not a good idea to keep it for long term - same goes with the marriage that you wanted.It might be cruel to say this, but in order to mak e a wiser decision any assets with great depreciationvalue will be sold or "leased". Anyone with over $500k annual income is not a fool; we would onlydate you, but will not marry you. I would advice that you forget looking for any clues to marry a richguy. And by the way, you could make yourself to become a rich person with $500k annual income. Thishas better chance than finding a rich fool. H ope this reply helps. If you are interested in "leasing"services, do contact me. signed, J.P. Morgan CE O

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Management Profiles@NITIE