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MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

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Page 1: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the
Page 2: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

F R A N C I S C O S U P I Ns u p i n @ s t ra u s s c a p e l l e .c o m

+ 4 3 6 7 6 7 1 5 5 9 51 w w w. s t ra u s s c a p e l l e .c o m

For over four decades, the Strauss Capelle Vienna has given successful performances in the world’s most prestigious concert halls. With an unshakeable devotion to its audience and its cause, the ensemble spreads its special Viennese spirit across the globe, always keeping the balance between the format of a strictly classical concert and the delights of an entertaining, interactive show. This method is the orchestra’s recipe for success.

My personal mission is to uphold and globalise the Viennese musical tradition, building sustainable bridges between central European culture and international audiences, in order to ensure our classical heritage stays modern and relevant.

Prepare yourself for a musical firework brimming with temperament, style and elegance and discover the charm-ing joie de vivre of the Strauss dynasty with its thrilling melodies!

Francisco SupinG E N E R A L M A N A G E M E N T

MANAGEMENT

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Page 3: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

HISTORYThe Strauss Capelle Vienna, founded by Johann Strauss I in 1827, is steeped in historical tradition and is proud to be considered one of the most highly respected orchestras worldwide.

After a concert tour through Canada and the USA in 1901, Eduard Strauss I, son of Johann Strauss I, disbanded the orchestra in New York. 76 long years passed before members of the Vienna State Opera and Volksoper or-chestra decided to revive the Strauss dynasty’s original orchestra. With unwavering devotion to their musical heri- tage, these musicians brought Strauss’ music back to life in its original setting.

The rebirth of Strauss’ orchestra meant the Strauss family’s most enchanting melodies could once again fill the world’s concert houses. The orchestra today continues its founder’s tradition of performing Strauss’ music on tour to the highest standard, delighting audiences around the globe.

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Page 5: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

Since 1977, the Strauss Capelle Vienna has performed over 3,000 concerts worldwide, never failing to create memorable experiences for its treasured international audiences. Performing in their trademark red historical uniforms, remnants from the ensemble’s birth at the court of Emperor Franz Joseph I, the orchestra’s mission is to uphold the rich musical tradition of the Viennese Waltz, created by Vienna’s own Strauss Dynasty.

The ensemble offers several unique concert programmes, including traditional gala concerts, Viennese Balls and open-air events. The size of the orchestra is adaptable and depends on the capacity of the performance venue at hand and the budget at disposal.

Though the ensemble does its best to create a modern perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the Strauss Dynasty’s timeless musical legend.

ABOUT THE ORCHESTRA

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Page 6: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

FORMATIONS

No 1 .1 0 M U S I C I A N S

No 3 .2 7 M U S I C I A N S

No 2 .1 7 M U S I C I A N S

No 4 .3 4 M U S I C I A N S

1 VL 1 1 VL 2 1 VLA 1 VC 1 K B

1 F L 1 K L 1 H R 1 T R 1 T I M P

6 VL 1 4 VL 2 2 VLA 2 VC 1 K B 2 F L 2 K L

1 O B1 FG 2 H R 2 T R1 POS 1 T I M P

4 VL 1 3 VL 2 2 VLA 2 VC 1 K B

1 F L 1 K L 1 H R 1 T R 1 T I M P

8 VL 1 4 VL 2 4 VLA 4 VC 2 K B 2 F L 2 K L

1 O B1 FG2 H R 2 T R 1 POS1 T I M P

111 0

Page 7: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

The Strauss Capelle Vienna wears a historical uniform which distinguishes it from all other orchestras and invites the audience on a reminiscent journey through time. These costumes represent the cultural tradition from which they stem, standing for musical precision and excellence. Historical research demonstrates that our uniformed costumes were first created upon request by the Austrian Emperor Franz Joseph I himself, whose court tailor was instructed to design special costumes for the Emperor’s favourite musical ensemble: a diversion from its conventional black suits. This mark of excellence has since remained with the ensemble through the ages.

On request, however, the orchestra can also perform in elegant evening gowns and tailcoats.

COSTUMES

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Page 8: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

The Strauss Dynasty, including father Johann I and his sons Johann II, Eduard and Josef, toured the world with their Strauss Capelle Vienna, heralding a new Golden Age of the Viennese Waltz and enchanting international audiences with breathtaking performances of the contem- porary masterpieces of their day.

Today, the Strauss Capelle Vienna musicians preserve their position as “Musical Ambassadors of Austria”, with a mission to proudly represent the city’s rich cultural heritage and emphasize its crucial role as the world’s capital of classical music. As one of the most original cultural exporters of central European arts and culture, the ensemble strengthens political and economic relations between Austria and other countries.

MUSICAL AMBASSADORS OF AUSTRIA

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Page 10: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

VALUESAs an active orchestra on the international music market for over four decades, the Strauss Capelle Vienna’s trade- mark is spreading musical joy and enchantment, leaving a lasting impression on its listeners and building a personal connection with its audience. With an attitude of excel-lence and passionate devotion, we constantly adapt our concert programmes to meet the needs and desires of our cherished audiences.

Our brand equity and unique marketing values, along with our signature red historical uniforms (our USP), have ensured our growth over several decades and have helped us maintain our top position as pioneer musical ambassadors of Austria. Our faithful, international audiences keep us performing regularly in the world’s most renowned concert halls. Concert promoters can be sure of success when booking the Strauss Capelle Vienna: owing to its brand value, unique stage image in historical uniforms and exceptional promotional material, tickets for its performances are usually sold at a particu-larly fast rate – eliminating any financial risk.

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Page 11: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

MISSIONThe Strauss Capelle Vienna represents Austrian cultural heritage, but also carries with it a more profound and farreaching message for our global cultural society: music is an international language and of peace, respect, integrity and love. Our mission is to unify cultures by globally showcasing the wondrously rich cultural heritage of Austria the only way we know how: with passionate devotion and a sustained attitude of excellence.

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Page 12: MANAGEMENT · perspective on the music we perform for today’s audi- ences, the Strauss Capelle remains firmly rooted in Austrian tradition and history, in order to preserve the

B E LO H O R I ZO N T E

B A R R A N Q U I L L A

B O G O TÁ

B O S T O N

B R A S I L I A

B U E N O S A I R E S

C A R A C A S

C A R TA G E N A

C H I C A G O

I G U A Z U

LO S A N G E L E S

M A N I Z A L E S

M E D E L L I N

N E W YO R K

PA N A M A C I T Y

P E R E I R A

R O S A R I O

S A N J O S E

S . D E C H I L E

S Ã O PA U LO

T O R O N T O

VA N C O U V E R

WA S H I N G T O N

E U R O P E

A M S T E R D A M

AT H E N S

B A R C E LO N A

B E L G R A D E

B R AT I S L AVA

B E R L I N

B I A R R I T Z

B R U S S E L S

B U D A P E S T

D U B L I N

E D I N B U R G H

F R A N K F U R T

I S TA N B U L

L I S B O N

LO N D O N

M A D R I D

M I L A N

M O S C O W

O PAT I J A

O S LO

R I G A

R O M E

S O F I A

S T U T TG A R T

TA L L I N N

WA R S AW

V I E N N A

Z A G R E B

Z U G

Z U R I C H

A S I A

B A K U

B A N G KO K

B E I J I N G

C H A N G Z H O U

F O S H A N

F U K U O K A

G U A N G Z H O U

H A M A M AT S U

H A N G Z H O U

H A N O I

H I R O S H I M A

H O N G KO N G

J A K A R TA

K R A S N O D A R

K R A S N OYA R S K

K YO T O

M A C A O

N A G OYA

N A N J I N G

N O V O S I B I R S K

O S A K A

R O S T O V

S A P P O R O

S E O U L

S H A N G H A I

S H E N Z H E N

S U Z H O U

TA I P E I

TA K A M AT S U

T O K YO

X I A N

Y E K AT E R I N B U R G

YO KO H A M A

Z H U H A I

A M E R I C A S

CONCERTS WORLDWIDE

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