Management Information System

Managing Digital Firm

By Reinly Alfa Kere S.Kom

Ref. Management Information SystemsEleventh Edition

Kenneth C. Laudon & Jane P. LaudonPublish By Pearson

Pengantar / PrefaceWhat’s New In MIS ????

Plenty. In Fact, there’s a whole new world of doing business new technology for managing and organizing bussiness operations. What makes the MIS field the most exiciting area of study in schools of bussiness in the continues change in technology, management and bussiness process. *Akan dipelajari lebih lanjut di Chapter 1*.

Pengantar / PrefaceWhat’s New in MIS

A continual stream of information technology inovations is transforming the traditional bussiness world.

Examples include the emergences of cloud computing, the growth of a mobile digital business platform, and, not least, the use of social networks by managers to achieve business objectives.

Most of these changes have occured in the last few years.

These innovations are enabling entrepreneurs and innovative traditional firms to create new products and services.

Pengantar / PrefaceWhat’s New In MIS ????

For instance, the emergences of online music stores have changed the older bussiness model of distributing music.

Online video rental are similiarly transforming the old model of distributing film through theaters and then through DVD rental at physical stores.

New high speed broadband connections to the home have supported these two bussiness changes.

Pengantar / PrefaceWhat’s New in MIS ???

E – Commerce has back, generating over $250 Billion in revenues in 2008, growing 15 percent a year.

It’s forever changing how firm design, produce and deliver their product and services.

E – Commerce has reivented itself again, disrupting the traditional marketing and advertising industry and putting major media and content firms in jeopardy.

Exam. FB, MY Space, You Tube, Photo Bucket, Second Life.

Pengantar / PrefaceWhat’s New in MIS ????

The social networking like Facebook, Myspace,Second life are the new face of e – commerce in the 21 st century.

They sell service, not goods.Likewise, the management of bussiness firms

has changed. With new mobile phones, high speed wireless, WI – FI networksm and wireless laptop computers, remote salespople on the road are only second away from their managers questions and oversight.

Pengantar / PrefaceThe growth of enterprise – wide information

systems with extraordinarily rich data means that managers no longer operate in a fog of confusion, but insteadhave online, nearly instant, acces to the really important information they need for accurate and timely decisions.

In addition to their public uses on the web, wikis and blogs are becoming important coorporate tools for communications collaborations and information sharing.

Organizations, Management, and The Networked Enterprise

Part One

Chapter 1Information Systems In Global Bussiness Today

NBA Teams Make A Slam Dunk With Information Technology

NBA Teams Make A Slam Dunk With Information TechnologyThe challenges facing NBA teams show why

information systems are so essential today.Like other bussiness, profesional basketball

faces pressure from high costs, especially for team member salaries and travel to search for new talent.

Teams are trying to increase revenue by improving employee performance, especially the performance of basketball team members.

NBA Teams Make A Slam Dunk With Information TechnologyThe chapter – opening diagram calls

attention to important points raised by this case and this chapter.

Management was unable to make good decisions about how to improve the performance of teams and of individual players because it lacked precise data about plays.

It had to rely on “best guesses” based on video tapes of games.

NBA Teams Make A Slam Dunk With Information TechnologyManagement found a new information system

to provide better information.The information system is based on a service

provided by Synergy Sports Technology.Synergy staff members break down each

game into a series of plays and then categorize each play by players, type of play and the outcome.

These data are tagged to the videos they describe to make the videos easy to search.

NBA Teams Make A Slam Dunk With Information TechnologyNBA coaches and management can analyze the

data to see which offensive and defensive moves are the most effective for each team player.

Team members themselves can use iPods to download the videos to help them prepare the game.

This Innovation solution makes it possible for basketball management to use objective statistical data about players, plays, and outcomes to improve their decision making about what players should or shouldn’t do to most effectively counter their opponets.

1.1 The Role of Information Systems In Bussiness TodayAmerican bussiness will spend about $840 billion on

information systems hardware, software, and telecomunications equipment.

Figure 1 – 1 shows that between 1980 and 2007, private bussiness invesment in information technology consisting of hardware, software and coomunications equipment grew from 32 percent to 51 percent of all invested capital.

As managers, most of you will work for firms that intensively using information systems and making large invesment in information technology.

You will certainly want to know how to invest this money wisely. If you make wise choices, your firm can outperform competitors. If you make poor choices, you will be wasting valuabel capital.

How Information Systems Are Transforming Business.You can see the result of this massive

spending around you everday by observing how people conduct business.More wireless phones accounts were opened in

2008 than telephoned land lines installed58% of adult Americans have used a cell phone

or mobile handheld device for activities other than voice.

In 2007 FedEx moved over 100 milion packages in U.S. Mostly overnight and UPS moved 3.7 billion packages worldwide.

How Information Systems Are Transforming Business.

More than 64 million people receive their news online

About 67 million American read blogs, and 2 1 million write blogs, creating an explosion of new writers and new forms of customer feedbak that did not exist five years ago.

Social networking like MySpace and Facebook attrack over 7o and 30 million visitors a month, respecitvely, and businesses are starting to use social networking tools to connect their employess, customers, and managers worldwide.

Figure 1.1 Information Technology Capital Invesment

What’s New in Management Information SystemLots!Old sytem are being creatively destroyed,

and entirely new systems are taking their place.

New industries appear, old ones decline, and a succesful firms are those who learn how to use technologies.

Table 1 -1 summarizes the major new themes in business uses of information systems.

What’s New in Management Information SystemIn the technology area there are three

interrrelated changes :1. the emergencing mobile digital platform

( think iPhones, Blackberrys)2. the growth of online software as a service,

and the growth in “cloud computing” where more and more bussiness software runs over the internet. Of course this changes depend on other building – block technologies described in Table 1 – 1 , such as faster processor chips that use much less power.

Globalization Challenges and Oppurtunities : A Flattened WorldIn 1492 Colombus reaffirmed what astronomers were long

saying : the world was round and the seas could be safety sailed.

By 2005, journalist Thomas Friedman wrote an influential book declaring the world was now “flat”, by which he meant that the Internet and global communications had greatly reduced the economic and cultural advantages of developed countries.

U.S and European countries were in a fight for their economic lives, competing for jobs, markets, resources, and eve ideas with highly educated, motivated populations in low – wage areas in the less developed world (Friedman,2006).

This “globalization” presenets both challenges and oppurtunities.