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MANAGEMENT FOUNDATION
MADE BY,
ANSHIKHA KUSHWAHAHARSHITA JAKHODIA
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MOTIVATION
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IMPORTANCE OF MOTIVATION
THESE ARE THE VARIOUS IMPORATNCE OF MOTIVATION
Best utilisation of resources : motivation ensures best and efficient utilisation of all types ofresourecs.utilisation of resourses is possible to their fullest extent if the man is introduced tocontribute their efforts towards attaining organisational goals
Will to conrtibute :it result in a feeling of involment to present his better performance .thus
motivation bridges the gap between capacity to work and willingness to work.
Reduction in labour problems : motivation helps to reduce labour problems like labour turn over, absenteeism ,indiscipline , grievances , etc. because their real wages increase by the motivationalplans.
Sizeable increase in production and productivity: when motivational properly,people try to putefforts to produce more thus increasing their efficiency and as a result of this the general
production and property of the organisational increases.
Improvement upon skill and knowledge: all the members will try to be as efficient as possible andwill try to improve will try to improve upon their skill and knowledge.
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CHARACTERISTICS
Motivation should come from insideeach individual. There are two desiring factors in motivation-(a) Fundamental
needs, such as food, clothes and shelter and (b) Ego-satisfaction including
self-esleem, recognition from others, opportunities for achievements, self-
development and self actualization which act as powerful though unconscious,
motivator of behaviour. Inner motivation can be more decisur for behaviour
than any external influence.
Goals and motives are inseparable. Man works to
achieve the goals. A soon as the goal is achieved he would be no longer
interested in work. Therefore, it is very essential for the management to know
his goal to push him to work.
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Types of motivation
Positive
Negative
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Positive motivation
Positive motivation is the type of motivation aperson feels when he expects a certainreward. An example of Positive motivation is
when a father tells his sun, "if you studied well
and got high grades i will buy you the new playstation ". these may be financial and nonfinancial.
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Negative motivation
Negative motivation is the type of
feeling a person gets when heexpects punishment. An Example of
negative motivation could betelling your child "if you didn'tstudy, i wont let you travel this
summer
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Principles of motivation
The important principles of motivation are:
Principle of participation
It is one of the most important principle of motivation that people in the
organization should be induced to participate in decision-making process
in matters concerning them.
Principle of communication
The people in the organization must be informed about the matters
concerning the result or objectives of the organization because the more a
person knows about a matter, the more interest and concern he will
develop.
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Principles of motivation
People will be motivated to work hard if they get continuing recognition for their efforts.
Giving people authority to make their own decision gives them a vested interest in the result they accomplish
and they feel that they are a part of the organization.
Everyone should be treated differently in a way that they all feel important for the organization.
The job of the management is to guide his subordinates towards the attainment of goals. The managers should
give suggestions instead of orders.
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Principles of motivation
The management should show confidence in its subordinates. This will enter confidence in them.
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Human needs
Primary needs
These are the basic needs and importance for the
survival of man . these needs are universal
though their intensity may differ, some of the
primary needs like food, water, sleep, air to
breathe, social environment influences the
needs.
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Secondary needs
Such needs are related to mind and spirit
1) Social needs: man is a social animal and wantsto live in the society in a respectable manner and
likes to maintain his social status. he always takes itin mind what others think about him
2) Egoistic needs: these needs are related to theego of the individual depend upon the nature of
the person.he assesses his own value in his viewi.e. what he thinks about himself is the mainsource of these needs.
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MASLOWS NEED HIERARCHY
THEORY Physiological needs These are the basic human
needs including food clothing shelter and othernecessities of life. Once these are satisfied they nolonger motivate the man.
Safety needs These include economic security,protection from physical dangers. Social needs Need for love, affection, emotional
needs, warmth and friendship.
Ego
ego or self esteem, self respect, selfconfidence, recognition. Self actualization needs Desire for personal
achievement of his life.
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INDICATIONS
This theory indicates There are five levels of needs All these needs are arranged in a hierarchy Once a need is satisfied, the next level will emerge
as the depressed need seeking to be satisfied. The physiological and security needs are finite but
the needs of higher order are infinite and are likelyto be dominant in persons at higher levels in the
organization. Maslow suggest that various levels are
interdependent and overlapping
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CRITICISM TO THE THEORY
It has been proved that there is a lack ofhierarchical structure of needs as suggestedby Maslow. some people may be deprived oflower level of needs but strive for self
actualization. There is lack of direct cause and effect
relationship between need and behavior Sometimes people are not aware of their own
needs. Measurement of satisfaction of needs is not
possible
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MOTIVATION PROCESS
.UNSATISFIED NEED
TENSION
DRIVES
SEARCH
BEHAVIOUR
SATISFIED NEED
REDUCTION OF TENSION
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