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LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION (LIBA)In Pursuit of Excellence and Ethics
iNCreasiNg sales THrougHsoCial meDia
MANAGEMENT DEVELOPMENT PROGRAMME
PROGRAMME FACILITATOR:Kiruba shankar
CEO, Business Blogging
DATE:19th august 2017
VENUE: loyola Institute of Business administration (lIBa)
Loyola Campus, Nungambakkam, Chennai
The Internet is now encroaching core business activities such as new product design, advertising, marketing and sales, creation of word-of-mouth and customer service. It is fostering newer kinds of community-based business models. There is a lot of economic value accruing from the content generated in spaces mediated by social media. There are tangible means for monetization of content through newer forms of online advertising and interactive marketing tools on the mobile web. These processes are just beginning and will have enormous impact on our activities and the way we relate to people and organizations. The focus of this programme is on increasing sales revenue through smart use of the social media.
IncreasIng sales through socIal MedIa
This is an Advanced One Day Intensive Workshop purely focused on increasing company’s Sales using Social Media and Digital inputs. The workshop will lead an in - depth journey through strategies to increase your Forecast Accuracy, building the pipeline, enhancing the Sales win rate and increasing revenue.Date : 19th August 2017
Venue : Loyola Institute of Business Administration (LIBA)
Loyola Campus, Chennai
Course Fee : Rs. 12,500 plus Taxes
Last date for nomination – 10th August 2017
Programme DaTe & Fees
Social media and social networks are becoming vital sources for prospecting, lead generation, client engagement, and service. In fact, a recent study of over 500 sales professionals found that 72.6% of sales professionals who use social media outperformed their peers that don’t.
Programme CoNTeNT
l Impact of Social Selling and Understanding its importance
l The social sales cycle – from sales funnel to customer journey
lHow to choose the most relevant social network
l Understanding Social KPIs
l Social Selling Best Practices and Case Studies
Sales&SocialMediaInterface:
l How to Use Specific Software Tools to improve your Sales
l Building customer loyalty, discovering clients & prospects
l Use of Linked-in, Social CRM tools Hoot suite and building email productivity
l Building your sales funnel with landing pages
l The key components to writing a social selling plan
SocialMediaToolBoxforleverage:
The workshop contents will include:
l 2017 Customer Service Report and how it has a direct relevance to higher revenues.
l Sales collateral – From customer brochure to user generated content
l Building a network of targeted industry professionals
l How to find the top influential bloggers, communities and forum groups in your market
l Writing emails that work
l Webinar selling & Online chat best practices
l Using virtual sales agents
SupportsystemtoenhancingSalesthroughsocialmedia:
All required materials will be provided in class or via online access. The Faculty will also recommend other resources that participants may choose to purchase or use.
Programme maTerials aND reaDiNgs
Kiruba Shankar is the CEO of Business Blogging, a leading social media consulting firm. He has been consultant for leading brands such as Domino’s Pizza India, IBM, British Council India, Murugappa Group, Club Mahindra and Sterling Holidays.He is a Professor of Digital Marketing and has taught at various business schools in and around Chennai. He has lectured on Social Media at IIM Kozhikode, IIM Bangalore, IIT Madras and Asian College of Journalism.Prior to his entrepreneurship role, he was Associate Director of Sulekha.com and a senior manager at Sify. He has authored 5 books: ‘Copy Right and Left: Understanding Creative Commons’, ‘Wikipedia – A Beginner’s Guide’, ‘Crowdsourcing Tweet’, ‘Unconference‘and ‘First Book’.He has been a technology columnist at The Hindu Business Line, The New Indian Express, Business Standard and Financial Express. He is a professional podcaster and hosts Kiruba.TV where he interviews global achievers. Business World magazine once ranked his blog Kiruba.com as one of India’s top blogs.
ABOUTTHEFACULTY
Participants are required to bring with them their specific expectations from the programme and the likely areas for application to their businesses. This will help them to leverage the learnings from the programme better.
Programme PrerequisiTes
For further details, contact:
Sujit KumarManagement Development Centre
Ph: 044 - 28177231 / 32 / 33
Mobile: 91‐7299948085
Email: [email protected]
