Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
1
2
MANAGEMENT AND LEADERSHIP COURSES
COURSE TITLE: LEADING FOR BETTER PERFORMANCE
DESCRIPTION: Learn to lead by performance and competitive advantage.
Good leaders have always been expected to be able to solve new problems, capitalize on new opportunities and navigate through the ever-changing landscape of business. The world needs executives who lead with integrity and vision—authentic leaders whose values and passions are shaped from their own life experience. To become a great leader, you must rely on your own inner compass to guide you when nothing else can. Leadership is a complex process by which the leader influences others to perform and achieve. The leadership attributes – belief, values, ethics, character, knowledge, and skills – are all traits, which can be learned. This course provides the basis for understanding what leadership is and what leaders do to be successful.
COURSE CONTENT:
The Basic Leadership Styles of Leadership and Motivation
Difference between Leadership and Management
Leadership Styles
Application of Leadership at all levels of organizational management
Leading Teams and Organizations
Creating Strong Teams – Benchmarking and improving teams’ effectiveness
First Lead Yourself
. Define Leadership
. Are Leaders Born or Made?
. Why Lead Yourself?
. Identify your Leadership lid and raise it
Leadership Laws, Qualities and Levels
. How Universal are these laws and are qualities universal?
. The 5 Levels of Leadership
. Assess your level; how can you move to the next level?
Growing as a Leader
. 15 Laws
Leadership Change
. Inspiring change through leadership style, a positive mindset and individual action.
. Aligning culture, strategy and structure to accelerate change and improve
performance.
Communicating as a Leader
.Communicating with vision and purpose
3
.Examining expressive and persuasive communication techniques
Communicating and influencing peers, subordinates and senior managers.
Upon completion of this program, participants will be able to:
Identify the basic leadership styles
Differentiate between Leadership and Management
Define Leadership and identify their leadership traits
Inspire change through leadership style, positive mindset and individual action amongst peers,
subordinates and senior managers.
Create and lead strong teams for effectiveness.
4
COURSE TITLE: MENTORING AS A LEADERSHIP TOOL
DESCRIPTION: Experiences come at a cost, and mentoring saves us that cost in actual monetary value and experiential loss. Growing leadership expertise in a short period of time within an organization is a continual challenge. The speed of projects and the need for innovation has increased so that we are shoving people into positions of management and leadership in an ever-increasing pace. Mentoring is one of the most cost-effective and efficient tools an organization has for the development of its employees. There is a wealth of knowledge and talent within an organization and the challenge is to “tap into” that knowledge and make it available to other individuals that need it.
COURSE CONTENT:
Introduction to Mentoring
Mentoring with the GROW model (Goal, Reality, Opportunities and Will)
Objectives of Mentoring in an Organisation
Barriers to Effective Mentoring
The Mentorship Instruction Guide
Critical skills and competencies for a Successful Mentoring Relationship
Aligning Mentoring with Organisation’s Purpose and Strategy
Key Mentoring Skills
The Mentee’s Perspective
Benefits of Mentoring to Mentees
The Mentor’s Perspective
Benefits of Mentoring to Mentors
Preparing for a Mentoring Relationship
Mentoring Essentials
1. First Lead Yourself
a. The Making of a Leader
b. The Law of the Lid
c. The Leadership Lid
d. How to Identify your Leadership Lid
e. Raising your Leadership Lid
2. Leadership Laws
5
a. Qualities of Great Leaders
b. Vision
c. The Five Levels of Leadership
3. Mentoring as a Leadership Tool
a. Leadership is Influence
b. Leadership Laws of Mentoring
c. What is your Life Sentence? – Legacy
d. The Management Myth
Upon completion of this program, participants will be able to:
• Understand the concept of Mentoring
• Understand the role Mentoring plays to develop Leaders within the Organisation
Acquire a practical approach to initiating and managing a mentoring relationship
Identify ways Mentoring helps Leaders and managers to develop and grow
Know the benefits of Mentoring to both Mentor and Mentee.
6
COURSE TITLE: IMPROVING PERSONAL EFFECTIVENESS —UNLEASH THE POTENTIAL TO LEAD
DESCRIPTION:
In today’s competitive corporate environment, people are given responsibilities and there are
expectations for them to apply initiative and perform with minimal supervision to achieve required
results. Participants will be taught proven techniques to enable them take personal control of their jobs,
work under pressure and deliver expected results. They will learn to apply an entrepreneurial mindset to
advance life objectives vis a vis corporate goal.
This program will stimulate participants to rethink many traditional and outmoded management
concepts and develop practical, result-oriented methods to meet world-class managerial demands.
COURSE CONTENT: The training will cover building effective working relationships (with staff, colleagues, superiors and customers). It will also deal with personal relationships as these have an impact on a manager's performance.
Vision and Mission Goal setting techniques Time management Delegation and empowerment Assertive Communication and Motivation Interpersonal Skills Work and Personal Life Management Problem Solving and Decision Making Managing Chaos; Developing and Managing Priorities Stress management Sustaining Peak Performance Planning with the use of Technology Emotional Intelligence
Upon completion of this program, participants will be able to:
Communicate with more confidence
Better manage their time and tasks
Set and achieve goals
Develop superior self-confidence and self-control
Handle difficult people more assertively
Write their Vision and Mission
Acquire Interpersonal Skills
7
Manage chaos in their work and personal life
Deal with stress and sustain peak performance with the use of technology.
8
COURSE TITLE: BUILDING and LEADING THE TEAM
DESCRIPTION:
Today’s global economic challenges require all individuals in managerial and supervisory roles to better understand obligations of leadership and gain skills to create a productive and nurturing work environment. The ability to create a motivating vision and establish trust within an organization as well as gaining skills to bring out the best in people are the hallmarks of successful leadership. This course will provide the managerial tools to accomplish these goals through hands-on exercises to give participants an edge in their organization with the goal of creating a more cooperative and energetic workforce that benefits them and their organization’s productivity.
Based on the principle that no leadership behavior is suitable for all situations, the highly interactive programme is designed to provide participants with an insight into their current behavioral traits, preferred leadership styles and the ways in which they can adapt these to become more effective leaders.
COURSE CONTENT
Build Leaders vs. Managers
Highly motivated teams: foundation and requirements
Attributes of highly effective teams
Learning people’s interests and strengths
How to create trust
Creating a positive and rewarding work environment
Establishing effective communication channels
Create desire for continuous improvement
Establish recognition for exemplary and high performers
Upon completion of this program, participants will be able to:
Identify the requirements and foundation of belonging to highly motivated teams
Recognize the attributes of highly effective teams and how to create trust
Establish effective communication channels and create desire for continuous improvement for
self-development
Recognize exemplary and high performers.
9
COURSE TITLE: INTERPERSONAL SKILLS FOR CAREER ADVANCEMENT
DESCRIPTION How much can you achieve on your own, in complete isolation? Employees who stand out from the pack
seem to possess a special knack for getting results from others in the organization Somehow, they show
a remarkable ability to deliver results in the face of tight schedules and scarce resources while others
struggle constantly with peers, superiors and subordinates, pleading, cajoling, and haggling, and even
taking on work that wasn’t meant for them. Some jobs expose employees to excessive stress and their
departments have trouble meeting their goals while effective employees get superior results from their
interactions with others. In today’s business environment, the seemingly elusive ability to elicit the
cooperation of others in short order is essential to the success of your organization and your career.
Being able to interact with and deal with other people is what we mean by interpersonal skills. It’s
difficult to succeed in life without them.
COURSE CONTENT
Interpersonal skills are fundamental to successful relationships at home, at school, at work and socially. Each and every relationship and interaction that any of us has with another person draws on our interpersonal skills. Developing good interpersonal skills is therefore vital for all of us. But how do you know which areas need work? Our interpersonal skills self-assessment questionnaire has been designed to help participants to understand how well-developed their interpersonal skills are and identify areas that you can practise and improve. The questionnaire includes sections covering the following areas: Listening Skills
Emotional Intelligence
Verbal Communication
Working in Groups and Teams
Listening Skills
Most people believe that they are better listeners than is actually the case. Attentive or active listening is
not difficult to learn but it does involve practice and patience, or breaking bad listening habits that have
been learnt and reinforced over time.
10
Emotional Intelligence
Research has shown that people with higher emotional intelligence enjoy more satisfying and successful
careers and relationships. People with higher emotional intelligence can usually deal with conflict more
efficiently, they can express their feelings accurately, recognise the emotions of others and cope better
with emotionally charged situations.
Verbal Communication
Verbal communication is not completely isolated from other interpersonal and communication skills - it
is related to listening, non-verbal communication, emotional intelligence and sub-skills such as reflection
and clarification. How you feel about yourself, also known as your self-esteem, will also affect how well
you communicate verbally.
Communicating in Groups
Group communication skills are often linked to current self-esteem and personal confidence levels.
Upon completion of this program, participants will be able to:
Define Interpersonal Skills
Identify areas in which they should work on in their Interpersonal skills
Identify strengths and weaknesses in their Interpersonal skills.
Learn how to achieve superior results by interaction with colleagues.
11
COURSE TITLE: MOVING UP TO MANAGEMENT – FUNCTIONAL MANAGER TO BUSINESS LEADERSHIP
DESCRIPTION:
As a first-time manager, you are likely to encounter challenges and responsibilities that you have
never faced before. To be successful in the role, preparation and a willingness to learn new skills
is essential. This course offers some tips to help ensure your transition into management runs
smoothly.
COURSE CONTENT: Clarify Expectations
To make a successful move into management, you must establish exactly what is expected of you
in your new role.
Develop Key Skills Critical management skills in areas such as problem solving, motivating others and evaluating
performance may not have been a part of your previous roles.
Learn to Lead Moving into a management role involves more than just supervising projects, people and
schedules.
Start Delegating Most new managers are promoted right out of the role that they excelled in. A key skill to develop early is the ability to let go of the ‘doing’ and give others an opportunity to grow.
Emulate Key Attributes
Think about your previous managers and the attributes you admired in them. Seeking the
feedback of a trusted mentor is also valuable in helping you understand where your attributes
and areas for development lie.
Upon completion of this program, participants will be able to:
Transit smoothly into management
Develop key skills in problem solving, motivating others and evaluating performance
Lead and start delegating
Emulate key attributes from predecessors
12
COURSE TITLE: CREATING A COACHING CULTURE FOR BETTER PERFORMANCE MANAGEMENT RESULTS
DESCRIPTION:
This practical, interactive workshop is designed to get managers and supervisors into the coaching mindset and provide a toolkit of techniques for providing feedback and direction for direct reports.
When focusing on what you can control and influence along with the individual styles and needs of each direct report, the manager is able to be a highly effective coach. It is important to cultivate mindfulness and the ability to meet the individual where they are when in a coaching relationship. This means being aware of individual nuances including personality styles, personal perspectives, intentions versus perceptions, and career or personal goals and expectations.
COURSE CONTENT:
Coaching Defined Exploring Personal Perspectives
o The Origin & Impact of Our Perspectives / The Impact of Our Attitudes Intentions & Perceptions
o Creating Reality / Communicating Perspectives Sphere Of Control & Influence
o Coaching as Influence, Not Control Personal Responsibility
o Above & Below the Line Model / Steps to Accountability Coaching Approach Model
o Directive vs. Facilitative Approach / Determining Your Approach to Fit the Situation and the Person
The Feedback Process o Fact – Impact – Solution & Reinforcement / Key Elements of Effective Feedback / Positive
vs. Corrective Feedback / Questions for a Facilitative Approach Review Of Leadership Competencies And Where Coaching Fits In Creation Of Personal Commitment To Action Plan
Upon completion of this program, participants will be able to:
Define coaching Explore personal perspectives and gain insight into intentions and perceptions Utilize a technique for checking in with people to ensure intentions are perceived correctly Understand sphere of control and Influence as it relates to coaching Explore personal responsibility as it relates to coaching Implement a step by step coaching approach model to be used with employees Use a 3-step feedback process with a directive approach and a facilitative approach
13
FINANCE COURSES
COURSE TITLE: FINANCE FOR BUSINESS OWNERS
DESCRIPTION: Gain a better perspective and understanding of financial statements and reports. Business owners don’t need a degree in accounting, but they do need to understand the basics of
financial management, so that their staff do not take undue advantage of them and they can grow their
businesses to be successful.
At this course, you will learn the key financial concepts that are crucial to running a successful business.
COURSE CONTENT: Module 1 (2 days)
Accounting Terminologies Demystified (IFRS Terminologies)
Accounting Principles and Policies
Basic Bookkeeping
Understanding the Key Financial Statements (IFRS Format)
o Purpose, Contents, Preparation and Presentation
Capital Expenditures and Depreciation of Assets
Prevention and Detection of Errors and Fraud
Module 2 (2 days)
Interpreting Financial Statements: Financial Analysis
Basic Issues in Nigerian Taxation
Basic Concept of Costs
Pricing Methods
Financial Planning- Budgeting
Avoiding Mistakes that Business Owners make with their Accounting
Upon completion of this program, participants will be able to:
Explain Accounting terminologies, its principles and policies
Understand the Key financial statements
Learn how to avoid common mistakes that business owners make with their accounting
Prevent and detect errors and fraud in financial documents.
Understand basic issues in Nigerian Taxation
14
COURSE TITLE: FINANCE FOR NON—FINANCE PROFESSIONALS
DESCRIPTION:
To be successful in today’s increasingly complex and fast paced world, today’s manager must have
financial management skills. This course provides the essential knowledge of key financial issues and
concepts required to be comfortable to communicate in financial language with people up and down the
corporate ladder. It will also enable participants to use the financial information to make better short-
term or long-term decisions in their job roles.
Delegates on this course will gain a clear understanding of business finance, how to interpret financial statements such as profit or loss, the statement of financial position, cash flow forecasts and break even figures. It will highlight the key financial areas participants should be addressing as a managers and know when to look out for warning signals.
COURSE CONTENT
Accounting terminologies demystified (IFRS Format)
Rules guiding Accounting and Accountants
Basic Bookkeeping
Double Entry Bookkeeping / Use of Accounting Software
Trial Balance
Cash and Accrual Accounting
Understanding key financial statements o Income Statements o Statement of financial position (formerly called Balance Sheet) o Statement of Cash flows
Interpreting Financial Statements/Financial Analysis
Financial Planning and Control (Budgeting)
Upon completion of this program, participants will be able to:
Be familiar with the content of basic accounts Understand how they can be used to manage performance Appreciate the contribution that financial information makes to business decisions Be able to ask more informed questions
By raising financial awareness, participants are better able to manage businesses’ revenues, costs, profits
and cash. Participants will also be able to use their new financial knowledge to make more effective
decisions.
15
COURSE TITLE: CONTINUOUS IMPROVEMENT COURSE FOR FINANCE PERSONNEL
DESCRIPTION
To be successful in today’s increasingly complex and fast paced world, today’s manager must have
financial management skills. This course provides the essential knowledge of key financial issues and
concepts required to be comfortable to communicate in financial language with people up and down the
corporate ladder. It will also enable participants to use the financial information to make better short-
term or long-term decisions in their job roles.
Delegates on this course will gain a clear understanding of business finance, how to interpret financial statements such as profit or loss, the statement of financial position, cash flow forecasts and break even
figures. It will highlight the key financial areas participants should be addressing as managers and know when to look out for warning signals.
COURSE CONTENT
Accounting terminologies demystified (IFRS Format)
Rules guiding Accounting and Accountants
Basic Bookkeeping
Double Entry Bookkeeping / Use of Accounting Software
Trial Balance
Cash and Accrual Accounting
Understanding key financial statements o Income Statements o Statement of financial position (formerly called Balance Sheet) o Statement of Cash flows
Interpreting Financial Statements/Financial Analysis
Financial Planning and Control (Budgeting) Upon completion of this program, participants will be able to:
Be familiar with the content of basic accounts
Understand how they can be used to manage performance Appreciate the contribution that financial information makes to business decisions Be able to ask more informed questions
By raising financial awareness, participants are better able to manage businesses’ revenues, costs, profits
and cash. Participants will also be able to use their new financial knowledge to make more effective
decisions.
16
COURSE TITLE: BUDGETING IN A CHANGE ERA – Zero Budgeting Initiative
DESCRIPTION
Budgeting and Forecasting continue to be the mainstay of business planning tools but for many, it
remains the domain of management accountants and is often not fully understood, even by those who
are measured against them.
This course will provide a strategic context, along with a variety of tools and techniques in how to
carefully plan a budget and forecast financial information.
The basic theory required to gain an understanding of the accounting concepts and terminology used will
be reviewed, along with forecasting theory, and how to illustrate this in practice using Excel.
Most importantly, the course sets out the practical steps required to build, present and amend a forecast
or budget.
Participants will be given the opportunity to apply skills learned throughout the day to their own project.
This course is for general managers, sales, marketing, financial managers & business owners who are
required to formulate departmental budgets, forecast business activity or conduct feasibility testing for
new markets
COURSE CONTENT:
Financial information and decision making
The Corporate Planning cycle
Budgeting process, strategies and structures
Working with operational budget
Preparation of the Revenue Budget
Cash flow forecast/controlling cash
Budgeting administrative expenses/management of overheads
Capital expenditure planning
Building the budgeted balance sheet and income statement
Budgetary control measures
17
Upon completion of this program, participants will be able to:
Formulate departmental budgets, forecast business activity or conduct feasibility studies
Operate the corporate planning cycle, process a budget its strategies and structures
Build a budgeted balance sheet and forecast financial information
Make certain decisions and understand certain financial information
Prepare a Revenue Budget
18
COURSE TITLE: PROFITABLE VALUE-FOR-MONEY INVENTORY
MANAGEMENT AND CONTROL
DESCRIPTION
Bad inventory decisions can kill an organization’s profitability, whittle away at its market share, and generally wreak havoc on the supply chain
Inventory decisions cannot be on guesses or informally-learned tactics. Rather they should be based on time-tested best practices.
This course will provide the required skills needed to use inventory as a strategic weapon for boosting profitability and giving your organization a competitive advantage. Participants will become inventory management and control experts.
COURSE CONTENT
Logistics and Inventory
Optimal Inventory Level and Re-order Quantity
Inventory Storage and Warehouse Management
Effective Record-keeping
Relevance of Information Technology in Inventory Management
Internal Control Measures and Inventory Control
Inter-location Reconciliation and Efficient Monitoring of goods in transit
Purchasing Techniques and Inventory Reception
Upon completion of this program, participants will know:
• All of the fundamentals of inventory management and control • The 6 big inventory risks and how to mitigate them • How to forecast more accurately • How to set up the inventory replenishment cycle, including setting safety stock levels, reorder points, and economic order quantities (EOQ) • How to measure inventory management performance using metrics such as inventory turnover, fill rate, and various financial ratios • How to integrate desired service levels into inventory management and control decisions • How to reduce inventory • How to calculate cost savings related to inventory management and control decisions • How to evaluate the effect of lead time, including transportation considerations, on inventory • What postponement is and how you might apply it for reducing inventory and waste. • What inventory optimization really is and how you can harness it through technology.
19
COURSE TITLE: EFFECTIVE INTERNAL CONTROL AND AUDIT
DESCRIPTION
Volatile times require greater controls. Requisite skills and competencies are required to instill efficient controls and revitalize existing systems. This course delivers the skills to ensure that Internal Control and Audit staff can deliver to expectation.
COURSE CONTENTS
Roles and Functions of Internal Audit
Financial Systems and Internal Control
Documenting and Evaluating Internal Control Systems
Audit Tests
Evidence and Sampling
Internal Auditing in a Computerized Environment
Auditing Soft wares
Reporting the Audit Findings to Management
Interviewing and Interpersonal Skills for Auditors
Appraising Internal Control Effectiveness
Upon completion of this program, participants will be able to:
Understand the definition of internal controls.
Recognise the importance and limitations of internal controls
Determine the objectives of implementing internal controls
Discover the components of an effective control environment
Determine the design and operating effectiveness of existing internal control practices
Learn about the 10 most commonly implemented control activities to manage operational and financial risks
Ascertain the significance of information & communication and monitoring controls
Learn about key financial indicators of the procurement, payment, revenue, receipts, inventory and fixed assets management processes
Identify the key risks areas of the aforesaid business processes
Determine the control objectives pertaining to the relevant sub-processes
Implement effective key control activities for each of the aforesaid business processes and sub-processes
Learn to develop your own internal controls checklists to evaluate existing internal controls with provided templates
20
COURSE TITLE: PROCUREMENT: VALUE FOR MONEY
DESCRIPTION
This course aims to equip officers as well as professionals who wish to acquire recent knowledge, skills,
and competencies to be able to fulfil their roles in procurement management. Public sector employees
and especially civil servants may often change their role during their career. Few will be in a specialist
procurement role for their entire career. However, they may be asked to run or supervise tenders for
goods and services costing tens or hundreds of thousands or even Millions of Dollars. They may be asked
to do this despite having no specialist training in procurement or finance. This programme has been
custom designed for public sector organizations in Africa. The case studies which have been prepared for
delegates to work with are based on real-world examples of those working in a public sector
environment. A core component of the course is to deliver practical awareness and understanding of the
recent initiatives for procurement in Government institutions and establishments in Africa.
COURSE CONTENTS
Management Functions
Fundamentals of Public Procurement
Tendering and Contracting Procedures
Monitoring and Evaluation
Procurement Planning
Bidding Documents
Bidding Procedures
Bid Opening, Evaluation and Award of Contract
Methods of Procurement
Project Cycle Management
Ethical Considerations in Procurement
Fraud Detection and Control
Contract Management
Fundamentals of Contract Law
Legal Aspect of Procurement
Negotiation
Effective Communication Skills
Inco terms
Managing Change
Strategic Planning
21
This program will be of immense benefits to:
Procurement Directors/Managers
Budget Officers
Accountants
Auditors
Policy Officers
Decision Makers
Planning Officers
Finance Officers
On completion of this course delegates should be able to conduct and manage a complete tender
process including how to:
Establish award criteria and evaluate tenders from a financial and value for money perspective
Prepare scoring mechanisms and justify contract award recommendations
Negotiate with suppliers and manage supplier performance and contracts
Participants will also:
Understand tender documentation and processes
Understand the concept of “strategic procurement
Develop specifications
Devise contract notices in the required format
Think strategically about their procurement procedures and processes
Prepare and write tender documents for a variety of different tenders
Research suppliers and markets for goods and services
Understand the benefits of aggregation
Understand what drives suppliers and the markets they operate in
22
CUSTOMER MANAGEMENT COURSES
COURSE TITLE: EXCELLENT CUSTOMER SERVICE — A COMPETITIVE ADVANTAGE
DESCRIPTION:
Customers today are informed and therefore demand world-class service. They’ll reward companies that
provide it by remaining loyal, and they’ll take their business elsewhere if service is mediocre. Good
customer service is vital for all businesses, large or small. It can have a direct impact on customer loyalty
and where potential customers choose to spend their money. Simply put, the higher quality customer
service you provide, the higher level of customer satisfaction you will enjoy, and that will translate into
repeat business and more revenue.
COURSE CONTENT: Who is a customer? Types of Customers, What is Service? Who defines quality service? What is excellent customer service? Managing customer value orientation, Understanding customer loyalty, Process of continuous quality service improvement, Communicating for positive results. Identifying sources of competitive advantage; The Financial Impact of Service; Repeat Business. Customer Service is an Attitude not a Department Internal and External Customers Internal Service is just as important as External Service Customer Expectations Focusing and Prioritizing the Top Expectations of Customers Creating a Service Mission Statement to stay Focused Attitude Attitude is a Choice that is Controllable A Formula for Success Having Influence in the Organization Understanding the Two Levels of Customer Service Documenting Customer Concerns
23
Personality Styles Understanding Styles Typing Ourselves and Others Applying to Customer Relations and Team Building Listening Skills Styles of Listening Removing Obstacles to Listening Practicing Proactive Listening Habits Telephone Techniques Standing Out From the Competition Doing the Basics Better: Greetings, Holds, Transfers, Returning Calls, Voicemail Vocabulary Keeping Customers Calm with Words Persuasive Language Patterns to Gain Cooperation Angry Customers Conversion - Angry to Repeat Customer Steps for Maintaining Our Composure
Upon completion of this program, participants will be able to:
Know who a customer is, identify the types of customers and anticipate their needs
Define service and decipher who determines quality service
Differentiate themselves from their competitors in terms of customer service
Have good understanding of customers and basic etiquettes in relating with them
24
SALES AND MARKETING COURSES
COURSE TITLE: EFFECTIVE SELLING SKILLS FOR OPTIMAL RESULTS
DESCRIPTION: Knowledge and techniques to equip the sales force meet and exceed targets. This is a dynamic and
highly informative programme that covers Selling, Negotiation and Relationship Management. This course is designed to provide participants with the essential techniques and strategies to
understand the sales process and how to overcome objections so that they will close more sales and
exceed your targets.
This training programme teaches basic selling skills. It introduces participants to tools and techniques
for selling, in a way that makes it easy for buyers to buy. It’s designed to build confidence when
making the initial contact with the potential client or customer.
To underpin our sales training, we help participants to understand the psychology and principles of
buying and selling.
COURSE CONTENT
Objectives of Selling Qualities of a good salesperson Sales process: Preparation, Meeting, Closing and Follow-up Sales Cycle and finding new clients The Psychological factors of Selling Difference between Marketing and Sales Marketing, Branding and Internet Technology The Role of Company Culture Defining methods of Successful Selling Effective Negotiation Skills Concessions Basic and Effective Communication Skills Creating lasting Rapport; Why people buy Networking (Business and Social) Personality Types Relationship Management
25
Upon completion of this program, participants will be able to:
Understand the qualities of selling and a good salesperson
Differentiate the difference between marketing and sales and also know how to brand their
service or product through the use of internet technology
Effectively negotiate in relation to the principles of buying and selling
Apply methods of successful selling to their business
26
COURSE TITLE: SOCIAL MEDIA MARKETING
DESCRIPTION: Achieve better brand awareness, improved customer service, deeper engagement, broader reach, greater advocacy, manage your reputation, win and nurture customers and reduce your marketing costs. Develop your social media expertise and all of the above is within your reach. This course is for anyone that needs to quickly get up-to-speed on the foundations of social media marketing. The course provides a solid overview of the major social networks and understanding of how to effectively deliver a social media campaign through planning, execution and optimization. Businesses cannot ignore the benefits of using Social Media in their operations. With the advantage of numerous social networks, low promotion and advertising costs, and the reach of a global audience, small businesses can leap rather than take small steps to shine a light of the value they offer.
COURSE CONTENT The course content will combine presentations, discussion and practical exercises on the following topics:
Part 1 - Social Media Round Up Phase:
Facebook, Twitter, Google+, Forums and Blogs What do people share on these platforms What are the usage patterns and trends How are marketers using them?
Part 2 - Social Media Planning Phase
Monitoring social media - Where are the conversations? Who are the influencers? What are they talking about? Using SM monitoring to gauge share of voice, sentiment, market insights and competitive reviews
Using insights to plan content and distribution
Part 3 - Execution Phase:
Using the test and learn approach Being human – the key to successful content creation How to distribute your content – which networks Success with blogs
Part 4 - Management Phase:
Tools for monitoring – free and paid Task scheduling and automation Measuring performance.
27
Upon completion of this program, participants will be able to:
Successfully increase brand awareness, reach more people and engage with potential market
on social media
Operate and identify how social media can contribute to business growth and success
Identify the conversations and influencers using social media to review market insights
Understand the latest trends, best practices and technologies for effective social media
marketing
Create significant content that will contribute to improved performance of business
28
COURSE TITLE: NEGOTIATION SKILLS AND TOOLS
DESCRIPTION Negotiation is an integral part of creating value for the organization. Your success depends on your personal skills as a negotiator, whether you are seeking resources for your project or team, deciding on a new hire’s salary, or inking a high-stakes deal for your company. In this negotiation training program, you will gain insight into the habits of dealmakers as you build your own skills. Through a series of group exercises, you will learn how to execute proven tactics, refine your personal negotiating style, and improve your ability to bargain successfully and ethically in any situation. Along the way, you will gain new appreciation for how negotiating skills can help you
overcome a wide range of challenges—at work and beyond.
COURSE CONTENT
Understanding the interests, priorities, and goals of all parties
Maximizing opportunity through pre-negotiation preparation
Knowing how personal biases and cultural differences impact negotiations
Dealing with irrational people and challenging relationships
Improving communication by listening and asking questions
Concessions
Making offers at the right time and in the right way
Transforming competition into cooperation—and opponents into partners
Managing teams of negotiators more effectively
Recognizing when to walk away from the table.
Effective Communication for Effective Negotiations
Upon completion of this program, participants will be able to:
Understand and relate to the interests, priorities and goals of all parties involved
Have insight into the habit of dealmakers while building their own skills
Deal with different kinds of people and challenging relationships
Negotiate effectively and recognize when to walk away
29
SPECIAL COURSES
COURSE TITLE: MANAGING YOUR PERSONAL FINANCES -WEALTH MANAGEMENT
DESCRIPTION:
Many young professionals in salary employment would always want to get their finances right; however the routine of work life makes them procrastinate. Young people must understand that they have an obligation to themselves to get a grip on their finances and get into the discipline of saving and investing for the long term.
COURSE CONTENT:
Laying the Foundation: understanding how to set financial
Goals early in life
Charting a Course: Creating Your Personal Financial Plan and a Budget
How to build your own personal wealth; Managing your net worth
Understanding Investing Principles – long and short term
Avoiding Common Investing Mistakes and Pitfalls
Available investment options.
Upon completion of this program, participants will be able to:
Create a financial plan and budget and stick to it
Build and Manage their net worth proficiently
Identify investment mistakes and pitfalls and avoid them
30
COURSE TITLE: PLANNING YOUR WORK: PRE-RETIREMENT WORKSHOP
DESCRIPTION: In paid employment, work is the job. In post-employment it’s important to find one’s work. Retirement is one of the major milestones in life. It is the time when all the money and plans one sets aside for a rainy day have to begin to work. Yet it is time that few people give the attention and planning it deserves. When people retire, they often find it very difficult to cope with the sudden change from a busy work place to an environment of enforced relaxation and unproductivity. In response, employers are realizing the benefits of a planned programme of pre-retirement education for both their staff and often themselves.
COURSE CONTENT
Nigerian Recent Economic Challenges
Psychology of Retirement
Overview of Pension Reform Act
The Pension Calendar/Planner - Exercises
Creating a Personal Financial Plan & Budget
Planning for Life Stages
Save & Invest
Protecting Savings against Inflationary Effects
Sustaining Peak Performance and Work-Life Balance
Wellness in Retirement
Effective Use of Leisure Time Retirement
Sources of Income in Retirement – Entrepreneurship
Upon completion of this program, participants will be able to:
Plan for the different stages of Life
Learn how to save and invest for retirement
Create a plan for a source of income at retirement