Manage, Protect and Monetize Software in the IIoT · 1. CONSOLIDATE your software business 2. Know WHAT IS IN YOUR CODE 3. Enable FLEXIBLE MONETIZATION MODELS and know who is using

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Manage, Protect and Monetize

Software in the IIoT

Alex Kumnick

Senior Director, Consulting Services


Software is a

$350 BILLION INDUSTRY

that

POWERS EVERY COMPANY

on the planet

Source: Gartner, Forecast: Enterprise Software Markets, Worldwide, 2013-2020, 4Q16 Update, Dec. 2016


Software powers the INTERNET OF THINGS

SUPPLIER BUYER

By 2025:

80 BILLION

DEVICES…

…IoT will represent

$13 TRILLION IN REVENUE

Source: Vernon Turner, IDC


SUPPLIER BUYER

The highest value may accrue in

FACTORIES AND THEIR ECOSYSTEMS

Source: McKinsey - http://www.mckinsey.com/business-functions/business-technology/our-insights/the-internet-of-things-the-value-of-digitizing-the-physical-world

$ 1.2- $ 3.7 TRILLION

IN 2025


What does the MANUFACTURING SUPPLY CHAIN look like?

OEM OEM Manufacturer Market

Sell Sell Sell

BuyBuyBuy

High Customer

SatisfactionIP

Protection

Operational

Efficiency

Revenue

Growth

And what are the

STRATEGIC

GOALS?

SUPPLIER BUYER


This requires an OPTIMIZED AND

AUTOMATED SOFTWARE

SUPPLY CHAIN


SUPPLIER BUYER

Hardware

Hardware

Hardware

Software

Software

Data

As-a-Service

SubscriptionPay-per-UsePay-per-Outcome

Manufacturers Shift from PHYSICAL to DIGITAL to

become MORE EFFICIENT and to create NEW REVENUE STREAMS


SUPPLIER BUYER

How do you SUCCEED in an Internet of Manufacturing world?

$CREATE REVENUE from an IoT

solution and make it profitable

PROTECT devices and

software from hacking and

protect IPV4

Continuously deliver UPDATES

in an automated way

Enable and MONETIZE

FEATURES on demand

Provide an excellent

USER EXPERIENCE


SUPPLIER BUYER

7 Tips for a HIGHLY EFFICIENT AND SEAMLESS supply chain,

the backbone for IOT SUCCESS.

1. CONSOLIDATE your software business

2. Know WHAT IS IN YOUR CODE

3. Enable FLEXIBLE MONETIZATION MODELS and know who is using what

4. Provide an EXCELLENT USER EXPERIENCE

5. Know WHERE YOUR PRODUCTS ARE and if they are up to date and secure

6. Build Intelligence on PRODUCT USAGE and CREATE VISIBILITY


Tip 7: Continuously

manage the full

SOFTWARE

LIFECYCLE

SUPPLIER BUYER

Lifecycle

Management

Order (License/Device)

Download/ Register

Activate

Configure/ Provision

Capture & Report Usage

Move/ Return

Update

Renew/ Upsell

Analyze Usage

Orders

(Direct/

Channel)

Self-Service

(Customer &

Channel Partner)


SUPPLIER BUYER

A SOFTWARE MONETIZATION SOLUTION empowers automation,

security and recurring revenue

Licensing and

SecurityEntitlement

Management

Delivery and

Updates

In-Product

Analytics

• Manage OSS

Compliance and Risk

• Protect and track devices

• Enable flexible

monetization models

• Manage features

• Know your customers

• Manage the lifecycle

• Leverage application

usage data

• Offer Self-Services

• Deliver and update

software and firmware

• Mitigate vulnerabilities

• Increase workforce

productivity

• Analyze product usage

• Support telemetry

• Enable remote

diagnostics, proactive

and predictive

maintenance


IoT success also requires

AUTOMATED, EFFICIENT AND

SMART manufacturing processes


SCADA / HMI

Hardware (Tooling)

Controller

Example: REBALANCING ON THE PRODUCTION LINE

SUPPLIER BUYER


WE’RE REIMAGINING THE WAY SOFTWARE IS

w w w . f l e x e r a s o f t w a r e . c o m

SOLD SECUREDMANAGEDBOUGHT

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Manage, Protect and Monetize Software in the IIoT · 1. CONSOLIDATE your software business 2. Know WHAT IS IN YOUR CODE 3. Enable FLEXIBLE MONETIZATION MODELS and know who is using