Man in the mirror

MC One 1415 | Dream. Dare. Believe.

MAN IN THE MIRROR


Notebook + pen


objectives

• Increase self-awareness• Understanding your personal brand• How to build your personal brand


Self awareness

Your self-impression = how others perceive you


Expectation setting

• Honesty• Constructive• Receptive


ofnr

• Observations• I observe that…• I see that…

• Feelings• I feel that…

• Needs• Because I…

• Requests• Would you mind…• Could you…• If you did…it would be beneficial because…


activity


First impressions


First impression + how it’s changed


First impression + how it’s changed + why


reflection

• What were some repeated themes?• What was something that you liked

hearing?• What was something that you didn’t

like hearing?• What was something that was

surprising?


Personal brand


What is personal branding?

• The total experience of someone having a relationship with you

• What you represent as an individual


activity

• What is the total experience of having a relationship with you like?

• Pair up• Write down the top 5 things you

would expect others to experience with you

• Write down the top 5 things you expect to experience with your buddy


Compare lists

• Are the answers the same or similar?• Are they different to what you

expected?• What was surprising?


“Regardless of age, regardless of position, regardless of the

business we happen to be in, all of us need to understand the

importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head

marketer for the brand called You.”


Personal branding 101


Step 1

• Choose the pillars for your personal brand

• Your values, defining attributes• Write down 4-5 things you want the

world to know about you.


Step 2

• Prioritise your brand elements• Too many options lead to inaction• Rank your 4 or 5 elements by

importance• Choose 1 or 2 to focus on your most

important qualities that define you


Step 3

• Effective communication – ‘elevator statement’


examples

• Coke: ‘Open Happiness’ • Nike: ‘Just do it’• Kit Kat: ‘Have a break, have a Kit Kat’• Red Bull: ‘Gives you wings’



• Why are your qualities important• Examples to show the world that you

have them• Condense it into 1-2 sentences:

clear-cut description for who you aspire to be in your day-to-day life

• Say it to others


Step 4

• Live your personal brand• Demonstrate commitment to your

brand by your actions• Are you going to live accidentally or

are you going to live purposefully?


Step 5

• Reflect and improve regularly• Rinse and repeat!


HAVE A BREAK


TAKE A WALK


CHOOSE A QUOTE YOU FEEL THE MOST CONNECTED TO


DISCUSSION

• Why do you feel most connected to it?

• What values from the quote do you relate to or uphold?

• Why do you have those values?• What are some defining attributes of

the person who said the quote (if you know them)?


sharing


Personal reflection

• Think about a recent conflict or uncomfortable situation you’ve been involved in


• How did the other party act?• What did you feel about their

actions?• How did you act?• What do you think they felt about

your actions?


• What would you differently?• How would your ‘ideal self’ deal with

it?• How would a person with your

chosen values act in this situation?


Concept of branding

• Self-awareness• Authenticity• Regular review


Food for thought

Documents

Man in the mirror