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© 2018 Ipsos 1
Cyberbullying
MALLORY NEWALLDirector
A Global Advisor Survey
© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
© 2018 Ipsos 2
37%
50%
56%
56%
59%
60%
63%
65%
71%
75%
77%
78%
79%
80%
81%
81%
84%
84%
85%
85%
85%
85%
86%
87%
88%
89%
91%
91%
75%
63%
50%
44%
44%
41%
40%
37%
35%
29%
25%
23%
22%
21%
20%
19%
19%
16%
16%
15%
15%
15%
15%
14%
13%
12%
11%
9%
9%
25%
Saudi Arabia
France
Japan
Russia
South Korea
Turkey
India
China
Great Britain
Belgium
Romania
Germany
Brazil
Australia
Hungary
Peru
Spain
Poland
Malaysia
Canada
United States
Serbia
Argentina
Mexico
South Africa
Chile
Italy
Sweden
Total
Yes No
% Yes 2016 % Yes 201172% 66%
90 82
84 57
-- --
84 68
84 74
83 61
-- --
84 82
85 80
-- --
82 83
82 76
84 --
85 70
74 87
74 76
82 81
-- --
79 62
78 80
55 49
56 53
59 50
56 59
46 35
47 56
51 53
40 29
Global Awareness of Cyberbullying Increasing, but 25% Have Never Heard of ItAwareness lowest in Saudi Arabia; Italy has seen greatest increase in awareness over time
Q: Have you ever seen, read, or heard anything about cyberbullying?
© 2018 Ipsos 3
52%59%
63%70%71%71%72%72%73%74%75%75%76%77%77%77%
79%80%80%80%
82%82%83%84%86%86%87%
89%76%
49%41%
37%30%29%29%28%28%27%26%25%25%24%23%23%23%
21%20%20%20%
18%18%17%16%15%14%13%
11%24%
Saudi ArabiaChina
RussiaUnited States
PolandSouth Africa
Great BritainRomania
TurkeyIndia
CanadaMalaysia
BrazilAustraliaGermany
SwedenBelgiumMexico
South KoreaHungary
ItalyArgentina
PeruFrance
ChileSpain
SerbiaJapanTotal
Cyberbullying needs special attention
Cyberbullying can be handled through existing anti-bullying measures
Majorities in Every Country Feel Existing Anti-Bullying Measures are Insufficient
Q: Which of these comes closest to your point of view?
% Requires Special Attention2016 201176% 77%88 91-- --89 84-- --82 8381 --82 8384 8381 7883 7781 8281 8278 7581 8077 7979 70-- --77 7876 7774 78-- --79 7976 7174 7668 7267 7246 5750 58
© 2018 Ipsos 4
Nearly 1 in 5 Parents Worldwide Say Their Child Has Experienced CyberbullyingIn the U.S., more than a quarter of parents say their child has experienced cyberbullying, up from 15% in 2011
4%
14%
11%
12%
5%
2%
7%
3%
4%
4%
7%
4%
5%
3%
5%
1%
5%
2%
1%
3%
3%
1%
0%
3%
2%
1%
2%
1%
0%
5%
12%
10%
7%
9%
8%
8%
5%
7%
6%
6%
5%
4%
4%
5%
5%
3%
3%
3%
2%
4%
1%
3%
3%
2%
2%
2%
1%
0%
8%
11%
8%
7%
11%
16%
8%
15%
9%
10%
6%
10%
9%
11%
7%
10%
6%
9%
10%
8%
5%
10%
8%
4%
5%
6%
4%
3%
1%
72%
55%
53%
65%
63%
62%
69%
55%
67%
72%
63%
68%
74%
72%
76%
81%
75%
79%
81%
70%
76%
69%
71%
88%
87%
82%
80%
75%
90%
11%
8%
18%
8%
12%
13%
9%
22%
14%
8%
18%
13%
9%
11%
7%
4%
11%
7%
6%
18%
13%
20%
18%
2%
5%
10%
12%
21%
8%
Total
India
Brazil
United States
Belgium
South Africa
Malaysia
Sweden
Canada
Turkey
Saudi Arabia
Australia
Mexico
Great Britain
China
Serbia
Germany
Argentina
Peru
South Korea
Italy
Poland
Romania
Hungary
Spain
France
Chile
Japan
Russia
Yes, on a regular basis Yes, sometimes Yes, once or twice No, never Don't know
%Yes 2018 % Yes 2016 % Yes 201117% 17% 12%
37 32 32
29 19 20
27 34 15
26 13 12
25 25 10
23 -- --
23 20 14
20 17 18
19 14 5
19 17 18
19 20 13
17 20 8
17 15 11
17 20 11
15 -- --
14 9 7
14 10 9
14 13 --
13 9 8
11 11 3
11 18 12
11 -- --
10 11 7
9 10 5
9 7 5
8 -- --
4 7 7
0 9 5
Q: To the best of your knowledge, has your child ever experienced cyberbullying? [Asked only of people who are the parent/guardian of children under 18]
© 2018 Ipsos 5
Globally, 1 in 3 Parents Report a Child in Their Community Has Experienced CyberbullyingA majority of parents in South Africa know a child victimized by cyberbullying
6%
16%
12%
7%
8%
13%
11%
13%
7%
5%
6%
2%
7%
4%
8%
5%
8%
5%
10%
2%
6%
5%
3%
3%
4%
2%
0%
0%
1%
14%
20%
18%
24%
18%
19%
16%
19%
16%
16%
16%
17%
17%
13%
12%
13%
14%
12%
9%
9%
9%
10%
10%
15%
10%
10%
3%
3%
3%
13%
18%
18%
17%
21%
12%
14%
9%
17%
18%
18%
17%
11%
16%
11%
14%
8%
12%
9%
17%
12%
11%
11%
5%
7%
6%
7%
5%
2%
28%
16%
18%
26%
34%
11%
24%
25%
24%
26%
23%
31%
29%
31%
24%
29%
23%
34%
23%
30%
31%
29%
36%
32%
37%
41%
47%
26%
43%
39%
30%
34%
28%
19%
46%
34%
34%
35%
34%
38%
34%
37%
37%
45%
39%
48%
37%
49%
42%
42%
46%
41%
45%
42%
41%
43%
65%
52%
Total
South Africa
Peru
Malaysia
India
Sweden
Brazil
US
Mexico
Turkey
Argentina
Serbia
Saudi Arabia
China
Canada
Chile
Australia
Belgium
South Korea
Hungary
Great Britain
Italy
Poland
Romania
Germany
Spain
France
Russia
Japan
Yes, on a regular basis Yes, sometimes Yes, once or twice No, never Don't know
% Yes 2018 % Yes 2016 % Yes 201133% 32% 26%
54 49 30
49 42 --
47 -- --
47 44 45
43 50 51
42 36 25
41 50 26
41 47 28
40 39 35
39 32 27
35 -- --
34 30 23
32 32 25
32 34 31
31 20 --
30 25 35
29 20 13
28 25 27
28 23 11
28 19 25
26 21 15
23 29 20
23 -- --
21 15 12
18 16 11
10 13 10
8 19 15
5 8 12
Q: To the Best of Your Knowledge, Has A Child In Your Community Ever Experienced Cyberbullying? [Asked only of people who are the parent/guardian of children under 18]
© 2018 Ipsos 6
Social Media is the Most Common Platform for Cyberbullying WorldwideIn Asia-Pacific region, cyberbullying over social networks is less prevalent than in other parts of the world
65%
53%
65%
76%
61%
67%
45%
46%
40%
50%
42%
41%
38%
48%
33%
37%
36%
41%
34%
45%
29%
35%
33%
29%
19%
29%
13%
17%
18%
23%
14%
10%
9%
23%
13%
8%
6%
3%
4%
11%
6%
3%
Total
APAC
Europe
LATAM
Middle East/Africa
North America
Social Networks Mobile Online Messaging Online Chat Room Email Other websites Other tech
Note: Asked only of parents who knew a child in their household or community who had been cyberbullied
Q: Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?
© 2018 Ipsos 7
Peru, Argentina, Mexico See Highest Levels of Social Media Cyberbullying; Just 1 in 4 Parents in China Say Cyberbullying Happens on Social Networks
Q: How do kids who have experienced cyberbullying experience the harassing behavior? [Asked only of parents who has a child or knew of a child in their community who had experienced cyberbullying]
Total Argentina Brazil Canada ChinaGreat
BritainIndia Malaysia Mexico Peru
Saudi Arabia
South Africa
TurkeyUnited States
Social Networks
65% 74% 70% 68% 23% 69% 66% 71% 73% 80% 56% 66% 60% 67%
Mobile 45% 48% 32% 34% 58% 36% 44% 57% 61% 51% 37% 47% 43% 46%
Online Messaging
38% 43% 28% 41% 57% 44% 47% 33% 40% 31% 28% 43% 36% 42%
Online Chat
Room34% 42% 28% 24% 53% 20% 50% 31% 28% 39% 42% 25% 33% 33%
Email 19% 10% 10% 14% 25% 16% 44% 23% 22% 19% 23% 13% 18% 30%
Other websites
14% 21% 15% 8% 8% 13% 16% 19% 25% 27% 20% 8% 10% 8%
Other tech
6% 8% 6% 4% 1% 6% 5% 9% 14% 12% 4% 9% 6% 3%
Note: Only countries with a sample size larger than N=100 are depicted in the graph
© 2018 Ipsos 8
The Majority of Cyberbullying Is Done By A Classmate of the Child Being Bullied
51%
53%
57%
47%
39%
65%
30%
38%
22%
28%
32%
27%
16%
24%
8%
13%
17%
18%
28%
34%
21%
31%
30%
17%
10%
8%
12%
8%
13%
11%
2%
1%
2%
2%
3%
0%
Total
APAC
Europe
LATAM
Middle East/Africa
North America
Classmate Young person who was a stranger Adult your child knew Adult stranger Don't know Prefer not to answer
Note: Asked only of parents who knew a child in their household or community who had been cyberbullied
Q: To the best of your knowledge, was the person doing the bullying a…?
© 2018 Ipsos 9
Cyberbullying Done By Classmates is Most Prevalent in Great Britain, Followed by Canada and South Africa
Q: To the best of your knowledge, was the person doing the bullying a…? [Asked only of parents who has a child or knew of a child in their community who had experienced cyberbullying]
Total Argentina Brazil Canada ChinaGreat
BritainIndia Malaysia Mexico Peru
Saudi Arabia
South Africa
TurkeyUnited States
Classmate 51% 40% 53% 68% 48% 74% 42% 53% 53% 43% 25% 67% 22% 62%
Young person, stranger
30% 34% 29% 20% 56% 17% 35% 39% 36% 18% 26% 29% 41% 32%
Known adult
16% 15% 10% 9% 28% 9% 32% 29% 12% 14% 30% 15% 5% 26%
Adult, stranger
28% 38% 14% 15% 49% 12% 47% 36% 27% 45% 43% 14% 35% 18%
Don't know
10% 7% 10% 14% 2% 9% 8% 8% 7% 5% 11% 11% 16% 9%
Prefer not to answer
2% 2% 4% 0% 1% 1% 2% 3% 2% 0% 3% 3% 3% 0%
Note: Only countries with a sample size larger than N=100 are depicted in the graph
© 2018 Ipsos 10
These are the findings of a Global Advisor Cyberbullying Study. In total 20,793 interviews were conducted between March 23 – April 6, 2018 among adults aged 18-64 in the US and Canada, and adults aged 16-64 in all other countries. Where applicable, trended questions have been shown from Ipsos’ November 2011 and September 2016 cyberbullying studies.
The survey was conducted in 28 countries around the world via the Ipsos Online Panel system. The countries reporting herein are across Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Romania, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States.
Between 500 and 1000+ individuals participated on a country by country basis via the Ipsos Online Panel. The sample was 1000+ in Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, Japan, Mexico, Spain and the United Stated of America. In all other countries the sample was 500+. Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on Ipsos’ use of credibility intervals, please visit the Ipsos website.
In countries where internet penetration is approximately 60% or higher the data output generally reflects the overall population. Of the 28 countries surveyed online, 17 yield results that are balanced to reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Russia, Saudi Arabia, Spain, Sweden, Great Britain and the United States. The remaining countries surveyed – Brazil, Chile, China, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey – produce a national sample that is considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class.
Methodology
© 2018 Ipsos 12
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