Mallimalika Gupta Kara Kelley Ozzie OrtizHoward Lee

The G-Lab 2017 Team

W O LOX Buenos Aires, Argentina

Wolox is a fast-growing software design and development studio with a focus on innovation. They specialize in delivering software solutions for entrepreneurs and businesses, large and small.

Business Challenge

Recommendations

The company is expanding into the US and abroad and is looking at how to best allocate resources to grow and to maintain profitability into the future and to prepare for an IPO in the future. The company also tasked the team to look for areas of improvement within the organization to maximize growth and return on investment

WOLOX

$6

$13

$42

$32

$46

$82

$117 86%

91%

73%

55%

32%27%

100%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

$0

$20

$40

$60

$80

$100

$120

$140

Round 1 Round 2 Round 3 Round 4 Round 5 Round 6+ IPO

% o

f C

om

pan

ies

Fun

dra

isin

g

Fun

din

g A

mo

un

t ($

M U

SD)

Average Funding Amounts by RoundAmount % Raised

PHASE 1Benchmark anticipated path to IPO PHASE 2

Plan strategyfor future IPO

Recommended growth levers3

1

2

3

Cost of ServicesPeople Care Exp

United States ExpMarketing Exp

$- $2 $4 $6 $8 $10 $12

2018 Pro Forma

2018 w/ Investments

Millions

PHASE 3Funding allocation to enable strategy

2018 +

investments

2018 Pro Forma

1. Define clear core strategy2. Go to market with efficiency

and impact3. Implement metrics to inform

Buenos Aires, Argentina