Male Circumcision

Marketing-Communications-Demand

By: Dr Gladys Magongo

Who... are we targeting?

Priority Primary Shadow

118-24

HIV- malesSexual

Partners

2 15-17

HIV- malesParents & Guardians

Logo Communication objectives Hope Quality Masculinity

Logo selection criteria Appeal to Men Effectively communicate the objective Distinctive

The Communication Strategy

Drive demand for MC services through...

1.Communicating benefit of MC

2.Addressing Risk compensationMale Circumcision is not the magic bullet and must be used alongside condoms and other HIV prevention measures

Demand Generation

Key Recruiting Opportunity for the MC Agents

DD-Day at the Swaziland Trade Fair

Generic MC Clinic Poster

Basics facts for men Basics facts for women

Thank You!