Malcolm Media

1Malcolm Media • Ag Publishing / Official Media Kit / 2019

Malcolm MediaAg Publishing

Official Media Kit 2019

Inside:The Malcolm Media Story ............ 2

The Editorial Team ..................... 2

American Vineyard ..................... 3

American Vineyard Calendar ...... 6

California Dairy .......................... 7

CaliforniaAgNet.com & More ..... 10

California Fresh Fruit ................ 11

Malcolm Media Ag Expos .......... 14

Pacific Nut Producer ................. 15

Pacific Nut Producer Calendar .. 18

Vegetables West....................... 19

Mechanical Requirements ......... 22

2 Malcolm Media • Ag Publishing / Official Media Kit / 2019

Dan MalcolmPublisher / Editor-in-ChiefFounder of Malcolm Media, Dan Malcolm grew up in California agriculture on the family farm. He also worked closely with his father in the manufacture of irrigation products. Dan has a BA from CSU, Fresno. Dan is the winner of the prestigious VERC 1998 Grape Day Industry Award, and winner of the 2001 NAMA “Best of the West” Persuasive Writing Award. Most important to Dan is his good wife Monica and their 12 children, who all participate in this family business.

Meet the Rest of Our Editorial Team...


Patrick CavanaughEditorPatrick has a BS in Agricultural Production from the University of Florida. In the 80s he managed a vineyard. In

Darl LarsenAssociate EditorDarl has a Ph.D. in English from Northern Illinois University. He has extensive experience in writing and publishing,

Dan ClarkeAssociate EditorDan is the 1999 recipient of the Academy of Wine Communications Certificate of Commendation for his work in American Vineyard

Theresa Oliveira-DrumondeAssociate EditorThe daughter of Modesto dairy farmers, Theresa graduated from CSUF in 1996 with a BA in

Matthew MalcolmManaging EditorMatthew grew up in the family ag publishing business and has been involved in most aspects of the operation from his


Don YorkKMJ 580 Ag DirectorDon has been working in ag broadcasting since 1995 when he was anchor and producer of the Valley Ag News on KMPH-TV.

1994 he joined Malcolm Media to become partner in PNP and Vegetables West. He is the recipient of the “Best of the West” 2002 NAMA Persuasive Writing Award, and the 2006, 2009 and 2014 Fresno County Farm Bureau journalism awards.

in advancing wine education in America. He has worked in the California wine and food media for several decades, and was once employed as a USDA inspector.

youth. He is currently pursuing a degree in plant science. He has operated “Front Yard Farms” since he was a boy, producing and selling locally grown fruits and vegetables, and is the recipient of the 2017 Fresno County Farm Bureau journalism awards..

along with many years working in the field of geology. He has authored several published books and teaches at Brigham Young University.

Ag Education/Ag Communications and a minor in Animal Science. She has authored hundreds of articles for Malcolm Media, reporting on the business of agriculture and farm life. She remains active in family farming operations.

Recipient of the 1996 and 2010 Fresno County Farm Bureau journalism awards, he earned his BA in communications and media studies from CSU, Sacramento.

Other Regular Contributors to Malcolm Media Publications Include:Bob Beede, Alyssa Cho, Nat DiBuduo, Janine Hasey, Richard Heerema, Brent Holtz, Nancy Power, Chris Valadez, Nik Wiman

[email protected]

A Note from the Publisher to You...Thank you for considering Malcolm Media • Ag Publishing as a partner to reach the valuable California and western agricultural markets. Since 1992 we have published the finest, most informative agricultural publications in the West. Our editorial team are journalistically talented with backgrounds and extensive experience in agriculture. Our publications are read by more growers, producers, and pest control advisors (PCAs), are requested in writing more often, and offer the most significant, beneficial editorial of any industry publications. Our partnership with KMJ 580 makes CaliforniaAgNet.com the place to go for ag news 24/7. Malcolm Media publications are best read in their fields, and the best choice for your advertising if you wish to reach the growers and producers of the richest and most diverse agricultural region in the world. Welcome to our family.


California Grape AcreageMajor Counties By Types of Grapes

Vineyard Industry Facts

About American Vineyard...American Vineyard , the grape industry’s number one magazine, is the publication that reaches more grape growers in California and the West than any other, as verified by BPA audit. Malcolm Media’s flagship magazine, American Vineyard was established with the company in February 1992. It is requested in writing by its readers more than any other grape-oriented publication, and is the only publication to exclusively serve the grape growing community.

Al l American Vineyard editorial focuses on grape growing practices and news in the wine, juice, raisin and table grape industries. There are no stories that do not relate directly and exclusively to the grape industry, and it is the only publication that covers the entire grape industry. That is why grape growers turn first, and some exclusively, to American Vineyard for their grape industry news and information.

2017 Market Facts1. Grapes are the 6th largest crop commodity

in the U.S., and the second largest in California, grossing more than 5.58 billion dollars in the state in 2016.

2. California is home to 897,000 acres of vineyards producing 80% of all grapes grown in the U.S. California, Oregon and Washington are responsible for 90% of U.S. grapes.

3. Of all the grapes produced in California, 602,000 acres (64.2%) are grown for wine or grape juice, 172,000 acres (25.6%) for raisins and 123,000 (11.8%) for table grapes.

4. There are approximately 9,100 vineyards in California farmed or managed by more than 8,000 interests.

5. Grapes are the highest value fruit crop in the United States.

ALL GRAPES

TABLE GRAPES

RAISIN GRAPES

WINE & JUICE GRAPES

Kern42%

Tulare30%

Riverside9%

Fresno13%

Other6%

San Joaquin15%

Madera8%

Fresno9%

Sonoma12%

Napa10%

San Luis Obispo6%

Kern5%

Other35%


Fresno65%

Madera17%

Tulare8%

Kern8%

Other2%


American Vineyard Advertising Rates - Effective July 1, 2018 1X

$8,540$5,940

$4,600$3,300

$4,030$2,730

$3,660$2,360

$3,110$1,810

$2,600$1,300

$2,290$990

$2,010$710

$1,850$550

$1,480$180

$9,500$11,500

3X

$7,910$5,310

$4,250$2,950

$3,730$2,430

$3,390$2,090

$2,920$1,620

$2,450$1,150

$2,190$890

$1,930$630

$1,790$490

$1,460$160

$8,400$10,400

6X

$7,010$4,410

$3,750$2,450

$3,370$2,070

$3,090$1,790

$2,650$1,350

$2,280$980

$2,050$750

$1,840$540

$1,710$410

$1,440$140

$7,600$9,600

12X

$6,560$3,960

$3,500$2,200

$3,160$1,860

$2,890$1,590

$2,510$1,210

$2,170$870

$1,970$670

$1,780$480

$1,670$370

$1,415$115

$7,000$9,000

Non-Bleed

B&W Color1/3 Page (2-1/8” X 10” or 4-9/16” X 5” or 7” X 3-1/4”) $480 $10701/4 Page (4-9/16” X 3-3/4” or 7” X 2-1/2”) $380 $8701/6 Page (2-1/8” X 5” or 4-9/16” X 2-1/2”) $260 $6501/8 Page (2-1/8” X 3-3/4” or 4-9/16” X 1-7/8”) $200 $4401/16 Page (2-1/8” X 1-7/8” or 4-9/16” X 15/16”) $120 $2401 Column Inch (2-1/8” X 1”) $65 $160Per-Word (Classified) $1 N/A

($25.00 Minimum)Classified/Market Place ads are placed together near the back of the magazine in the For Your IndustrY section. Editorial is normally not placed with or adjacent to these ads. Agency commissions are only allowed on display advertising. The above dimensions are the only sizes allowed in the marketplace and are width by height.

Ad Sizes

Double Page Spread

Full Page

3/4 Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

1/6 Page

1/8 Page

Per Column Inch

Insert* (23A)

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

S/SGlue-In

Black + 2-Colors ..............................................$750Black + 1-Color ...............................................$400Matched Color .................................................$500

Above color rates are for each page or any fraction thereof.

Special PositionsBack Cover $500Inside Front Cover $400Inside Back Cover $3002-Page Center Spread $500Other Position $200

Special Position Contracts are Not Cancellable.

Classified / Market Place Rates

Special Color Rates

2-1/8”W X 1”H

2-1/8”W X 3-3/4”H

2-1/8”W X 5”H4-9/16”W X 2-1/2”H

4-9/16”W X 3-3/4”H3-3/8”W X 5”H - 7”W X 2.5”H

2-1/8”W X 10”H7”W X 3-1/4”H - 4-9/16W” X 5”H

7”W X 5”H4-9/16”W X 7-1/2”H

4-9/16”W X 10”H7”W X 6-1/2”H

7”W X 7-1/2”H

7”W X 10”HFor full bleed dimensions please refer to

“Bleed Requirements” on page 22

15-1/2” X 10”For full bleed dimensions please refer to


Saddle Stitch, 11x17 or smaller, folded

Editorial/Advertising Focus Calendar

January(closing 12/5, Materials 12/10)

Wine Grape Focus • Unified SymposiumGrape Insurance • Fungus ControlFebruary(closing 1/5, Materials 1/10)

Table Grape FocusTrellising • Fertilizer • Fungus ControlMarch(closing 2/5, Materials 2/10)

Irrigation Focus • Grape Crush ReportDisease Control • Frost Protection

April(closing 3/5, Materials 3/10)

Disease Control FocusPest Control • Frost Protection

May(closing 4/5, Materials 4/10)

Pest Control FocusSprayers & ApplicatorsIrrigationJune(closing 5/5, Materials 5/10)

Raisin Insurance IssueRaisin Trays • HarvestPest Control • ASEVJuly(closing 6/5, Materials 6/10)

Bird/Rodent Control FocusRaisin Insurance • Pest ControlHarvesting Equipment

The Editorial/Advertising focus calendar reflects recommendations for advertisers based on seasonal trends and in no way binds the editor to select only that editorial which matches the calendar focus. Current events, trends and editor’s prerogative always supersedes the Editorial/Advertising focus.

August(closing 7/5, Materials 7/10)

Mechanical Harvesting FocusBird Control • Vineyard Equipment

September(closing 8/5, Materials 8/10)

Harvest ReportCover Crops • HarvestingOctober(closing 9/5, Materials 9/10)

Nursery/Rootstock FocusPruning & ShreddingNovember(closing 10/5, Materials 10/10)

Grape ExposWeed Control • Irrigation • Soil Pests

December(closing 11/5, Materials 11/10)

Weed Control FocusAV Calendar

These “Special Services” are not subject to frequency discounts.Please see “Special Ad Services” notes on page 23 for complete instructions.


Post It Notes/Sticky Notes (23B) Call

Polybag (23C) $7500Cover Wrap (23D) $8500Belly Band (23E) $8500Gate-Fold Cover (23F) $9000

Glue-in, 8.5 x 11 or smaller


*Since occupations or grape crop types apply to some recipients more than once, some duplication exists. **Some growers produce more than one grape type. When individual grape crop totals are combined the total exceeds the total grower circulation.

Source: American Vineyard November 2017 Circulation

Occupation Breakout* Growers 6,758 Pest control advisors (PCAs & Consultants) 720 Vintners 866 Packers 201 Juice processors 3 Researchers & educators 180 Associations & commissions 40Grower Crop & Acreage Breakout** Total 1,000 + 500-999 100-499 50-99 21-49 1-20Grape Crop Growers Acres Acres Acres Acres Acres AcresAll Grape Crops 6,758 402 318 1,404 998 1,072 2,564Wine/Juice Grapes 4.650 317 226 877 582 658 1,990Raisin Grapes 2,090 26 53 502 423 475 611Table Grapes 865 68 46 157 88 116 390

Breakout of Qualified Circulation for American Vineyard, November 2017 Issue (publisher’s own data)

Circulation Information

California Counties

California Total 7,291Oregon 58Washington 63Other States 319

Total Qualified Circulation 7,731

Category Total Qualified % TotalGrape Growers 6,758 87.4%PCAs & Consultants 348 4.5%Packers, Processors & Vintners 89 1.2%Educators/Researchers 172 2.2%Associations/Commissions 33 0.4%Others Allied to the Field 331 4.3%Total Qualified Circulation 7,731 100%

Alameda ...................................................... 55Alpine ............................................................ 2Amador ....................................................... 47Butte ............................................................ 28Calaveras ..................................................... 23Colusa ........................................................... 8Contra Costa ................................................ 58Del Norte ....................................................... 0El Dorado .................................................... 48Fresno ..................................................... 2,197Glenn ............................................................. 9Humboldt ...................................................... 2Imperial ......................................................... 1Inyo ............................................................... 3Kern ........................................................... 210Kings ........................................................... 63Lake ............................................................. 43Lassen ........................................................... 0Los Angeles ................................................. 83

Breakout of Qualified Circulation for American Vineyard November 2017 Issue

Source: BPA Circulation Statement for the 6-Month Period Ended December 2017

Madera ...................................................... 284Marin ........................................................... 21Mariposa ....................................................... 6Mendocino ................................................ 189Merced ...................................................... 112Monterey ................................................... 125Napa .......................................................... 462Nevada ........................................................ 20Orange ......................................................... 26Placer ........................................................... 34Plumas ........................................................... 0Riverside ..................................................... 77Sacramento .................................................. 94San Benito ................................................... 21San Bernardino ............................................ 17San Diego .................................................... 85San Francisco .............................................. 28San Joaquin ............................................... 514

San Luis Obispo ........................................ 464San Mateo ................................................... 28Santa Barbara .............................................. 90Santa Clara .................................................. 95Santa Cruz ................................................... 34Shasta .......................................................... 13Siskiyou......................................................... 1Solano ......................................................... 35Sonoma ..................................................... 723Stanislaus .................................................. 368Sutter ........................................................... 14Tehama .......................................................... 5Trinity ............................................................ 3Tulare ........................................................ 304Tuolumne ...................................................... 6Ventura ........................................................ 34Yolo ............................................................. 78Yuba .............................................................. 4

Circulation Demographics



Get a Full Month of Exposure with the American Vineyard

Calendar…American Vineyard’s enormously popular calendars hang on the office walls of grape growers all over California. In addition to beautiful 4-color photography, calendars highlight industry events and cultural practices.

Mailed to our readership in December, you don’t want to miss the full month of exposure you get by sponsoring a month. Sponsorships are available for $3,000 ($2,500 to frequent advertisers) and include 100 calendars for your own distribution.

Closing is Oct. 20th. No cancellations after closing. Materials are due Oct. 25th. If new materials are not received by that date, we will run the most recent version of the ad. Current advertisers have first right of refusal for the month they occupy. Confirmation from current advertisers must be received by October 1st. After that date the space will become available to other advertisers.


California Dairy Industry FactsCalifornia is America’s Large Herd Dairy Region!• California has been the nation’s leading

dairy state since 1993, when it surpassed Wisconsin in milk production. California is ranked first in the U.S. in the production of milk, butter, ice cream and nonfat dry milk. California is second in cheese production. (CDFA)

• California accounts for 18.5% of the United States’ milk production. In 2017, California produced 39.8 billion pounds of milk – more than one-fifth of the nation’s total production. (CDFA)• Milk production per cow in California has increased 55.1 percent from 1986 to 2016. (CDFA)

• Dairy farming is a leading agricultural commodity in California, producing $6.2 billion cash receipts from milk production in 2016. (CDFA)

• Approximately 46% of all of California milk goes to make California cheese. (CDFA)

• Currently there are 1,331 California dairies, whose farms house 1.735 million milk cows. Approximately one out of every five dairy cows in the U.S. lives in California. (CDFA)

• The average California dairy cow produced 22,755 pounds of milk in 2017. (CDFA)

• According to the most recent data, around 33 percent of the total U.S. exports of dairy products are coming from California in 2015. (CMAB)


About California Dairy...California Dairy, the California dairy industry’s number one magazine, is the only publication to exclusively serve the California dairy community, home to more dairy producers, cows and milk than any other state. First published in July of 1992, California Dairy Magazine was created to better meet the needs of California dairy producers, who operate under a unique set environmental, economic and regulatory conditions that set it apart from anywhere else in the world.

California dairy producers are some of the brightest and most innovative in the world, and they want to stay current on what’s going on in their local community. That is why the staff at California Dairy magazine regularly interviews local dairy producers and works with local industry associations and university extension specialists to provide current editorial on what’s going on in their industry and how to improve their herd and feed management practices. In January of 2017, California Dairy Magazine advanced to a new digital platform, and now reaches the industry through social media, video news and of course, the beloved publication in its new digital format.


California Dairy Advertising Rates - Effective July 1, 20181X

$1200

$650

$550

$500

$400

$300

$250

$200

$160

$50

$25+

3X

$1120

$620

$520

$470

$380

$280

$230

$185

$150

$50

$25+

6X

$1020

$570

$470

$430

$350

$250

$200

$165

$130

$50

$25+

12X

$900

$500

$400

$360

$300

$200

$150

$125

$90

$50

$25+

Ad Dimensions @144ppiAd Sizes

Double Page Spread

Full Page

3/4 Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

1/6 Page

1/8 Page

Businesscard

Classified

Home Page Splash

Leaderboard (728 pixels wide X 90 pixels high)

Tile (300 pixels wide X 250 pixels high)

Footer (375 pixels wide X 60 pixels high)

Video News Sponsorships (15 Sec. video pre-roll)

E-Mail Blast Banner

Digital Power Package (FP cover story position, Leaderboard and E-Mail Blast Banner)

$1000 / $1,100 / $1,200*

$750

$375

$100

$1,500/$1,250/$1,000/$750/$500

Included with Leaderboard

$1,250 ($1,600 Value)

Special PositionsInside Front Cover $150Cover Story (pg7) $200Other Position $100


3.5” W X 2” H @ 144ppi

2-1/8”W X 3-3/4”H

2-1/8”W X 5”H4-9/16”W X 2-1/2”H

4-9/16”W X 3-3/4”H3-3/8”W X 5”H - 7”W X 2.5”H

2-1/8”W X 10”H7”W X 3-1/4”H - 4-9/16W” X 5”H

7”W X 5”H4-9/16”W X 7-1/2”H

4-9/16”W X 10”H7”W X 6-1/2”H

7”W X 7-1/2”H

$1 Per Word, $25 minimum

Banner Ads






One-time Animation $100 Loop Animation(Not available on Classified ads) $300Auto-play video $500

* Full page splash pricing = 2 seconds/4 seconds/6 secondsMany other advertising and sponsorship opportunities are available for negotiation.


Editorial / Advertising Focus CalendarJanuary(closing 12/5, Materials 12/10)

Corn Planting & SilageDairy Equipment

February(closing 1/5, Materials 1/10)

Feed EquipmentCorn Planting & Silage • Calf Raising

March(closing 2/5, Materials 2/10)

Corn Planting & SilageArtificial Insemination • Heifer Replacement


Cow Cooling / Fly ControlWaste Management &Water Quality


Waste ManagementCow Cooling • Water Quality

June(closing 5/5, Materials 5/10)

June Dairy MonthDairy ConstructionFeed Crop Disease Control

July(closing 6/5, Materials 6/10)

Animal Health & NutritionWinter Forage • Alfalfa Pest Management


NutritionAnimal Health

The Editorial/Advertising focus calendar reflects recommendations for advertisers based on seasonal trends and in no way binds the editor to select only that editorial which matches the calendar focus. Current events, trends and editor’s prerogative always supersedes, the Editorial/Advertising focus.


World Dairy ExpoArtificial Insemination Winter Forage

October(closing 9/5, Materials 9/10)

Milking BarnsWinter Forage

November(closing 10/5, Materials 10/10)

Feed EquipmentFeedstuffs • Harvesting Equipment


Harvesting EquipmentArtificial Insemination

Malcolm Media • Ag Publishing / Official Media Kit / 2019


California’s 46 billion dollar agricultural industry is made up of more than 80,000 farms and ranches producing more than

350 plant and animal commodities. This places California as the most productive agricultural state in more than 50 years. Truly California is the most productive and profitable agricultural region in the world. Agriculture is what makes California “Golden” in the 21st Century.

CaliforniaAgNetand Market Facts...

Position Size Rotation californiaagnet.com commodity web pages Home Page Splash Full Page Splash 1 Ad Max $1,500/$1750/$2000* $1,000/$1,100/$1,200*Video Sponsorship Front Page Video Pre-Roll 1 Ad Max -------- $1,500/$1,250/$1,000/$750/$500Leaderboard 720 pixels wide X 90 pixels high 3 Ads Max $1,000 $750Footer 375 pixels wide X 60 pixels high 10 Ads Max $200 $100Tile 300 pixels wide X 250 pixels high 4 Ads Max $500 $375Sub-Page Splash Full Page Splash - per page 1 Ad Max $1,000/$1,100/$1,200* $750/$825/$900*

californiaagnet.com & malcolmmedia.com Monthly Advertising Rates

* Full page splash pricing = 2 seconds/4 seconds/6 secondsMany other advertising and sponsorship opportunities are available for negotiation.

Each of Malcolm Media’s print publications has its own crop/commodity specific website containing crop specific news and features that concern the farmers of those industries:

Grapes - americanvineyardmagazine.comTree Fruit/Citrus/Berries - calfreshfruit.comDairy/Feed - californiadairymagazine.comTree Nuts - pacificnutproducer.comVegetables - vegetableswest.com

Each of these domains feature news stories, ag expo information, important industry events, links, research, legislation, degree-day information and weather.

Advertising on one of these sites targets those respective growers and dairy producers directly. These are the sites growers and dairy producers go to first for their commodity specific digital news.

Commodity SpecificMagazine Websites

Ad Submissions Contact…California Ag NetworkDirector of Digital SalesDanny [email protected]

CaliforniaAgNet FarmNews Videos with Matthew

Malcolm in the Field

Closing DatesClosing is the 15th of the month preceding run month. No cancellations after closing. Materials are due the 20th of the month preceding the run month. Advertisers will be charged the full cost of advertising cancelled after closing.

In addition to the $46 billion in commodities produced here, this industry generates $100 billion in related economic activity. This enormous achievement is possible through a combination of tradition and innovation. California farmers and ranchers blend old-fashioned notions of patience and perseverance with cutting-edge technologies and advanced agricultural practices.

Today California leads the nation in wine, raisin and table grape production, milk production, almond, walnut and pistachio production, navel oranges,

The California Ag Network brings them all together, featuring daily podcasts with Don York, regularly scheduled videos with Matthew Malcolm, and daily news updates, as well as links to events, research, and suppliers.

tomatoes, vegetables, plums, nectarines, and production of a myriad of other commodities. These are all produced by individual men and women, working their farms, to provide food and fiber for the nation and the world.


Fresh Fruit Industry Facts

The nearly endless list of crops that make up the Fresh Fruit industry in California generates billions of

dollars in annual sales and provides a total economic impact to California that nets billions of dollars annually.More than half of the harvested fruit acreage in the United States is located in California, totalling a half-million acres. Over a quarter million acres for citrus alone. California’s production accounts for more than half the value of all fresh fruits, with total U.S. tree fruit industry values at $3.39

billion for citrus, $5.6 billion for stonefruit, and $4 billion for berries.California is the nation’s largest producer of citrus, peaches and nectarines. It is a major producer of a variety of other fruits, such as apples, pears, plums, cherries, nectarines, olives and many other kinds of fruit. California’s climate provides the most ideal growing conditions for a wide array of fruit. California fruits are grown for both fresh and processing markets. The fresh-market portion accounts for over half the value of U.S. fruit production.

About California Fresh Fruit...When you think of fresh fruit you naturally think of California. This specialized industry is both unique and diverse. From apples to oranges, from nectarines to plums, the fresh fruit industry in California is second-to-none. California Fresh Fruit, the California tree fruit, berry and citrus industry’s number one magazine, is the publication that reaches more tree fruit, berry and citrus producers in California than any other. First published in March 1984, California Fresh Fruit, was the first publication that Dan Malcolm represented and wrote for in 1989, and was later acquired by Malcolm Media in 2012.

All California Fresh Fruit editorial focuses on production practices and news in the California tree fruit, berry and citrus industries. There are no stories that do not relate directly and exclusively to the fresh fruit industry. That is why California fresh fruit growers and PCAs turn first, and some exclusively, to California Fresh Fruit for their tree fruit, berry and citrus industry news and information.



California Fresh Fruit Advertising Rates - Effective July 1, 2018Non-BleedAd Sizes

Double Page Spread

Full Page

3/4 Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

1/6 Page

1/8 Page

Per Column Inch

Insert* (23A)

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

S/SGlue-In




2-1/8”W X 1”H

2-1/8”W X 3-3/4”H

2-1/8”W X 5”H4-9/16”W X 2-1/2”H

4-9/16”W X 3-3/4”H3-3/8”W X 5”H - 7”W X 2.5”H

2-1/8”W X 10”H7”W X 3-1/4”H - 4-9/16W” X 5”H

7”W X 5”H4-9/16”W X 7-1/2”H

4-9/16”W X 10”H7”W X 6-1/2”H

7”W X 7-1/2”H

1X

$6,680$4,680

$3,600$2,600

$3,040$2,040

$2,850$1,850

$2,430$1,430

$2,020$1,020

$1,790$790

$1,560$560

$1,430$430

$1,120$120

$7,830$9,330

3X

$6,050$4,050

$3,250$2,250

$2,770$1,770

$2,620$1,620

$2,240$1,240

$1,890$890

$1,680$680

$1,490$490

$1,370$370

$1,105$105

$6,950$8,450

6X

$5,470$3,470

$2,930$1,930

$2,510$1,510

$2,360$1,360

$2,060$1,060

$1,750$750

$1,580$580

$1,410$410

$1,320$320

$1,090$90

$5,975$7,475

12X

$5,060$3,060

$2,700$1,700

$2,330$1,330

$2,230$1,230

$1,930$930

$1,660$660

$1,510$510

$1,360$360

$1,280$280

$1,078$78

$5,320$6,820



Editorial / Advertising Focus CalendarJanuary(closing 12/5, Materials 12/10)

State of the Industry ReportsBloom Protection • Dormant Sprays • Pollination


PollinationIrrigation • Farm Show • Frost Protection


Orchard Floor ManagementVertebrate Control • Irrigation • Fertilization


Insect ControlSprayers & Applicators • Bt. Sprays


Cherry Harvest FocusIrrigation • Bird & Rodent Control


Stone Fruit & Avocado FocusPest Control • Aphid, Bird & Rodent Control

July(closing 6/5, Materials 6/10)

Berry Focus Harvest • Packing & Processing


Tropical Fruit FocusStone Fruit Harvest • Prune Rot Management

The Editorial/Advertising focus calendar reflects recommendations for advertisers based on seasonal trends and in no way binds the editor to select only that editorial which matches the calendar focus. Current events, trends and editor’s prerogative always supersedes, the Editorial/Advertising focus.


Disease Management • Olive Harvest

October(closing 9/5, Materials 9/10)

Citrus FocusPruning & Shredding

November(closing 10/5, Materials 10/10)

Expo IssueCitrus Harvest • Dormant Sprays • Crop Protection


Crop ProtectionCitrus Harvest • Frost Protection • Crop Insurance








Special Color RatesThese “Special Services” are not subject to frequency discounts.Please see “Special Ad Services” notes on page 23 for complete instructions.



Saddle Stitch, 11x17 or smaller, foldedGlue-in, 8.5 x 11 or smaller



California Counties

California Total 8,024Oregon 6Washington 5Other States 104


Category Total Qualified % of TotalGrowers 6,497 79.8%PCAs & Consultants 585 7.2%Educators/Researchers 143 1.7%Associations/Commissions 8 .1%Others Allied to the Field 992 12.2%Total Circulation 8,139 100%

Alameda .....................................29Amador ......................................13Butte ...........................................44Calaveras ......................................6Colusa ........................................11Contra Costa ...............................68El Dorado .....................................3Fresno ....................................1,513Glenn ........................................203Humboldt .....................................0Imperial ......................................19Kern ..........................................283Kings ........................................201

Santa Cruz ..................................31Shasta .........................................22Solano ........................................87Sonoma ......................................60Stanislaus .................................317Sutter ........................................300Tehama .....................................186Tulare .......................................149Tuolumne .....................................3Ventura .....................................650Yolo ..........................................117Yuba .............................................1

Breakout of Qualified Circulation for California Fresh Fruit May 2014 Issue

Lake ............................................41Lassen ..........................................1Los Angeles ................................20Madera .....................................154Marin ............................................6Mariposa ......................................1Mendocino ...................................4Merced .....................................123Monterey ..................................117Napa .........................................106Nevada .......................................17Orange ........................................10

Placer ..........................................94Riverside ..................................256Sacramento ...............................100San Benito ..................................60San Bernardino ...........................24San Diego ..............................1,386San Francisco ...............................3San Joaquin ..............................550San Luis Obispo .......................303San Mateo ....................................6Santa Barbara ...........................252Santa Clara .................................74


Occupation Breakout Growers 6,584 Pest Control Advisors (PCAs) 494 Researchers 125 Associations 22 Others Allied to the Field 911

Breakout of Qualified Circulation for California Fresh Fruit May 2014 Issue (publisher’s own data)

Aloe Vera.....................................2Apples ....................................391Apricots ...................................365Avocados ..............................2,001Blackberries ............................125Blueberries ..............................265Boysenberries ............................16Cherries ...................................902Citrus (Misc.) ..........................202Dates .........................................56Figs ............................................76

Grapefruit ................................273Kiwi.............................................5Kumquat ....................................38Lemons ....................................630Limes .......................................108Nectarines ...............................386Olives ......................................710Oranges ................................1,054Peaches ....................................876Pears ........................................228 * Some growers produce more than one crop type. When individual crop totals are combined the total exceeds the total grower circulation.

Since occupations or fruit crop types apply to some recipients more than once, some duplication exists.

Persimmons .............................292Plums.......................................506Pomegranate ............................377Pomelos .....................................18Prunes ......................................420Quince .......................................10Stone Fruit (Misc.) .................. 118Tangelos ....................................83Tangerine .................................362Tropical (Misc.) ..................... 176


Source: California Fresh Fruit May 2014 Circulation

Source: California Fresh Fruit May 2014 Circulation

Specific Crop Breakout*

Crop Type Breakout* Berry ............................................... 328 Citrus .......................................... 1,836 Pome Fruit ................................... 1,065 Stone Fruit ................................... 4,784 Tropical........................................... 239

Grower Acreage Breakout 1 - 19 acres 3,618 20 - 49 1165 50 - 99 acres 696 100 - 499 acres 876 500 - 999 acres 136 1000 acres or more 93


Why Malcolm Media Ag Expos?Malcolm Media Ag Expos are the most widely attended one day grape and nut events. With expos in the North and Central Coast wine countries, and the North and Central Valley grape and nut regions. Exhibitors can be sure to see the major players in this industry.

Tree & Vine ExpoTurlock, CaliforniaNovember 12, 2019

Booth Size Standard Frequent AdvertiserRate Per Expo

Malcolm Media Ag Expo Booth Pricing

• Exhibits •• Sponsorships •

• Seminars •• PCA Credit •• Great Food •

• Growers •

Indoor 10x8Indoor 20x8Outdoor 20x20Outdoor 40x20Expo Sponsorship

$350$600$350$600

$1,500

$600$1000$600

$1000$2,000

Central Coast Grape ExpoPaso Robles, CaliforniaNovember, 2020

Grape, Nut &Tree Fruit ExpoFresno, CaliforniaNovember 19, 2019

Sonoma Grape ExpoCloverdale, CaliforniaNovember 15, 2019

www.agexpo.biz

Contact Danny Malcolm for expo information

[email protected]

Reach Growers & PCAs at the


About Pacific Nut Producer...Pac i f i c Nut Producer i s the authoritative voice of the western tree nut industry. BPA audits verify that PNP is the highest circulated publication in the nut industry, and is requested in writing by more nut growers and PCAs than any other publication in California. First published in January 1995, PNP has been the leading source of news and information on cultural practices for nut growers since its inception.

Each issue of Pacific Nut Producer is filled with the most up-to-date and important news and coverage of the almond, hazelnut, macadamia, pecan, pistachio, and walnut industries in the West. Our regular “Orchard Tasks” feature provides information on every crop we cover in every issue. There is nothing like it any place else for nut producers, and they do not miss an issue. That is why nut growers turn first and exclusively, to Pacific Nut Producer for their nut industry news and information.

www.pacificnutproducer.com

2017 Western Nut Industry FactsWestern Nut Industry FactsIn 2015, a value of approximately $8 billion was reached in the western nut industry. This high value is a reflection of record production in some nut crops and record value in others.The industry is comprised of innovative growers producing almonds, hazelnuts, macadamia, pecan, pistachios and walnuts. These high-value and heart-healthy tree nuts are popular among consumers and the food trade worldwide. Pacific Nut Producer magazine is the trusted, essential, and authoritative voice of this dynamic industry.(updated 7/16)

AlmondsCalifornia produces 100 percent of the U.S. almond crop with nearly 900,000 acres. In 2015, growers produced a record crop of 2 billion pounds with a value of $5.33 billion. Record shipments move this valuable crop to destinations throughout the world with growing markets in China and India. Almonds are the second highest value ag commodity in California.

HazelnutsThe heart of the U.S. hazelnut industry is in western Oregon throughout the beautiful Willamette Valley. Hazelnut production in this area comprises 47,000 acres. In 2014, growers

produced 36,000 tons valued at $120 million.

Macadamias This Hawaii crop is planted on 18,000 acres producing 49 million pounds in 2014. Total value for the crop was $35.6 million.

Pecans The Western pecan industry includes Arizona, California, New Mexico and west Texas. In 2015, growers in this region harvested 154 million pounds with a value of over $300 million.

PistachiosThe total U.S. pistachio crop in 2015 is nearly 300 million pounds with an increasing demand.One-hundred percent of the U.S. pistachio crop is grown in the West, including California (98.5 percent of the crop), Arizona, and New Mexico. California growers have about 233,000 acres of pistachios in 22 counties.The value of the California pistachio production is about $670 million.

WalnutsCalifornia produces 100 percent of the nation’s walnuts. In 2015, growers produced a major record crop of 603,000 in-shell tons on 300.000 acres, which had a value of nearly $1 billion.

Source: State offices of the National Agricultural Statistics Service.15Malcolm Media • Ag Publishing / Official Media Kit / 2019


Pacific Nut Producer Advertising Rates - Effective July 1, 2018 Non-Bleed






2-1/8”W X 1”H

2-1/8”W X 3-3/4”H

2-1/8”W X 5”H4-9/16”W X 2-1/2”H

4-9/16”W X 3-3/4”H3-3/8”W X 5”H - 7”W X 2.5”H

2-1/8”W X 10”H7”W X 3-1/4”H - 4-9/16W” X 5”H

7”W X 5”H4-9/16”W X 7-1/2”H

4-9/16”W X 10”H7”W X 6-1/2”H

7”W X 7-1/2”H

Saddle Stitch, 1 to 4 pagesGlue-in add 10%

Editorial/Advertising Focus CalendarJanuary(closing 12/5, Materials 12/10)Hazelnut FocusBloom Protection • Dormant Sprays • PollinationIrrigation • Crop Insurance

February(closing 1/5, Materials 1/10)Pistachio Focus / Pistachio ConferenceFertilization & Irrigation • Pollination • Farm Show

March(closing 2/5, Materials 2/10)Pecan Focus / Pecan ConferenceOrchard Floor Management• Vertebrate ControlIrrigation • Bt. Sprays

April(closing 3/5, Materials 3/10)Hullers/Processors IssueAlmond Hullers & Processors Meeting • Insect Control • Sprayers & Applicators • Bt. Sprays

May(closing 4/5, Materials 4/10)Walnut FocusNew Nut Markets


Macadamia FocusPest Control • Irrigation

July(closing 6/5, Materials 6/10)Hazelnut / Pistachio Focus Bird & Rodent ControlWorker Safety

August(closing 7/5, Materials 7/10)Harvesting FocusShaker Maintenance

September(closing 8/5, Materials 8/10)Harvesting Focus • Air Quality

October(closing 9/5, Materials 9/10)Pecan / Walnut Focus Disease Research • Cover Crops

November(closing 10/5, Materials 10/10)Nut Expos IssueDormant Sprays • Equipment MaintenancePruning • Irrigation


Almond Focus / Almond Conference PNP CalendarCrop Insurance • Pruning & Shredding












1X

$8,540$5,940

$4,600$3,300

$4,030$2,730

$3,660$2,360

$3,110$1,810

$2,600$1,300

$2,290$990

$2,010$710

$1,850$550

$1,480$180

$9,500$11,500

3X

$7,910$5,310

$4,250$2,950

$3,730$2,430

$3,390$2,090

$2,920$1,620

$2,450$1,150

$2,190$890

$1,930$630

$1,790$490

$1,460$160

$8,400$10,400

6X

$7,010$4,410

$3,750$2,450

$3,370$2,070

$3,090$1,790

$2,650$1,350

$2,280$980

$2,050$750

$1,840$540

$1,710$410

$1,440$140

$7,600$9,600

12X

$6,560$3,960

$3,500$2,200

$3,160$1,860

$2,890$1,590

$2,510$1,210

$2,170$870

$1,970$670

$1,780$480

$1,670$370

$1,415$115

$7,000$9,000

Ad Sizes

Double Page Spread

Full Page

3/4 Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

1/6 Page

1/8 Page

Per Column Inch

Insert* (23A)

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

S/SGlue-In



California CountiesAlameda ..............................................................42Amador .................................................................4Butte ..................................................................415Calaveras .............................................................13Colusa ...............................................................164Contra Costa ........................................................54El Dorado ............................................................12Fresno .............................................................1,100Glenn .................................................................170Humboldt ..............................................................1Imperial .................................................................0Kern ...................................................................338Kings .................................................................191Lake .....................................................................41Lassen ...................................................................2Los Angeles .........................................................62Madera ..............................................................324Marin .....................................................................8

Mariposa ...............................................................6Mendocino ............................................................3Merced ..............................................................657Modoc ...................................................................2Mono .....................................................................1Monterey .............................................................25Napa ....................................................................13Nevada ..................................................................6Orange .................................................................28Placer ...................................................................36Plumas ...................................................................1Riverside .............................................................15Sacramento ..........................................................74San Benito ...........................................................47San Bernardino ....................................................20San Diego ............................................................24San Francisco ......................................................14San Joaquin .......................................................956

California Total 8,073Arizona 27New Mexico 24Oregon 278Texas 29Washington 29Hawaii 20Other States 82


Category Total Qualified % of Total

Nut Growers 7,629 89.1%PCAs & Consultants 390 4.6%Processors 73 0.9%Educators/Researchers 130 1.5%Associations & Commissions 29 0.3%Others Allied to the Field 311 3.6%Total Qualified Circulation 8.562 100%

Breakout of Qualified Circulation for Pacific Nut Producer November 2017 Issue.

Source: BPA Circulation Statement for the 6-Month Period Ended December 2017

* Some growers produce more than one nut type. When individual nut crop totals are combined the total exceeds the total grower circulation.

Circulation DemographicsOccupation Breakout Nut growers 7,629 Pest control advisors (PCAs) 745 Processors & hullers 561 Researchers/educators 132 Associations/commissions 30

Grower Crop & Acreage Breakout*

Total 1,000 + 500-999 100-499 50-99 21-49 1-20Nut Crop Growers Acres Acres Acres Acres Acres Acres

All Nut Crops 7,629 550 524 2,241 1,299 1,520 1,495

Almonds 4,960 364 343 1,557 741 972 983Chestnuts 53 0 1 3 5 2 42Hazelnuts 282 2 12 67 45 45 111Macadamias 32 2 1 2 2 2 23Pecans 225 14 11 33 20 28 119Pistachios 884 148 69 230 119 101 217Walnuts 3,197 84 119 884 623 610 877

Breakout of Qualified Circulation for Pacific Nut Producer Nov. 2017 Issue (publisher’s own data)

Since occupations or nut crop types apply to some recipients more than once, some duplication exists.

San Luis Obispo ..................................................60San Mateo ...........................................................26Santa Barbara ......................................................10Santa Clara ..........................................................77Santa Cruz ...........................................................11Shasta ..................................................................25Siskiyou.................................................................2Solano .................................................................34Sonoma ...............................................................17Stanislaus .......................................................1,836Sutter .................................................................267Tehama ................................................................86Tulare ................................................................519Tuolumne ..............................................................9Ventura ................................................................14Yolo ...................................................................176Yuba ....................................................................35


Source: Pacific Nut Producer November 2017 Circulation


Pacific Nut Producer’s enormously popular calendars hang on the office walls of nut growers all over California. In addition to beautiful 4-color photography, calendars highlight industry events and cultural practices.

Mailed to our readership in December, you don’t want to miss the full month of exposure you get by sponsoring a month. Sponsorships are available for $3,000 ($2,500 to frequent advertisers) and include 100 calendars for your own distribution.

Closing is Oct. 20th. No cancellations after closing. Materials are due Oct. 25th. If new materials are not received by that date, we will run the most recent version of the ad. Current advertisers have first right of refusal for the month they occupy. Confirmation from current advertisers must be received by October 1st. After that date the space will become available to other advertisers.

Get a Full Month of Exposure with the PNP Calendar…


AboutVegetables West...Vegetables West, Grower & PCA is the only vegetable publication in California with verifiable circulation. Audited by BPA, Vegetables West leads in circulation to vegetable growers and PCAs in the West. Reaching more than 5,500 growers and PCAs with the stories and information essential for today’s vegetable growers, Vegetables West covers the West.

First published in 1996, from cole crops to cucurbits, from legumes to nurseries, from bulbs to rooting vegetables, and from small growers to large, Vegetables West covers them all. There are no stories that do not relate directly and exclusively to the vegetable industry, and it is the only publication that covers exclusively the western vegetable industry. That is why vegetable growers and PCAs turn first, and some exclusively, to Vegetables West, Grower & PCA for their vegetable industry news and information.

Vegetable Industry FactsVegetables in the West represents an $8.7 billion industry with nearly 1.96 million acres planted in 2014. While the five western states served by Vegetables West encompass 51 percent of the total U.S. acres planted, these crops make up over 60 percent of the entire national vegetable crop value!

Arizona growers harvested 110,000 vegetable acres in 2014 with a crop value of $686 million. Principle crops include lettuce, melons, broccoli, spinach, cauliflower, and onions.

California is the national powerhouse of vegetable production. In 2014, total production was on 1.6 million acres, with a value of $7.8 billion. The Golden State continues to be the leading fresh market state, accounting for 46 percent of the harvested areas, 52 percent of production, and 60 percent of the national value. Similarly, California leads the nation in processing crops, with 28 percent of the harvested acres, 73 percent of the production and 60 percent of the national value!Leading fresh market crops include tomatoes, romaine and head lettuce, spinach, broccoli, carrots, cauliflower, celery, sweet corn, bell peppers, garlic, squash, onions, melons and strawberries.

Leading processing crops include lima beans, snap beans, carrots, sweet corn, cucumbers for pickles, green peas, spinach, and tomatoes.

New Mexico growers harvested 13,300 acres of vegetables in 2014 with a value of more than $96 million. Leading crops include sweet corn, chilies, onions, and carrots.

Oregon growers harvested 79,500 acres of vegetables in 2014 with a value of $183 million. Leading crops include potatoes, green peas, carrots, onions and asparagus.

Washington growers harvested 156,000 acres of vegetables in 2014 with a crop value of $375 million. Leading crops include potatoes, green peas, carrots, onions, and asparagus.

Vegetables West reaches the dedicated growers and professional pest control advisors (PCAs) who grow and protect these high-value crops, which are enjoyed by consumers throughout the world. No other publication comes close!

Source: State offices of the National Agricultural Statistics Service.



Vegetables West Advertising Rates - Effective July 1, 2018Non-Bleed






2-1/8”W X 1”H

2-1/8”W X 3-3/4”H

2-1/8”W X 5”H4-9/16”W X 2-1/2”H

4-9/16”W X 3-3/4”H3-3/8”W X 5”H - 7”W X 2.5”H

2-1/8”W X 10”H7”W X 3-1/4”H - 4-9/16W” X 5”H

7”W X 5”H4-9/16”W X 7-1/2”H

4-9/16”W X 10”H7”W X 6-1/2”H

7”W X 7-1/2”H

Editorial/Advertising Focus CalendarJanuary(closing 12/5, Materials 12/10)

Seed Issue (Spring Planting)Cole Crop Emphasis • Desert Production


Broccoli EmphasisFungus Control • Farm Show


Fungus Control IssueLettuce Emphasis • Seeds Review


Disease Control IssueTomato Emphasis • Carrot Emphasis


Insect Control IssueStrawberry Emphasis • Irrigation • Fertilization


Fertilization IssueMelon Emphasis • IrrigationFungus/Insect Control

July/August(closing 6/5, Materials 6/10)

Seed Issue (Fall Planting)Harvesting FocusPotato Emphasis • New TechnologiesCucurbit Emphasis • Fungus/Insect Control

September/October(closing 8/5, Materials 8/10)

Irrigation IssueMarket Trends • Shipping

November/December(closing 10/5, Materials 10/10)

Green House FocusCole Crops • Transportation •Fumigation












Ad Sizes

Double Page Spread

Full Page

3/4 Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

1/6 Page

1/8 Page

Per Column Inch

Insert* (23A)

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW

ColorBW S/SGlue-In

1X

$6,680$4,680

$3,600$2,600

$3,040$2,040

$2,850$1,850

$2,430$1,430

$2,020$1,020

$1,790$790

$1,560$560

$1,430$430

$1,120$120

$7,830$9,330

3X

$6,050$4,050

$3,250$2,250

$2,770$1,770

$2,620$1,620

$2,240$1,240

$1,890$890

$1,680$680

$1,490$490

$1,370$370

$1,105$105

$6,950$8,450

6X

$5,470$3,470

$2,930$1,930

$2,510$1,510

$2,360$1,360

$2,060$1,060

$1,750$750

$1,580$580

$1,410$410

$1,320$320

$1,090$90

$5,975$7,475

12X

$5,060$3,060

$2,700$1,700

$2,330$1,330

$2,230$1,230

$1,930$930

$1,660$660

$1,510$510

$1,360$360

$1,280$280

$1,078$78

$5,320$6,820

Saddle Stitch, 11x17 or smaller, foldedGlue-in, 8.5 x 11 or smaller



California Counties

California Total 5,383Arizona 94New Mexico 197Oregon 13Texas 48Washington 7Other States 44

Total Circulation 5,787

Alameda ...................................................... 12Amador ......................................................... 2Butte ............................................................ 37Calaveras ....................................................... 7Colusa ......................................................... 85Contra Costa .................................................. 9El Dorado ...................................................... 1Fresno ........................................................ 833Glenn ........................................................... 49Humboldt ...................................................... 2Imperial ..................................................... 230Inyo ............................................................... 1Kern ........................................................... 378Kings ..........................................................111Lake ............................................................... 6Lassen ........................................................... 1Los Angeles ................................................. 38Madera ........................................................ 68

Marin ............................................................. 2Mariposa ....................................................... 1Mendocino .................................................. 17Merced ...................................................... 399Monterey ................................................... 384Napa .............................................................. 8Nevada .......................................................... 3Orange ......................................................... 34Placer ........................................................... 15Plumas ........................................................... 1Riverside ................................................... 208Sacramento .................................................. 63San Benito ................................................. 120San Bernardino ............................................ 21San Diego .................................................... 55San Francisco ................................................ 4San Joaquin ............................................... 389

Breakout of Qualified Circulation for Vegetables West November 2017 Issue

Category Total Qualified

Vegetable Growers 4,604PCAs & Consultants 981Packer/Processor 22Educators/Researchers 111Associations & Commissions 8Others Allied to the Field 61Total Qualified Circulation 5,787 Source: BPA Circulation Statement for the 6-Month Period Ended December 2017


Occupation Breakout Growers 4,604 Pest Control Advisors (PCAs) 1,170 Packers/Processors 348 Researchers 134 Associations 12 Others Allied to the Field 61

Breakout of Qualified Circulation for Vegetables West November 2017 Issue (publisher’s own data)

Specific Crop Breakout* Artichokes ................................................ 150Asparagus .................................................. 190Beans ......................................................... 996Beets .......................................................... 327Bell Peppers .............................................. 362Bokchoy .................................................... 145Broccoli ..................................................... 649Brussel Sprouts ........................................... 62Cabbage ..................................................... 415Cantaloupe ................................................ 358Carrots ....................................................... 395Cauliflower ................................................ 385Celery ........................................................ 288Chard ........................................................... 82Collard ......................................................... 45Corn........................................................ 1,113

Cucumbers ................................................ 364Eggplant .................................................... 228Endive ......................................................... 44Garlic ......................................................... 231Greens ....................................................... 110Herbs ......................................................... 186Kale ............................................................. 98Leek ............................................................ 59Lettuce ....................................................... 820Melons....................................................... 430Mushrooms ................................................. 21Okra ............................................................. 67Onions ....................................................... 614Parsnips ......................................................... 6Peas ........................................................... 242Peppers ...................................................... 609 Potatoes. .................................................... 171

* Some growers produce more than one crop type. When individual crop totals are combined the total exceeds the total grower circulation.

Crop Type Breakout* Bulb Crops ..................................... 671 Cole Crops/Leafy Vegetables ...... 1,339 Cucurbits ..................................... 1,269 Fruiting Vegetables ...................... 1,700 Herbs/Spices ................................... 244 Legumes/Peas .............................. 1,121 Rooting Vegetables ......................... 832 Strawberries .................................... 467

Since occupations or vegetable crop types apply to some recipients more than once, some duplication exists.

San Luis Obispo ........................................ 211San Mateo ................................................... 12Santa Barbara ............................................ 248Santa Clara ................................................ 121Santa Cruz ................................................. 235Shasta .......................................................... 24Siskiyou......................................................... 3Solano ......................................................... 54Sonoma ....................................................... 51Stanislaus .................................................. 298Sutter ........................................................... 52Tehama ........................................................ 11Tulare ........................................................ 182Tuolumne ...................................................... 2Ventura ...................................................... 109Yolo ........................................................... 169Yuba .............................................................. 7

Pumpkins................................................... 255Radishes ...................................................... 83Rape ............................................................ 17Rutabagas ...................................................... 6Seed ........................................................... 123Spinach ...................................................... 226Squash ....................................................... 515Strawberries .............................................. 478Tomatillos ................................................... 39Tomatoes ................................................ 1,089Turnips ........................................................ 44Watermelons.............................................. 337Yams ............................................................ 84

Grower Acreage Breakout 1 - 19 acres 944 20 - 49 557 50 - 99 acres 661 100 - 499 acres 1,359 500 - 999 acres 418 1000 acres or more 650


Source: Vegetables West November 2017 Circulation


Mechanical RequirementsProduction Requirements…

• Malcolm Media publications all share the same size media and are printed on a high quality sheet fed offset press.

• Malcolm Media prefers electronic files (submitted via CD or e-mail) and should be supplied in PDF/X1a (press ready) format, with all fonts and any linked images embedded with CMYK colors. Submitting RGB ads can have unintended consequences. These requirements exist due to the unpredictable nature of the RGB color format when printed with CMYK colors. If the ad does not meet these requirements, we can not be held responsible for color shifts or other outcomes not intended by the creator of the advertising.

• Other formats accepted pending approval of the production department. No Quark files please. Files must be accompanied with a match-print color proof. If these requirements cannot be met, please contact the production d e p a r t m e n t t o discuss options, such as Malcolm Media producing the ad for you.

• If the ad is not supplied in time to make the

Trim Size - 8 1/2 X 11Bleed - 8 5/8 X 11 1/4

production deadline, Malcolm Media reserves the right to use the latest version we have on file and invoice the client for the contracted ads.

• We do not make changes to any ad as supplied from the agency or advertiser, as it might have an unintended outcome that we would be responsible for. Ads will be run As Received unless changes are requested.

Bleed Requirements…

• Trim size on all publications is 8-1/2” x 11”. Bleed pages must measure 8-5/8” x 11-1/4”. Double page spread bleed must measure 17-1/4” X 11-1/4”.

Copy Regulations…

• We reserve the right to refuse advertising if copy or artwork is not in keeping with publisher’s standards.

Rectangular Third Page

Vertical Third Page

Full Page


Special advertising opportunities are also available. These include special arrangements such as poly-bagging, in which the magazine and another article can be bagged together, a cover wrap, on which advertising can appear, a belly band that surrounds the magazine, and special covers such as a gate fold or French fold cover. All of these options can increase the impact of your advertising!

See the pricing schedule for each magazine for rates on these special services. The info below provides cost details in addition to the pricing guide for each particular magazine.

23A - Inserts • These costs are based on you providing the printed piece and Malcolm Media providing the inserting and mailing.

23B - Post-It Notes • These costs are based on you providing the printed piece and Malcolm Media providing the attaching and mailing.

23C - Poly-bag • These costs are based on you providing the printed piece and Malcolm Media providing the poly-bag and mailing. No frequency discounts. Printing on poly-bag not included.

23D - Cover Wrap • These costs are based on you providing the printed piece and Malcolm Media providing the attaching and mailing. No frequency discounts.

23E - Belly Band • These costs are based on you providing the printed piece with double sided tape attached and Malcolm Media providing the attaching and mailing. No frequency discounts. May only be run along with purchase of a back cover position full page ad, as the band cannot cover another’s ad.

23F - Gate Fold Cover • These costs are based on you providing the art and Malcolm Media providing the printing. No frequency discounts.

Special Ad Services• Advertisers and agencies assume liability

for all content of advertisements printed and assume responsibility for any claims arising therefrom made against the publisher.

• Advertising simulating editorial is subject to approval and will be marked “advertisement.”

Contracts & Commissions…

• A standard 15% commission is paid to all recognized agencies on display space, providing all material is supplied camera-ready. No commissions are allowed on accounts outstanding longer than 60 days. All advertising contracts are subject to rate

card provisions. A 1.5% late fee will be added to all past due accounts. No cancellations after closing date.

• There is no camera ready discount available to non-agency placed advertising.

• Advertising cancelled after closing will be invoiced at the full rate whether the advertising runs or not.

Rate Protection Policy…

• Publisher reserves the right, on notice, to revise rates on all advertising and contracts, because of production costs beyond control.

Short Rate & Rebate…

• Short rate billings apply to advertisers who do not use the amount of space on which billings were based. Rebates are issued if additional space used warrants a lower rate.

Shipping Instructions…Send all advertising and materials to:Malcolm Media • Ag Publishing

PO Box 626 • Clovis, CA 93613-0626559-298-6020 • fax 559-323-6016

• Send Electronic e-mail submissions to both of the following persons:

Mike Lawless, Production [email protected]

Dan Malcolm, [email protected]

Vertical Third Page

Half Page

Grower List Rentals…Malcolm Media is well known for having the most complete and up-to-date grower mailing list in the industry.

Direct mail list rental is available for $200 per thousand, and is only available to frequent advertisers. Partial and full runs are available. A $600 minimum and advance payment is required.


Trusted & Essential for Agriculture

Since 1992

Malcolm Media’s Vertical Solutions for reaching your target audience

Malcolm Media • Ag PublishingDan Malcolm, Publisher - [email protected]. Box 626 • Clovis, CA 93613-0626 • 559-298-6020

California’s #1 Dairy Magazine

The #1 Western Nut Industry Publication

The #1 Publication for Vegetable Growers in the West

Malcolm Media has an exclusive relationship with the California Ag Network. Powered by Malcolm Media’s

agricultural publications and KMJ580, www.californiaagnet.com is the 24/7 hub of agricultural

information that California farmers rely on. Farmers and ranchers have access to daily agricultural news, videos, podcasts and more, all at the click of a mouse.

Sponsorship and direct linking opportunities are available to advertisers.

Print and Web - Delivering Your Message to Agriculture

California’s #1 Grape Industry Publication

California’s Tree Fruit, Berry and Citrus Magazine


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