Copyright HDC 2010

MALAYSIA AS GLOBAL HUB HALALPROF DATUK DR ABDUL MALIK BIN MUSHARAT

MAY 2019

Al Quraan

Firman Allah ayat 88 surah al-Maaidah

ل ا ـ حل ا رزقكم ٱلل وكلوا مم ا وٱتقوا ٱلل طي ب اٱلذى أنتم بهۦ مؤمنون

“Dan makanlah dari rezeki yang telah diberikan Allah kepada kamu iaitu yang halal lagi baik dan bertaqwalah kepada Allah yang kepadanya sahaja kami beriman”

Firman Allah ayat 114 surah al-Nahl

حل لا طفكلوا مما رزقڪم ٱلل ا ـ ي ب ا إن كنتم ون وٱشڪروا نعمت ٱلل تعب إيا

“Maka makanlah yang halal lagi baik dari rezeki yang telah diberikan Allahkepada kamu dan syukurilah nikmat Allah jika kamu hanya menyembahkepadanya sahaja”.

2

HALAL

DEFINASI HALAL

3

4

MEAT

SKIN

GELATINE

• Ice cream

• Marshmallow

• Yoghurt

• Soft candy

• Jelly

• Capsules

COLLAGEN

• Sausage casing

LEATHER

BLOOD

FAT

(LARD)

FAT DERIVATIVES

• Glycerine

• Mono &

Diglycerida

• Emulsifier

• Creamer

• Ice Cream

•Margerine

•Tooth Paste

TEXTURIZER

• Cosmetic

SHORTENING

• Bakery biscuit

BROTH

• Flavour

• Soup

• Seasoning

• Cystein

• Tooth Brush

• Brush

• Bread Improver

• Flavor

HAIR

BONE

• Activated Carbon

• Refined Oil &

Water

• Fermentation

Media

• Medicine

• Sausage

• Microbial Products

INNARDS

Intestine

• Sausage cassing

Pancreas

• Insulin

Enzym

• Rennet

• Cheese

• Flavour

• Seasoning

• Powder

• Bacon

• Pasta

• Burger

• Meat flash

PIG & ITS

DERIVATIVES

1 animal

185 products

HDC : Prosedur Persijilan Halal Malaysia

Global Halal Logo

Value Proposition in Halal

Supply Chain

HALAL PRODUCTS &

SERVICES

Food & Beverages

Ingredients

Cosmetics & Personal

Care

Animal Feed

Medicine & Vaccine

Islamic Finance

Pharmaceutical

Logistics

Target Market of Halal Products &

Services

7

Largest Muslim

population

Largest Muslim % of

total national

population

Highest purchasing

power of Muslim

population

Indonesia Morocco Saudi Arabia

Pakistan Afghanistan Turkey

India Tunisia Iran

Bangladesh Iran MALAYSIA

Egypt Western Sahara Qatar

Nigeria Mauritania Russia

Iran Yemen France

Turkey Tajikistan Libya

Nigeria Iraq UAE

Morocco Jordan United States

Commodities

likely to do

well

High

acceptance of

Halal products

Premium

products

likely to do

well

At present Muslim population Region:

1. Asia-Pacific 62.1% ( approximately more than one billion)

2. Middle East and North Africa 19.9% (approximately 300.2Million)

3. Sub-Saharan Africa's 15% (approximately 250 Million)

4. Europe 2.7% (approximately 40.5 Million people)

5. America 0.3% (approximately 5.2 Million)

GLOBAL MUSLIM POPULATION

2020• Estimates of the global Muslim

population 1.9 billion• The total population 25%• The world's second largest religion

2030• Estimates of the global Muslim

population to 2.2 billion• The total population 26.4%• The world's largest religion

Asia-Pacific

62%

middle East&North Africa

20%

Africa south of Sahara

15%

Europe

3%

America

0%

Muslim demographic dividend opportunities can be expected

Per year 1.5% vs0.7%

(11.6% ++)

THE WORLD'S MUSLIM POPULATION

DISTRIBUTION AREA

GLOBAL MUSLIM POPULATION DISTRIBUTION

STATISTICS

THE WORLD'S MUSLIM POPULATION

DISTRIBUTION TRENDS

THE WORLD'S MUSLIM POPULATION DIVIDEND

TRENDS

MUSLIMS AROUND THE WORLD GDP

According to "Global Islamic Economic Status Report (State of the Global Islamic Economy)

2018/19" 2017 Estimated value of the global halal industry is 4.5Trillion dollars.

4.6TRILLION DOLLARSHALAL INDUSTRY-SPECIFIC

BUSINESS OPPORTUNITIES

Halal product verification Opportunities

Drug8.7b U.S. dollars

Makeups6.1b U.S. dollars

Apparel2.7b U.S. dollars

Media20.9b U.S. dollars

Financial2.44Trillion dollars

Non-halal verification opportunities

Friendly faith

Tourism30b U.S. dollars

food1.3Trillion dollars

-Muslim people 17.1M

-The country's total population61.4%

-Chinese total national population25%

-per capita GDP 9,678US dollar

Malaysia

- Muslim population of 860 000- 16% of the overall population

-Among the non-Islamic

countries

Singapore

Indonesia

-Muslim population2.1B

-The country's total population of 88.1%

-per capita GDP 3,347US dollar

GCC

TARGET MARKET: SOUTH EAST ASIA MARKET

Taiwan Muslim resident population (including migrant workers and new residents) about30Million and the total population1.3%

-North Africa country

-A population of 210M

-per capitaGDP6,680US dollar

-GCCSix Nations

-A population of 530M

-per capitaGDP highest

45,500

US dollar

North Africa

MUSLIM TOURISM INDEX

Potential Global Market

17

Algeria Bahrain Egypt Indonesia Iran

Iraq Jordan Kuwait Lebanon Malaysia

Morocco Oman Qatar Saudi Arabia Pakistan

Tunisia Turkey UAE Yemen Syria

Brunei Bangladesh Population : 700 Million

Main Market for Halal Products & Services

Halal Market in Non Muslim Countries

Country Population Country Population

India 140 mil France 6 mil

China 40 mil Germany 3 mil

USA 12 mil UK 1.5 mil

Philippines 6 mil Canada 1 mil

MALAYSIA CONNECTIVITY

A PIECE OF THE HALAL PIE

19

2017, 2.8

2018, 3.12019, 3.4

2020, 3.7

EXPORT TO JAPAN (RM BILLION)

2017 2018 2019 2020

In 2017, Malaysia’s Halal Export to Japan

was worth

RM2.8band it is expected to steadily increase to

RM3.1bin 2018

RM 3.4bin 2019

RM3.7bin 2020

“Malaysia targets to secure a

portion of the US$ 300 million

halal market during the 2020

Tokyo Olympics, especially in

F&B sector”

20

21

22

23

Global Market for Halal Products

24

FMCG sector

• The Halal market has

been quantified as the

target market that can

potentially be captured

• Approximately 67%

of these Halal-

potential products are

categorized as fast

moving consumer

goods (FMCG)

• FMCGs in the primary

meat and food

sectors account for

62% of the market

100% = USD 2.1 Trillion

Potential of Sales of Meat-Based

Products

25

Based on EU (6 countries), ASEAN and GCC

Canned/ preserved meat & meat

products4%

Chilled processed meats80%

Frozen processed poultry

6%

Frozen processed red meat

7%

Frozen pizza (meat based)

3%

Source: Eurostat, Euromonitor, Data Monitor, Industry sources & GFRA Analysis

Potential Sales of Processed Food

26

Canned/ preserved food

13%

Chilled processed

food22%

Confectionary30%

Frozen processed

food9%

Ready meals14%

Sauces, condiments,

dressing12%

Source: Eurostat, Euromonitor, Data Monitor, Industry sources & GFRA Analysis

Based on EU (6 countries), ASEAN and GCC

Potential for Halal Ingredients market

27

A significant portion of the value-add (up to 75%) of FMCG is in ingredients.

Potentially halal products become non-halal through the use of non-halal ingredients

Global market for ingredients was USD40.3b in 2017, and is expected to rise to USD44.2b in 2020.

Specialty ingredient industry dominated by MNCs for example Danisco, Kerry Ingredients, and Barry Callebaut.

Consumer goods ingredients – 4 categories (core commodities, functional ingredients, food additives & active ingredients)

1

2

3

4

5

Core Commodities Functional ingredients,

e.g.

Food additives Active ingredients, e.g.

Flour Foaming agents Coloring Anti-bacteria agents

Cocoa Anti- caking agents Flavorings Anti- aging agents

Hydrogenated

vegetable fats

Binding agents Fragrances Cholesterol reducing

agents

Preservatives

Potential Halal Industry Growth

according to Cluster

28

New Cluster Potential Market Value(Based on 5% of Global Trade)

Cosmetics & Personal

Care

USD$ 230 Billion

Agriculture (Food based) USD$ 55 Billion

Pharmaceuticals USD$ 40.3 Billion

Islamic Finance USD$ 35.0 Billion

Logistics USD$ 1.17 Billion

Tourism Industry USD$ 4.13 Billion

New Cluster Value USD$ 365.6 Billion

Halal Park Development

29

International Halal Trading House

(HALTRADE)

30

HypermarketInternational

Halal Mart

International

Halal Restaurant Retail Outlets

Internation

al Halal

Trading

House

(HALTRADE)

Local Halal

Supermarket

Halal Park & Halal Food Production Centers

Warehouse & Collection Center

Food Production &

Manufacturing

International Accredited

Islamic Certification

Bodies

CONCLUSION

31

Increase in Muslim population that require Halal products and

services.

Increase income and purchasing power of Muslim

Increasing demand for “halalan toyyiban” (halal, wholesome,

safe, clean and quality)

Increasing consumer demand for variation of halal products and

services

Increasing awareness among Muslim about the usage and

availability of Halal products and services in the market

Increasing incidence of “fraud and authenticity of halal logo”

which increase the demand for genuine products (Halal Integrity)

Increasing knowledge in R&D to obtain more halal products and

alternative ingredients in the production of halal products among

Muslim

Thank You

Prof Datuk Dr Hj Abd Malik Musharat,

Chairman of Global Halal Product Import Export Consumer Association

No 28-1,Jalan Medan,PB3A,Sek 9,

43650 Bandar Baru Bangi,

Selangor..

+6013-3414441,+6019-3902773.

datukdrmalik@gmail.com