maktoob

8/3/2019 maktoob

1/20

22.12.2011 1

8/3/2019 maktoob

2/20

Samih Toukan,

Founder,Maktoob.com

Arab entrepreneurship is vital for job

creation in the Arab world, a goal Arab

entrepreneur Toukan has persistently

pushed for in his work.

22.12.2011

2ESLSCA 37 B presented byRana Darrag & Aliaa Nabil

8/3/2019 maktoob

3/20

22.12.2011 3ESLSCA 37 B presented by Rana Darrag& Aliaa Nabil

8/3/2019 maktoob

4/20


8/3/2019 maktoob

5/20


8/3/2019 maktoob

6/20


8/3/2019 maktoob

7/20


8/3/2019 maktoob

8/20

What does Maktoob.com stands for?

Maktoob has several meanings. It means

letter orwritten ordestiny .

The idea was to build the first Arabic emailand spread the usage of Arabic languageon the net.

This core then became the largest Arab

Online Community with over 16.5 Millionusers and with full fledged servicesranging from news to sports to blogs toentertainment etc

22.12.20118ESLSCA 37 B presented by Rana Darrag

& Aliaa Nabil

8/3/2019 maktoob

9/20

History:

Maktoob was founded in 1998 by SamihToukan and Hussam Khoury who were able tointroduce a free email service with Arabicsupport for emails when no other free emailservice had such support.

They also helped users who did not haveArabic Keyboards or browsers that supportArabic to send and receive emails by using avirtual keyboard which was done in Java, andusing Java applets that had better Arabicsupport.

The initial flourish of Maktoob and its largeuser base led the company to create severalservices and content channels for Arab users,many of which were not found previously inArabic format.

22.12.20119ESLSCA 37 B presented by Rana Darrag

& Aliaa Nabil

8/3/2019 maktoob

10/20

In June 2005, the UAE-based private equity houseAbraaj Capitalpurchased 40% of the company shares in a USD 5.2 million buyout deal.

The rationale for such an acquisition (according to Abraaj's website)is that Maktoob has a large user base (claimed to be more than 4 million) and,according to marketing literature, "a dominant online payment option cashU and astrong brand name.

It has established the first Arab online auction site souq.com which will benefitfrom leveraging the large community network.

Abraaj Capital is among the world's 50-biggest private equitygroups, and invests in the growing Middle East, North Africa and SouthAsia

region, a region also known as MENASA.

Abraaj manages about $6.6 billion of funds and stakes in about two dozencompanies, including some of the best known in the MENASA region.

http://en.wikipedia.org/wiki/Abraaj_Capital


8/3/2019 maktoob

11/20

MAKTOOB KEY FACTS

Aug 25th 2009 officialannouncement: Maktoob.com,including Maktoob Research, will

be a wholly-owned subsidiary ofYahoo! once the acquisition is

completed later this year.

(Unofficial estimates of size ofdeal: $75-$100 million.)

Groups other entities Souq.com, CashU.com, Araby.comand Tahady.com will be part of anew company called JabbarInternet Group that will have afocus on e-commerce and bemanaged by Maktoob founder

Samih Toukan

Headquarters: Amman, Jordan

Key Services: Maktoob.com the leading Arabportal with over 15 million uniqueVisitors,cashU; the electronic payment card,Souq.com; auctions andmarketplace,

Araby.com; the first Arabic search

engine, Maktoob Research

Offices: Amman, Dubai, Saudi Arabia,Egypt, and Kuwait

Employees 288

Yahootransaction:

22.12.2011

11ESLSCA 37 B presented by Rana Darrag &Aliaa Nabil

8/3/2019 maktoob

12/20

Maktoob Now The Fifth Most Popular Homepage on Yahoo, YahooCaptures 40% of Arab Display Ad Market

When we look around the world, the Middle East and North Africa is one

of the most exciting markets for us at Yahoo!, saidYahoos CEO Carl Bartz.

Arabic is also one of the fastest growing languages on the Internet, yet

only 1% of online content is in Arabic today, Bartz added. Part of Yahoo!s

investment in MENA is to facilitate the growth of the Arabic language online.

Because our teams are local, we understand what people need and in

turn develop our products accordingly to serve up the right content. This is

a big differentiator for us. We are not just a technology company, we create

deeply personal digital experiences,

Six months after the launch of the homepage, Yahoo! Maktoob has become the

second biggest news destination in the region after Al Jazeera, and has

established leadership in a number of content areas. For example, the company

is number one in the regions online Entertainment with omg Arabic.

22.12.201112

ESLSCA 37 B presented by Rana Darrag& Aliaa Nabil

8/3/2019 maktoob

13/20

Maktoob.com Inc.

Alexa Traffic Rank estimate of maktoob.com popularity

190 Global Rank

The rank is calculated using a combination of average daily visitors to maktoob.com and page views onmaktoob.com over the past 3 months. The site with the highest combination of visitors and page views isranked #1.

An estimate of maktoob.com's popularity in a specific country.

7 Rank in SA Traffic Rank in Country

The rank by country is calculated using a combination of average daily visitors to maktoob.com and pageviews on maktoob.com from users from that country over the past 3 months. The site with the highestcombination of visitors and page views is ranked #1 in that country.

Reputation: 14,234

Sites Linking In A measure of maktoob.com's reputation.

The number of links to maktoob.com from sites visited by users in the Alexa traffic panel. Links that werenot seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only

counted once.22.12.2011

13ESLSCA 37 B presented by Rana Darrag& Aliaa Nabil

8/3/2019 maktoob

14/20

Country Percent of Visitors

Saudi Arabia 24.4%Egypt 18.4%Iran 8.4%Algeria 7.2%Sudan 5.5%Libya 4.7%United Arab Emirates 4.4%

Kuwait 3.9%Qatar 3.4%Iraq 3.3%

Visitors by Country for Maktoob.com


8/3/2019 maktoob

15/20

NewProducts:

Under the theme Ramadan Around the World, Ramadan Where You Are,

Yahoo!s Middle East editorial team will personally select lifestyle and religious

content from its News, Women, Video , and popular forums.

Growth in Online Advertising:

Already, Yahoo! Maktoob is the number one in the Middle East and North

Africa for display advertising, with 40% market share.

We envision the online ad market in MENA to reach at least 5-7% of the

total ad market by 2015, said Bartz.

And with our strong agency and clientrelationships along with our leadership in Science, Art, and Scale I am

confident well be there to deliver the benefits.

Online ad spend for the region is currently only 2% of total advertising

spend for the entire region

22.12.2011 15ESLSCA 37 B presented by RanaDarrag & Aliaa Nabil

8/3/2019 maktoob

16/20


8/3/2019 maktoob

17/20

22.12.2011 17ESLSCA 37 B presented by Rana Darrag

& Aliaa Nabil

8/3/2019 maktoob

18/20

22.12.201118ESLSCA 37 B presented by RanaDarrag & Aliaa Nabil

8/3/2019 maktoob

19/20

References http://dinarstandard.com/technology/meet-the-chief-yahoo-of-

the-arab-world-2/

http://en.wikipedia.org/wiki/Maktoob

http://www.maktoob-research.com/

http://www.alexa.com/siteinfo/maktoob.com# http://arabcrunch.com/2011/06/maktoob-now-the-fifth-most-

popular-homepage-on-yahoo-yahoo-captures-40-of-arab-display-ad-market.html

http://en.wikipedia.org/wiki/Abraaj_Capital

www.futureexploration.com.

www.Wamda.com. celebration of entrepreneurship 2010

22.12.2011 ESLSCA 37 B presented by RanaDarrag & Aliaa Nabil 19

8/3/2019 maktoob

20/20

20

Documents

maktoob