Making Waves around the World - img.midea.comimg.midea.com/global/about_midea/publications/... · Making Waves around the World Midea’s month of May took in Moscow, Mauritius, Malta

Advances Fusion, May, 2016

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Making Waves around the World

Midea’s month of May took in Moscow, Mauritius, Malta and the Middle East

Vol. 6, #4, May 2016, No. 58


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ADVANCES

Contents

Midea Advances Newsletter is published monthly

by Midea International Business. We welcome all

comments, suggestions and contributions of

articles, as well as requests for subscription to our

newsletter. You can reach us by email at:

[email protected]

Address:

ADVANCES, Midea International Business

Midea HQ

No. 6 Midea Road

Beijiao, Shunde, Foshan, Guangdong

P.R.C. 528311

Web: www.midea.com/global

Quote of the

Month:

“It is better to fail in

originality than to

succeed in imita-

tion.” - Herman

Melville

NEWSLINE

Bringing Clean Water to

India Page 3

www.midea.com

A Tour of Vietnam PAGE 13-14 Partnership with Zigbee

Goes up Another Notch PAGE 4

Certified by Eurovent PAGE 3

M-Smart Trip to Ocean

Kingdom PAGE 7

Middle East Distribution Deal PAGE 10

Team Train in Silicon Valley PAGE 6

Partner Conference Held in

Mauritius PAGE 8

Work Like an Egyptian PAGE

11-12

FUSION

Air Con Launched in Malta PAGE 8

Welcoming Those

Responsible for Rapid Russia

Growth PAGE 9

Water Heating Displayed in

Moscow PAGE 6

FUSION

Agreement with Medical

Equipment Manufacturer PAGE 5

Volunteers Spend Weekend

Serving Community PAGE 7


3

Bringing Clean Water to India

By Advances

M idea has established its first overseas water quality

testing laboratory in India. Midea’s Water Heating Division held

the opening ceremony of the laboratory at 9:30 a.m. on April 26

in Bawal, Haryana.

New water purifiers from Carrier-Midea India (CMI) are

expected to start selling in August this year. CMI General Man-

ager Krishan Sachdev attended the ceremony, saying it was an-

other leap forward for the joint venture.

With India’s market capacity for water heaters at 7 million

units, the joint venture expects to achieve a market share of 10

percent

within

five

years.

Research

will be

done

into how

to tailor

the products to the needs of the Indian consumer.

Providing clean water to its population of 1.3 billion is

one of the

biggest

challenges

India faces.

No short-

age of tour-

ists has

learned this

the hard

way.

With

over 100

quality is-

sues detected in local groundwater, CMI will bring its water up

to the standard required by the Indian National Accreditation

Laboratory. In its cooperation with Carrier, Midea will do what

it does best – improve the lives of millions of people.

NEWSLINE

By CAC

Certified by Eurovent

E urovent, Europe's industry association for indoor

climate technology, last week tested and validated 18 models of

Midea's variable refrigerant

flow (VRF range). These in-

cluded the 2-pipe heat pump,

the 3-pipe heat recovery and

mini VRF, certified for their

cooling and heating perfor-

mance, energy conservation,

and noiselessness.

Certification by the Brus-

sels-based industry association reassures customers of excep-

tional quality and high performance and demonstrates that

Midea’s VRF range meets efficiency requirements.

Peter Guan, Vice President of Midea Commercial Air

Conditioning (CAC) said: "Besides residential air conditioners,

Midea has extended its range of

Eurovent certified products

from chillers to fan coils units,

and now also our VRF range.

This underlines our approach of

providing comprehensive solu-

tions."

Eurovent is Europe’s Industry

Association for Indoor Climate

(HVAC), Process Cooling, and Food Cold Chain Technologies.

Its members from throughout Europe, the Middle East and

Africa represent more than 1.000 companies.


4

Partnership with ZigBee Goes up Another

Notch By MIP

T he ZigBee Alliance, a non-profit association

of companies creating, maintaining and delivering open,

global standards for the low-power wireless Internet of

Things (IoT), this week announced that Midea Group

will be accepting a seat on its Board of Directors. This

follows Midea accepting an invitation to become a mem-

ber in January and in March upgrading its ZigBee mem-

bership to that of ―promoter.‖

"Midea is dedicated to creating innovative products

and open smart life service operating platforms that sup-

port a comfortable lifestyle," said Dr. Ethan Xue,

Midea’s Director of Product Strategy and Operations.

"ZigBee Alliance technologies are the leading low-

power wireless IoT communications technologies world-

wide with millions of deployed devices across every conceiva-

ble application space, including appliances. Participating in the

Alliance at the Promoter and Board levels allows us to invest

further in our goals by working with other major brand lead-

ers and technologists to design and deliver around the prom-

ise of the Internet of Things, which is the future of consumer

products," Xue added.

Midea Group joins Comcast Cable, Itron Inc., The Kroger

Co., Landis+Gyr, Legrand Group, NXP Semiconductors,

Philips, Schneider Electric, Silicon Labs, SmartThings, Texas

Instruments and Wulian on the ZigBee Alliance Board of Direc-

tors.

Tobin Richardson, ZigBee Alliance president and CEO

praised the upgrade. "As an extremely influential brand that

understands what consumers want and expect in

connected appliances and home systems, Midea

adds to the leadership strength of our Board and

the momentum of the overall Alliance," said Rich-

ardson.

John E. Osborne II, chairman of the board for the

ZigBee Alliance and general manager of The

Kroger Co. R&D expects big things of the IoT

―smart home‖ industry. ―Midea's expertise in

product design and the Alliance's leadership in the

wireless IoT movement makes for good synergy

and opportunity. We're especially pleased to have

Midea join our Board of Directors," said Osborne.

Founded in 2001, ZigBee simplifies wireless prod-

uct integration and reduces the time it takes prod-

ucts to get to market, while reducing costs and

risks for product manufacturers looking to intro-

duce energy-efficient wireless control into their

products.

NEWSLINE


5

Agreement with Medical Equipment Manu-

facturer By Zhang Xukai

M idea has signed a cooperation agree-

ment with Mindray, one of the world’s leading pro-

viders of medical equipment. Midea Vice President

Dr. Zack Hu put pen to paper with Mindray Vice

President Huang Haitao on May 4 denoting that

the two parties will share data and cooperate in the

field of Internet of Things ―smart home‖ technolo-

gy.

Both sides believe that smart home technolo-

gy will be a big part of caring for the sick in the

future. As the head of Midea’s Innovation Center,

Zack Hu is delighted to start developing an open

platform on which the two companies can cooperate

and ultimately improve peo-

ple’s nutrition, exercise rou-

tines and other areas that are

central to quality of life.

Founded in 1991 in Shen-

zhen, China, Mindray is one

of the leading global provid-

ers of medical devices and

solutions. It is an innovator

in the fields of Patient Moni-

toring & Life Support, In-

Vitro Diagnostics, and Medi-

cal Imaging.

Mindray has subsidiaries in

31 countries in North and

Latin America, Europe, Afri-

ca and Asia-Pacific. Today,

Mindray’s products and ser-

vices can be

found in

healthcare

facilities in

over 190 coun-

tries and re-

gions.

NEWSLINE

Midea Vice President Dr. Zack Hu put pen to paper with Mindray Vice President Huang Haitao


6

Team Train in Silicon Valley

By Zhang Tianjing

T wenty-one Midea employees were sent to Silicon

Valley in California, USA on a two-week training session where

they learned from 12 of the world’s most innovative companies.

The two-week session saw the trainees study under experts from

Microsoft, Amazon and other global giants.

Training sessions included ―The Enigma of Silicon Valley‖

led by

Dr. Wu

Jun, a

research

scientist

at

Google

who is

also a

former

vice

presi-

dent of Tencent; a lesson in global distribution from Samsung R

& D execu-

tives; and

―Tesla’s

Road to

Innova-

tion.‖

On

the fourth

day, the

trainees

were split

into four groups which respectively studied under Facebook,

Apple, Intel, and Hewlett Packard. For many of the lectures,

such as that given by Dr. Dominic Leung, trainees were ex-

pected to stand to prevent their concentration from waning.

The caliber of the individuals and institutions involved in

the training shows that Midea is not kidding when it comes to

being one of the best.

NEWSLINE

By Li Feifei

Water Heating Displayed in Moscow

M idea Water

Heating Division had a

stand at ECWatech, Eastern

Europe’s largest water and

water management trade

show, from April 26-28.

Certified by UFI (the global

association of industry exhi-

bitions), this year’s

ECWatech invited Midea’s

Water Heating Division,

which sent research and

development engineers from

China as well as Russia-based staff to the

conference.

Midea’s products were praised for their

unique design, pleasing appearance and

usability, especially the button-operated

water dispensers. The division was delight-

ed to be standing shoulder-to-shoulder

with local industry giants Aquaphor,

Kezen and Rafil so shortly after entering

the country.

The show provided valuable lessons into

the Eastern European market and consum-

er. The experience will be valuable when it

comes to making a mark in one of the

world’s most promising markets.


7

Volunteers Spend Weekend Serving

Community

W hoever said youth was wasted on the young may

have misdirected their criticism. On Sunday May 22, when most

people their age were using the day off to play computer games

or go shopping, a group of volunteers from Midea’s Residential

Air

Condi-

tioning

Factory

went

door-to-

door in

less

affluent

areas of

nearby

Nansha

District

offering

to clean people’s air conditioners.

Over time, slime and dust accumulate inside air condition-

ers, which can damage their effectiveness. The workers there-

fore padded the streets and used their knowledge of how to take

apart

and

reas-

semble

the

appli-

ances

to pro-

vide

the

ser-

vice.

It

will be a long, hot summer in Foshan City and it has just been

made a little easier for a lot of people. Plus, having a young,

good-looking volunteer appear on their doorstep to provide a

free service no doubt made a lot of people’s day.

NEWSLINE

By MIP

M-Smart Trip to Ocean Kingdom

M -Smart,

Midea’s Internet of Things

―smart home‖ platform,

has some of the best engi-

neers in the business. To

make maximum use of

their brilliant minds, Midea

takes it upon itself to en-

sure their happiness and

health.

For that reason, the

team was taken to South

China’s Zhuhai City May

14-15

where they

visited

Chimelong

Ocean

Kingdom.

Boasting

roller

coasters,

animal

exhibits and performances, the park has several themed areas

(Amazon, polar, etc.) making it an educational and fun day out.

―It was great seeing my colleagues in a less pressured envi-

ronment,‖ said Engineer Mr. Wu.


8

Air Con Launched in Malta

Via Independent.mt

A rchitects, Engineers, designers, project managers and

building industry experts descended on the Malta Westin's Reef

Club May 6 to check out Midea's new domestic and commercial

air conditioners whilst enjoying canapés, flowing wine and live

music.

Sam Tao, Midea's Regional

Director flew in especially for the

event to talk about the revolution-

ary air-conditioning and its unique

features which include: online

control via WiFi; super silent at

19dB, a standby mode that will

save up to 80% more energy; en-

ergy consumption A+++, and

Dual filtration preventing dust and

sterilizing bacteria.

"We are thrilled to be able to offer the newest and most

innovative technology, products and services in green HVAC

systems " said Kenneth Caruana, Founding Director of Kencar,

exclusive agent of Midea in Malta. " Right now, we have the

widest product range in Malta. We are the most comprehensive

climate control equipment supplier, installer and service provid-

er from domestic, commercial, VRF and chiller systems".

With a large number of projects complete and many more

underway, Kenneth Caruana mentioned Midea’s successful in-

stallations in Malta including Casa San Paolo

Home for the elderly, OneOneO Commer-

cial offices, Wasteserve new Plant, Eu-

rosport Outlet in Birkirkara, Euroclub Hotel

as well as many commercial showrooms and

domestic projects.

Kencar is one of Malta's leaders in cooling

and heating solutions, electrical and plumb-

ing installations, renewable energy solutions,

turnkey and maintenance projects and venti-

lation systems. The company is committed to finding solutions

for every customer's specific needs and budget in line with the

company's product portfolio including environmentally-friendly

solutions, renewable energy and sustainable power alternatives.

NEWSLINE

By CAC

Partner Conference Held in Mauritius

M idea Commercial Air Conditioning (CAC) held its

Strategic Partner Conference in Mauritius, gathering key distrib-

utors from the Middle East and Africa.

Peter Guan, Vice President of Midea CAC, delivered the

welcoming

speech, describ-

ing the future

of the business.

Dennis Lee,

Regional Sales

Director for the

Middle East &

Africa, intro-

duced Midea

Group &

Midea CAC,

going into

depth about

R&D

strength and

manufactur-

ing capabil-

ity.

After Technical Manager Jimmy Liao presented the new

DX products and Chiller Product Manager Tony Miao intro-

duced his latest products, it was the turn for the distributors to

speak. Vital information was shared during this part of the

meeting.


9

Welcoming Those Responsible for Rapid

Russia Growth

F ifteen distributors of Midea-brand products in Russia

were taken on a tour of Midea’s global headquarters and Kitchen

Appliances Division in mid-May. They were invited for being

representatives of the top three Midea-brand distributors and

leaders in e-commerce.

A report on China Central Television on May 23 claimed

that Midea sells 12.5 products around the world every second.

However, many people are unaware of the company’s long his-

tory and vast product range. This tour helped to strengthen ties

and tap potential.

They were given a tour of the exhibition center, history

museum, the innovation center and factory. Outstanding distrib-

utors were also presented with certificates.

About Midea Orient

The tour was organized by Midea Orient, a wholly-owned

subsidiary based in Moscow. Founded in late 2011, the subsidi-

ary started by selling products of the Kitchen Appliances Divi-

sion and has since spread to other products.

In December 2013, Midea-brand microwaves had a mar-

ket share in Russia of less than 1 percent. Last year it broke into

the top three with a market share of 7.6 percent and achieved

17.2 percent in the first quarter of 2016 (ranking second). It has

an excellent chance of becoming number one by 2018.

NEWSLINE

By Zhang Yan


10

Middle East Distribution Deal

E ros Group - the sole distributor of world-

renowned brands, including Samsung, Hitachi, TCL and

Linksys, has expanded its distribution strength further by

signing a partnership with Midea, adding the brand to its

impressive portfolio. The Group will distribute the prod-

ucts in the United Arab Emirates and also in select mar-

kets of the gulf region including Oman, Qatar and Bah-

rain. Representatives from Midea and Eros Group

signed the agreement at a reception held on May 17 at

Raffles Dubai.

―Midea makes a complete range of home applianc-

es products. We continue to globalize our operations

with production bases in Vietnam, Belarus, Egypt, Brazil, Argen-

tina, and India, to be followed by additional plants in some other

countries. Producing Home Appliances, we do one thing and

one thing only: we focus on creating a ―home feeling‖ with eve-

ry product our consumers use. We are happy for our collabora-

tion with Eros Group whose vision is in line with Midea’s strate-

gy to expand its distribution network to offer better services to

local consumers in Middle East, including the UAE and some

other GCC countries,‖ said Justin Liu, Business Development

Manager, Midea International Business.

Commenting on the prestigious tie-up, Deepak Babani,

CEO, Eros Group, said, ―We are extremely pleased to distribute

the Midea brand in UAE. The company provides a comprehen-

sive product portfolio and vast production capacity to meet the

growing demand for quality home appliances. Midea’s integrated

research and manufacturing process helps to enrich lifestyles

worldwide through a distinct range of innovative, yet affordable

products, and we are happy to offer these in UAE as well.

―As one of UAE’s leading electronics distributors, we

have built a strong and enduring relationship with our custom-

ers, and we continue to offer them products from respected

brands such as Midea. Our customers appreciate the choice we

offer them; our collaboration with Midea will enhance that of-

fering.‖

Niranjan Gidwani, Deputy CEO, Eros Group, also ex-

pressed his satisfaction at the agreement the companies signed.

―This is an important relationship for Eros as the Midea Group

is one of the most successful appliances brands in the world.

Eros is also an ideal partner for the brand; we have multiple

retail stores across UAE, 15 world-class brands in our portfolio,

and industry recognized awards, among other acco-

lades.

―Like Eros Group, Midea has grown from strength to

strength because of its consistent quality and focus on

innovation. Midea is also one of the top sellers in the

ecommerce category in China as well. The extensive

range of products, which Midea brings with it, pro-

vides our customers with a wider choice of home ap-

pliances and other products – at great prices,‖ he said.

Eros Group is one of the leading players in consumer

electronics, telecom, and allied multi-products in the

Middle East, and has made more than AED 4.5 billion

in revenue.

NEWSLINE

Joint Press Release


11

Work Like an Egyptian

By Advances

FUSION

syntax, has remained substantially unchanged since the 7th

century. In other ways, however, modern forms of style, word

sequence, and phraseology are simpler and more flexible than

in classical Arabic. If visiting Egypt on a business trip, it is

advisable to have one side of your business card translated into

Arabic.

3. Dining

It is advisable to dress conservatively and remove your

shoes before dining. If dining at someone’s home, compliment

the host on the house.

Wait for the host or hostess to tell you where to sit and

eat with the right hand only. It is considered a sincere compli-

ment to take second helpings. Leave a small amount of food

on your plate when you have finished eating. Otherwise they

will keep filling it up for you!

4. Interpersonal relations

As with anywhere, who you know is more important

than what you know. Egyptians prefer to do business with

those they know and respect, therefore expect to spend time

cultivating a personal relationship before business is conduct-

ed.

Unlike other cultures (e.g. Japan), direct eye contact is

considered a sign of honesty and sincerity, so be prepared for

disconcertingly intense stares. Expect to be offered coffee or

tea whenever you meet someone, as this demonstrates hospi-

tality. Even if you do not take a sip, always accept the bever-

age. Declining the offer is viewed as rejecting the person.

5. Meetings

Appointments are necessary and should be made ahead

of time. Confirm the meeting one week in advance, either in

writing or by telephone. Reconfirm again a day or two before

the meeting.

Business meetings generally start after prolonged inquir-

ies about health, family, etc. If you send an agenda and presen-

tation materials in advance of the meeting, send both an Eng-

A s the location of one of Midea’s overseas factories

and an increasingly business-friendly environment, Egypt is a

country very much worth learning about. Here are ten things

you need to know if

visiting the North

African country:

1. Islam

Islam is prac-

tised by the majority

of Egyptians and

governs their person-

al, political, economic and legal lives. Friday is the Muslim holy

day. Everything is closed. Many companies also close on Thurs-

day, making the weekend Thursday and Friday.

During the holy month of Ramadan all Muslims must fast

from dawn to dusk and are only permitted to work six hours

per day. Fasting includes no eating, drinking, smoking, or chew-

ing gum. Expatriates are allowed to do those things in private.

At sunset, families and friends gather to celebrate the breaking

of the fast (iftar).

2. Arabic

For al-

most 13

centuries

Arabic

has been

the writ-

ten and

spoken

language

of Egypt.

Before

the Arab

invasion in AD 639, Coptic, the language descended from an-

cient Egyptian, was the language of both religious and everyday

life; by the 12th century, however, it had been totally replaced

by Arabic.

The written form of the Arabic language, in grammar and


12

Work Like an Egyptian (Cont.)

Via Matador

FUSION

8. Food

Some consider Koshari - a mixture of rice, lentils, and

macaroni - to be the national dish. Ful Medames is also one of

the most popular dishes. Fava bean is also used in making

falafel, which originated in Egypt and spread to other parts of

the Middle East.

9. The Ancients

Egypt has a complex relationship with its ancient culture.

On one hand it is proud of the homegrown nature of the civi-

lization and grateful for the tourist dollars it brings in. On the

other, Egypt is a predominantly conservative Arab society and

some segments frown upon the pagan nature of the pharaohs.

When radical Salafi party Al-Noor won 20% of the vote

in 2011, Egyptian Islamists campaigned to erase pre-Islamic

history, even wanting to cover the pyramids with wax or de-

stroy them outright. Unlike in, say, China or Greece, your host

country’s ancient civilization may not be the most polite topic

of conversation.

10. National sport

Though

basketball,

golf, tennis

and swimming

are all very

popular,

Egypt’s na-

tional sport is

probably soc-

cer. It is the

most successful national team in Africa, having won the Africa

Cup of Nations on seven occasions.

In 1934 it became the first African and Middle Eastern

team to appear in the FIFA World Cup and its last appearance

at the World Cup was in 1990 when it drew 1-1 with a Holland

team containing Marco Van Basten, Ruud Gullit and Frank

Rijkaard.

lish and Egyptian Arabic translation.

6. Negotiations

Expect a fair amount of haggling. Egyptians seldom see

an offer as final. Egyptians do not like confrontation Decisions

are reached after great deliberation.

If the government is involved, discussions will take even

longer since approval must often be given by the ministers of

several departments. Business moves at a slow pace. The socie-

ty is extremely bureaucratic and it may take several visits to

accomplish a simple task.. Egyptians abhor saying 'no' so if they

do not respond, it usually is a negative sign.

7. Gift giving

If you are

invited to an

Egyptian's home

for dinner, bring

good quality

chocolates, sweets

or pastries to the

hostess. Do not

give flowers, which

are usually reserved for weddings or the ill, unless you know

that the hosts would appreciate them.

A small gift for the children shows affection. Always give

gifts with the right hand or both hands if the gift is heavy. Gifts

are not opened when received.

Koshari


13

A Tour of Vietnam

By Advances

FUSION

of affection with a member of the opposite sex. Do not touch

the top of anyone’s head or their shoulder. You should pass

items with both hands though nothing must be passed over

anybody’s head.

It is considered aggressive to stand with your hands on

your hips or with your arms crossed. It is also a conservative

culture in which shorts and other revealing clothing are only

worn at the beach.

4. Business etiquette

Initial meetings are normally just used for getting to

know each other. Appointments are required and should be

made several weeks in advance.

In meeting and bidding farewell, handshakes are the

norm between members of the same sex. Silence is also com-

mon in meetings where someone disagrees with another but

remains quiet so as to not cause a loss of face.

5. Vietnamese

About 60 percent of modern Vietnamese words are of

Chinese origin. Many basic words, like geographical terms,

were adopted from the millennia-old languages of the Red

River and Ma River deltas.

In Vietnamese, each syllable has one of six tones, which

completely alters the meaning of the word, and one, two or

three of 11 distinct vowel sounds. In the 17th century, French,

Portuguese and Spanish Catholic missionaries, aided by Viet-

namese preachers, developed a new writing system as a means

of spreading the gospel to a wider audience.

After winning independence from France - the Roman-

ized version of the Vietnamese writing system - quốc ngữ

(script of the national language) – was recognized by the Viet-

namese government as the nation’s official writing system.

This has greatly facilitated dialogue between Vietnam and the

West.

6. Economy

Since the mid-1980s, through the Đổi Mới reform peri-

W ith an economy that is growing steadily through

trying times for much of the world, a rich and ancient culture,

and some of the world’s most beautiful scenery, Vietnam is a

useful country to know about.

1. Philosophies

Vietnamese philosophy includes both traditional Confu-

cianism and Vi-

etnamese local

religious tradi-

tions. Later in-

fluences include

those brought by

French colonial-

ists and Marx-

ism.

Confucianism

became the

dominant philosophy during the bắc thuộc period (111BC-

c.938AD) when Chinese rule was established in Vietnam. The

presence of Confucianism is very much evident in the approach

toward hierarchies, family, marriage and seniority in today’s

society.

Vietnamese philosophers include Lê Quý Đôn (1726-

1784), Cao Xuân Huy (1900-1983), and Lương Kim Định

(1914-1997). Their influences came from Buddhism, Taoism,

and Catholicism.

2. Face

As with other cultures that have been influenced by Con-

fucianism, the concept of face is as important as it is complicat-

ed. Someone can be given face by complimenting them for

their hospitality or business acumen. Accusing someone of

poor performance or reprimanding them publicly will lead to a

loss of face.

3. Personal space

There is much that travellers to Vietnam need to know

about personal space and social taboos. Avoid public displays


14

A Tour of Vietnam (Cont.)

By Advances

FUSION

beauty. These include Ban Gioc Falls in Cao Bang Province;

Halong Bay in

Quang Ninh Prov-

ince; Hoan Kiem

Lakein Hanoi; and

the resort town of

Nha Trang, a popular

scuba diving spot.

10. Manmade

beauty

Vietnam is at

the forefront of the

conversation be-

tween East and West

and the ancient

world and the mod-

ern. It has numerous

architectural sites

that typify this.

Hoi An is an old

town along the Thu

Bon River. Its architecture combines traditional Vietnamese

designs and techniques with those from nearby countries,

mostly China

and Japan. It

boasts family

cult houses,

dedicated to

the worship

of ancestors

and commu-

nity houses,

used for

worship of

ancient sages.

Other

spots worth seeing include the stone church in Nha Trang

City, Ham Rong Gardens in Lao Cai Province, and The Huc

Bridge in Hanoi.

od, Vietnam has made a shift from a highly centralized planned

economy to a socialist-oriented market economy which uses

both directive and indicative planning.

Bloomberg noted in January

that while the world’s larg-

est emerging economies

including Russia and Brazil

falter, Vietnam’s steady eco-

nomic growth at near 7

percent this year will make it

among the fastest-growing

markets in the world.

7. Pho

Pho is the national dish of Vietnam and is sold every-

where from exclusive restaurants to street corners where grand-

mothers set up makeshift kitchens. For this version, all of the

components—noodles, beef brisket broth, herbs, —are served

separately.

8. Music

Vietnam has a number of folk music traditions: Chèo is a

form of generally satirical musical theater; Quan họ is an im-

provised a capella style of singing largely used for courting ritu-

als. Ca trù is sung mostly by females and it is thought to have

originated in the imperial palace where women would entertain

powerful men.

Since the 1980s, Vietnamese pop music has been influ-

enced by that of Hong Kong, Taiwan, Japan, and South Korea.

Vietnam’s most popular singers include Hồ Quỳnh Hương

(pictured), Mỹ

Tâm, Hồ Ngọc

Hà, and Lam

Trường.

9. Natural

Beauty

Vietnam has

many sites of

unique natural

Pho

Hồ Quỳnh Hương

Ban Gioc Falls

Ham Rong Gardens


15

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Documents

Making Waves around the World - img.midea.comimg.midea.com/global/about_midea/publications/... · Making Waves around the World Midea’s month of May took in Moscow, Mauritius, Malta