making the world’s most popular exercise effective

www.walkactive.com

WalkActive Is A Structured, Clinically Proven Walking System

Functionally

Posturally

Cosmetically

Holistically

Rewrite This As A Positive

Body Awareness Increases And

Movement Quality Improves, Creating

More Youthful Agile Movement Quality

WalkActive Works The Body From The Inside Out, Lengthening And Streamlining, So That….

Creates Whole Body Health Benefits On A

Physiological And Psychological Level

• Walking Is The Most Accessible Form Of Physical Activity For The Vast Majority Of People, Yet

Many People Are Not Reaping The Benefits Of Their Walking Efforts, As They Do Not Use The

Right Technique

• WalkActive Makes Every Step Taken Both Effective And Productive

• WalkActive Transforms The Body On Four Levels:

Online

Offline

Both

Structured programme Can Be Followed Both Online And Offline:

www.walkactive.com

Foundation To Transformation To Momentum• This programme can be followed both online or offline, or through a combination of these

channels.

• Clinically Supported Feedback From Walkacitve Trained Physiotherapists Is A Central

Component Of Both Pathways

The Digital Customer Journey

The Foundation Phase The Transformation Phase The Momentum Phase

Foundation Modules Transformation Modules Audio Workot Downloads

Entry

Point

www.walkactive.com

The Live Experience Customer Journey

The Foundation Phase The Transformation Phase The Momentum Phase

Foundation Modules( 3 hour Workshops )

Transformation Expo( 3 days/long weekend )

“PARK WALKACTIVE”( weekly 1k/3k/5k )

Dual E

ntry P

oint

Camp( 4 days )

www.walkactive.com

WalkActive Is Uniquely Clinically Validated

Anti Age Their Posture

Reduce Joint Stress

Trim Their Waistline

Lose Weight

www.walkactive.com

• Unlike The Vast Majority Of Exercise Fads, WalkActive Is Clinically Validated

• Compared With Normal Walking, The WalkActive System Is Scientifically Proven To Help People:

• WalkActive Transforms The Body On Four Levels:

• Business Plans To Conduct Further Research To Validate The WalkActive System As It Is

Applied To Specific Health Conditions, E.g. Diabetes, Respiratory Problems And Depression

• Add All Data To An Appendix*

Our IP is clearly defined and robustly protected.

www.walkactive.com

Clear Evidence Of Customer Engagement, Satisfaction And Repeat Purchase

Group Purchases

Repeat Purchases

Online And Live Purchases

What % Of Customers Have Repeat Purchases ?

www.walkactive.com

Absolute Focus On Quality Not Quantity

www.walkactive.com

• WalkActive Provides A Powerful Complement To The Ever Growing Quantified Self

Movement,Ensuring That People Count Effective Steps, Not Just Steps

• Structured Wallkactive Programme Is Designed To Support Continual Improvement/lifelong

Learning

• Programme Will Be Supported And Enhanced By Integrating With Ever More Sophisticated

Devices And Wearables

• Customers Following Courses Or Modules Online Can Still Receive

Professional Feedback To Provide Reassurance That Techniques

Learned Are Being Applied Correctly

WalkActive Can Be Complementary To All Other Activities

www.walkactive.com

• WalkActive Can Be Seamlessly Integrated Into Existing Daily Routines Both At Work And At

Leisure Alongside Other Health Pursuits - It Does Not Present Consumers With An Either/or

Dilemma

• The Consequences Of Adopting WalkActive Techniques (weight Loss, Improved Posture,

Improved Core) Will Be Of Significant Benefit To Other Health And Well being Activities In Which

They May Be Already Engaged

• WalkActive Will Benefit Significantly From The Growth

Of Wearable/trackers, Ensuring That What Is

Measured Is More Effective

01 Content and analytics partner

02

03

04

05

06

07

Take distance

Time to complete

Number of steps

Ave stride length

QUALITY – EFFECTIVENESS

ONLY WALKACTIVE CAN LET CONSUMERS DO THAT….

Can Also Turbo Charge Growth/value Of Others

www.walkactive.com

Clinically Validated Professionally Taught

Personal Trainer

CrossFit

InsanityNordic Walking

Zumba

Google Fit

S Health

Strava

iOS Health

Fitbit

Pilates

Yoga

Niche Mass MarketGym

Membership

www.walkactive.com

NO/LOW CLINICAL VALIDATION

Global Market For Exercise And Measurement Is Exploding

www.walkactive.com

• 75m Registered Users Of MyFitnessPal

• 60m Fitness Trackers In Use By 2018 (currently 19m) – Juniper Research

• Beach body DVD Set Generated $350m Revenue For Founder Of Insanity

• Zomba Fitness Valued At In Excess Of $500m

• 83m Treadmills Sold Worldwide

• Fitness Trackers Market Growing At Approx. 500% Yr On Yr For Last 3 Years

• WalkActive Complements Both Devices And Other Health And Wellness

Software Platforms And Activities – It Does Not Compete With Them

Walkacitve Will Be A Globally Recognized Brand In This Vertical

www.walkactive.com

• We Are Focused On Building An Aspirational But Accessible Global Heath And

Wellbeing Brand

• Our Proposition Is Culturally Non Specific And Applicable To All Ages And Lifestages

• It Does Not Require Any Special Equipment Or Environment

• It Can Be Done Both Outdoors And On A Treadmill

• We Plan To Further Promote The Brand Through Training Programmes, Expos, Park

Events, Clothing, Kit And Smart Tech Wearables

• Our Marketing And Comms Will Ride The Wave Of Public

And Political Consciousness Of The Rising Health

Crisis Created By Inactivity, Accelerated By Growth

In Trackers, Wearable And Health And Fitness

Software/apps

High Quality Team And Advisers Have Significant International, Brand Building Experience

David Browning

Barry Clare

Nicky Kinnaird

Joanna Hall

COO/CFO

www.walkactive.com

Business Raising Funds Now As It Is At Key Point Of Inflection

www.walkactive.com

• Technology Has Developed And Been Adopted To Point Where Online Only Is Feasible At Scale

• Universal Acceptance Of Need To Be Proactive Around Health And Wellness

• Govt Messaging Around Benefits Of Walking As Entry Point Reaching Mass Audiences

• Increasing Adoption And Growth Of Trackers Provides A Further Driver Of Market Momentum

Use Of Funds Directly Focused On Delivering Scale, Quickly

www.walkactive.com

• Establishing Robust Backend Crm Platform To Support Customer Service, Maximise Customer

Ltv And Optimise Marketing Spend

• Build And Invest In High Calibre Team To Grow WalkActive To Its Full Potential. This Team To

Include Team Of Senior In House Trainers

• Recruit, Train And Quality Control Accredited Body Of Freelance Trainers

• Digital Content Development To Include Both Video And Audio Content

• Delivery Of Expos And Parkwalk Propositions

• Consumer Marketing And Partner Development To Drive Awareness And Sales

FINANCIALS

www.walkactive.com

CommentaryOn Financials

www.walkactive.com

EXIT

• Opportunities Will Include Sale To A Number Of Complementary Businesses Where We Have

Strong Relationships

Merrill Fitbit Virgin Health

Under Armour Withings Bupa

Merrill Jawbone Saga

ApparelTracking Devices Other

www.walkactive.com

• Planning To Provide Opportunity For An Exit For Series A Investors Within 3-5 Years

• Opportunities Will Include Sale To A Number Of Complementary Businesses Where We Have

Strong Relationships

Major promotion in place for Year 2 with Telegraph

http://www.telegraph.co.uk/promotions/joanna-hall-walking-workout/

www.walkactive.com

• Promotion includes: in paper, partner titles including Evening standard, TV .... POS in

WHsmiths...

• Ambassador for Cancer Research Shine Midnight Walk in Sept 15

• Deal in place to train clare Balding and be featured on her Radio 4 programme

iMPACT OF TELEGRAPH 2015

WEB TRAFFIC UP

95%Phone Enquiries

200 per day

£3000 Sales Made

www.walkactive.com

Thank You