Making the samemistakes twice.

Martin Belam. UX Sofia.

About me.

A confession.

My worst ever launch.

My worst ever launch.

Solution:Always test with at least one personfrom outside of your project team.

Over-engineering.

Over-engineering.

Solution:Write out over-engineered systems as

user stories and see how silly they sound.

Forget the UX of the tools.

Forget the UX of the tools.

Solution:Treat content production staff like end users, with important

needs and goals.

Forget to measure.

Forget to measure.

Solution:Make your own metrics dashboard.

Print it out. Stick it on the wall in the office.

Pre-determined outcomes.

Pre-determined outcomes.

Solution:Find another place to devote

your energy.

Pre-determined outcomes.

Solution:Or quit your job.

Forgetting mobile.

Forgetting mobile.

Solution:Develop on mobile.

Make mobile part of your UAT.

Delaying building.

Delaying building.

Solution:Prototype.

On paper. In code. With Lego. Whatever.

Project burn-out.

Confession:I have just done this again.

Project burn-out.

Solution:Look out for colleagues.

Learn your own signs of burn-out.

The perfect project?

The perfect project?

UsVsTh3m.com

Designed in code.Recruited team, built & launched in

5 weeks.Hit traffic target in 10 days.

Already done one design iteration.

Thank you.

@MartinBelam