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Presented by: Rick Wilson, Miva Merchant Are you ready to get your business online? On the internet, there are limitless opportunities to grow your business and having an online store gives you access to customers you may have never been able to target by any other means. However, it might seem like a daunting task if you are just beginning to move your business online. What will I need to start? How much will it cost? Who should I hire? Those are just a few of the questions you might have if you are considering building an online store. This session will surely convince you that it’s time to move your business online. Join ecommerce industry veteran Rick Wilson, President & COO of Miva Merchant as he provides answers to all the questions you have about making the move online.
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Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
7 Things You Need To Know To Succeed When You Expand Online• Running an online business is just like running another physical location!• The look and feel of your website is only 10% of an online business!• The other 90% is going to impact your success more than the top 10%!• Efficiency is the secret to your online success!• Websites should facilitate exceptional customer service!• Don’t wait until everything is seamlessly integrated before you launch!• Your customers assume and expect you’ll have an ecommerce website
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Running an online business is just like running another physical location
• Don’t Assume Online Is Easy!
!!!!!!• Treat It Like You Would Opening Another Physical Location!
• If You Don’t Invest In Your Online Business, It Won’t Grow!
• Track Analytics The Way You Would Foot Traffic
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Running an online business is just like running another physical location
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The look and feel of your website is only 10% of an online business
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The look and feel of your website is only 10% of an online business
• The Look and Feel is the “Easy Part”!
• But Don’t Take It For Granted!
• Hire A Professional Graphic Designer With Web Design Experience!
• Responsive/Mobile Is Vital!
• Mobile Requires Prioritization!
• Help Customers Find The Information They Want!
• Mobile Isn’t Just For Young People!
• Look For “Twitter Bootstrap Themes” To Build Upon
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The look and feel of your website is only 10% of an online business
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The look and feel of your website is only 10% of an online business
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The look and feel of your website is only 10% of an online business• Speed Kills (At Least Slow Speed Does)
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The look and feel of your website is only 10% of an online business
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The other 90% is going to impact your success more than the top 10%
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The other 90% is going to impact your success more than the top 10%• Order Processing!
• Accounting!• Fulfillment!• Customer Service!• Returns!• Reconciliation!
• Inventory Management!• Shipment Optimization!• Customer Relationship Management (CRM)!• Enterprise Resource Planning (ERP)!• Product Feeds (Google Shopping, Bing Shopping, Comparison Shopping Engines)!• Sales Tax Management!• Web Hosting (Uptime, Speed, Backups, Support)
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The other 90% is going to impact your success more than the top 10%
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
The other 90% is going to impact your success more than the top 10%
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Efficiency is the secret to your online success
• Selling Online Is Often An Inverse Experience Compared To Offline Retailing!
• Product Descriptions!
• Great Photography!
• How To Guides!
• Interactivity!
• Fulfillment Expectations!
• Make It Easy To Contact You!
• Make It Easier NOT To Contact You!
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Efficiency is the secret to your online success
Automate Everything You Can!
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Websites should facilitate exceptional customer service
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Websites should facilitate exceptional customer service
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Don’t wait until everything is seamlessly integrated before you launch
• There’s No Such Thing As “Perfect” Inventory!
• Real Time Usually Isn’t Necessary (For Everything)!
• Focus On The 90% Solution!
• Launch, Observe, Evaluate, Iterate, Repeat
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Your customers assume and expect you’ll have an ecommerce website
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
Making the Move: Taking your Retail Business Online
Thank You @RickMiva
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plus.google.com/+MivaMerchant www.mivamerchant.com
