Making the Internet Work for You

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 1 DOMAIN NAME BASICSTop-Level Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1Don’t Be Fooled By High-Priced Registrars . . . . . . . . . . . . . . . . . . . . . . . . . . .2To Register A Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2To Transfer A Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Private Domain Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Domain Registration Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Buy And Sell Domain Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Wild West® Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

BUILDING A WEB SITEWeb Site Building Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Hosting Your Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Web Design Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Success Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

E-COMMERCE WEB SITESSell Products Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Securing Your Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Accept Credit Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

MARKETING AND BUSINESS TOOLSDomain Name Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Brand Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Getting Traffic To Your Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Advertising Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Spam-Free Email Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Personalized Email Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18Send Faxes Online, Anytime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18Organize Schedules In Your Group Or Office . . . . . . . . . . . . . . . . . . . . . . . .18On-The-Go Online File Access . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18Success Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

SECURITY AND PROTECTIONCopyright Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20The Difference Between Copyright, Patent And Trademark . . . . . . . . . . . . .20Devious Domain Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

COMPANY INFORMATION AND OUR COMMITMENT TO YOUAbout The Chairman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23The Go Daddy 10-Point Value Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23Customer Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24eNews Monthly Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25BobParsons.TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25Service And Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25

page i

WelcomeI’m Bob Parsons, CEO and Founder of GoDaddy.com.

While we have received many awards over theyears, our greatest honor is that you have chosen tovisit GoDaddy.com. Thank you. We appreciate all ofour customers and visitors and we are committed to providing each of them—includingyou—the best value and service possible.

Making the Internet Work For You is part of thatcommitment. We want you to be informed, knowledgeable and ready to take full advantage ofyour domain ownership experience.

So the next time you’re looking for a more complete understanding of the Web, or wish youhad a handy guide that could tell you the difference between registering and transferring a domain, look no further. Making the Internet Work For You is your guide to the basics, from domains to Web sites, e-Commerce to marketing and much more.

Enjoy!

Bob Parsons

Bob ParsonsCEO and Founder,

The Go Daddy Group, Inc.

page ii

You might know a domain name simply as the Web address or “.COM.” Whensomeone types a domain name into a Web browser, the requested Web page opens.For example, the domain name www.yourpersonaldomainname.com locates anInternet address for “yourpersonaldomainname.com.”

TOP-LEVEL DOMAINS

A Top-Level Domain (TLD) is the part of the domain name located to the right of thedot (“.”). The most common TLD in use today is .COM, closely followed by .NET and.ORG. There are several other popular top-level domains, including .BIZ, .INFO, .NAME,.WS and .MOBI.

Top-level domains have certain guidelines attached, but are generally available to anyregistrant, anywhere in the world. Exceptions are restricted TLDs (rTLDs)—whichinclude .BIZ and .NAME—that require the registrant to represent a certain type ofentity, or to belong to a certain community. For example, the .NAME TLD is availablestrictly to individuals.

A top-level domain can also be of geographic significance and only available toregistrants in the locale defined by the TLD. These are called country-code TLDs(ccTLDs) and include such top-level domains as .US (United States), .EU (Europe), .TV (Tuvalu), .CC (Cocos Islands), .DE (Germany), .JP (Japan), .BE (Belgium), .UK (United Kingdom), .NZ (New Zealand) and .CN (China).

Tip: If the .COM you want to register is already taken, you can check to see if it’s available with an alternate TLD. You may also want to consider registering all or some of the more common TLDs of the same domain name in order to protect your brand, your site or yourself from someone else with your brand orname in mind.

To find out which TLDs we currently offer, or for more information on registeringdomain names, please visit our Web site at www.GoDaddy.com. Visit today and youcan get a 1-year, new domain name, transfer or renewal for only $1.99* with each and every new, non-domain product you buy—no limit!

* Plus ICANN® fee of 20 cents per domain name year. Certain TLDs only.

Email Us: [email protected] 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877

www.GoDaddy.com page 1

DOMAIN NAME BASICS The Go Daddy Groupserves more than 5million customersworldwide, and hasmore than 28million domainnames undermanagement.

Go DaddyFun Fact

FREEwith every

domain:•Personalized Email •Hosting with

Web site Builder•Quick Blogcast•Photo Album•Starter Web Page•Parked or

“For Sale” Page•Getting Started Guide•Domain Forwarding/

Masking•100 Email Forwards•Total DNS Control•Change of Registration•Status Alerts•Domain Locking

What is a registrar?A domain name registrar is the person or companythat lets you searchfor an availabledomain name and register thatname for use on the Internet.

DON’T BE FOOLED BY HIGH-PRICED REGISTRARS

High-priced registrars like Network Solutions® and Register.com try to maintain theirbusiness on a flimsy foundation: the lingering misconception that you have to pay $30-35 to register your domain name with a quality outfit. This simply is not true.

Every day, thousands of sensible, informed buyers—individuals, families, businessessmall and large and speculators—come to Go Daddy for low prices and premium value. In fact, Go Daddy registers, renews or transfers a domain name every second.

Go Daddy is the #1 ICANN-accredited registrar in the world for .COM, .NET, .ORG,.INFO, .BIZ and .US domain names. During 2007, The Go Daddy Group registeredmore than one-third of all domain names registered in the top six generic top-level domains, or gTLDs.

So how did we make it to #1? We were able to achieve this exciting milestone thanksto the help of our loyal, smart customers. Our reputation for industry-best service andvalue has kept them coming back for more and led them to refer us to their friends,family members and business associates.

Go Daddy customers register their domains for prices up to 70% less than thecompetition, and receive FREE with every domain purchase:

Personalized EmailHosting with Web site BuilderQuick BlogcastPhoto AlbumValuable domain essentials, such as a Starter Page, domain forwarding and masking, DNS control and domain lockingComprehensive management toolsStable, secure, world-class data centerExpert, “best-in-industry” live customer service and support, 24/7State-of-the-art, “best-of-breed” systemsAnd much more

TO REGISTER A DOMAIN NAME

Simply follow these five easy steps:

Step 1: Check Domain Name Availability—See if the name you wantis taken, and what your options are if it is.

Step 2: Select Length of Your Registration—Register your domain from oneyear up to 10.

Step 3: Create Your Contact Information—Verify accurate information, as itwill be important when the time comes to renew your domain name.

Step 4: Select From Hosting Options—Choose the best plan to put yourdomain name on the Internet.

Step 5: Confirm Your Registration Details


Chapter 1 - Domain Name Basics

“There are dozens ofregistrars online thatyou can use toregister a domain; oneof the best values isGoDaddy.com...”

– Merlin Mann, Popular Science

EditorialComments& Reviews


Once you complete registration, how you use your new domain name is up to you.Here are a few of the most common options:

Get a personalized email address. An email account can be a great way to put your domain to use, and gives you a personalized address that friends, family and business contacts will easily remember and associate directly with you.

Put your Web site on the Internet. If your site design is complete, you will need to acquire a hosting account to upload your site on the Internet. If you have not built your Web site, there are several easy and affordable options for you to quickly put together a professional, quality site (see Chapter 2—Building a Web Site).

Launch your own blog. Establish your online presence by creating ablog. All Go Daddy domain names come with free, easy-to use blogging tools to let you take advantage of this popular format, without additional software or experience.

Forward domain names that are similar to your primary domain name. The more domain names you register, the better. You’ll prevent others from registering a similar domain name to yours. What to do with all these names? Forward them to your main domain name!

Turn your parked domain into cash! It’s easy with CashParking. Whether you have one domain or a growing portfolio, CashParking can turn those domains into a cash generator! Each time someone clicks on advertising that generates revenue on your parked pages, you share in the revenue.

Sell a domain name for a profit. Domain names can be a great investment. Visit The Go Daddy Domain Name Aftermarket®(www.TDNAM.com) when the time comes to buy, sell or find a previously registered domain name.

Wait. Maybe you haven’t decided what to do with your new domain name. There’s no rush. You can leave it parked with Go Daddy for the length of your registration.

TO TRANSFER A DOMAIN NAME

You may transfer your domain name from your current registrar to Go Daddy at any time (within the restrictions set by ICANN® and your current registrar). Note: ICANN regulations prohibit transferring a domain name that has been registered or transferred within the last 60 days.

Go Daddy offers a fast, automated, risk-free domain transfer thanks to an innovative Rapid Transfer System™ that spares you steps and saves you time (transfers are often completed in five days or less, but may take up to seven days to complete).




The Go Daddy Groupregisters, renews ortransfers a domainname every second.

Go DaddyFun Fact

Customerssay...

I just changed ALL of my domains from a competitor to Go Daddyand it was HASSLE-FREE,PAINLESS, FAST and bestof all I’m saving a TONOF MONEY!

– Dena W.

There is also a professional Transfer Concierge available to assist you personally, 24/7,in the transfer process. Best of all, any time remaining on your existing registrationtransfers with your domain, plus you receive a FREE one-year extension.

Call a Transfer Concierge anytime! 1-480-505-8866

Domain name transfers may only be initiated once acceptance of the transferagreement is recorded, payment is made, and the administrative contact hasresponded positively giving permission to transfer the domain name. Your transfer isrisk-free. If it fails to go through for any reason at all, Go Daddy will refund your fee,no questions asked.

Follow these easy steps to ensure a smooth and timely transfer:

Step 1: Purchase a transfer from our Web site by visiting www.GoDaddy.com. Step 2: Advise the administrative contact of your domain that the name is being

transferred. Go Daddy will email your administrative contact by the nextbusiness day to request transfer approval.

Step 3: When this acceptance is received, Go Daddy will send a transfer request to the Registry and then the Registry will email your current registrar.

Step 4: Most likely, your current registrar will send your administrative contact an email asking for your approval of the transfer to Go Daddy. Please respond as directed.

Step 5: Your current registrar will send an acceptance or rejection notice to the Registry and the Registry will email Go Daddy a notice of the acceptance or rejection.

Step 6: Go Daddy will send you an email informing you that the transfer is complete or has failed.

After Go Daddy has notified you that the transfer is complete, log in to your accountat www.GoDaddy.com/MyAccount and verify the contact information for your domain.

Note: You are responsible for updating the administrative contact’s email identified inthe previous registrar’s WhoIs database.

Tip: Some registrars lock domain names to prevent unauthorized transfers. Yourdomain name must be unlocked before the transfer can be completed. You canusually unlock your domain name by logging into your account at your current registrar, or by contacting their Customer Service department.

Visit this URL to view your domain in the WhoIs database: http://who.GoDaddy.com

To retrieve your login information, visit us at https://mya.GoDaddy.com and click the “Forgot Your Password?” link.




“I am not a computerperson at all. That iswhy I am thankful thatmy first Web developerrecommended Go Daddy.”

– Dona Rosene, Dona Rosene Interiors


PRIVATE DOMAIN REGISTRATION

When you register a domain, your name, address, email address and phone numberare made available to anyone who wants to see it. Your personal information isexposed 24 hours a day, everyday, to anyone, anywhere. You have the power tochange this. With a Go Daddy private (“unlisted”) registration, registering a domainname doesn’t mean sacrificing your privacy.

Your new or existing domain is registered in the name of Domains By Proxy®

(a Go Daddy affiliate company)—so their information is made public—not yours. Yourinformation stays private, but you retain full benefits of domain registration. You cancancel, sell, renew or transfer your domain; set-up name servers for your domain; and resolve disputes involving your domain.

To find out more about private registration, visit us at www.GoDaddy.com/Privacy.

DOMAIN REGISTRATION TYPES

Business RegistrationMaking sure your domain name is seen by potential customers is one of the biggestchallenges for any Web site—and one of the biggest keys to success online.

Go Daddy’s Business Registration exposes your online business to MILLIONS of dailysearches at both GoDaddy.com and other registrars. Business Registration givesonline shoppers all of your vital business information—including your business name,address, phone, fax, email, link to Web site, hours of operation and even a map toyour business—in just one click! Plus our Business Registration lets you add customimages and links (perfect for product images, coupons, special offers and more).Best of all, your information is instantly available to anyone who searches theDirectory on Go Daddy Connections (www.GoDaddyConnections.com), our smallbusiness portal, by key word or tag.




Public WHOIS Listing: Private WHOIS Listing:

Registrant: John Smith Domains By Proxy, Inc.1234 Elm Street 15111 N. Hayden RoadHometown, AZ 85000 Ste. 160/PMB 353

Scottsdale, AZ 85260Registered through: GoDaddy.com GoDaddy.comDomain Name: ProxiedDomain.com ProxiedDomain.comCreated on: 15-Oct-08 15-Oct-08Expires on: 15-Oct-09 15-Oct-09Last Updated on: 17-Oct-08 17-Oct-08

Protects YourProtects YourPrivacy!Privacy!

Protects YourPrivacy!

Protected RegistrationAdd Protected Registration and you’ll also take advantage of Business Registrationand the important safeguards and security of Domain Ownership Protection:

Expiration Protection: protects you from losing your domain name due to credit card expiration, failed billing, or outdated contact information. Deadbolt Transfer Protection: makes it impossible for MOST transfers to occur—inadvertent, accidental, malicious or otherwise. Ownership Protection Reports: email updates help you keep track of vital domain information.

Certified DomainInspire trust with a Certified Domain validation seal. This domain validation processproves to visitors and potential customers that you are who you say you are. Byplacing the Certified Domain seal on your Web site and in your WhoIs display, you’lltell them you are the legal originator of your domain name. Visitors will come backagain and again knowing that your site is legitimate and backed by a CertifiedDomain. The validation process is simple and can generally be completed in just 10 minutes!

BUY AND SELL DOMAIN NAMES

Ready to sell your domain name? Want to bid on a name that already exists?Looking for the Internet’s best auction house for the hottest domains, all backed byproven Go Daddy systems and support? Then you’ll want to be a member of the Go Daddy Domain Name Aftermarket®!

The Go Daddy Domain Name Aftermarket offers a simple, hassle-free way to makedomain transactions, whether you’re buying or selling. Your private account is very affordable and the interface is remarkably easy to use. So set up your account, grabsome new domains or sell a few of your own…the Go Daddy Domain Name Aftermarketis ready and waiting!

To find out more about the Go Daddy Domain Name Aftermarket, visitwww.TDNAM.com.

If you’re thinking about selling your domain name—or just curious about howmuch your domain name might be worth—Go Daddy’s Domain Name Appraisalsis the perfect solution.

We offer two different types of expert appraisal services, both of which are based onsix key industry factors: Commercial Use, Brand Recognition, Name Length, Dot Value, Hyphen/Numeric and Word Count. Our Express Appraisal delivers fast, reliable results in two hours or less, while our Certified Appraisal goes more in-depth—offering a personal review by one of our industry experts as well as a certification indicator to display on your Web site or auction, should you choose to sell your domain name. Certified Appraisals are available within twobusiness days.

To find out more about domain name appraisals, visit us atwww.GoDaddy.com/Appraisal.

Email uus: [email protected] 24/7 DDomain HHelp: 480-505-8899 24/7 TTech SSupport: 480-505-8877



The Go Daddy Groupincludes threeICANN-accrediteddomain nameregistrars: flagshipregistrarGoDaddy.com, Inc.,membership-basedregistrar Blue RazorDomains, Inc., andreseller registrarWild West Domains,Inc.

Go DaddyFun Fact

Take advantage of year-round discounts on domain names. Join the Go Daddy® Discount Domain Club, pay one low annual fee and you’ll SAVE all yearlong on the industry’s lowest-priced domains. Whether you’re a domain monetizer oryou simply want to get your hands on drastically discounted top-level domains, the Go Daddy Discount Domain Club is for YOU!

To find out more about discount domain names, visit us at www.GoDaddy.com/DiscountDomainClub.

Get the domain you want even if it’s taken with Domain Buy Service. Theservice acts as an intermediary between you and the legal owner of the domainnegotiating the sales price of your desired domain (if the owner is willing to sell their domain).

To find out more about Domain Buy Service, visit us at www.GoDaddy.com/DomainBuyService.

WILD WEST® DOMAINS

If you are looking for a fast, easy way to launch your own full-fledged Internet business—Wild West Domains is for you. As GoDaddy.com’s sister company, WildWest Domains is a turn-key reseller program that lets you sell all of Go Daddy’sproducts and services, from domain names and hosting packages to e-Commercetools, with the very best combination of pricing, products and support available. Wesupply the products, back you with support and management tools...we’ve even builtprofessional Web sites for you to choose from.

To find out more about Wild West Domains, visit www.WildWestDomains.com.

Email us: [email protected] 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877



Go Daddy wasfounded in 1997 byBob Parsons andwas originallynamed JomaxTechnologies. Thecompany stemmedfrom Parsons’computerprogramming hobby.

Go DaddyFun Fact

Putting a Web site on the Internet is one of the most common uses for a domainname. A Web site can help you keep in touch with family, friends or businesscustomers. It can sell products or services, improve customer service or simplyexpand your exposure into new market areas.

WEB SITE BUILDING OPTIONS

There are many options when it comes to building and hosting a Web site. With everyGo Daddy domain name, customers receive a free 5-page Web site (free sites are ad-supported). When you’re ready for more, Go Daddy offers WebSite Tonight®, theperfect tool for clicking and building a more complete site online in minutes. Choosefrom 8,000 custom photographic images and hundreds of professionally createdtemplates or create your own. Best of all, hosting and email are included.

Not ready to do the work yourself? Then let us build a Web site for you. The Go DaddyCustom Design Group offers professional, custom-built Web sites and consultantswho will work with you one-on-one from start to finish.

And when you’re ready to build and maintain a thriving online store, Quick Shopping Cart® offers everything you will need. It makes selling goods and services on the Internet easy and affordable. Everything you need is built right in: storefront and catalog builders; hosting; payment methods; shipping options; tax calculation; inventory management; reporting and more.

A web log (or “blog”) is similar to an online journal. It’s designed to be easy to updateand maintain—even if you have no experience running a Web site. Any type ofinformation can be presented on a blog, from stories about a family vacation to in-depth commentary on global events. In addition, most blogs allow visitors to postcomments and leave feedback for the person running the site, known as a “blogger.”

Every Go Daddy domain name comes with a free ad-supported blog builder. For thosewho are interested in additional disk space and bandwidth, Go Daddy also offers anad-free version of Quick Blogcast. The expanded Quick Blogcast includes over 60customizable templates, capacity for multiple blogs and authors, email updates, built-in blog management tools, and both audio and video podcast capabilities.

You can even share, print and manage your photos online! Go Daddy’s Online Photo Filer, free with every domain name, gives you an online photo albumsite for sharing photos, as well as easy-to-use editing tools to make sure your photoslook their very best. You can also order high quality prints directly from your album—and have them delivered right to your door! Best of all, Online Photo Filer provideslogin-free photo sharing at your personal domain name*, so your friends and familydon’t have to hassle with signing up or logging in just to view your pictures.

Visit us at www.GoDaddy.com/SiteBuilder for more information on our Web site tools.



BUILDING A WEB SITECustomers

say...After running out of time and energy working with FrontPage,®I thankfully foundWebSite Tonight. It waseasy to use and evenfun! I constantly getremarks and emails fromcustomers about howimpressive my site is!

– T. Trenda

HOSTING YOUR DOMAIN NAME

Hosting (also known as Web site hosting or Web hosting) is the business of housing, serving and maintaining files for one or more Web sites, and providingInternet access (bandwidth). In a sense, you rent space on a computer to hold yourWeb site. Your host, the computer where your Web site files are stored, assigns anaddress (DNS) for your files to your domain name so that anyone can find your Website on the Internet by typing in your domain name.

Go Daddy is an excellent choice for Web hosting, providing customers with world-classhosting and servers. Unlike many of its competitors, Go Daddy owns, operates andsupports the hosting plans and servers it provides, down to the very last cable and disk.With Go Daddy, you’ll get fast, dependable hosting and servers, 24/7 live support,unbeatable prices and and free access to our exclusive Go Daddy Hosting Connection.

While our shared hosting plans are ideal for most individuals and small businesses, our dedicated servers and virtual dedicated servers are perfect for hosting multiple traffic-intensive Web sites on one server, running enterprise or gamingapplications, or operating development environments. You have the option of purchasing a preconfigured dedicated or virtual dedicated server plan or the flexibility to build your own server.

In order to choose the right hosting or server plan, you’ll need to consider a few things:

How was your Web site designed?How much traffic or how many visitors do you expect monthly?How large is your site?What Web applications will you need?How many sites do you plan to host?

Visit www.GoDaddy.com/Hosting to see which Go Daddy Hosting or Server Plan works best for you.

WEB DESIGN BASICS

There are principles fundamental to Web design that you should keep in mind whencreating your Web site: Design for the lowest common denominator. Rememberthat not every user—not even the majority of users—have the fastest computer on themarket with a 19- or 21-inch monitor. When designing your Web site, accommodatean 800x600-pixel view and an average processor speed. In other words, don’t use alot of large, high-resolution graphics on a page that defaults to a 1600x1200-pixelview. Ideally, your visitors should be able to see the whole page, or at least themajority of the page, without having to scroll.

In addition, you don’t want your visitors waiting five minutes for your graphics to loadbefore they can view the page. Try to keep your use of graphics or images to aminimum and optimize file sizes as much as possible. Include images only wherethey support the content of your page. Also, try not to include too many images on asingle page. If your pages take too long to load, it will discourage your visitors andthey may move on to a different Web site.



Chapter 2 - Building a Web Site

All Hostingplans include:

•World-Class Data Center•Lots of bandwidth •Multiple plans to choose from•PHP & FrontPage•FREE Access to Go Daddy

Hosting Connection•FREE Microsoft®

adCenter® Credit•FREE Google®

AdWords® Credit•FREE MySQL Databases•FREE SQL Server 2000•FREE Software Scripts•FREE Email/Webmail•FREE Spam Filter•FREE Email Forwarding•FREE Site Statistics•FREE 24/7 Phone

& Web Support•99.9% Uptime Guarantee

Deluxe & Premiumplans also include:•Unlimited Web sites•PHP, PERL, JAVA, ASP.NET,

PYTHON & RUBY ONRAILS support

•FREE SSL Certificate (Premium Plans)

PLUS, Virtual Dedicated &Dedicated Servers Include:•Up to 2,000GB Bandwidth•Up to (2) 300GB Disk Drives•Up to 2GB RAM•Full Admin Access•And Much More

Go Daddy is thelargest paid hostingprovider in NorthAmerica, accordingto Netcraft Ltd.

Go DaddyFun Fact

Use colors and fonts sparingly. Less is more with Web design. Stick with one ortwo colors, three at the most, when designing your Web site. And remember that it iseasier on the eyes to read dark text on a light background than light text on a darkbackground. Ideally, it is best to have black text on a white background; the morecontrast the better. It is also important to know that Sans Serif fonts are easier toread on a computer screen than Serif fonts are. (Serif fonts are typefaces that have“tails” on the letters, like Times New Roman or Courier. Sans Serif fonts are typefacesthat do not have “tails” like Arial or Verdana.) On a computer screen, Serif fontsusually appear blurry, especially in smaller font sizes. Choose one Sans Serif font typeand stick with it throughout your site.

Organization and navigation. Arrange your pages and links in a logical flow soyour visitors can make their way around your site without getting lost or having tosearch for additional information. Navigational menus help visitors jump quickly frompage to page or find their way back to a page they previously viewed. One importantrule: Don’t move the location of your navigation on each page, forcing the visitor tolook for it.

Give your visitors relevant content. Visitors come to your site looking for contentthey believe they will find on your site. If your domain name has the word “cats” in itand your content is all about kitchen appliances, your visitors will not return.

Try to ensure that each page of your site has a specific point or main idea, and thenstick to that point. If you have additional content that is related, link to that content asa related page. Keep your page content short and to the point.

Not comfortable creating your own graphics or Web site? Try a Custom Logo orCustom Web Site Design from Go Daddy.

To find out more about Custom Logo Design or Custom Web Site Design visitwww.GoDaddy.com/CustomLogoDesign or www.GoDaddy.com/CustomWebDesign.

SUCCESS STORY

As an interior designer in Dallas, Dona Rosene knew she had to have something thatwould make her business stand out from the crowd.

While her colorful rooms definitely showcased the talent of her full-service studio,Dona knew that many clients would be looking for something that would provide anoverview of her services and her success.

And so, www.DonaRoseneInteriors.com was born. Her full-fledged Web site, registered through Go Daddy and utilizing the company’s hosting and deluxe email accounts, not only lists her contact information and accreditation, but alsoprovides photos of rooms she has designed.

“My Web developer recommended Go Daddy because of its pricing and its easy-to-use tools,” said Rosene. However, her Web developer soon had to move on and Dona was left with a site she knew nothing about. After having issues withanother Web developer, she decided to try working with Go Daddy directly. To her




Go Daddy is the world’s #1 ICANN-accredited domainregistrar for .COM, .NET, .ORG,.INFO, .BIZ and .USdomains.

Go DaddyFun Fact

delight, she found that dealing with Go Daddy was easier than dealing with any ofher developers.”I called Go Daddy’s customer support and the representative helpedme put my site online, fixing my problems with my pictures and helping me make thesite more cohesive,” said Rosene. “I am not a computer person at all. That is why Iam thankful that my first Web developer recommended Go Daddy.”

Since posting the site online, Rosene has received many calls for her services, whichincludes both residential and commercial projects. As someone who bases her careeron customer service, she said she recognizes the value of Go Daddy’s pricing butappreciates the value of Go Daddy’s customer service.

“I would have nothing if not for Go Daddy’s help,” said Rosene. “Go Daddy was theeasiest, most helpful technical service I have had since I started this Web site. It isavailable whenever I need it, and they answer their phones every hour of every daywithout fail.”




Web sites intended to function as online stores where customers can shop formerchandise, place orders and pay for products are referred to as e-Commerce Websites. When establishing your site as a reliable and safe place to do business, whereyour customers will be comfortable providing you with their credit card and otherpersonal information, there are important features you should consider having inplace, including Quick Shopping Cart®, an SSL Certificate and a Merchant Account.

SELL PRODUCTS ONLINE

Quick Shopping Cart®gives you everything you need to build and maintain athriving online store—it makes selling goods on the Internet easy and affordable.Everything you need is built right in: storefront and catalog builders; hosting; payment methods; QuickBooks®

integration; shipping options; taxcalculation; inventory management;reporting and more.

In just six easy steps, you can build and publish a stand-alone store, or addone to an existing Web site. No technical expertise required.

Step 1: Use the Wizard to build an attractive, online store in just minutes...choose from a number of professionally designed templates and layouts!

Step 2: Build your product catalog. Add photos and graphics, multiplepurchase options, special pricing—including coupons and free shipping—and more to each product listing. Offer shipping services likeUSPS®and UPS®.

Step 3: Select from a variety of payment choices for your shoppers.Accept credit cards online—using either a merchant account orPayPal®—or offline through your own credit card swipe machine. WithQuickBooks Merchant Services (included with Deluxe & Premiumplans), you’ll have full reconciliation of your online sales.

Step 4: Publish and manage your online business. Simple one-click publishing lets you take your Web site “live” on the Internet. You can even monitor changes to your Web site in real-time andmanage your growing business with a customer database, order fulfillment and sales reporting tools.

Step 5: Set up eBay®auctions and include your products in Google™

Product Search! List your products on eBay® using the new and easy-to-use eBay listing tool and automatically submit yourproducts to Google™ Product Search!



E-COMMERCE WEB SITES Go Daddy providesthe small businesscustomer or individual everythingthey need to acquire, create, build andsafeguard their Web presence.

Go DaddyFun Fact

With Quick Shopping Cart®,you’ll manage your growingbusiness using online, real-time management tools, including order fulfillment and comprehensivesales reporting.

Monitor and assess thechanges you make—QuickShopping Cart®makes it easy.

Step 6: Seamlessly synchronize critical business data between your storeand QuickBooks®.* Quick Shopping Cart integrates your sales and orderinformation—while QuickBooks reconciles all your transactions, saving youtime and reducing errors (when used with a QuickBooks Merchant Servicesaccount). It’s easy!

All that’s left is to choose the version that’s right for you. With Quick Shopping Cart,you’re in business! Choose from Economy Edition (20-product catalog), Deluxe Edition(100-product catalog) and Premium Edition (unlimited-product catalog).

Find out more about Quick Shopping Cart at www.GoDaddy.com/QuickShoppingCart.

SECURING YOUR WEB SITE

SSL (Secure Sockets Layer) Certificates let your customers know that theirinformation, including their credit card number, is passing through a secured connection from them to you. Your customers will know and trust a Secure Certificatebecause they’ll recognize the Secure Site Seal. It tells them that you met thethorough approval criteria it takes to obtain the certificate and that transactions withyour site are safe.

A Go Daddy Secure Certificate verifies that:

Your domain name and domain control have been validated by an independent authority. (Standard SSL Certificates)Your domain name, domain control, requesting party’s identity and authority have been validated by an independent authority. (Deluxe High-Assurance SSL Certificates)Your organization’s identity, the validity of your request and the overall legitimacy of your business have been validated by an independent authority. (Premium Extended Validation SSL Certificates)Their sensitive information remains private.Transactions between their browser and your site are secure. All Go Daddy certificates support both industry-standard 128-bit encryptionand high-grade 256-bit encryption.

Go Daddy SSL Certificates are WebTrust Certified. The WebTrustSeal of Assurance ensures that a site has been audited by anindependent security consulting firm.

Learn more about SSL Certificates and the WebTrust Seal from Go Daddy atwww.GoDaddy.com/SSL.

*QuickBooks® works with the Deluxe and Premium plans only. Compatible with QuickBooks 2005 Pro or later.



Chapter 3 - e-Commerce Web Sites

Go Daddy is the 2ndlargest CertificateAuthority provider ofSSL Certificates worldwide. (Source: Netcraft)

Go DaddyFun Fact

Standard SSL Certificates provide complete protection,turbo-fast, verifying domainname and domain control.

High-Assurance SSLCertificates verify domainname and domain control,along with the requestingparty’s identity and authority.

Extended Validation SSLCertificates provide the highestlevel of online assurance for yourcustomers, with a standardizedprocess across all certificationauthorities verifying theorganization’s identity, thevalidity of the request and overalllegitimacy of the business.

ACCEPT CREDIT CARDSWhy You Need a Merchant Account

A Merchant Account lets you accept credit card purchases through your e-Commerce site. Your Merchant Account provider will authorize credit card purchases, process them and deposit the funds into your account. A MerchantAccount helps you to not only increase sales, but also cut paperwork and reduce risk.A Merchant Account, however, does not provide a shopping cart; only the means toprocess credit card transactions. Go Daddy offers Standard U.S., Specialty, andInternational merchant accounts.

Find out more about Merchant Accounts at www.GoDaddy.com/Merchant.

Email uus: [email protected] 24/7 DDomain HHelp: 480-505-8899 24/7 TTech SSupport: 480-505-8877


Chapter 3 - e-Commerce Web Sites

Getting potential prospects and customers to visit your Web site may prove to be oneof the most challenging undertakings when entering the online world. Many factorsinfluence your site’s visibility and how quickly and easily visitors can locate it.Understanding search engines and search result rankings are important keys togetting your Web site listed higher in search results. Keep reading for more ideas onhow to increase your Web site traffic.

DOMAIN NAME VARIATIONS

You should consider registering any variations of your domain name(s) that yourvisitors may possibly mistype in their browser when searching for your site—the cost isminimal, but the return on investment can be tremendous.

Start by registering the most common alternatives to your chosen domain name:such as misspellings, alternate spellings or other names your business may beknown as. These are simple variations or misspellings of your domain name, such as“yourepersonaldomainname.com” or “yourpersonaldomanname.com.”

While you can’t anticipate all of the possible alternatives, starting with the simple andobvious alternatives can save your customers hours trying to figure out why they can’tlocate your site. You can forward these variations of your domain name to your actualWeb site so that your customers or visitors who mistype your domain name will stillfind themselves at your Web site.

BRAND IDENTITY

Ever heard the story about the Web entrepreneur who built a booming business onhis .COM, only to find a competitor making money off his identity by registering the.NET version of the entrepreneur’s domain name? Unfortunately, it’s not just a story.

This technique of buying up domains that are similar to existing business domainnames, then demanding extraordinary fees to sell them, is called cyber-squatting.Although there are laws to protect those with a legitimate claim to a particulardomain name, it can be cheaper to buy the domain name than to sue thecybersquatter.

To avoid this, many companies register multiple domain names containing theirprimary name. So in addition to registering yourpersonaldomainname.COM, they alsoregister yourpersonaldomainname.INFO, yourpersonaldomainname.BIZ,yourpersonaldomainname.MOBI and so on. By taking related domain names out ofcirculation, they can be sure no one else will be able to infringe on their online brand.And, of course, keep these domain names for their own future use.



MARKETING AND BUSINESS TOOLS“Companies like Go Daddy have made it easy andaffordable for anyoneto acquire their owndomain name andimmediately manageit through a consumer-friendlycontrol panel.”

– Ron Jackson,Domain Name Journal editor


GETTING TRAFFIC TO YOUR WEB SITE

Driving visitors to your site is one of the greatest, and most important, challenges on theWeb. We’ve already discussed some effective and affordable ways to increase traffic andmarket your Web site, Go Daddy’s Business and Protected Registrations (see page 5).But perhaps the most powerful tool for boosting your site’s traffic is making sure yoursite is optimized for search engines. Your Web site may be perfect, but if it’s not designedand organized in a way that makes sense to search engines, it may never be seen.

Most Web site traffic and online purchases come from search engines or directories likeGoogle®, Yahoo!®or MSN®. Internet users enter keywords on these search engines inorder to receive a listing of Web sites most relevant to their keywords. Although akeyword may return thousands of results, most Internet users will only browse throughthe first 10, maybe 20 entries in the results and may actually visit less than five of thepages listed before searching for a new keyword. Traffic Blazer® from Go Daddymakes it easy to optimize, analyze and submit your Web pages to key search enginesand directories—no experience necessary:

4 Steps to Success:

Step 1: Search Engine Optimization—Position your Web site for top rankings with Google and other leading search engines. Traffic Blazer’skeyword and site optimization show you the words and phrases searchengine users search for (powered by Yahoo!’s Sponsored Search).

Step 2: Web Site Analysis—Traffic Blazer’s robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags)of your site’s strengths and potential weaknesses helps you securecrucial search engine success.

Step 3: Submission—Easily submit your Web page(s) to leading searchengines. Around the world or region-specific, it’s up to you. Traffic Blazersubmits your site to more than 200 search engines and directories in all!

You can even use Traffic Blazer to submit your blog to more than 75blog search engines and directories. Or, target your local audience.Submit your site to local search engine programs like Google® Local,Yahoo!® Local, Live Search (MSN) and Local.com™.

Step 4: Reporting—No more wondering about results. Traffic Blazer is loadedwith reports that give you answers, including Link Popularity to gaugethe crucial number of inbound links to your Web page; List Checking toverify that your Web page is listed with the Internet’s leading searchengines and directories; Alexa®/Google® Rank to assess your page’sonline performance; Competitor Rank to compare your site’s searchengine ranking to that of your competitors; and Keyword Ranking tolearn your current ranking on AltaVista,® HotBot,® Lycos® and MSN.®

Get all the features of Traffic Blazer for all your Web sites—at a 33% savings! Add Traffic Blazer to your second, third, fourth or more Web sites and save big with each additional site. For more information, visitwww.GoDaddy.com/TrafficBlazer.



Chapter 4 - Marketing Your Web Site

Most Web site traffic andonline purchases come fromsearch engines or directorieslike Google®, Yahoo® or MSN®.Get your share of that business!

Traffic Blazer®makes it easy toprepare, analyze, optimize andsubmit your Web pages to keysearch engines and directories.

Find your site’s strengths andpotential weaknesses, as wellas effective keywords.

ADVERTISING ONLINE

Although search engine optimization can go a long way toward promoting a Website, the only way to guarantee a high search engine ranking is to join a pay-per-click advertising program. While pay-per-click can be a costly solution, Web visibilityis guaranteed for those willing to pay for it. Pay-per-click is usually based onadvertiser bidding, where the advertisers bid on the highest ranking for a givensearch phrase. The highest bidder gains the highest ranking; the second-highestbidder gains the second-highest ranking; and so on. The advertisers are then billedthe bid amount each time a visitor clicks to the site via the paid-inclusionprovider’s search engine listing.

Although bidding is the most common way to determine the per-click cost, some pay-per-click providers charge a flat click-through fee. Pay-per click programs are offeredby search engines like Google®, Yahoo® and Windows Live™ Search, all of whichprovide listings for a number of leading search engines, directories and Web portals.In search engines, pay-per-click listings generally show up either as SponsoredListings or as regular search results. In some cases, the listing will mention the per-click cost to the advertiser.

Traffic Blazer introduces users to the top paid placement search engines like Google,Yahoo, & Windows Live Search. Joining these programs will add your business to thesearch results of the Internet’s top search engines, directories and portals.

For more information, visit www.GoDaddy.com/TrafficBlazer.

SPAM-FREE EMAIL MARKETING

Face it: There’s a right way and a wrong way to do most everything. This is particularly true when it comes to email marketing. The last thing any law-abidingcitizen ever wants to be associated with is spam. That’s why Go Daddy createdExpress Email Marketing®. Now you can enjoy all the benefits of email marketing—and steer clear of ever being considered a spammer.

No one wants to receive marketing emails they didn’t request. But there are manypeople who want to know about your products, company or organization. These peoplewill welcome hearing from you and actually look forward to getting your emails.

Express Email Marketing shows you how to be in-touch the right way, providing youwith the tools that make sure you comply 100% with anti-spam laws. Prospects andcustomers will opt in to the dazzling, eye-catching emails that you create (no designskills necessary). Include your own branding, enhance your emails with graphics from our image library, track your results, even do surveys! It’s all easy with Express Email Marketing.

Visit www.GoDaddy.com/ExpressEmail to learn more about Express Email Marketing.




Express Email Marketing®

helps you attract customers,send attention-getting email, analyze results and grow andmanage your list.

Go Daddy develops andowns most of their technology and products. Thisenables Go Daddy tocontinually innovate,releasing new andimproved products at apace unrivaled in theindustry.

Go DaddyFun Fact




PPEERRSSOONNAALLIIZZEEDD EEMMAAIILL AACCCCOOUUNNTTSS

A great way to promote your domain name is with an easy-to-remember, personalized email address (e.g. [email protected]).

Go Daddy email accounts are fast, ultra-reliable and secure; POP3 configured;advertising-free; and spam-, fraud- and virus-protected. Plus, each email planincludes free WebMail—featuring built-in message encryption to keep your messagesprivate and secure; calendar; and even online greeting cards—to read, send, storeand organize email wherever you have Internet access.

Find out more about Go Daddy email accounts at www.GoDaddy.com/Email.

SEND FAXES ONLINE, ANYTIME

Fax Thru Email is an affordable alternative to expensive telephone connections anddedicated hardware that lets you send and receive faxes from your email address,using any computer with an Internet connection. Even if you already have a faxmachine, Fax Thru Email gives you anywhere, anytime fax freedom.

Find out more about Fax Thru Email at www.GoDaddy.com/FaxThruEmail.

ORGANIZE SCHEDULES IN YOUR GROUP OR OFFICE

Log on to a new level of organization. Online Group Calendar lets you not onlymanage your own schedule and contacts, it lets you create your own groups—personal or business—and share your calendar. Coordinating events with your friends,family members or co-workers is a snap.

Online Group Calendar also lets you search your entire group for free time, scheduleevents, reserve resources, send invitations, share files and much more. It’s anaffordable resource for any group or office.

Find out more about Online Group Calendar at www.GoDaddy.com/OnlineGroupCalendar.

ON-THE-GO ONLINE FILE ACCESS

Accessing important files has never been easier! Online File Folder gives you 24/7access to your files from any computer with an Internet connection. Store, access andshare everything from business presentation and reports to personal photos andvideos. And with up to 2GB of storage, you can say goodbye to the hassle of emailingfiles to yourself or juggling removable disks and memory.

Find out more about Online File Folder at www.GoDaddy.com/OnlineFileFolder.

“Go Daddy is, quitesimply, amazing.There’s no other company to which I’d consider sendingany of my 4 million listeners... Domainholders rely so heavily on their registrars that they need to be absolutely trustworthy—and that’s what Go Daddy has been for me.”

– David Lawrence,Online Tonight/The David Lawrence Show


Go Daddy wasrecognized withseveral honors fromthe 2007 ArizonaCorporate Excellence(ACE) Awards,including designationas the state’s “MostInnovativeCompany.”

Go DaddyFun Fact

SUCCESS STORY

Known as “The Animal Whisperer™, ” Colleen Paige found her calling, love and passion for animals at an early age. At 18, she was faced with eviction and the taskof having 24 hours to find a home for “Spike,” her handsome German Shepherd.Colleen vowed to do whatever she could to prevent this from ever happening again toanyone—dog or human.

Colleen now spreads her message as an international animal trainer/behaviorist, TVpersonality and author. And while her love and support for animals is legendary, itwas support of another kind that brought her to Go Daddy.

“Because of a problem with a credit card showing fraudulent charges, I had to blockmy card,” says Colleen.

Go Daddy then made several attempts to bill the card, with no success, and wasforced to take Colleen’s site off the Internet.

“If I had used any other company I’d have been waiting forever on hold,” says Colleen,“only to then wait a week or more for my site to come back up. I panicked becausemy site is my business...my life! Before I even hung up the phone with Go Daddy,however, the site was back up and running. I was floored!”

“When I need to call Go Daddy, I don’t ever feel that normal dread associated withcalling the phone or cable company. I’m a super busy person and am happy to knowthat my problems will be solved in a timely and friendly way. I can’t express howmuch it means to me. In this fast-paced, busy, technological world, Go Daddy sets the precedent for what companies should be about: Customer Service, Efficiency and Reliability.”

Colleen’s clients have nicknamed her “The Oprah of the Pet World” for her sensitive and humorous appeal. As for Go Daddy, we’re simply called the “#1 Overall Best Registrar,” for good reason.* Just ask Colleen Paige.

*An annual survey by Domain Name Wire shows Go Daddy® is the top-rated Web name registrar for 2007.




Go Daddy was listedamong the DeloitteTechnology Fast 500in 2007, a list thathonors the fastestgrowing, private orpublic, technologycompanies in NorthAmerica. Deloitte, anaccounting firm, hasbestowed this honoron Go Daddy threeprevious years.

Go DaddyFun Fact

Information on the Internet is easily accessible to anyone who has an Internetconnection. Unfortunately, not everyone looking for your information is searching forinnocent reasons. There are many ways to ensure the safety and security of your personal information, as well as the content on your Web site. Go Daddy offersseveral services that can help ensure your personal information, your Web site andeven your original work are kept safe.

COPYRIGHT REGISTRATION

When you value your Web site or source code and the hard work that went into it, you need indisputable legal proof that you own your work. And that proof is aRegistration Certificate issued by the U.S. Copyright Office.

Just as a trademark protects a logo and a patent protects an invention, a federalcopyright protects your Web site, literary works and more. c-Site® takes theconfusion and complexity out of the copyright process. Its step-by-step wizard andexpert assistance guides you through completing the copyright application in just minutes.

Once completed, simply upload your work. The Go Daddy team of experts will reviewit for accuracy and compliance with federal copyright laws. Then file it with the U.S.Copyright Office. Upon approval, the Registration Certificate is mailed directly to you.It’s that simple!

Find out more about c-Site at www.GoDaddy.com/cSite.

THE DIFFERENCE BETWEEN COPYRIGHT, PATENT AND TRADEMARK

A Copyright is a form of protection provided to authors of “original works ofauthorship”, both published and unpublished. Copyright protects the form ofexpression rather than the subject of the expression.

Federal copyright registrations are issued by the U.S. Copyright Office. They give thecopyright owner exclusive rights to reproduce the copyrighted work, to preparederivative works, to distribute copies of the work and to perform and display the work publicly.

A Trademark is a word, name, symbol or device which indicates the source of aproduct and distinguishes it from the products of others. A service mark identifiesand distinguishes the source of a service instead of a product. Trademarks are issuedby the U.S. Patent & Trademark Office. They prevent others from using a confusinglysimilar mark, but cannot prevent others from making the same products or fromselling the same products under a clearly different mark.



SECURITY AND PROTECTION

c-Site® takes the confusion and complexity outof the copyright process. Itsstep-by-step wizard and expertassistance guide you along theway.

Just as a trademark protects alogo and a patent protects aninvention, a federal copyright protects your Website, literary works and more!

A Patent is the grant of a property right to an inventor. What is granted is the right toexclude others from using, offering for sale, selling or importing the invention. Patentsare issued by the U.S. Patent & Trademark Office.

DEVIOUS DOMAIN NAMES

Whether you’re new to domain names or a seasoned veteran, you should consider registering any under-handed versions of your domain name(s) to protect your personal and professional identity (harmful domain name alternativescan include, but are not limited to, “ihateyourpersonaldomainname” or“yourpersonaldomainnamesucks”).

While you can’t anticipate all the possible alternatives, starting with the simpleremoval of the more obvious domain names can save you legal hassles and frustration in the event a third party attempts to use these names in a way that is harmful to you or your business.

In the event that someone else does own a harmful version of your domainname, consider backordering that name and getting it off the market the second itbecomes available.



Chapter 5 - Security And Protection

Customerssay...

If you have ever tried tocopyright or trademarkvia the government, it can become a convolutedmess. c-Site® made it soeasy. Having the expressservice was a definiteplus. I received my copyright certificate lastweek, much faster thanthe four months I wasexpecting. For anyonewith information thatneeds to be protected,c-Site® is the way to go.

– James M.

“Go Daddy offers bargain-basementpricing on a full rangeof Internet services,including email, Website development toolsand hosting, e-Commerce services(shopping carts, etc.)and ‘secure site’ certificates for customer peace of mind.”

– Daniel Kehrer,BizBest Editor


Founded by Bob Parsons in 1997, The Go DaddyGroup, Inc. has grown to include more than 28 million domains under management. Go Daddy offersa complete product service line, including domainname registration, Web site hosting, Web sitedevelopment tools, personalized email accounts,

aftermarket solutions, sales and marketing software applications, SSL certificatesand more.

Go Daddy is widely recognized for its success, winning the CNET Editor’s ChoiceAward in 2001, the Name Intelligence Largest Net Gain Award in 2007—theseventh year in a row—and the #1 Best Overall Registrar in 2003. Go Daddy alsowon the Arizona Corporate Excellence Award for fastest-growing privately held company in 2003 and Most Innovative Company in 2007. In April 2005, just fouryears and four months after selling its first domain name, Go Daddy became theWorld’s #1 Registrar with more domain names under management than any otherregistrar. Later that same year, Go Daddy was also rated the World’s Largest WebHost, according to Netcraft® Ltd.

An ICANN-accredited domain registrar, Go Daddy offers products at prices up to 70%less than the competition and supports these products with world-class 24/7 livecustomer service.

Go Daddy is the sole developer and proprietor of its technology, enabling the company to provide its customers better support and ensure the most advanced andcompetitively priced products and services available.

Go Daddy honors and awards include:

“Best Registrar” Award for 2008 according to Domain Name WireDomainers’ Choice Award for Best Hosting Company, 2008GoDaddy.com and CEO & Founder Bob Parsons are the recipients of the 2007 Arizona Business Leadership AwardThe Valley’s Best Places to Work, four years running (2004-07)Finalist, Alfred P. Sloan AwardBob Parsons—Ed Dennison Business Leader of the Year, 20055-Star Rating, Review PlaceRanked #1, Inc. 500 list of the nation’s fastest growing privately held technology companies, 2004Deloitte Technology Fast 500, 2007Users’ Choice and Largest Net Gain, 2007, Name IntelligenceEditor’s Choice Award—Discount Domains, CNET

“The computer users that we polled clearly prefer Go Daddy over other domain registrars.” —Andrew Allemann, Editor, Domain Name Wire



COMPANY IINFORMATION AAND OOURCOMMITMENT TTO YYOU Computer users

named GoDaddy.comas the best domainregistrar in the business two years in a row. (Source: Domain Name Wire, 2006 & 2007)

Go DaddyFun Facts

ABOUT THE CHAIRMANBob Parsons has an impressive record of entrepreneurial and business success. Hefounded his first venture, Parsons Technology, in 1984 and sold it in 1994 toMountain View, California-based Intuit, Inc.

In 1997, Bob founded The Go Daddy Group, Inc., carving out a unique niche as an alternative to the early monopoly held by much larger companies in the Internetdomain registration market. Go Daddy was founded on Bob’s commitment to providesuperior customer service, highly competitive pricing, innovative product offeringsand a responsibility to do the right thing.

These ideals continue to drive the company’s success today. Go Daddy is currentlyranked the world’s #1 ICANN-accredited domain name registrar for .COM, .NET, .ORG,.INFO, .BIZ and .US domain extensions.

THE GO DADDY 10-POINT VALUE PLAN

Go Daddy delivers superior value to customers by adhering to a10-point value plan, ensuring that it is the very best choice foryour domain name and Web services needs.

1. Guaranteed renewal price.You’ll never pay more to renew your domain name than the rate you paid when you initially registered it, or what Go Daddy’s registration rate was when you transferred. (The only exceptions would be if the price the registry charges increased, or if you took advantage of a limited-time, special price. If the registry increases our cost, yours will go up by no more than the same percentage ours did.)

2. Risk-free, money-back guarantee transfers.A domain transfer occasionally fails. This is usually due to your former registrar trying to keep your money, even though that registrar is legally required to comply with your transfer request. With Go Daddy, you’re protected by a Rapid Transfer System™ that saves time and eliminates errors, extracting critical information automatically. You no longer need to find it and type it yourself. And there’s a Transfer Concierge team trained, dedicated and available to you 24/7. Lastly, Go Daddy transfers are absolutely risk free and fully refundable. If your transfer to Go Daddy fails for any reason, you will be notified and issued a refund. Guaranteed.

3. More free, value-added services with every domain.Go Daddy is proud to have you as a customer and wants you to get the most out of your domain ownership. With every domain purchase, you receive all the following, FREE: Personalized Email; Hosting with Web Site Builder; Quick Blogcast; Photo Album; Change of Registrant; Parked or “For Sale” Page; Domain Locking; Status Alerts; Domain Forwarding; Domain Masking; Total DNS Control and 100 Email Forwards.

4. Consistently lower prices on everything we offer.It starts with low-cost domains. But it extends to everything else Go Daddy develops and offers. Like hosting accounts; domain services; fraud-, spam-,



Chapter 6 - Company Information And Our Commitment To You

In 2007, Go Daddy andits CEO and FounderBob Parsons were therecipients of the 2007Arizona BusinessLeadership Award.

Go DaddyFun Facts

and virus-protected email accounts; SSL certificates; utility software and more. And Go Daddy is constantly developing more, better, lower-cost ways to improve your domain ownership, Internet and PC experience.

5. Best-in-industry live customer support, 24/7.This is a point of pride for Go Daddy. You deserve the best. Customer service and support is available to you either by phone, Web board, or email 24 hours a day, everyday. Many competitors don’t even provide a telephone number for you to call!

6. Fast, easy bulk domain transfers and registrations.Go Daddy’s super-low prices, intuitive tools, Rapid Transfer System™ and concierge support make it a snap.

7. Just-right, affordable hosting and server options.Go Daddy hosts all of its customer sites on its own secure servers. Many of Go Daddy’s competitors sub-contract hosting or servers to the lowest bidder. If you ever have an issue with your Go Daddy plans, just call and the problem will be solved immediately. With the competition, there’s no telling who you should call.

8. Superior domain search and management tools.Go Daddy’s domain search and portfolio management tools are second to none. Once you’ve registered your domain names, just log in at “Manage My Domains” and select domains to modify, either individually or in bulk. Apply your changes or add additional services—it’s fast and easy.

9. Fierce protection of your personal information.Go Daddy works hard to prevent your data from being “mined.” And unlike some of our competitors who will happily sell your information to anyone for a price, Go Daddy will never under any circumstance make it available to third parties, unless legally required to do so. (Please do understand, though, that information in the Whois database is public domain. Go Daddy does everything possible to prevent screen access to it, but under certain circumstances, it can be obtained.)

10. Unique, valuable and innovative software and services.At Go Daddy, you can get everything you need to make the most out of your domain ownership and Internet experience: private “unlisted” registrations; Traffic Blazer® (search engine registration); c-Site® (copyright application); Secure SSL Certificates; Merchant Accounts and more.

CUSTOMER SERVICE

Go Daddy takes great pride in providing its customers with excellent customerservice. Should you have any questions or issues, take advantage of one of several avenues to get the service you need. Also, Go Daddy often has terrific phone-only offers on products and services, so be sure to ask when you call!




Go Daddy has beenranked as one of theValley’s Best Placesto Work for fourconsecutive years(2004-2007.) Theaward recognizes topemployers in thePhoenix-metro area.These results arebased 100 percent onemployee surveys.

Go DaddyFun Facts

eNEWS MONTHLY NEWSLETTER

The best way to get the most out of your Go Daddy experience is to stay in touch withthe latest Go Daddy happenings. Our monthly newsletter, eNews, keeps you in theloop with information on new products, special offers, how-to articles and more.Subscribing is easy and free—just go to www.GoDaddy.com and enter your emailaddress in the ‘Free Email Updates! Enter address’ box at the bottom of the page.

BobParsons.TV

Go Daddy’s CEO and founder recently unveiled his latest venture into new media withwww.BobParsons.tv. This tell-it-like-it-is video blog features Parsons’ commentary,invites criticism and addresses topics ranging from Internet industry issues, tobusiness decisions, company controversies or relevant subjects in the news with the help of video clips and other multimedia elements.

SERVICE AND SUPPORT

Frequently Asked Questions

Browse through our online Frequently Asked Questions at www.GoDaddy.com/FAQ.

You’ll also find our helpful online User’s Guides and additional product support information.

Telephone Support

Go Daddy’s highly trained, courteous support staff is waiting to take your call.Whatever time it takes to assist you, that’s the time you’ll receive. Your problem will be resolved to your complete satisfaction.

Domain Support—(480) 505-8899 24 hours a day/7 days a week

Technical Support—(480) 505-887724 hours a day/7 days a week

Billing Support—(480) 505-8855Mon - Fri: 5:30am - 9:00pm MSTSat & Sun: 7:30am - 9:00pm MST

Email Support

Go Daddy makes every effort to answer your questions as quickly as possible,typically within 10 hours.

Support Web site: www.SupportWebsite.comEmail support available via the support Web site.




We take great pride in providing our customers withexcellent customer service. Ourhighly trained, courteous support staff is waiting toanswer your questions.

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