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Making Strategic DecisionsBusiness Requirements for Analytics Projects@joybeatty

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joy.beatty@seilevel.com

Joy Beatty

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Business Processes

Business Rules

Configuration rules

Data requirements

Integration requirements

Analytics Project ChecklistBig data initiative fundedAnalytics package purchasedPackage installedDone?

Packaged

Software?

Requirements lead to successful analytics solutions

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New customers?

Transform experiences?

Information usage?

Business process

changes?

Business rule changes?

Why are requirements

for analytics solutions

complicated?

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HBR and SAS, 2012

Data drives decisions!

Data is boring

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BUSINESS OBJECTIVES

FEATURES

BUSINESS OBJECTIVES

Prioritizing on Traditional Projects

Prioritizing on Analytics Projects

REQUIREMENTS

DECISIONS

REQUIREMENTS

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Model Decisions

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Sources Storage

Management and Governance

Extraction

Data Lifecycle

How is data created?

How is data transformed?

How does data leave?

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Data Analysis Results!

transformations manipulations calculations

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Identify decisions

Problems or opportunities

Past? Present? Future?

Tool capabilities

Pose “What-if?”

“…There are known unknowns….But there are also unknown unknowns. There are things we don't know we don't know.” Donald Rumsfeld

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People don’t look at data for fun, they use data to make

decisions

DecisionsPrioritized

RequirementsDesired

Outcomes

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Learn more about requirements for your big data journey!

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