Dementia Awareness Campaign

Making Edinburgh Dementia Friendly

Campaign aims

• Increasing public understanding of dementia

• Encouraging people to get a diagnosis as early as possible

• Signposting information • Challenging stigma

Audiences • People whose lives are affected by

dementia • Members of the public and local

community (businesses, community groups)

• Stakeholders and influencers (service providers, practitioners, politicians, media)

Media• Advertising on radio, poster sites, buses• Poster, leaflets, beermats• Social media, websites• Press• Sector publications and enewsletters • Events

Campaign approach

• Strong visual images• ‘Making Edinburgh dementia friendly’

banner

Two year campaign

Phase 1: Focus on knowledge and awareness • Recognising the signs of dementia and getting

checked out

Phase 2: Focus on attitudes and behaviour • Challenging stigma and gaining acceptance

Mini campaigns: support after diagnosis, power of attorney

What is a dementia friendly city?

A place:– in which it is possible for the greatest

number of people with dementia to live a good life, independently as possible and to continue to be part of their community

– where they are met with understanding and given support where necessary.

What would you do to make Edinburgh more dementia friendly?