MAKING CSR MORE MEANINGFUL IN A COMPETITIVE ENVIRONMENT

By Raina Dubey

Introduction

Concept & Overview of CSR

How corporates by partnering government make CSR more meaningful

Finolex Industries Limited - CASE STUDY

Future Trends and Conclusion

Introduction

The 3 Theatre approach –Harward Business School

Theatre 2Theatre 3Theater 1

Programs deliver social or environmental benefits in ways that support a company's operations across the business value chain

Programs focus on philanthropy, support for local civic organizations, and engagement with community initiatives

Programs create new forms of business to address social or environmental challenges with expectation of business results in the long run.

Concept and Overview of CSR

Phase 1 Phase 2 Phase 3

Develop Strategy

Due Diligence

Project Development

Project Application Project

Implementation

Progress Monitoring

Impact Measurement

Mukul Madhav

School

Finolex Industries Limited – A CSR Case Study As a responsible corporate citizen my Company actively contributes to the social and economic development of the communities in association with Mukul Madhav Foundation “(MMF)”, a charitable trust.

About : Mukul Madhav Foundation “(MMF)” was established in 1999 as a Public Charitable Trust, and is well known today for its charitable activities in the fields of healthcare, social welfare and education.

Started extending financial assistance and support to Prathamik School and Girdhar Vidhyalaya at Masar,

Gujarat

“The Finolex Women’s Well Being Clinic” at Ratnagiri, provides quality health care services to underprivileged

women.

Providing English education at nominal cost to over 480 children at Mukul Madhav Vidyalaya, Ratnagiri

Under Rashtriya Gramin Peyajal Yojana’ helped the Gram Panchayats of various villages in Maharashtra to

make potable drinking water available to villagers

Future Trends and Conclusion

Corporate Social Responsibility is the New Norm.

Rich data and communication technology enables companies to solve social and environmental problems at scale.

Companies step up to tackle human rights issues domestically and globally

Corporate responsibility becomes an absolute mandate.

Social impact makes its way to the resume and becomes a calling card.

.

What is commendable is the spirit with which India has made her corporates socially responsible.

"What the mind and eyes perceive; the heart and the hand can achieve; as it is a needy soul who receive”