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Making Change Happen
Kathy Kuntz, Cool Choices
Renewable Energy Markets
September 25, 2012
Behaviors that Reduce Emissions
Classic Program Change Model
Change
Information Carrot or
Stick
Climate Change: A Perfect Storm
Threat remote, far away and gradual
No simple solutions; seems hopeless
Ideal Change Strategy
• Fun and easy to do
• Proof that others are making changes too
• Clear feedback about how you are doing
• Evidence that it all adds up
7 9 8
Sounds Like A Game…
Climate change: far away and gradual
Competing against coworkers: local and immediate
It’s Not Me, It’s You
Higher Usage
9%
Same 45%
Lower Usage 46%
Others Are Doing Their Part
Our Game: Fun, Social and Easy
Leverage Workplaces
Personal vs Professional Actions
Simple, Holistic Approach
Points – Not Geek Speak – for Actions Taken
Earn Credit for New and Pre-Existing Efforts
Transparent
Aggregate Outcomes
Miron Construction
• Family owned commercial construction firm
• 67% of 330 employees participated
• 3,500 actions reported (52% new)
• Estimated annual savings $127,000
• Personal actions carried over to workplace
– Shift in cultural norms
Fun, Social and Easy for Renewables?
• Creating Community Momentum
– Installations
– Green power purchases
• Affecting Post-Installation Behaviors
• Influencing Clean Energy Policies
